苹果公司介绍ppt-英文优秀PPT.ppt

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1、AppleSwitch丨environmental丨InnovationWANGFEIZHANGYIFUWEITINGZHANGYUEYICOMPANY PROFILEAppleInc.isanAmericanmultinationalcorporationthatdesignsandsellsconsumerelectronics,computersoftware,andpersonalcomputers.AsofJuly2015,Applehas364retailstoresinthirteencountries,andanonlinestore.AsofSeptember24,2015,

2、thecompanyhad60,400permanentfull-timeemployeesand2,900temporaryfull-timeemployeesworldwide.苹果是美国一家以销售和设计电子产品、电脑软件和个人电脑为主的跨国公司。截止到2015年苹果已经在十三个国家设立了364家零售店和一座网上商店。2015年9月24号，苹果公司在世界各地的全职员工达60400人，临时员工达2900余人。HISTORYlApril1,1976:ApplewasestablishedbySteveJobs,SteveWozniakandRonaldWayne,toselltheApple

3、Ipersonalcomputerkit.lApril16,1977:TheApple IIwasintroduced.lMay1980:ThecompanyintroducedtheApple IIIinandattemptedtocompetewithIBMandMicrosoftinthebusinessandcorporatecomputingmarket.19761980:The early yearsHISTORYl1978:SteveJobsbeganworkingontheApple Lisa.lHewaspushedfromtheLisateamduetoinfighting

4、,andtookoverlow-cost-computerproject,theMacintosh.19811985:Lisa and MacintoshHISTORYl1989-1991:the“firstgoldenage”oftheMacintoshl1991-1993:fallinotherproducts19861997:Attempts at reinventionl1994:ApplealliedwithIBMandMotorolaintheAIMalliance.lNovember10,1997:AppleintroducedtheAppleOnlineStore,tiedto

5、anewbuild-to-ordermanufacturingstrategy.HISTORY19861997:Mac Iphone Ipod and Ipad1234l1998:Appleintroducedanewall-in-onecomputer:theiMac.1988:第一台电脑IMACl2001:ThefirstofficialAppleRetailStoresOpenedinVirginiaandCalifornia.2001：在维吉尼亚和加利福尼亚的第一家零售店l20072011:iPhone,iPodTouchandiPad2007-2011:手机播放器和平板l2006:A

6、pplebeganproducingIntel-basedMaccomputers.2006：生产第一台英特尔MAC Jobs and AppleSteve Jobs1955-2011lThreeAppleschangedtheworld.lThefirstoneseducedEve.lThesecondoneawakenedNewton.lThethirdonewasinthehandsofSteveJobs.l三个苹果变更了世界l第一个诱惑了夏娃l其次个砸醒了牛顿l第三个驾驭在乔布斯手中Name：Steve JobsNationality：American.Born：February 24

7、,1955,in San Francisco,California.Education：Attended Reed College in 1972.Jobs and ApplelIn1976,SteveJobsandWozniakfoundedApple.Theycobbledtogethertheircombinationofamicroprocessor,avideoscreenandkeyboard.TheinventorscalledittheAppleI.lIn1986,JobsleftthecompanyandstartedhisowncompanyNeXT.lIn1996,Job

8、sreturnedtoAppleandservedastheCEO.Inrecentyears,ApplehasmadeaseriesofsuccessfulproductssuchasiPod,iTunes,iPadandiPhone.l1976年，乔布斯和沃兹尼亚克创立了苹果，他们把处理器、显示器和键盘拼凑结合独创了第一代苹果l1986年，乔布斯离开苹果创立了自己的公司NeXTl1996年，乔布斯回到苹果并出任CEO，在最近几年，苹果推出了一系列如IPodITunesIPad和IPhone等成功产品Range of productsSoftware12Mac3IPhone4IPad5IPo

9、dRange of products5IPod SoftwareRange of products5IPod MacRange of products5 Updating of iPhoneIPhone1IPhone3GIPhone3GSIPhone4IPhone5IPhone5cIPhone6Range of productsiPadIPad1IPad2IPadminiIPadair2IPadairIPadProRange of products IPodClassicNano2&3Shuffle1&4touch Sales StrategyApple never discounts thr

10、ough direct sales channelsApple distributor price is very stable Apples retail and online stores are very unique123The company does sell some refurbished products discount,the price of these products are relatively cheap,but this is not a sale prices,but called holiday specials like the name of the

11、first.Appleistryingtocontrolretailprices.Theymayprofitbythedistributorscontrolmeagerincomparison,doesnotoffervolumediscountsandothermethodsfordifferentdistributorsinaccordancewiththesamepriceasthesameproduct.Theyplaymoretheroleofeducationandsupportnotsales.Theyareverysimple,evenalittletoofarsimplert

12、oatleastthemostclearsignofprovidinginformation.Theygivepeopletheimpressionthatalotofpeopletheretohelpyou.Sales StrategyAppleInc.hasbecomewellknownforitsadvertisements,whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals.4Theirmostsignificantadcampaignsincludethe1984“SuperBowl”commercial,the1990s“ThinkDifferentcampaign”andtheiPodpeopleofthe2000s.Applesportablemusicplayer,theiPod,hasbeenshowcasedasapieceofcontemporaryartin“NewYorksMuseumofModernArt”.Thank You