2022年考研英语一阅读理解真题.pdf

《2022年考研英语一阅读理解真题.pdf》由会员分享，可在线阅读，更多相关《2022年考研英语一阅读理解真题.pdf（4页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、20222022 年考研英语一阅读理解真题年考研英语一阅读理解真题2022 年全国硕士讨论生入学统一考试英语(一)试题 Text 2 An old saying has it that half of all advertising budgets arewasted-the trouble is,no one knows which half.In the internetage,at least in theory,this fraction can be much reduced.Bywatching what people search for,click on and say onl

2、ine,companiescan aim“behavioural”ads at those most likely to buy.In the past couple of weeks a quarrel has illustrated the valuetoadvertisersofsuchfine-grainedinformation:Shouldadvertisers assume that people are happy to be tracked and sentbehavioural ads?Or should they have explicit permission?In D

3、ecember 2022 America”s Federal Trade Cornmission(FTC)proposed adding a“do not track“(DNT)option to internetbrowsers,so that users could tell adwertisers that they did notwant to be followed.Microsoft”s Internet Explorer and Apple”sSafari both offer DNT;Google”s Chrome is due to do so this year.In Fe

4、bruary the FTC and Digltal Adwertising Alliance(DAA)agreedthat the industry would get cracking on responging to DNT requests.On May 31st Microsoft Set off the row:It said that InternetExplorer 10,the version due to appear windows 8,would have DNT asa default.It is not yet clear how advertisers will

5、respond.Geting a DNTsignal does not oblige anyone to stop tracking,although somecompanies have promised to do so.Unable to tell whether someonereally objects to behavioural ads or whether they are sticking withMicrosofts default,some may ignore a DNT signal and press onanyway.Also unclear is why Mic

6、rosoft has gone it alone.Atter all,ithas an ad business too,which it says will comply with DNT requests,though it is still working out how.If it is trying to upset Google,which relies almost wholly on default will become the norm.DNT doesnot seem an obviously huge selling point for windows 8-though

7、thefirm has compared some of its other products favourably with Google”s on that count before.Brendon Lynch,Microsoft”s chief privacyofficer,bloggde:“we believe consumers should have more control.“Could it really be that simple?26.It is suggested in paragraph 1 that“behavioural”ads helpadvertisers t

8、o:A ease competition among themselves B lower their operational costs C avoid complaints from consumers D provide better online services 27.“The industry”(Line 6,Para.3)refers to:A online advertisers B e-commerce conductors C digital information analysis D internet browser developers 28.Bob Liodice

9、holds that setting DNT as a default A many cut the number of junk ads B fails to affect the ad industry C will not benefit consumers D goes against human nature 29.which of the following is ture according to Paragraph.6?A DNT may not serve its intended purpose B Advertisers are willing to implement DNT C DNT is losing its popularity among consumers D Advertisers are obliged to offer behavioural ads 30.The author”s attitude towards what Brendon Lynch said inhis blog is one of:A indulgence B understanding C appreciaction D skepticism