外文翻译--企业宣传画册设计的重点.doc

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1、外文原文：The picture album design key enterprisesIn the modern business activities, in the enterprise image promotion and picture of product marketing plays an increasingly important role in the business operation, two albums, plays a role of bridge, who are you? Can you offer? Your advantage in such ci

2、rcumstance, can pass a beautiful picture of static in your target consumers. Enterprise and brand high-grade album is thecomprehensive embodiment of strength, using the aesthetic measure point, line and plane, unity and changes of visual language, high-quality illustrations, match with senior engine

3、ers, all-around stereo display enterprise culture, philosophy and brand image. Creative process, we will be different according to different content, the characteristics of different demands, theme, advantage, overall planning, integration of innovation in harmony.Why do enterprise product picture?E

4、nterprise album and product brochures and product promotion enterprise is one of the most important form of customers due to the problem of time and space, general wont run to you personally inspects company, therefore, company and product brochures are absolutely picture of necessity. The company i

5、s the only picture quickly and effectively make customers to understand your advertising media in their heart, the biggest question? Seek your corporate culture, found potential commodities, seeking business opportunities. Positive corporate image promotion and introduction to, by album for potentia

6、l customers or clients, the company long-term picture is necessary materials.How do your own album enterprise? Enterprise image pictorial design from the enterprise culture, the management idea, the background, design elements such as the most suitable enterprise nature of high-grade products of the

7、 enterprise, the picture album design, the main products from the function and characteristics of the enterprise as basis, the graphical originality and design elements, the product function.First of all successful arrangement of the words, Select and concept is closely related to the material. In t

8、he picture album design, must be in eyeballs material selection of a material can reflect our concept of these materials, and then to comb and integration, can put on the album.Finally, the product photography and design and printing also cannot be ignored. The picture quality as the picture album,

9、also there can be no contempt. We know, now is to read age, many occasions are pictures to reflect problems, and played only text. And we must in photography and design fluctuation kongfu, please the most suitable photographer photographs, the most suitable designers post-production. Of course, prin

10、ting technology used paper picture is very important also, carelessly a bit of hard before, are likely to be in vain. The picture album design manufacture the key link of the whole picture or plan. Without hesitation, can say now to enhance the quality of the picture album design, want to accurately

11、 reflect the strength of the company, the company must be clearly positioning in the circumstances, the differentiation , attach importance to the plot picture. The picture album design from the enterprise culture, philosophy, nature, and products, to reflect business philosophy and spirit.Enterpris

12、e publicity of annual pictorial designAnnual album which annual report, public institutions and the financial department of the working conditions of the annual financial condition and a law report. As public organizations and enterprises, institutions and standardization of behavior of the original

13、 text has been gradually will print report to formal printing reports, as well as more and more business organizations, financial and banking, securities market of establishment and internal mechanism of change, make annual review materials from the internal foreign exchange for the job as a unique

14、expression, it comes from life, and life is higher than people of the emotional communication tools, so use this kind of language features on the plane design originality is a kind of specific techniques, particularly applicable to design a comprehensive art festival, which give the brochure annual

15、injected new life.In many ways, and make the picture album design annals also became a worthy of discussion topics. First, in the annals of data and writing these simple elements, itself has its natural rules and layout of seriousness, stylist to consider how to get through the graphic design vision

16、 language to create a pleasant readability. Second, the annual after all is a period of work, stylist characters should consider using the originality image, how to convert to spirit, and sends out a moving charm. The report is the fundamental principle of design. Annual general design and not a fix

17、ed laws. As a communication tool, it should be combined with the function of enterprise management concepts and cultural consciousness to play. The visual rallying point often on the cover, to strengthen the whole pages of progression, make clear concept, theme, which can accurately communicate clea

18、rly spirit of enterprise.The annual album cover generally marked for the year and indicate annual (a), can NUAL - from operating characteristics, or identification symbols, or from the enterprise performance, behavior, document aspects originality. According to the creative theme from the color, gra

19、phics, overall layout accmulate the pages, concise and to show the seriousness of the subject, and to hold good style. The data and graph pages is undoubtedly the design, stylist is novel, the design style, should be fully utilized.Due to the annals of seriousness and picture of the form, and regula

20、r filing is characteristic of enterprise has more and more apt, organization will have exquisite design atlas and decorous, causing its size is relatively fixed. But because only once a year, creative design, make use of the technique of expression and materials, and more easily also too wont show i

21、n general crane.But a picture the culture in three aspects: one is the artistic performances, exhibitions, is the investment environment introduction is three. For performing program instruction and pictorial design from three aspects: the general conception to: first is to recognize the performing

22、arts, is GuZhuangXi or modern literature evening party? Is Chinese and western drama is? Familiar with the performance of the species can start to show from the historical background and cultural characteristics, the design idea. The second is to understand the performing arts, namely the theme of t

23、he spiritual essence, can grasp the key and the modelling of key to play, thus belt surface, its spirit connotation. Article must be familiar with the arts of the program, expression and the performance is a language, folk music or western? Is the stage or ballet? Any weapon has its characteristics,

24、 any instrument has its charms.The album cover design of culture and concise, can be used to shape a festival emblem inspires key to play, also can object will be a unique cultural style to the character creation of abstraction. In word processing, the title of production can be bold conception, spe

25、cific instructions to achieve numerous and not messy, orderly, thus performing activities will have the exact expression connotation and attractive.转自中艺尚美画册设计 - 7 -中文译文：企业宣传画册设计的重点在现代商业活动中，企业形象宣传图片的产品营销起着越来越重要的作用，两份宣传画册，起着桥梁纽带的租用，你是谁？你能提供什么？在这种情况下，你的优势可以通过一幅美丽的静态图画吸引你的目标消费者。企业和品牌高档的画册中的力量的综合体现，使用的审美

26、尺度，点、线、面、统一和变化的视觉语言，高质量的插图，配以高级工程师，全方位地立体地显示企业文化、哲学以及品牌形象。创造性的过程中，我们将根据不同的内容、不同的特点，不同的优势，不同的要求和主题，总体规划、整合创新，以达到和谐统一。1、为什么企业要生产宣传画册？企业的新专辑，产品宣传手册是企业推广产品其中一个最重要的形式，客户因时间和空间的限制，一般不会跑到你公司的亲自考察，所以，产品宣传手册和图片作为公司自我宣传的工具，具有十分的必要性。在顾客心里，照片是公司唯一的能迅速而有效地使客户了解您的广告媒体，最大的问题是什么？寻求你的企业文化，发现潜在的商品，寻找商机。良好的企业形象的推广和引进，

27、要通过潜在顾客或客户，公司长期的图片专辑是必要的材料。企业如何拥有自己的画册专辑？企业形象画册的设计，从企业文化、经营理念、创作背景、设计要素如最适合的企业组织本质问题的高档产品的画册设计，主要从产品的功能及特点阐述企业基础，图形创意和设计元素以及产品的功能。首先，语言的完美安排，要选择和理念密切相关的资料。在画册设计中，一定要在吸引“眼球”的材料中选用可以反映我们的理念的材料，然后对这些材料进行梳理和整合，放在宣传画册专辑里。最后，产品的摄影、设计和印刷也是不能忽视的。画册的画面质量也不能轻视。我们知道，现在是“读图”时代，许多场合需要用图片来反映问题，而把文本去掉。我们必须在摄影设计上下功

28、夫,用最合适的摄影照片，请最合适的设计师。当然，印刷技术、使用纸张对画面也很重要，稍有不慎以前的努力都很可能将是徒劳的。画册设计制作的关键环节在于整个画面或“策划”。没有犹豫，现在就可以说提高画册设计的品质，要准确地反映公司的实力，公司必须明确自己的定位，在这种情况下，要重视“策划”照片。画册设计从企业文化、哲学、自然和产品,以反映企业经营理念和企业精神。2、企业的年度宣传册设计年度专辑包括年度报告、公共机构和财政部门的工作状况和律法的年度财务状况报告。作为公共性质的机构和企业单位，其机构行为的规范化和标准化的原始文本将逐渐出版印刷成为正式的印刷报告，不仅如此，越来越多的商业组织、金融机构和银

29、行、证券市场的建立及其内部机制的变迁，使每年来自国内外的作为交换工作的历史材料，成为他们宣传册的一种独特的表达方式。他来源于生活，生活不仅仅只是人们情感交流的工具。所以，将这种语言特征用于平面设计，不仅是一种创意，也是一种独特的技术，特别适用于设计一种综合性质的艺术节，可以给一年一度的画册注入新的生命。在许多场合，给画册设计提供素材的年报也成了一个有价值去讨论的话题。首先，在写年报数据这些简单的元素中，本身有其自然的规律，他受布局的严重影响。设计师会去考虑如何通过视觉语言来创造一个令人赏心悦目又可读性强的平面设计。第二，一年一度的工作毕竟也是在一段时间内，根据设计师的特性应该会考虑使用原始的图

30、像，如何将其转化为一种精神，并让她散发出动人的魅力。这份报告是设计的基本原则。一年一度的总体设计并不是一个固定的规章条例。作为一种交流的工具，它应该结合企业管理观念的功能和文化意识去操作。视觉号召力的经常在封面上,加强发展的阶段,使整个网页,主题概念清晰,能准确传达清晰的企业精神。一年一度的专辑封面通常标明年份及说明年度(a),可以NUAL从操作特征，或者识别符号，又或者从企业绩效、企业行为、文件资料等方面寻找创意。根据这些创意主题，从色彩、图形、总体布局等各方面组成页面，既简洁又展示了主题的重要性，而且创造了独特的风格。数据和图页面无疑是设计，设计师的设计是新颖的，这种设计风格，应该得到充分

31、而又广泛的利用。由于年报的重要性和画册的表现形式，定期归档成为了企业越来越倾向的特点，组织机构会有设计精美而又高雅的，大小相对固定的设计图集。但是因为一年才有一次这样的创意设计，利用这样的表现手法与材料也就更轻易，一般也不会显得太过踌躇。而一个画面的文化体现在三个方面：第一个是艺术表演，第二个是展览，第三个是投资环境的介绍。为了执行程序指令和画册设计，要从三个方面下手：一是总体构思，首先要去认识这个表演艺术，这是古装戏还是现代文学的晚会？是中国戏剧还是西方戏剧？熟悉表演的种类，就可以从它的历史背景和文化特点开始呈现设计理念和创意。第二是要读懂表演艺术，即主题的精神实质，要能够把握住造型的关键和重点去操作，从而以点带面，体现出其精神内涵。文章必须熟悉项目所体现的艺术，表达和表现是“语言”，这是中国民间音乐还是西方音乐？这是舞台或者是芭蕾舞剧吗？任何武器都有其自身的特点，任何乐器有它独特的魅力。这份年度宣传册的封面设计不但简洁而且富有文化内涵，可以用来塑造一个节日的象征，以激发宣传册所要表达的关键。也可以将表现对象定为一届具有独特文化风格的抽象的角色创建。在字、词处理技术中，标题的创建可以大胆构想，通过明确的指示来达到繁而不乱,秩序井然的效果，这样表演活动就会有确切的表现内涵和吸引力。转自中艺尚美画册设计