商务英语视听说unit.docx

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1、Unitl Meeting and Greeting PeopleModule 2 Video Watch (先睹为快)Hi-tech cameras track shoppers to help companies better market products. 、， / 、 、: Key Words and Expressions1 .retailer n.零售商人 2.grab v. M3.psychology n.心理学，心理状态14.merchandise n.商品，货物z 5.a short fuse比喻人们易于烦躁或焦虑6.queue n.行列，长队，队列；vi.排队，排队等待

2、、， /I .Interactive Activities (互动练习)Direction: Watch the video clip for the first time and discuss the following questions or topics with other students orally.1 .What are the major problems with the shopping centers in your own experience?2 .Do you think it is necessary to install Hi -tech cameras

3、to track shopping behaviors?3.In your opinion, are there any other alternatives to solve the problem in this video clip?II .Spot Dictation(听写练习)Direction: Watch the video clip carefully and fill in the blanks with the missing words.Smile, youre on consumer behavior camera. No surprise that youUl lik

4、ely be (1) videotaped while holiday shopping, but ifs not all fbr (2) .security . Some of it is for market research. Retailers are tracking you to learn how you shop.“Where are people, shoppers, spending time? What is grabbing their attention? Are they having to wait too, too long fbr customer servi

5、ce at different points?”Consumer behavior analysis, its part (3) observation, part science, part technology and a bit of psychology. Rajeev Sharmas software turns (4) images of customers working their way through stores into hard (5) data, allowing retailers to take fast action if things arent worki

6、ng out.“You can move around the merchandise to position of products so that it, it, it creates the right (6) sequence, and right products in front of the right people in the right time.”With the holiday shopping crunch, retailers know their customers have short fuses, and crowd hassles dont help.“An

7、d you can create this kind of maps, the hot spots and the cold spots. These are extremely important because theres no number. By just looking at this, this colored-coded map, you can see which (7) portion of this store is receiving more attention.”And that helps retailers decide where to place displ

8、ay units.After browsing, decide to interact with it, as in read labels or, or, or you know, experience it more. And finally, of course, what every product and retailer, er, the product manufacturer and retailer want you to drop it into your basket.”But its not all creative marketing; traffic jams at

9、 (8) checkout are often the biggest problem.“What this shows is a, is a line-forming, and something that you are very familiar with in this, this season.Answer: Women are not treated as women but are introduced according to their business rank. TapescriptBusiness greetings usually begin with a hands

10、hake. Social hand-shaking codes are relaxed (Not rigorous or strict; Easy and informal in manner) in business situations where it is assumed that people meeting for the first time or after not seeing one another for a while will shake hands as a natural part of their greeting, no matter what their r

11、ank in relationship to one another and no matter what their gender. When you are introduced to someone, either one of you may extend your hand first.Your handshake should be relaxed but firm, never limp, and you should look the other person in the eyes, smile and say “I am very glad to meet you“ or

12、give another cordial greeting. Do not hold on to the other persons hand or pump his or her arm. If someone you are meeting seems to back off, do not force a handshake. If he does not respond to your offer to shake hands, simply drop your hand back to your side, smile and say, Hello.”After greeting e

13、ach other, people can then make an introduction if they havent net before. In general, there are three basic rules in social introductions.First, a man is always introduced to a woman. Second, a young person is always introduced to an older person. Third, a less important person is always introduced

14、 to a more important person. Socially this can be difficult, since it is sometimes hard to determine who is most important.But in business introductions, the third rule always applies. A less important person is introduced to a more important person, whether male or female. If the executive vice pre

15、sident, Allan Palmer, and the new product vice president, Jennifer Cato, have not met, you would introduce them by saying, Allan, this is Jennifer Cato, Jennifer, Allan Palmer. When introducing the new office manager, Valerie Adams, to the company president, Loretta Polhill, you would say, Mrs. Polh

16、ill, I would like you to meet Valerie Adams, our new office manager. Valerie, this is Mrs. Polhill, our company president. When introducing people of equal rank in business situations, social rules apply一a man is introduced to a woman, and a younger person to an older person.Do not use first names i

17、n business introductions, unless it is the office custom, or with a business client or customer until requested to do so.Finally, there is a difference between the rules for social introduction and the rules for business introductions. For example, women are not treated as women but are introduced a

18、ccording to their business rank.Passage 2(sturdy adj.强健的，坚定的、spur v.鞭策，刺激 / hold up a mirror to 反映出drive n.推进力，驱使，动力(sturdy adj.强健的，坚定的、spur v.鞭策，刺激 / hold up a mirror to 反映出drive n.推进力，驱使，动力buoy vt.使浮起，支撑，鼓励 a large chunk of 一大块 /precautionary adj. 预防的(propensity n.彳顷向outstrip v.超过recreational good

19、s 休 闲商品make a difference产生影响；有重要性disposable incomes 可支配收入boost v.推进straddle v.跨骑/ CITIC Securities 中信证券ou do, Mr. Wells? (6) I vm very glad to meet you.Wells: Glad to meet you too, Mr. Wang. This is Ellis Porter, my assistant.Porter: How do you do? (7) Welcome to Shanghai.Wells: (8) Its very kind of

20、 you to invite us to Shanghai and come to meet us at the airport.Wang: Not at all. I hope youve had a good flight.Wells: Oh yes. The view of Shanghai is (10) lovely from the plane.Wang: I hope (11) youll enjoy you) stay here in Shanghai.Wells: Thank you.( Im suie we will.Li: Our car is waiting outsi

21、de. I think youd like to (13) take a rest to (14) overcome the jet lag. (15) Shall we go to the hotel first?Wells: Yes. Ifs very (16) considerate of you.Li: (17) This way please. We are going to take you to the Hilton Hotel.精彩点怦.对第一次见面的客户，为了显示尊重，我们最好用比拟正式的语气打招呼，如“Glad to meet you, How do you do? ”等。

22、当然，如果对方是第一次来中国，一句Welcome to China”会收至U良好的欢迎效果。1 .在这个对话中，王先生用一句Is this your first visit to Shanghai?”开启了一段自然亲切的 谈话。我们在实际工作中可以效仿这种做法，寻找双方能产生共鸣的话题切入点，如旅 途见闻，天气状况等，但切忌询问过于私人的话题，如年龄、体重、婚姻状况、收入、 政治及宗教信仰等。 Tapescript(Flight Attendant: Ladies and gentleman, we shall soon be landing at Shanghai Pudong Intern

23、ational Airport. Local time is 10:20 in the morning, and local weather conditions are slightly cloudy. The temperature outside is 18 degrees Celsius.)Li: Excuse me, but are you Mr. Wells from the U.S.?Wells: Yes, Im John Wells. You must be from CCPIT?Li: Yes, Im Li Xia .Nice to meet you, Mr. Wells.

24、And this is Mr. Wang Pin, head of Foreign Investment Office.Wang: How do you do, Mr. Wells? I am very glad to meet youWells: Glad to meet you too, Mr. Wang. This is Ellis Porter, my assistant.Porter: How do you do, Mr. Wang and Ms. Li?Wang &Li: How do you do? Welcome to Shanghai.Wells: Its very kind

25、 of you to invite us to Shanghai and come to meet us at the airport.Wang: Not at all. I hope youve had a good flightWells: Oh yes. The view of Shanghai is lovely from the plane.Wang: Is this your first visit to Shanghai, Mr. Wells?Wells: Well, actually I have come to China every one or two years since 1990, but most of my visit