商务信函的格式.ppt

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1、第七章第七章 商务信函商务信函的格式的格式 Layout and Format of Business Letters1.1.信头信头2.2.日期日期3.3.封内地址封内地址4.4.称呼称呼5.5.主题主题6.6.正文正文7.7.结尾敬语结尾敬语8.8.签名签名Seven Basic PartsReturnn n（商业信函的组成部分）n n一般商业信函的组成可分为8个部分：n n1.信头(The letter-head)n n发信人的名称、地址和发信日期。目的在于使收信人了解信发自何方、何处、何时，以便复信时参考。n n2.信头的位置I.Layout of Letters1.信头（Letter

2、head）ABC Trading Co.188 Newton PalaceLondonNG29 OPATel:01345 567921Fax 01345 4389232.发信日期（发信日期（Date）2011年2月 22日February 2,2011（美）2 February 2011(英)3.编号编号（Serial Number;Reference Number）你方存盘号：Your ref.DB/lih（收到的信）我方存盘号：Our ref.NJ/JL CF2（寄出的信）4.封内收信人地址封内收信人地址（Inside Address）Dr.Laster Jameson,Director收

3、信人姓名、头衔收信人姓名、头衔Medical Research Department部门名称3134 North Cicero Clinics门牌号码和街道名称Chicago,IL 60606城市、州、邮编5.称谓（称谓（Salutation）Dear Mr.SmithDear Mr.George SmithDear Leslie WilliamsDear John男性男性女性女性MsMrsMiss5.称谓（称谓（Salutation）Dear DirectorDear Supervisor避免性歧视避免性歧视职务职务没有名字没有名字一个人一个人收信人收信人多人多人Dear Sir or Ma

4、damDear Sir or MadamLadies and GentlemenLadies and GentlemenGentlemenGentlemen6.标题（标题（Subject Line）1 Kelven Clock Company 1345 Granby StreetSpringville,CA 25767Dear Purchase agent:SUBJECT（Re）:100 dozen T-shirts2 Smart Cook Company 1345 Granby StreetSpringville,CA 25767Dear Purchase agent,YOUR ORDER

5、NO.12347.正文（正文（Body）n n Body of a lettern n The body of a business letter typically has three paragraphs:n n1.introductory paragraph n n2.one or more body paragraphs n n 3.concluding paragraph 1.Opening sentences2.Ladies and Gentlemen:3.Thank you for your letter of August 10 and your sample of the m

6、ens shirt,together with your quotation Sheet No.2234 for processsing our overcoats.4.We all 5.5.2.Main body2.Main body3.Closing sentences3.Closing sentences典型的英国式表达：典型的英国式表达：“Sincerely,Best Sincerely,Best regards”regards”“Best wishes,Kind “Best wishes,Kind regards,regards,“Yours faithfully”Yours fai

7、thfully”“Yours Yours sincerely”sincerely”注意，只有第一个字母大写。注意，只有第一个字母大写。不知姓名：不知姓名：不知姓名：不知姓名：熟人或知道姓名：熟人或知道姓名：熟人或知道姓名：熟人或知道姓名：8.签名（签名（Signature）Sincerely,John Smith John Smith Sales ManagerCAIN PRODUCTS CO.III.Format of a Business Letter一一一一 缩缩缩缩行行行行式式式式(Indented Indented formatformat)最正式最正式n n封封内内地地址址和和其其

8、他他需需要要分分行行的的地地方方的的后后一一行行,都都比比前前一一行行缩缩进进二二格格或三格。或三格。n n信信的的正正文文,每每一一段段的的开开始始一一行行都都缩缩进进若若干干格。格。Format of a Business Letter二二二二 平平平平 头头头头 式式式式(Block Block format)format)n n每一行都是从左边开每一行都是从左边开始取齐始取齐,成一垂直线。成一垂直线。Format of a Business Letter三三三三 混合式混合式混合式混合式(Semi-blocked Semi-blocked format)format)n n前两种格式的

9、混合体。前两种格式的混合体。信的正文部分采用平信的正文部分采用平头式，作者的地址、头式，作者的地址、日期、结尾敬语及签日期、结尾敬语及签名采用缩行式。名采用缩行式。Returnn n亲爱的马科斯女士：关于500打T恤的回函n n 感谢您在4月5日的来信中关于我厂生产的T恤的询价。n n 现寄送我方的报价单供您选择。同时随函附寄样品供你方参考。相信您会对商品的高品质满意。n n 期待马上与您的合作。Language Pointsenclose 随函附寄 现随函附寄商品目录供你方参考。现随函附寄商品目录供你方参考。sendunder separate cover 另寄 现另寄商品目录供你方参考。现

10、另寄商品目录供你方参考。We are enclosing herewith a catalogue for your reference.We are now sending you under separate cover a catalogue for your reference.Dear Dear Ms.Ms.Marks Marks 500 dozen 500 dozen T-shirtsT-shirts Re:500 dozen T-shirts Re:500 dozen T-shirts Thank Thank you for your inquiry in your letter

11、 of April 5 for our T-shirts.you for your inquiry in your letter of April 5 for our T-shirts.We We are now sending are now sending ourour quotation sheet for your selection.We also quotation sheet for your selection.We also enclose a enclose a sample for your referencesample for your reference and a

12、nd areare sure that you will be satisfied sure that you will be satisfied with their superior quality.with their superior quality.Hope to serve you Hope to serve you soon.soon.（we are pleased to be at your service.we are pleased to be at your service.）Yours sincerely Yours sincerely Rebecca Johnson Rebecca Johnson Rebecca Johnson Rebecca Johnson ManagerManager