外国封面设计师的演讲稿——不得不学的PPT设计参考.ppt

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1、And twittering too+lets start here.you are unique.is your blog?A unique blog is more likely to succeedReason#5(why readers unsubscribe)Too many posts that I seeelsewhere(Redundant,Repeated or Recycled News)Source:Pro Blogger,34 reasons why readers unsubscribe from your blogSuccess=narrowing thegapA

2、great blog experiencecombines excellentcontent with conversation+stimulation.At the endof the day,it shouldconnect curator withcommunity.youblogs+brandsWhat kind of brand wouldyou want to be?How about thesedo you have blog brand?Are you blogging or representing your personal+brand?how to design a be

3、tter blog experience.The 4Cs of bloggingCommunityInvestYour community will only be as good as the amount of effort you put intocultivating one.Get involved.ListenIts not about responding to every single commentbut it is about listeningand facilitating.CultivateGive your community something to think

4、about.Ask their opinions.Dontprovide all of the answerslet them fill in the blanks.Example:including your communityConsistencyFindDont know if youve“found your voice”?Then you havent.Youll know themoment you do.And when it happensspeak up.WriteTalk about the things you care about.Be true to yourself

5、.ExperimentThe Beatles experimented and evolved,yet they were still the one and onlyBeatles.Experimentjust do it consistently.Example:sometimes industry,sometimes lifesometimesand other timesWhatever the topicthe voice should be consistentClaritySeeYou need to“see”where you want to go even if you do

6、nt know how to getthere.Having a definitive vision is everything.CommunicateYour communication and conversation should be clear and articulate.Rambling doesnt make for good conversation.VisionvisionaryDont let the word vision scare you off.It doesnt mean you need to be ageniusyou just need to keep y

7、our eyes on the road.Example:clarity combines vision with agility“Logic+Emotion exists at the intersection of Marketing,Brand Engagement+Experience Designwhere passiveconsumers become active participants.”ContentFrameYour content will be as unique as the way you frame it.Dont justreporthave opinions

8、 and seek the opinions of others.SharePeople are hungry for knowledge and“know-how”.If you knowsomething,share it.ServeMake no mistake.You are in the service industry.If your content offersno valueneither do you.Example:aggregating contentone more thingStop calling yourself a bloggerBloggers are one

9、-dimensional.People arent.Find your passionlet your passion shape your blogMy passion for design helps me create a unique blog experienceDesign isnt just aboutmaking something pretty.Design is about creativeproblem solving.Everything is designed.Marketers need design.Marketers need good design.Good

10、design doesnt alwaysneed marketing.YouPassionConversationRelationshipsAffinityDont be a bloggerbe a conversation architectDialogue is fueling the“conversationeconomy”and affinity keeps people coming backPeople will talk about a unique blog experience.And come back for more.because good experiences make people happy.Credit:Adrian Laisound familiar?Lets talk.