商务Unit3.ppt

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1、Unit 3CompaniesTeaching and learning objectivesn1.Talking about companiesn2.Vocabulary:Company vocabulary n3.Communication techniques:to present a companyn4.Problem-solving abilities:to make an investment plann5.Business writing techniques:to write a memoOverview of the unit1st weeknStarting upnVoca

2、bularynListeningnReading2nd weeknLanguage reviewnCommunication skillsnCase studyn Company vocabulary(Do you know the words in blue?)nDifferent types of companyqmultinationals(large corporations)-local subsidiary-corporate culture qstate-owned company,family-owned company,private companyqSMEs(small a

3、nd medium-sized enterprises)qsmall businessqsole traders(one-man or one-woman business):freelancersnProfitsqcompanies with shareholders,they want return on investment,shares in the company rise and fall,they try to maximise profitability for investors,in terms of increased dividends and a rising sha

4、re price.qPublicly quoted companies(the shares are listed or quoted on a stock exchange)nWhich adjectives or verbs could come in front of the word company?nfamily-ownednmultinational nsmallnmedium-sized companynprofitablenfailingnbankruptnwork for a nstay with anchangeStarting upVocabularyListeningR

5、eadingLanguage reviewSkillsCase studyStarting-upStarting-upWhich of these companies would you like to work for?Why?1.A family owned company2.A multinational company3.Your own company(be self-employed)CompaniesWork environment,pay promotion,job securityA family owned companyA multinational companybe

6、self-employedWork environmentPayPromotion possibilitiesJob security(the possibility that you will keep the job)Family owned companynFriendly work environmentnLess pressure from worknFew opportunities for promotionnNot good pay or salarynSeldom lay people off-affection(a feeling of responsibilities)Y

7、our own companynFree like a bird,Felling isolatednHeavy pressure of making a profit and company expansion-hard to find business ideanSave time:dont have to travel to your office every day,wear a suit and a tie and deal with nasty and demanding bosses or rude nDo what you like,but make a decision onl

8、y by yourselfnNever be firedMultinational BusinessnThe advantages of a multinational business are:nGood system for promotionnSystem for welfarenSometimes good pay nAccess to new technologies and methods nAvailability of government grants nDisadvantages include:nComplex public relationnMore challenge

9、 more pressure from worknLay off people in large amountStarting upnMatch the sectors to the examples of products or services they offer.n1.chemicals a)computer programmingn2.constructionb)supermarketsn3.financec)plasticsn4.ITd)cancer drugsn5.mediae)bridgesn6.pharmaceuticalsf)credit cardsn7.retailing

10、g)air servicesn8.telecommunicationsh)trucksn9.transporti)womens magazinesn10.vehicle manufacturingj)telephone servicesn1.c 2.e 3.f 4.a 5.i 6.d 7.b 8.j 9.g 10.hStarting-upStarting-upCan you name a company in each business sector?Telecommunications/MediaTransportEngineeringVehicles manufacturingRetail

11、ingIT/ElectronicsConstructionFood and drinkPharmaceuticalTourismOtherCompaniesn VocabularyVocabulary CompaniesnNoun combinations turnover:the amount of money a company receives from sales in a particular period.nComplete the sentence below with the words and phrases from the box.share price,workforc

12、e,profit,turnover,subsidiary,market share,head officeVocabularyVocabulary Companiesshare price,workforce,profit,turnover,subsidiary,market share,head office1.The amount of money a company receives from sales in a particular period is called its _.2.The money a company makes after taking away its cos

13、ts is its _.3.A company which is more than 50%owned by a parent company is called a _.4.The employees in a particular country or business are called the _.5.The percentage of sales a company has in a particular market is its _.6.The main building or location of a large organization is its _.7.The co

14、st of a companys shares is its _.VocabularyVocabulary Companiesshare price,workforce,profit,turnover,subsidiary,market share,head officeFinancial Performance I am pleased to say the company has continued its excellent performance.We are changing,growing and doing well at a difficult time for the ind

15、ustry._ was$57.2 million,an increase of 15%on last year,and _ rose by 5%to$6.4 million.We are a highly competitive business.We have increase our _ to 20%.Consequently our _ has risen and is now at an all-time high of$9.6.Increased production and strong demand have had a positive effect on our cash f

16、low,so we are able to finance a number of new products.We have successfully moved to our new _ in central London.We are now planning to start full production at the recently opened Spanish _ in October.Finally,thanks once again to our loyal and dedicated _.Our employees will always be our most valua

17、ble asset.VocabularyVocabulary Company Main activityNationalityCisco SystemsInternet equipment supplierAmericanCar manufacturerBacardi MartiniSpanishTravel and financial services providerAmericanBayerGermanClothing manufacturerSonyElectronic goods makerMaerskDanishnComplete the chart below with the

18、information from the box.CompaniesPeugeot,Benetton,container ship operator,American Express,French,Japanese,Italian,drug and chemical maker,drinks supplier VocabularyVocabulary Company Main activityNationalityCisco SystemsInternet equipment supplierAmericanPeugeot(标致标致)Car manufacturerFrenchBacardi

19、MartiniDrinks supplierSpanishAmerican Express美国运通美国运通Travel and financial services providerAmericanBayerDrug and chemicalGermanBenetton(贝纳通贝纳通)Clothing manufacturerItalian SonyElectronic goods makerJapaneseMaerskContainer ship operatorDanishCompaniesComplete the chart with the information from the b

20、ox.n Listening Listening CompaniesPre-listening work Listen to the first part of the interview.What three reasons does he give for Triumphs success?Recordingn3.1 According to the recording,three reasons aren3.2 According to the recording,which of the following statements are true?Listening Listening

21、 CompaniesQ:Bruno Tagliaferri,Triumph,has been very successful in re-launching the company and increase its sales,whatre the reasons for success?A:1)has a very strong brand name 2)invest in and develop new models which attract peoples attention 3)give a bike very up-to-date look and:it has focused o

22、n styling and on high qualityListening Listening CompaniesQ:Which of the following statements are true?1.The markets are those in which the most motorcycles are sold.2.In France,triumph has its own subsidiary.3.Triumph as its own staff in all its overseas markets.4.Triumph has a poor dealer network

23、which needs to be improved.5.Buyers of motorcycles are enthusiastic,but they do not know a lot about motorcycles.6.More than 80%of Triumphs production is sold abroad.7.France is Triumphs largest market in Europe.n CompaniesScan the text,and fill in the blanks.ReadingReadingBrandsZodiac,Gemini,Capric

24、ornRevenues$8 billionHeadquartersSeattleNumber of employeesMore than 100,000 peopleMain aimLong-term,quality growth CompanieslKey words and expressions:revenue:yield from property or investment,income.收益；收入 zodiac:In astrology,this band divided into 12 equal parts called signs,each 30=wide,bearing t

25、he name of a constellation for which it was originally named but with which it no longer coincides owing to the precession of the equinoxes.黄道十二宫图：在占星学中，被等分为12份的黄道叫作宫，每宫30度，保留着其原有星座的名称，但由于岁差这些名称已不相符 Gemini:双子星座：Capricorn:摩羯座 catalog long-term,quality growth:growth that can be continued over the long

26、 term rather than short bursts of unsustainably fast growth.priority launch:to set going;initiate:发动；开始：go+adj:go wild/crazy/viral/international/public/online ReadingReading CompanieslKey words and expressions:Seattle:A city of west-central Washington bounded by Puget Sound and Lake Washington.First

27、 settled in the 1850s,it prospered after the coming of the railroad in 1884 and became a boom town during the Alaskan gold rush of 1897.It is now an important commercial,transportation,and industrial hub and a major port of entry.Population,516,259.西西雅雅图图：美国华盛顿州中西部的一个城市，位于普吉湾和华盛顿湖沿岸，19世纪50年代首批居民在此定居

28、，1884年火车开通车后开始繁荣起来，在1897年阿拉斯加淘金热潮中成为一个新兴城市。它现在是重要的商业、运输、工业中心及主要进口港。人口516,259 Toronto:The capital and largest city of Ontario,Canada,in the southern part of the province on Lake Ontario.Originally a French trading post,it was founded as York by the British in 1793 and renamed as Toronto in 1834.Toron

29、to is an important Great Lakes port and an industrial center.Population,599,217.多多伦伦多多：加拿大安大略省首府和最大城市，位于该省南部安大略湖边。原本为法国人的商品集散地，1793年英国人建立该城，名为约克，1834年重新被命名为多伦多。多伦多是一个重要的五大湖区的港口和工业中心。人口599,217 ReadingReadingn CompanieslWhat experience do you have of giving presentations both in Chinese and in English

30、.What do you find most difficult in each case?lLook at some advice for making presentations;go through points one by one to see if you agree with the following points:Find out as much as possible about your audience.Introduce yourself(name,position,company)Start with a joke.Outline the structure of

31、your talk.Vary the tone of your voice.Refer to your notes as often as possible.Use clear visual aids.Summarize your main points Skills:Presenting Your CompanySkills:Presenting Your Company CompanieslA company boss is presenting his company to potential investors.The presenter does not follow the usu

32、al tips for presentations and irritates the investors.Match the tips 1-6 that the presenter does not follow with the audiences reactions a-f 1.Find out about your audience and adapt your presentation accordingly.2.Introduce yourself.3.Use humor carefully.4.Outline the structure of your talk.5.Vary t

33、he tone of your voice.6.Use clear visual aids.a.This is no time for jokes.b.Is he still in his introduction or is he on to the main part?c.Hes talking to us as if we were his customers,not potential investors.d.His slides contain too much information-all those boring figures!e.Who is this guy anyway

34、?f.Im falling asleep.He talks in the same tone the whole time.Skills:Presenting your companySkills:Presenting your company Companies Listen to a presentation about Tara Fashions.Complete the chart.Skills:Presenting your companySkills:Presenting your companyWhere is the head office?What does it sell?

35、Who are its customers?Annual turnover?Annual net profits?Number of stores:In Spain?In other European cities?Strengths?Future plans?Companies Skills:Presenting your companySkills:Presenting your companyWhere is the head office?Cordoba,SpainWhat does it sell?ClothesWho are its customers?Fashion-consci

36、ous men and women aged 20-35Annual turnover?260 millionAnnual net profits?16 millionNumber of stores:In Spain?In other European cities?15/14Strengths?Can bring out new designs very quicklyDesigns sold at right priceFuture plans?New store in New York next year Companies Listen again.Tick the phrases

37、that you hear in the useful language box.Skills:Presenting your companySkills:Presenting your companyOutlining the presentation First,Ill give you some basic information.Secondly,Ill talk about our stores in other countries.Next,Ill talk about career opportunities.Last of all,I want to look at our f

38、uture plans.Introducing new information Heres some basic information.Let me add a few figures.Lets have a look at some statistics.What are our strengths?Ending the presentation To conclude,I want to tell you about our future plans.Finally,a few words about our new projects.Thanks very much for liste

39、ning to my talk.Thanks for coming to my presentation.CompaniesRole play:You are the HR director.Use the notes below to make a presentation about your company.lUse the headings in Exercise B to help you.l Make a presentation about the companyl Ask questions after your partners presentation Skills:Pre

40、senting your companySkills:Presenting your company Companies Skills:Presenting your companySkills:Presenting your companySmart-mart StoresAustro InsuranceWhere is the head office?Peoria,IllinoisVienna,AustriaWhat does it sell?Everything from food to clothing to furnitureAll insurance products:life,p

41、roperty,car,etc.Who are its customers?Consumers of all classes,all incomesBusinesses and consumers around the worldAnnual turnover?250 billion11 millionAnnual net profits?7 billion 1.5 millionOperations 200 stores in the US,55 in Europe,30 in Latin America,20 in Asia.Thousands of brokers(=independen

42、t insurance sellers)in Europe,the US and AsiaStrengths?Very low prices-other stores find it very hard to complete.10-15%annual growth expected to continueInsurance has seen 10%growth a year over last 10 years,Growth set to continueFuture plans?Developing further in Asia,especially China.Chinese-and

43、English speaking managers required.Developing Latin American activities-Spanish-speaking managers required.n Stage 1nProblem of the companynSolution to the ProblemnStudents task in the case studyStage 2 Analysis of the background informationThe name of the companyRange of productsBased inStarted byN

44、umber of the employeesNumber of shopsSales problemsProduction problemsPersonnel problemsProfit as a percentage of sales in the last three yearsFuture aimsGrowth depends onStage 3 Making an investment plann1.Consider the investment options carefully and decide how to invest the 1.5 million Euros.n2.M

45、ake a detailed invest plan with reasons for your decision and prepare for a presentation for your plan.n3.Write a memo to the CEO outlining the investment plan.Give reasons for your choices briefly.Companiesl Work in pairs.1.decide how to spend the 1.5 million.2.prepare a presentation of the investm

46、ent plan,with reasons for your choices.lWork in groups of four.Each group will analyze and discuss the investment plan.1.Present your idea.2.Discuss the different plan of your group members 3.Agree on a final investment plan.4.Appoint a spokesperson in each group 5.Lastly,write a memo to your CEO outlining your investment plan.Give reasons for your choices.Case studyCase study