新职业英语1Unit4Product.ppt

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1、职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductUnit 4职业综合英语职业综合英语 1 1ENGLISH FOR CAREERSUnit 4 ProductProduct新职业英语新职业英语职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-1-1Task 1Task 1 Work in pairs.Choose one product from each pair and explain why to your partner.Sample职业综合职业综合职业综合职业综合英语英语英语英语 1 1

2、1 1Unit 4 ProductWarm-1-2职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-2Task 2Task 2 Work in pairs and discuss the following questions.What What factors factors do do you you need need to to consider consider before before you you buy buy a a product?Which one is the most important for you?Why?

3、product?Which one is the most important for you?Why?NecessityNecessity:Do I really need this?:Do I really need this?PropertyProperty:Do I really like this?Am I really satisfied with the:Do I really like this?Am I really satisfied with the quality,color,shape,packaging,etc?quality,color,shape,packagi

4、ng,etc?PricePrice:Do I have any spare money right now?Is it a bargain:Do I have any spare money right now?Is it a bargain or is it too much money?or is it too much money?BrandBrand:What brand is the best choice for my purchase?:What brand is the best choice for my purchase?After-sales serviceAfter-s

5、ales service:Does it come with a warranty?:Does it come with a warranty?ShipmentShipment:How can it be sent to my house?:How can it be sent to my house?职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productsnooze n.&v.target n.locate v.location n.attempt n.&v.industrial adj.industry n.mass-produce v.mass-pr

6、oduction n.toaster n.toast n.sketch n.doodle n.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productvision n.visible invisible adj.flatten v.flat adj.clay n.modeling adj.model n.foam n.chunk n.software n.hardware n.brand-new adj.subtly adv.subtle adj.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productenhance v.

7、outweigh v.remote adj.snooze buttona chunk ofrun overa pain in the neckremote controlFerrari职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA.A.a rough or unfinished drawing or paintinga rough or unfinished drawing or paintingB.B.be be greater greater in in weight,weight,value value or or importance i

8、mportance thanthanC.C.far away in space or timefar away in space or timeD.D.make or become flatmake or become flatE.E.make(something)on a large scale using make(something)on a large scale using machinerymachineryF.F.an an objective objective or or result result towards towards which which efforts ef

9、forts are directedare directedG.G.improve improve the the quality,quality,value value or or extent extent of of somethingsomethingH.H.find the exact position of somethingfind the exact position of somethingI.I.an act of trying to do somethingan act of trying to do somethingJ.J.read or examine quickl

10、yread or examine quicklyLL-Task 1Language Lab()1.locate()1.locate()2.target()2.target()3.remote()3.remote()4.sketch()4.sketch()5.manufacture()5.manufacture()6.attempt()6.attempt()7.flatten()7.flatten()8.outweigh()8.outweigh()9.enhance()9.enhance()10.run over()10.run over Task Task 1 1 Match the word

11、s or phrases on the left with their meanings on the right.HHF FC CAAE EI IDDBBGGJ J职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLL-Task 2-1Language LabTask 2 Task 2 Complete the following sentences with the words or phrases from Task 1.Change the form if necessary.1.He _ his notes before the lectur

12、e.1.He _ his notes before the lecture.2.For Tom,the fear of visiting the dentist _ the 2.For Tom,the fear of visiting the dentist _ the pain of a toothache.pain of a toothache.3.The factory met its production _ ahead of 3.The factory met its production _ ahead of schedule.schedule.4.They are making

13、a new _ to solve the problem.4.They are making a new _ to solve the problem.5.He usually starts with a _ in the design period.5.He usually starts with a _ in the design period.ran overran overoutweighedoutweighedtargettargetattemptattemptsketchsketch职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductLL-T

14、ask 2-2Language Lab6.She had never imagined being able to visit such 6.She had never imagined being able to visit such _ countries._ countries.7.Passing the English examination should _ the 7.Passing the English examination should _ the chances of getting the scholarship.chances of getting the schol

15、arship.8.Their new job is to _ toys in a factory.8.Their new job is to _ toys in a factory.9.The workman _a piece of metal by hammering 9.The workman _a piece of metal by hammering it.it.10.Her new office is _ in the center of the town.10.Her new office is _ in the center of the town.remoteremoteenh

16、anceenhancemanufacturemanufactureflattenedflattenedlocatedlocated职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-1Reading AIndustrial Design Id Id design design an an alarm alarm clockclock /with with a a movingmoving snooze snooze button button/that that would would be be an an easy easy targe

17、ttarget /the the first first time time I I hit hit it.it.Then Then it it becomes becomes harderharder to to locate locate/after after each each attempt,attempt,so so that that it it wouldwould keep keep ringing ringing/until Im fully awake.until Im fully awake.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4

18、ProductText A-2 As As industrial industrial designersdesigners,our our job job is is toto design design productsproductsanything anything and and everythingeverything thats thats mass-mass-produced,produced,from from Ferraris Ferraris toto toasters,toasters,from from furniture furniture to to televi

19、sion television sets.sets./We We dream dream up up products products through through drawings,drawings,sketches,sketches,even even doodles,doodles,presenting presenting to to thethe manufacturing manufacturing client client their their vision vision of of what what a a certain certain product produc

20、t should should look look like.like.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-3-1Reading A One One of of our our goals goals as as a a profession profession is is to to makemake the the product product attractiveattractive.The The inside inside of of an an industrialindustrial de

21、signers designers sketchbook sketchbook usually usually looks looks like like somesome kind kind of of flattened flattened mad mad scientists scientists laboratories,laboratories,filled filled with with doodles doodles of of various various types types ofof products.products./We We industrial indust

22、rial designers designers also also createcreate ideas ideas with with our our handshands,using using studio studio materialsmaterials like like clay clay and and modeling modeling foam foam to to show show whatwhat a a product product should should feel feel like.like.MichelangeloMichelangelo “disco

23、vered”“discovered”his his sculptures sculptures inside inside blocks blocks ofof marble;marble;industrial designers find the shapeindustrial designers find the shape of the latestof the latest职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-3-2Reading AWalkman Walkman inside inside a a chunk chu

24、nk ofof clay,clay,or or foam,foam,or or occasionally occasionally with with the the helphelp of of computer computer software.software./Whatever Whatever the the studiostudio materialmaterial may may be,be,designers designers may may spend spend hourshours at at a a time time forming forming it,it,t

25、ouching touching it,it,holding holding it,it,carving carving and and recarving recarving the the lines lines that that will will soonsoon be be an an actual actual working working product,product,touched touched andand held held by by millions millions of of users.users.When When you you take take a

26、 a brand-brand-new new product product out out of of the the box box and and touchtouch it,it,the the designers designers hands hands and and eyes eyes have have alreadyalready run run over over the the surface,surface,in in one one way way or or another,another,hundreds hundreds of of times.times.职

27、业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-4 We We also also try try not not to to make make the the product product a a pain pain in in the the neck.neck.Some Some products products may may looklook cool cool and and workwork wellwella a wonderful wonderful collectioncollection of of objec

28、ts objects that that subtly subtly enhance enhance your your life,life,while while other other products products may may have have annoyingannoying qualitiesqualities that that nearly nearly outweigh outweigh theirtheir usefulnessusefulness,like like coffee coffee tables tables with with cornerscorn

29、ers that that draw draw blood blood and and remote remote controls controls thatthat look look like like maps maps of of Manhattan.Manhattan.The The differencedifference is is in in the the way way theyre theyre designed,designed,in in the the wayway they they look look and and feel.feel.And And its

30、 its industrial designindustrial design that makes all that difference.that makes all that difference.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-1Reading A工业设计工业设计 我想设计一只闹钟，它带有一个移动式闹铃我想设计一只闹钟，它带有一个移动式闹铃开关，闹铃第一次响时开关触手可及，但之后闹开关，闹铃第一次响时开关触手可及，但之后闹钟一次比一次难触碰到，于是闹钟闹个不停，直钟一次比一次难触碰到，于是闹钟

31、闹个不停，直到我完全醒来。到我完全醒来。职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-2 作作为为工工业业设设计计师师，我我们们的的工工作作就就是是设设计计产产品品所所有有批批量量生生产产的的各各种种各各样样的的产产品品，从从法法拉拉利利汽汽车车到到烤烤面面包包炉炉，从从家家具具到到电电视视机机。我我们们通通过过画画图图、素素描描、甚甚至至涂涂鸦鸦来来构构思思产产品品，将将生生产产厂厂商商想想象的某种产品的样子呈现给他们。象的某种产品的样子呈现给他们。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1

32、Unit 4 ProductA-Trans-3-1Reading A 我我们们的的职职业业目目标标之之一一是是使使产产品品具具有有吸吸引引力力。一一位位工工业业设设计计师师草草图图本本里里的的内内容容常常常常看看上上去去就就像像平平面面化化的的科科学学狂狂人人的的实实验验室室，满满是是各各种种各各样样产产品品的的涂涂鸦鸦。/我我们们工工业业设设计计师师们们也也用用双双手手来来进进行行创创意意，用用粘粘土土、造造型型泡泡沫沫这这些些工工作作室室里里的的材材料料来来展展现现产产品品的的手手感感。米米开开朗朗基基罗罗在在大大理理石石堆堆中中“发发现现”了了他他的的雕雕塑塑作作品品；工工业业设设计计师

33、师们们在在粘粘土土堆堆、泡泡沫沫堆堆，或或者者偶偶尔尔在在电电脑脑软软件件的的帮帮助助下下找找到到了了最最新新款款随随身身听的形状听的形状。职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-3-2/不不管管用用哪哪种种工工作作材材料料，设设计计师师们们每每次次都都会会花花上上好好几几个个小小时时去去造造型型，去去触触摸摸，去去把把握握，一一遍遍又又一一遍遍地地雕雕琢琢那那些些线线条条，不不久久，这这些些东东西西就就会会成成为为真真正正可可以以使使用用的的产产品品，被被千千万万个个消消费费者者触触摸摸、把把玩玩。当当你你抚抚摸摸着着刚刚从

34、从盒盒子子里里取取出出的的全全新新产产品品时时，它它的的表表面面已已经经被被设设计计师师的的双双手手和和目目光光以以这这样样或或那那样样的的方式抚摸和打量过成百上千次了。方式抚摸和打量过成百上千次了。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-4 我我们们也也竭竭尽尽全全力力使使产产品品不不会会令令人人生生厌厌。有有些些产产品品外外形形又又酷酷又又好好用用它它们们是是一一系系列列会会在在潜潜移移默默化化中中提提升升你你生生活活品品质质的的奇奇妙妙物物品品。而而另另一一些些产产品品，其其令令人人讨讨厌厌的的设设计计

35、几几乎乎使使其其实实用用性性变变得得不不值值一一提提，比比如如桌桌角角伤伤人人的的咖咖啡啡桌桌，以以及及看看起起来来像像曼曼哈哈顿顿地地图图一一般般令令人人迷迷惑惑的的遥遥控控器器。两两类类产产品品的的区区别别在在于于其其设设计计方方式式，在在于于其其外外观观和和手手感感，而而造造成成这一切不同的正是工业设计。这一切不同的正是工业设计。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productn n.an aim;objective 目标，对象Reading Atargete.g.e.g.Ive set myself/a target of/

36、saving$200 a month.set a target of 设定一个目标v v.to make something have an effect on a particular limited group or area 把为目标，瞄准e.g.e.g.The advertisement/was designed to/target a mass audience.be designed to 专门设计用来职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.We couldnt locate/the source of the r

37、adio signal.Reading Alocatev.v.to find the exact position of something指出或确定的位置职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.He made one last attempt/at the world record.make one last attempt 做最后一次尝试make an attempt to do sth.v.v.to try to do something that is difficult,dangerous,etc.e.g.e.g.T

38、he book attempts to/explain the origins of the war.attempt to do sth.Reading Aattemptn.n.an act of trying to do something 尝试，努力职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.Mass-produced furniture/is cheaper than/furniture made by hand.mass-produced adj.大量生产的be+形容词比较级+thanmade by hand 手工制造的R

39、eading Amass-producev.v.to produce in large numbers using machinery（使用机器）大量生产职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productn.n.1)imagination 想象e.g.e.g.Have you ever/had visions of great success?2)idea 看法e.g.e.g.She had the same vision of him/as I had.3)sight 视力e.g.e.g.With my new glasses/my vision i

40、s perfect!Reading Avision职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.1.a chunk of cheese 2.A huge chunk of the audience/got up and left /before the show.Reading Aa chunk ofa large piece of something that does not have an even shape;一大块a large part or amount of something 大部分 职业综合职业综合职业综合职业综

41、合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.She bought a brand-new car for her brother/as the wedding gift.buy sth.for sb.给某人买某物Reading Abrand-newadj.adj.new and not yet used职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.Whats wrong with Dave?Hes becoming/a total pain in the neck.Whats wrong with

42、sb./sth.？某人某物怎么了？Reading Aa pain in the necka person or thing that is very annoying 令人厌烦的人/事物职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productv.v.to increase or further improve the good quality,value or status of something 提高，提升Reading Aenhancee.g.e.g.This is/an opportunity to/enhance the good reputati

43、on/of the company.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.The advantages of/the plan/far outweigh/the disadvantages.Reading Aoutweighv.v.to be more important or valuable than something else（在价值等方面）超过，比重职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productadj.adj.far away from places where oth

44、er people live;far away in time 远程的，遥控的；远的Reading Aremotee.g.e.g.1.The farmhouse/is remote from/any other buildings.be remote from 远离 any other+名词复数 其他 2.remote database/remote access/remote control职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading A remote controls that look like maps of Manhatt

45、an remote controls that are full of hard-to-find buttons,so that they are as confusing as maps of Manhattan职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Task 1Reading ATask 1Task 1 Tick off the jobs of industrial designers mentioned in the passage.Making a product attractivePromoting the sales of

46、a productPutting a product into mass productionDrawing,sketching,doodlingFinding the shape of a product in studio materialsMaking product a pain in the neckForming,holding,carving and recarving职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Task 2Reading ATask 2Task 2 Decide whether the following st

47、atements are true (T)or false(F)according to the passage.StatementsTrue False1.Designers mostly dream up products with the help of software.2.Designers also try to make the products attractive.3.Designers use manufacturing materials to show what a product should feel like.4.Some products with annoyi

48、ng qualities may be more useful than they ought to be.5.Much effort will have been put into a product before it is presented to the manufacturing client.TFTFT职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-Task 1Listening Task 1Task 1 A salesgirl is introducing one of their printers to a customer.Li

49、sten to the conversation and fill in the blanks with what you hear.M:Could you give me the size of the printer?M:Could you give me the size of the printer?W:Yes.Its 15 centimeters .W:Yes.Its 15 centimeters .M:How about its?M:How about its?W:Its 30 centimeters wide.W:Its 30 centimeters wide.M:How lon

50、g is it?M:How long is it?W:The is centimeters.W:The is centimeters.M:By the way,how much does it weigh?M:By the way,how much does it weigh?W:Its is 5 kilograms.W:Its is 5 kilograms.highhighwidthwidthlengthlength6565weightweight职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-Task 3Listening Task 3Tas