《跨境电商实务英语（第3版·数字教材版）》王琼-《跨境电商英语》D卷答案和评分标准.docx

《《跨境电商实务英语（第3版·数字教材版）》王琼-《跨境电商英语》D卷答案和评分标准.docx》由会员分享，可在线阅读，更多相关《《跨境电商实务英语（第3版·数字教材版）》王琼-《跨境电商英语》D卷答案和评分标准.docx（3页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、跨境电商英语期末试卷（D）参考答案及评分标准闰动 述 词种活额描价词 量期销易铺发性流 流预营交店批属物Part 1. Useful （共15小题，每小题1分，合计15分）2.(J）品牌风格4.(F）企业文化6.(N）社交媒体8.(G）浏览量10.(L）关键词12.(D）数据分析14.(0）目标客户Part 2. Translation （共6小题，1620题每小题3分，21题10分，合计25分）Delivery will be made within 48 hours after receipt of your order.16. As long as it is our responsib

2、ility, we will bear your loss.17. The outer packing of our product is very delicate.18. The outer layer is kraft paper, lined with bubble film.19. If your order is more than 50 pieces, we will give you a discount of 20% off.20. 在创建这四种营销活动时，我们都要注意活动的开始时间和结束时间均为 美国太平洋时间。一般来说，将开始时间和结束时间设置在国外客户的晚上黄 金时段更

3、容易带来比较好的营销效果。另外，活动需要至少提前48小时创建, 所以对于一些促销节点，我们一定要早做准备。第16-20小题翻译评分细则如下：1）每句3分。译文正确，结构、语法和用词无错误，给3分；2）句子结构错误扣1-2分。语法和用词错误酌情扣0. 5-1分；第21小题翻译评分细则如下：1-4分翻译条理不清，表达思想不清楚，有较多的严重语言错误。5-7分翻译基本切题，有些地方表达思想不够清楚，有一定的语言错误。8T0分 翻译切题。表达思想清楚，连贯性好。基本上无语言错误或少量错误。Part 3. Reading Comprehension （共 6 可、题,每小题 3 分,合计 18 分）Pa

4、ssage I22. Because the decomposable packaging materials will be naturally decomposed due to the temperature and humidity after contacting with the air for a long time.23. Fragile goods must be packed with polystyrene-filled particles or bubble wrap.24. For products like TV, sellers must use foamed p

5、lastic or polystyrene foam to prevent the collision on the corner.Passage 2It is due to the customers uncertainty on cross-border e-commerce platforms.25. Sellers can collect detailed infbnnation on customers personal information, purchase history, buying preferences and concerns.26. Sellers can sen

6、d e-mail or cards to customers on holidays or customers5 birthday. 1）每题3分。回答正确，结构、语法和用词无错误，给3分； 2）意思部分不正确，扣1-2分。语法和用词错误酌情扣0.5-1分； 3）回答错误，0分Writing （共4小题,28-30题每小题10分,31题12分，合计42分） 28.Hi xxx,Thank you for your interest in our vases. You can select the order and click the “Pay Now button. Choose your

7、preferred payment method on the checkout page. The platfbnn supports Visa, Mastercard, Maestro Debit Card, Western Union, and write transfer via banks. Please let me know if I can be of further assistance.Thanks again. Looking forward to hearing from you soon.Best wishes 29.Dear friend,Thank you for

8、 your inquiry for the wholesale price. Here is the link of the briefcase which you are interested in. If your order is larger than 100 pieces, we could give you a wholesale price USD 50/ piece （freight included）. Please let us know if you have any further questions. We hope to establish business rel

9、ationship with you.Best Wishes,Dear xxx,Thank you for your inquiry about the shipping and delivery time. We offer free shipping to most countries in the world by China Post Registered Air Mail. It usually takes 7-21 days to reach your country. If you need the item urgently, we also offer the followi

10、ng express shipping options: UPS, FedEx, DHL, TNT, EMS, and TOLL. But you have to pay the extra freight according to the real cost.Best Wishes,Dear xxx,Its a pity to leam that you received a wrong item. It hardly happens as we have a dedicated package team. However, I know nothing is impossible.We a

11、re so sorry fbr the inconvenience we brought to you. We will resend you the right one or refund your money as you prefer. We assure you will not bear any loss.We are looking forward to your confirmation message.Best Regards,写作评分标准：本题满分42分，按照以下5个档次给分：37-42分：很好地完成了试题规定的任务。包含了所有内容要点；使用丰富的 语法结构和词汇；语言自然流

12、扬，语法错误极少；有效地采用了多种衔接 手法，文字连贯，层次清晰；格式和语域恰当贴切；对目标读者完全产生 了预期的效果。29-36分：较好地完成了试题规定的任务。包含所有内容要点；使用较丰富的 语法结构和词汇；语言基本准确，只有在试图使用比较复杂或较高级词汇 时才有个别错误；格式和语域较恰当；对目标读者产生了预期的效果。21-28分：基本完成了试题规定的任务。虽漏掉一些内容，但包含多数内容要 点；应用的语法结构和词汇能满足任务的要求；有一些语法和词汇错误， 但不影响理解；采用了简单的衔接手法，内容较连贯，层次较清晰；格式和语域基本合理。 对目标读者基本产生了预期的效果。11-20分：未能按要求完成试题规定的任务。漏掉或未能有效阐述一些内容要 点，写了一些无关内容；语法结构单调，词汇项目有限；有较多语法结构或 词汇方面的错误，影响了对写作内容的理解；未采用恰当的衔接手法，内容 缺少连贯性；格式和语域不恰当。未能清楚地传达信息给读者。1-10分：项目和词汇的使用单调、重复；语言错误多，有碍读者对内容的理解, 语言运用能力差；未使用任何衔接手段，内容不连贯，缺少组织、分段；未 能传达信息给读者。0分：所传达的信息或所用语言太少，无法评价；内容与要求无关或无法辨认。