新职业英语第二版基础篇Unit.ppt

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1、职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityUnit 6职业综合英语职业综合英语 2 2ENGLISH FOR CAREERSUnit 6QualityQuality新职业英语新职业英语职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityContentsListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6Language Lab7Entertainment8职业综合

2、职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityWarm-upTask 1Task 2职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityWarm-1Task 1 Work in pairs.Discuss with your partner and match the quality symbols with their meanings.()1.It is a compulsory conformity mark on many products placed on the single market in the

3、 European Economic Area.It certifies that a product has met European consumer safety,health or environmental requirements.()2.It is a standard for quality management systems.It is maintained by the International Organization for Standardization.()3.It is the abbreviation for China Compulsory Certifi

4、cation.It covers 135 products divided into 20 categories,including household appliances,motor vehicles,motorcycles,safety glasses,medical devices,lighting apparatus,cables and wires,etc.BACNotes职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityNotes-1ISO 9000国际标准化组织国际标准化组织90009000。ISO9000ISO9000系列是众多由系列

5、是众多由 ISOISO（国际标准化组织）设立的国际标准中最（国际标准化组织）设立的国际标准中最著名的标准。此标准并不是评估产品的质量。著名的标准。此标准并不是评估产品的质量。而是评估产品在生产过程中的品质控制，是一而是评估产品在生产过程中的品质控制，是一个组织管理的标准。个组织管理的标准。职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityNotes-2CE欧洲合格认证。大部分来自欧洲经济区（欧洲合格认证。大部分来自欧洲经济区（EEAEEA）的产品，都需要印上欧洲合格认证的产品，都需要印上欧洲合格认证CECE标志，代标志，代表产品制造商或服务提供者已确保

6、产品符合相表产品制造商或服务提供者已确保产品符合相应的欧盟要求，而相应的评估程序也已完成。应的欧盟要求，而相应的评估程序也已完成。相关欧盟要求包括玩具安全、机械工具等。相关欧盟要求包括玩具安全、机械工具等。职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityNotes-3CCC中国强制性产品认证，又名中国强制认证，简中国强制性产品认证，又名中国强制认证，简称称 CCC CCC 或或 3C3C。它是中华人民共和国强制规定。它是中华人民共和国强制规定各类产品进出口、出厂、销售和使用必须取得各类产品进出口、出厂、销售和使用必须取得的认证，只有通过认证的产品才能

7、被认为在安的认证，只有通过认证的产品才能被认为在安全、电磁兼容性（全、电磁兼容性（EMCEMC）、环保等方面符合强、环保等方面符合强制要求。制要求。CCC CCC 标志的图案由基本图案、认证种标志的图案由基本图案、认证种类标注组成。类标注组成。职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityWarm-2Task 2 Work in pairs.Discuss with your partner and match the following quality symbols with their corresponding products.A F H

8、B D GC ENotes职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityNotes-1中国质量认证中心中国质量认证中心（CQC）是经中央机构编制委员会批准、由国家质量监督检验检是经中央机构编制委员会批准、由国家质量监督检验检疫总局设立、委托国家认证认可监督管理委员会管理的疫总局设立、委托国家认证认可监督管理委员会管理的国家级认证机构。该中心颁发的认证包括产品认证国家级认证机构。该中心颁发的认证包括产品认证（CCCCCC产品认证、农食产品认证、产品认证、农食产品认证、CQC CQC 自愿性产品认自愿性产品认证等）、体系认证（证等）、体系认证（ISO9

9、001 ISO9001 认证、认证、ISO4001 ISO4001 认证等）和认证等）和国际认证（国际认证（CBCB认证、认证、CECE认证等）。认证等）。职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityNotes-2中国质量认证中心农食产品认证 中国质量认证中心（中国质量认证中心（CQCCQC）认证的一种。）认证的一种。职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityReading AReading ATextTask 1Task 2Business Know-howTask 3职业综合职业综合职业综合职

10、业综合英语英语英语英语 2 2 2 2Unit 6 QualityText A-1A Smashing Way to Start a Global Business1 1 At one time,there was hammer in a glass case in the At one time,there was hammer in a glass case in theboardroom at Haier.The hammer has been removed toboardroom at Haier.The hammer has been removed tothe new corpo

11、rate museum.Although the story has beenthe new corporate museum.Although the story has beenfrequently frequently told,it is still a good way to explain the told,it is still a good way to explain the remarkable remarkable company that Zhang Ruimin has created overcompany that Zhang Ruimin has created

12、 overthe years.the years.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityText A-22 2 The Qingdao Refrigerator Plant was close to failure when The Qingdao Refrigerator Plant was close to failure when Mr.Zhang was sent in at the end of 1984.Production at the time Mr.Zhang was sent in at the end

13、 of 1984.Production at the time was at a low was at a low ebbebb,and there was no money to pay the staff.Mr.,and there was no money to pay the staff.Mr.Zhang borrowed some cash,and set about seeing what could be Zhang borrowed some cash,and set about seeing what could be done to save the company.Pre

14、tty soon,Mr.Zhang was done to save the company.Pretty soon,Mr.Zhang was confronted with complaints from refrigerator buyers.In confronted with complaints from refrigerator buyers.In response,he gathered the workers in a yard outside the plant,response,he gathered the workers in a yard outside the pl

15、ant,and and smashedsmashed 76 substandard fridges to pieces in front of them 76 substandard fridges to pieces in front of them with the hammer.A quality quest to revive the plant started with the hammer.A quality quest to revive the plant started from that symbolic hammer attack.And it worked!from t

16、hat symbolic hammer attack.And it worked!Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityText A-33 3 Another Another striking striking Haier Haier innovationinnovation is is“catfish“catfish management”.management”.It It is is explained explained as as follows.follows.In In the the sea,sea,a a

17、 lone lone catfish catfish creates creates a a disturbancedisturbance when when it it swims swims near near a a school school of of other other kinds kinds of of fish.fish.Live Live salmon salmon are are transported transported to to market market with with a a catfish catfish in in the the tank tan

18、k in in order order to to keep keep them them active active and and lively.lively.Haier Haier gives gives each each of of its its many many division division bosses bosses a a“catfish”“catfish”shadow shadow manager,manager,who who is is ready ready to to take take over over if if the the man man or

19、or woman woman in in charge charge falters.falters.If If three three months months of of missed missed targets targets should should occur,occur,the the catfish catfish disposes disposes the the leader he or she has been shadowing.leader he or she has been shadowing.Reading A职业综合职业综合职业综合职业综合英语英语英语英语

20、 2 2 2 2Unit 6 QualityText A-44 4 When When Zhang Zhang Ruimin Ruimin was was busy busy creating creating waves waves at at Haier Haier in in the the 1980s 1980s and and 1990s,1990s,the the great great Chinese Chinese industrialindustrial revolution revolution was was changing changing the the whole

21、 whole global global landscape.landscape.The The country country was was becoming becoming the the industrial industrial production production house house for for the the world,world,but but most most new new Chinese Chinese companies companies were were making making things things that that were we

22、re designed designed and and ordered ordered by by Western Western panies.Haier Haier wanted wanted to to export its own goods quite a different export its own goods quite a different philosophyphilosophy.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityText A-55 5 Haiers Haiers export export

23、strategy strategy was was also also unusual unusual when when the the company company started started to to sell sell in in well-developed,well-developed,tough tough Western Western markets,markets,like like Germany.Germany.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityText A-6Reading A6 6

24、Mr.Mr.Zhang Zhang said,said,“We“We tried tried an an experimentexperiment.We We put put German German products products together together to to let let people people see see which which were were Haier Haier products.products.After After a a good good while,while,they they couldnt couldnt find find

25、any any difference.difference.Most Most Chinese Chinese companies companies would would choose choose the the other other way;way;the the easy easy markets markets first first and and then then the the more more difficult difficult ones ones later,later,and and people people thought we were crazy.”t

26、hought we were crazy.”职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityText A-6Reading A7 7 Zhang Zhang wanted wanted to to set set the the standards standards high,high,and and thus thus force force Haier Haier to to solve solve all all the the problems problems and and to to meet meet those those hig

27、h high standards.standards.His His story story reminds reminds us us of of the the old old Chinese Chinese saying:saying:“If“If you you want want to to play play chess,chess,you you need need to to play play it it with with the the master,”master,”because thats the only way you learn.because thats t

28、he only way you learn.职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityA-Trans-1Reading A铁锤砸出国际化道路铁锤砸出国际化道路1 1 1 1 在海尔公司董事会会议室的玻璃展示柜中曾经放着在海尔公司董事会会议室的玻璃展示柜中曾经放着一把铁锤。这把铁锤后来陈列在海尔公司新建的公司一把铁锤。这把铁锤后来陈列在海尔公司新建的公司博物馆中。尽管对这个铁锤的故事人们已经耳熟能详，博物馆中。尽管对这个铁锤的故事人们已经耳熟能详，但是对于由张瑞敏创立的这家非同凡响的公司来说，但是对于由张瑞敏创立的这家非同凡响的公司来说，它依然是

29、一个良好的注脚。它依然是一个良好的注脚。职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityA-Trans-2 2 2 2 2 1 1984984年，当张瑞敏被委派接手青岛冰箱厂时，年，当张瑞敏被委派接手青岛冰箱厂时，这家工厂已经濒临倒闭，生产处于低谷，工厂根本没这家工厂已经濒临倒闭，生产处于低谷，工厂根本没钱支付员工工资。张瑞敏筹借了一些资金，并开始着钱支付员工工资。张瑞敏筹借了一些资金，并开始着手想办法拯救工厂。上任伊始，张瑞敏就收到了很多手想办法拯救工厂。上任伊始，张瑞敏就收到了很多冰箱用户的投诉。作为回应，张瑞敏将工人冰箱用户的投诉。作为回应，张

30、瑞敏将工人 们召集到工厂外的一块空地上，并当着他们的面把们召集到工厂外的一块空地上，并当着他们的面把 76 76台不合格的冰箱砸碎。这具有象征意义的一砸开台不合格的冰箱砸碎。这具有象征意义的一砸开启了海尔公司通过质量提升来重振工厂的战略。事实启了海尔公司通过质量提升来重振工厂的战略。事实证明，这个战略是有效的。证明，这个战略是有效的。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityA-Trans-3 3 3 3 3 海尔公司另外一个引人注目的创新海尔公司另外一个引人注目的创新是是“鲶鱼管理鲶鱼管理”。对于这种管理模式，人们是。对于这

31、种管理模式，人们是这样解释的：在大海中，当鲶鱼游近一群其他这样解释的：在大海中，当鲶鱼游近一群其他鱼类时，往往会制造一阵骚乱。当人们用大桶鱼类时，往往会制造一阵骚乱。当人们用大桶运输马哈鱼到市场销售时，里面往往会放一条运输马哈鱼到市场销售时，里面往往会放一条鲶鱼，这样做的目的是迫使马哈鱼不停游动来鲶鱼，这样做的目的是迫使马哈鱼不停游动来保持鲜活。海尔公司给每个部门主管配备了一保持鲜活。海尔公司给每个部门主管配备了一个鲶鱼式的影子经理，其作用就是，当部门主个鲶鱼式的影子经理，其作用就是，当部门主管不能胜任时随时会被替换。如果部门主管连管不能胜任时随时会被替换。如果部门主管连续三个月无法完成任务目

32、标，影子经理将接任。续三个月无法完成任务目标，影子经理将接任。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityA-Trans-4 4 4 4 4 上世纪上世纪8080，9090年代，当张瑞敏在海尔公司年代，当张瑞敏在海尔公司进行热火朝天的改革时，中国工业革命的大潮也进行热火朝天的改革时，中国工业革命的大潮也正在改变着全球经济格局。中国正日益成为世界正在改变着全球经济格局。中国正日益成为世界工厂，但大多数新兴的中国公司仅仅局限于生产工厂，但大多数新兴的中国公司仅仅局限于生产由西方公司设计和订购的产品。海尔希望出口它由西方公司设计和订购

33、的产品。海尔希望出口它自己的产品，这是一种截然不同的思路。自己的产品，这是一种截然不同的思路。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityA-Trans-5 5 5 5 5 海尔公司的出口战略与众不同，这表海尔公司的出口战略与众不同，这表现在它首先选择进入类似德国这样成熟而竞争现在它首先选择进入类似德国这样成熟而竞争激烈的西方市场。激烈的西方市场。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityA-Trans-6 6 6 6 6 张张瑞瑞敏敏曾曾讲讲过过：“我我们们曾

34、曾经经做做过过一一个个实实验验，将将德德国国产产品品放放在在一一起起让让消消费费者者辨辨别别哪哪个个是是海海尔尔产产品品，结结果果看看了了半半天天，他他们们依依然然没没有有发发现现两两种种产产品品有有什什么么不不同同。大大部部分分中中国国公公司司在在开开发发国国际际市市场场时时会会从从容容易易开开发发的的市市场场开开始始，然然后后慢慢慢慢开开始始开开发发一一些些难难度度大大的的市市场场，所所以以当当我我们们选选择择了了一种相反的道路时，大家都认为我们疯了。一种相反的道路时，大家都认为我们疯了。”Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 Qu

35、alityA-Trans-6 7 7 7 7 张张瑞瑞敏敏希希望望通通过过制制定定高高标标准准来来推推动动海海尔尔解解决决所所有有这这些些问问题题，从从而而最最终终达达到到这这些些高高标标准准。他他的的故故事事让让我我们们联联想想起起一一句句古古老老的的中中国国名名言言：“弈弈棋棋还还须须找找高高手手”，因因为为这这是是学学习习进进步步的的唯唯一方法。一方法。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 Qualityad.oftenReading Afrequentlye.g.e.g.He is frequently in debt.She

36、frequently visits the house by the riverside.c.f.c.f.a.frequente.g.e.g.His trips to France are less frequent now.职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 Qualitya.worthy of notice;noticeable This product is of remarkable quality.This product is of remarkable quality.e.g.e.g.Your work has been remarkab

37、le this week.Reading AremarkableTran:这个产品质量优异。职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 Qualityn.falling back from the flood stage;a period of decline e.g.e.g.The tide was at its ebb and the rocks were no longer underwater.Tran:他的政治权力降到了最低点。His political power has plunged to its His political power has

38、 plunged to its lowest ebb.lowest ebb.Reading Aebb职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 Qualityv.to break(something)into pieces suddenly,noisily,and violentlye.g.e.g.Although the bed was smashed to pieces,the man was unhurt.Tran:这辆车在一次交通事故中被严重摧毁。The car was badly smashed in an The car was badly sma

39、shed in an accident.accident.Reading Asmash职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 Qualityn.the act of introducing something newe.g.e.g.The movement for technical innovation is vigorously forging ahead in the factory.Tran:我们引进了四项能提高生产率的创新成果。We have introduced four innovations that We have introduced

40、four innovations that have increased productivity.have increased productivity.Reading Ainnovation职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 Qualityn.the act of breaking up something;the act of troubling mentally or physicallye.g.e.g.There has been a disturbance in the street;some people have been hurt.T

41、ran:绝对不允许有任何扰乱我们业务程序的行为。There must be no disturbance of our There must be no disturbance of our business routine.business routine.Reading Adisturbance职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 Qualitya.of or relating to a business sector,commercial production or sales of goods e.g.e.g.Many European coun

42、tries are developed industrial nations.Tran:中国是个工业化国家，因为有很多工厂。China is an industrial country because it has China is an industrial country because it has many factories.many factories.Reading Aindustrial职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 Quality n.the system of values by which one lives or works

43、e.g.e.g.The companys philosophy is“putting quality first.”Reading Aphilosophy职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 Qualityn.a scientific method of determining what is right or wronge.g.e.g.The scientist performs many experiments in his laboratory.Tran:我们通过实验可知油和水是不相溶的。We can learn by experiment tha

44、t oil and We can learn by experiment that oil and water do not mix.water do not mix.Reading Aexperiment职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityProduction was at a low ebb;There was no money to pay the staff;Complaints from refrigerator buyers.Borrowed some cash;Set about seeing what could be d

45、one to save the company;Gathered the workers in a yard outside the plant,and smashed 76 substandard fridges to pieces in front of them with the hammer.A-Task-1Task 1Task 1 Complete the following table according to the passage.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityReading Achanging t

46、he whole global landscape.HomeHome BackNext becoming the industrial productionhouse for the world.making things that were designed and ordered by western companies.starting to sell in well-developed,toughWestern markets,like Germany.职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityTask Task 2 2 Decide

47、whether the following statements are true(T)or false(F)according to the passage.A-Task-2-1Reading AFTTTF职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityReading ATask 3Task 3 Work in groups of 4-5 persons and discuss how to improve the service of your college canteen.First,you list the major aspects th

48、at you are not satisfied with;then,you analyze the reasons why the services are not satisfactory;finally,you work out some practical solutions.职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityBusiness Know-howPromoting Excellence in Quality Controll Develop a quality control system that works for the c

49、ompany;l Document the quality control policies properly and keep documentation as simple as possible;l Check the process from time to time to ensure that the policies are being properly implemented;l Train the staff;l Involve the management and staff members in quality control procedures and periodi

50、c reviews;l Use standards to specify minimum quality criteria for suppliers and encourage them through some form of recognition.职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityReading BReading BTextTask 1Task 2职业综合职业综合职业综合职业综合英语英语英语英语 2 2 2 2Unit 6 QualityText B-1Reading BQuality Control ProcessQualit