国家开放大学电大一网一平台《商务英语2》一体化考试机考形考任务2题库及答案.docx

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1、国家开放大学电大一网一平台商务英语2一体化考试机考形考任务2题库及答案形考任务2题库一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最正确选项。试题1It seems that the sales volume has not reached our objective.选择一项：A. Thank you very much about it.B. It doesn, t matter too much.CIt s true. I m sorry about that.试题2We are now looking for agents to cover south

2、ern China.Excellent.选择一项：AI m very familiar with the market there.B. We are full of confidence in the Chinese market, too.C. Our target markets are large corporations and government agencies.试题3一Ok, what are your initial thoughts on our computers in China? Is there a market?选择一项：A. There is a comput

3、er shop around the corner to the right.B. Our current agent agreements are broken up into regions.C. I am very optimistic about the market opportunities in China.试题4When data , it has to be analyzed to decide what it all means.选择一项：A.had been collectedB.has collectedC.has been collected试题5As it is k

4、nown that the aim of every business is to make profit as possible.选择一项：A. as manyB. as muchC. more试题6二、阅读理解：阅读下面的短文，根据文章内容进行判断，选“T”错误选“F”。Principles of MarketingMarketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing shou

5、ld be kept in mind.First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customersneeds. If customers are satisfied, there is a chance th

6、at they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that ac

7、tually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low prof

8、it margin, therefore, it is important for marketers to focus on their profitable sales volume.Decide if each of the following statement is TRUE (T) or FALSE (F).1. In order to succeed in business, three principles of marketing should be kept in mind. (F)2. If customers are satisfied, they will be li

9、kely to encourage more people to buy the products or services. ( T)3. The profitable sales volume is the volume of sales that will bring a business profit. (T)4. The maximum sales volume refers to the biggest sum of retail sales. ( T )5. Profitable sales volume is as important as the maximum sales v

10、olume. ( F)一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最正确选项。试题1But why is it so much higher in this market?选择一项：A.I don t think I can follow the course.B. Sometimes things don t go as expected.C.There are many rich people in this area.试题2I wonder if you are able to offer market exclusivity for all of C

11、hina?选择一项：A.I d love to go to the supermarket with you if I have the time.B,I m not surprised to hear that about the huge market in China.C. Thank you for your interest in representing our product.试题3Ok, what are your initial thoughts on our computers in China? Is there a market?选择一项：A.There is a co

12、mputer shop around the corner to the right.D. Our current agent agreements are broken up into regions.E. I am very optimistic about the market opportunities in China.试题4Sometimes it .over half the total time spent on a research problem.选择一项：A.takes upB.takes offC.takes on试题5We are full of confidence

13、 the Chinese market.选择一项：A. onB. inC. with试题6二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1. Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industrys phenomenal growth.()A.在上一个十年中，已经成为中国计算机行业的运发动，我们公司亲眼目睹了这个行业令人瞩目的 成长。B.在过去的十年中，我们公司作为参与者，亲眼见证了中

14、国计算机行业令人瞩目的开展。C.在最后的十年中，作为中国计算机行业的一个球员，我们的公司已经见证了行业的惊人增长。2. But pricing is based on the needs of target customers and it differs from place to place and over time.()A.但定价是基于目标客户需求的，它不同于地点，随着时间的推移。B.但定价是基于目标客户需求的，它随着不同的地点和时间而推移。C.但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同。3. In order to succeed in business, the

15、following two principles of marketing should be kept in mind.().A.为了在商业上取得成功，以下两条营销原那么应该牢记在心。B.企业假设想取得成功，必须牢记以下原那么。C.为了取得商业成功，两条市场原那么应当被置于脑海中。4. Attracting customers to a business makes the difference between succeeding and failing.(.).A.能否吸引顾客，是成功还是失败的区别。B.能否吸引客户对企业产生兴趣，决定了经营的成败。C.能否吸引顾客来做生意，是成功与失败之间的区别。5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.()A.如果客户满意了，就可能成为我们的较长期的客户或永久客户。B.吸引客户满意，就能够使其成为我们的长期客户或永久客户。C.如果满足了客户，就有机会长期保存他们，成为永久客户。