酒店新闻发布会活动纲要.docx

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1、酒店新闻发布会活动纲要Task 任务： Press Conference 新闻 发布会Code序号：OHSMMCD005Objectives 目的：At the end of this session, each trainee will be able to fully understand how to conduct press conference professionally.在此培训结束后，每一个学员都要了解如何以职业的方式做新 闻发布会。Standard标准：See Attached S&P.参见后附标准与程序。Resources 培训器材：Whiteboard, Mark Pe

2、n.白板，马克笔。Method培训方式Training Steps培训步骤Time 时间Group Discussion 小组讨论Lecture讲座式What does a press conference have? 新闻发布会应当具备什么要点？Write answers on whiteboard. 把回答写在白板上。Explain Standards one by one: 逐条解释标准：1. The Marketing Communications Manager will organize Press Conference on the following occasions:a.

3、Maintaining and enhancing awareness locally, nationally and internationallyLike hotel opening, MC activities, charity events etc.b. Launching a new facility, product or promotion.Like opening of new outlets, swimming poolc. Announcement from Brand, Corporate or the hotel Like new appointments, new o

4、pening properties and latest development in China, 在以下场合，公关部经理组织新闻发布会：a.为了保持和提高饭店在本地、国内及 国际上的知名度譬如饭店的开业、公关活动及慈善活12 min12分钟12 min12分钟Printed Date: 10/6/22Page 1 of4动b.发起新的推广活动、开设了新的设 施，开发新的服务时；譬如开新的餐厅和游泳池对外开放 品牌、集团或饭店发布了新的宣言 譬如集团的新任命、在中国区新饭店 开业及最新发展动态。2. Press Conferences are to be organized with pro

5、per planning and careful selection of invitees. The General Manager and other members of the Excom depending on the occasion will deliver speeches.举行新闻发布会需要周密的计划，仔细 挑选受邀者名单。根据情况，总经理和其他行 政委员可以做演讲。3. Audio and visual presentations will be used in Press Conferences._新闻发布会中将使用音响和视听设备做展 7J oSuitable food

6、 & Beverage items and services will be part of a Press Conference. 新闻发布会同时提供适量的餐饮服务4. Each attendant will be provided with a full set of collateral regarding the theme of the Press Conference in his / her preferred language upon arrival.每名参加者都将在会前得到有关发布会 内容的一份资料，资料将以他们的语言打印（中 文或英文）；在会议结束时收到一份礼品。5. T

7、he date has to be carefully selected to encourage maximum turn up and to avoid competition against another event of function in the city.To conduct the conference without considering date would cause problems:a. lack of press people, who are busy with another event in the cityless impact offset by a

8、nother event10 min10分钟15 minutes15分钟6. less coverage due to conflict withanother event举行新闻发布会的日期须仔细挑选，以 免与市内的其它活动相冲突，并保证有最多的 人能够参加。举行新闻发布会时不考虑日期会造成许 多问题：a.新闻记者都忙其它的活动，人手不 够b.其它的大型活动将饭店的活动影响 抵消了c.其它大型活动的报道会影响饭店活 动的报道Now lets have a look at how press conference is conducted.现在来看新闻发布会是如何举行的。1. Preparat

9、ion: (refer to procedures 1 7) 准备工作(参见程序17条)From beginning to the end. (refer to procedures 8-18)从会议开始到结束。(参见程序条)Follow up (refer to procedures 18 21) 跟进(参见程序1821条)7. Question 提问Why the date of press conference need to be carefully selected.为什么要仔细挑选新闻发布会的日 期？a. What are the department concerned for

10、a press conference?与新闻发布会相关的部门有哪些？b. What do we need to prepare for the media personnel?我们要给参加会议的媒体人士准备什 么？8. Summary 总结a. Marketing Communications Dept, is the major co-ordinator of Press Conference, which involves everyones effort.12 min12分钟12 min12分钟10 min10分钟10 min10分钟10 min10分钟公关部是新闻发布会的主要协调部门，

11、 因为以整个会议涉及到方方面面的部门的参 与。b. The participants are media personnel, they would publicize what they have learned and experience on the conference. Therefore preparation is of importance, from table setting, equipment to material distribution. 由于参加者是媒体人士，他们会将参加 会议了解到和体会到的东西发布给大众。因此 事先的准备工作必须到位，从摆台、设 备到资料的准备都要做好。