BEC中级口试历年真题PART2及答案汇总9989.pdf

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1、.BEC 中级口试历年真题 PART2 及答案汇总 真题二Whatis important when entertaining clients“types of activities Cost Firstly,we must chooseappropriate types of activities to entertain different clients.Differentclients have different tastes interests and hobbies.In order to make them feelsatisfied and fortable we must

2、choose the activities they prefer and areinterested in.For e*ample if you find your client has a taste for art or musicthen take him or her to a concert.If he or she is a sports fan take him or herto the sports event.Secondly,Cost isnot always the essential thing.How much we spend is depending on th

3、enature/characteristics of the transaction or the size of the deal.Butsometimes we should consider the profit issue.If the pany is e*pecting tomake big gain/profits out of a specific client,it should at least put inproportional investment to entertain/please its clients.The ideal plan wouldbe spendi

4、ng as little money as possible to get the deal done.But you must notoffend your clients.You should make them feel being weled.Whatis important when choosing retail premises to rent“Locationof site(transportation)Lengthof contract Demandfor products or services Laborcosts petition Localworkforce avai

5、lable Firstly,locationof site is very important.You need to consider whether its convenient andeasy for raw material supply and transporting out the products,whether itseasy to get access to the electricity,water,gas and other supporting energy,whether its convenient for staff to go to work.Secondly

6、,lengthof contract is also important.Longer contract would cover issues in moredetails.The contract should cover certain matter,which are likely to happen,such as,assignment,service charges.What isimportant when deciding on packaging for products？Image.production process The packaging ofour products

7、 is in fact a kind of advertisement for our products.So when wedecide on packaging for products we must first consider if the packaging canreflect the image of our products.It must best represent the quality of ourproducts through its design and layout which can attract our customers to buyour produ

8、cts.The packaging should show the distinctive features of our productsso that every customer can have a better understanding of our products afterjust taking a look at our products.Andwe should make sure that the customers can identify our products immediatelythrough the packaging.Besides,theproduct

9、ionprocess decides the physical characters of your products.Fore*ample,what they are made of,metal glass or wood“Because of thesecharacters you have to select different kind of packaging.For e*ample beingfragile your products made of glass should be packaged in a soft containerwhich can stand the im

10、pact of collision.Your wood products should be kept inthe anti-wet and anti-mold packaging.As for metal products anti-wet andanti-rust packaging is necessary.Appropriate packaging can ensure the quality ofyour products during the delivery.Whatis important when packaging“image production process conv

11、enience First of all,whenpackaging,it s very important to choose the color,shape and design thatconvey the high-quality image to our customers.With special appearance,ithelps make the product distinct from others and attract consumers attention.Second,productionprocess is also important,the product

12、will be handled for many times duringits production process,so the packaging material we use should be strongenough to resist any damage.(we should also consider the transit process sothat the package we design will protect the product against spoilage.Apart from thistwo aspects,it s also of great i

13、mportance to offer consumers convenience.Packagingshould be designed in such as way to make it easier for customers to open thecontainer and use the product.What isimportant when selecting staff for promotion“.Attitude to work Current performance Personal qualities Attitude to work 工作态度:The staff wh

14、o hold a positive attitude toward work should bepromoted.If a person likes his job,he will devote his heart and soul into thejob and try every effort to acplish the task.Moreover,his hard-workingmight well influence the other staff and set a good e*ample for them.Thepany needs such kind of spirit.Cu

15、rrentperformance(Quality of performance/work-related qualities)专业素质:You know,all staff are looking forward to promotion.The one whogets the chance should be the best one among all staff.Otherwise other staffwont be convinced.Current performance can just tell all staff what he or shehas done and can

16、also tell the staff the reason for promotion.Then everybodywill try his/her best to work hand and make some achievements.Personal qualities 人品:Relevant personal qualities are important as well,such as loyalty to thepany,responsibility and so on,since these qualities can establishcredibility and inte

17、grity among colleagues.The selecting staff should be as acontributor to the pany and as a person of high personal standing with acapacity for leadership.municationskills，Cooperation skills What is importantwhen considering a career change“Further study or training Opportunities for future promotion

18、Salary Location pany reputation Firstly,furtherstudy or training cannot be neglected,since training can keep their skillscurrent and up-dated,thus making them more petitive throughout their lives.Secondly,future promotionnormally provides an increase in pay and status and brings you a sense ofcareer

19、 achievement.Thirdly,Salary isnot the most important thing in the world.I do think so.But without money,wellbe in difficulties.When we cant support our families,we will naturallyconsider career change.Location must betaken into account,especially for one who is married and has children.If thenew job

20、 means relocation,moving to a strange city,it can be a great threat toones family life,and various problems will arise,such as childrens education,etc.Besides,people have to consider whether the climate,food and the culturethere fit them or not.What is importantwhen planning an advertising campaign“

21、Market research Selecting appropriate media Market research:It enables you to know what is popular in the market and what prices customerscan accept.All the above are very crucial for you to decide when,where andwhom you can give your advertisement.Selectingappropriate media:For e*ample,if your new

22、product aims to reach young people,it is a wise choice to put an advertisement on either TV or Internet,for theyoung are used to getting news there.Or it will be a waste of money.Pricing:Aftercarrying out market research,we can know what the most rational price of a newproduct is.What is importantwh

23、en choosing transport for business trip“Convenience Cost-effectiveness fort Firstly,Convenience transport can help to make your trip easy,efficient and free fromfatigue.Secondly,It isadvisable not to choose a transport whose cost is beyond your budget,sincee*pensive transport can even stop you from

24、meeting your targets.You shouldnever allow this kind of cost to ruin your whole business.Finally,fortmeans being physically rela*ed and contented,free from worries andunhappiness.With fortable transport,you can arrive well rested and readyfor your work.This is vital for the success of your business.

25、Whatis important when e*porting goods or services for the first time“.Cultural differences Professional advice When e*portinggoods or services for the first time,it is very important to consider culturaldifferences.Cultural differs from country to country.People in differentcountries have different

26、tastes and needs for goods or services.In order tocater to the tastes and needs of people in foreign countries,a pany shouldtake cultural differences into consideration when e*porting goods or servicesfor the first time.Otherwise,the goods or services wont sell well.Professionaladvice is also import

27、ant.Since the pany has never done internationalbusiness before,it may lack e*perience of e*porting goods or services.If thepany seeks professional advice,it may avoid marketing disasters which maylead to big losses.In addition,its also important for the pany to locatea good e*porting firm which can

28、provide great assistance in selling goods orservices to foreign countries.Whatsimportant whendealingwith plaints from clients“Offering an apology suggest a solution to the problem Offering anapology is the very basic level.When the clients think that they have receivedunfair treatments,the first thi

29、ng that the pany should do is to calm themdown and try to keep the client.An apology is the first step and a usefulmethod to maintain control of the situation.Offering an apology is animportant gesture to show that the hosting pany is fully aware of thesituation and would like to take the potential

30、responsibility for its mistakes.The plaining clients would feel that their plaints are being paidattention and may therefore be happy to proceed to the transaction with thehosting pany.It is necessary tosuggest a solution to the problem as well.The clients wantto enter into the transaction in a good

31、 mood and with a reliable andtrustworthy business partner.Apart from an apology,the client would want tohave the problems and misunderstanding solved before their munication movesto the ne*t level.If the hosting pany failed or refused to suggest asolution,its sincerity of entering into the transacti

32、on would be put intodoubt.What is importantwhen setting prices for new products“Production costs.petitors prices Demand Quality The first thing wemust take into account is Production costs when setting prices for newproducts.Prices should cover the costs,such as insurance,raw materials,rentand equip

33、ment.Otherwise,the pany will make a loss.petitors prices:If we sell our products at a lower price than our petitors,we canseize a large market share quickly.Then,large sales volume can help ourpany reduce production costs and achieve higher profits.Demand 需求:When demand is strong,we can set high pri

34、ces.When demand is weak,we can setlower price.Firms must estimate the quantities of a product that consumerswill demand and then set the price for the new product.Quality 质量:If the new products are of better quality and can perform more functions thanpetitors,then the prices can be high.Whatis impor

35、tant when aiming to reduce staff turnover“Financial incentives career structure Pleasingwork environment fle*ible working hours training Firstly,financialincentives are important.Staff want some sort of recognition for the job thatthey do.Correct Financial incentives plan will arouse their enthusias

36、m.Otherwise,they would feel being ignored(neglect/overlook).Secondly,careerstructure is also important.Employees will remain with their employer ifcareer opportunities are presented.Career plans for those who what to upwardin the pany undoubtedly improve morale and boost engagement.(This can leadto

37、some motivational values and enhance employees fulfillment.)Thirdly,creatinga pleasing workplace is very important when aim to retain good staff.Apleasing workplace includes everything from having the right tools available toprovide basic fort,such as proper lighting and noise control,etc.On top of

38、that,fle*ible working hours should be also taken into account.It allows the staff acertain degree of freedom,which is essential for the balance of life and work.Besides,trainingcannot be neglected,since training can keep their skills current and up-dated,thus making them more petitive throughout the

39、ir lives.真题四What is important whenPlanning a presentation？Audience Equipment needed Firstly，Youneed to know who is going to be the target audience.Whether the audience knowanything about the topic of your presentation,What they are interested in,and Why they e to your presentation.Once you have foun

40、d out something about the target audience,you need to keepin mind their interests and needs so as to make your presentation interestingand meaningful for the target audience.Secondly,you needto decide what kind of equipment will be needed for the presentation,e.g.over-head projector;clear transparen

41、cies;puter;microphone,acoustic forthe venue where the presentation will take place.Also,You need to make surethat the equipment needed will be available on the day when the presentationwill take place.whats more,you need to check that all the equipment is ingood condition and works well.What is impo

42、rtant whenselecting an interpreter for a meeting with foreign clients E*perience Reliability Firstly,you needto select an interpreter who is e*perienced in interpreting for such meetings,the interpreter should have a wide knowledge about business management andfamiliar with the special terms and jar

43、gons for mercial negotiations,finance,law,etc.in addition,a background knowledge about the target countryis also important too.Secondly,theinterpreter for a meeting with foreign clients should be reliable in thefollowing aspects:being punctual for the meetings,keeping informati.on learnedat the meet

44、ings confidential and interpreting accurately what is beingdiscussed What is important whenintroducing a new product range onto the market Timing advance publicity Firstly,theintroduction should be made at an appropriate time,i.e.when the market ismatured for having this new product range,in other w

45、ords,there will beprospective customers to buy the products.If there are any petitors who areplanning to introduce similar products onto the market,then it is necessarythat the introduction should be made ahead of their introduction so as to grabas much market share as possible.Secondly,advancepubli

46、city is important in that it will pave the way for the introduction,i.e.to make it known to the general public.There are different ways to implementadvance publicity.-to have a newsconference to declare the introduction-to advertise onTV/radio,in newspaper/magazines-to deliversamples of the new prod

47、uct(delivery can be made in the streets,insupermarkets,to peoples homes etc.)What is important when aimingto improve career prospects(职业规划)“When aiming toimprove career prospects,I would take three factors into account,a goodreading habit,a good mand of foreign languages,a further education andorgan

48、ic frame of the world To start with,agood reading habit can enrich your knowledge.When you are reading businessarticles,the latest business events will give you a clue of what to do on yourown opinions.Secondly,foreignlanguage learning is being increasingly 有意识的替换 more and more popular in panies bec

49、ause it guaranteeseffective munication with overseas business partners.Thirdly,furthereducation helps you to step forward.With more training,your proficiency willbe improved.Last but not least,an organic knowledge system also plays animportant part in the career development.A broadened horizon(开阔眼界)

50、would enhance your professional skills.What is important when aimingto improve career prospects“.Reading business articles Learning a foreign language Training Firstly,readingbusiness articles is very important when trying to improve career prospects.This is a good way for you to keep up with the la