经典图形学习.pptx

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1、1TextTextTextTextTextTextTextTextTextText2X2 CUBEDUnit of measure*FootnoteSource:Source第1页/共307页22X2 TOWERUnit of measure*FootnoteSource:Source第2页/共307页35PS MARKETINGPlacePriceProductPackagePositioning promotionProduct offeringUnit of measure*FootnoteSource:Source第3页/共307页4StrategySkillsSystemsStaff

2、Shared valuesStructureStyle7SUnit of measure*FootnoteSource:Source第4页/共307页5ARROW 3DUnit of measure*FootnoteSource:Source第5页/共307页6CUBES1 3DUnit of measure*FootnoteSource:Source第6页/共307页7CUBES2 3DUnit of measure*FootnoteSource:Source第7页/共307页8CUBES3 3DUnit of measure*FootnoteSource:Source第8页/共307页9T

3、extTextTextTextCUTOUT 3DUnit of measure*FootnoteSource:Source第9页/共307页10New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORKUnit of measure*FootnoteSource:Source第10页/共307页11TextTextTextTextTextTextTextTextTextTextJOINTUnit of measure*FootnoteSource:Source第11页/共307页12TextTextTextTex

4、tLEVEL SEPARATE 4Unit of measure*FootnoteSource:Source第12页/共307页13TextTextTextLINEAR A 3DUnit of measure*FootnoteSource:Source第13页/共307页14TextTextTextTextLINEAR B 3DUnit of measure*FootnoteSource:Source第14页/共307页15TextTextTextLINEAR C 3DUnit of measure*FootnoteSource:Source第15页/共307页16TextTextTextLI

5、NEAR D 3DUnit of measure*FootnoteSource:Source第16页/共307页17TextTextTextTextLINEAR E 3DUnit of measure*FootnoteSource:Source第17页/共307页18TextTextTextLINEAR G 3DUnit of measure*FootnoteSource:Source第18页/共307页19TextTextLINEAR I 3DUnit of measure*FootnoteSource:Source第19页/共307页20TextTextTextTextLINEAR J 3

6、DUnit of measure*FootnoteSource:Source第20页/共307页21TextLINEAR N 3DTextTextTextUnit of measure*FootnoteSource:Source第21页/共307页22TextTextTextLINEAR P 3DUnit of measure*FootnoteSource:Source第22页/共307页23LINEAR Q 3DTextTextUnit of measure*FootnoteSource:Source第23页/共307页24TextTextLINEAR Q 3DUnit of measure

7、*FootnoteSource:Source第24页/共307页25PlanImplementSupportLINKS 3Unit of measure*FootnoteSource:Source第25页/共307页26PERSPECTIVE 3DUnit of measure*FootnoteSource:Source第26页/共307页27TextTextTextPROPELLER 3DUnit of measure*FootnoteSource:Source第27页/共307页28RINGS 3DUnit of measure*FootnoteSource:Source第28页/共307

8、页29TextSCALETextUnit of measure*FootnoteSource:Source第29页/共307页30TextTextSCALESUnit of measure*FootnoteSource:Source第30页/共307页31TextTextTextTextTextTextSIZES INUnit of measure*FootnoteSource:Source第31页/共307页32SPIRAL1 3DUnit of measure*FootnoteSource:Source第32页/共307页33SpiralBrakesTube in tubeSPIRAL2

9、3DUnit of measure*FootnoteSource:Source第33页/共307页34TextTextTextTextSPOTLIGHTUnit of measure*FootnoteSource:Source第34页/共307页35TextTextTextTextTextTextSTAIRCASEUnit of measure*FootnoteSource:Source第35页/共307页36STARS 3DUnit of measure*FootnoteSource:Source第36页/共307页37TextTextWIRE CUBESUnit of measure*Fo

10、otnoteSource:Source第37页/共307页38TextTextTextTextTextTextTextARROWSUnit of measure*FootnoteSource:Source第38页/共307页39LEVEL 1TextUnit of measure*FootnoteSource:Source第39页/共307页40LEVEL 2TextTextUnit of measure*FootnoteSource:Source第40页/共307页41LEVEL 3TextTextTextUnit of measure*FootnoteSource:Source第41页/共

11、307页42LEVEL 4TextTextTextTextUnit of measure*FootnoteSource:Source第42页/共307页43LEVEL 5TextTextTextTextTextUnit of measure*FootnoteSource:Source第43页/共307页44LEVEL 6TextTextTextTextTextTextUnit of measure*FootnoteSource:Source第44页/共307页45FLOW 2TextHeaderHeaderTextUnit of measure*FootnoteSource:Source第45

12、页/共307页46TextFLOW 2 TITLETextHeaderHeaderTextUnit of measure*FootnoteSource:Source第46页/共307页47FLOW 3TextHeaderHeaderTextHeaderTextUnit of measure*FootnoteSource:Source第47页/共307页48TextFLOW 3 TITLETextHeaderHeaderTextHeaderTextUnit of measure*FootnoteSource:Source第48页/共307页49FLOW 4TextHeaderHeaderText

13、HeaderHeaderTextTextUnit of measure*FootnoteSource:Source第49页/共307页50TextFLOW 4 TITLETextHeaderHeaderTextHeaderHeaderTextTextUnit of measure*FootnoteSource:Source第50页/共307页51FLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:Source第51页/共307页52TextFLOW 5 TITLETextH

14、eaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:Source第52页/共307页53FLOW 6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure*FootnoteSource:Source第53页/共307页54TextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure

15、*FootnoteSource:Source第54页/共307页55BLADESTextTextTextTextUnit of measure*FootnoteSource:Source第55页/共307页56BOXTextTextTextTextUnit of measure*FootnoteSource:Source第56页/共307页57BOXTextTextTextTextUnit of measure*FootnoteSource:Source第57页/共307页58CYCLE 1TextTextTextUnit of measure*FootnoteSource:Source第58

16、页/共307页59CYCLE 2TextTextUnit of measure*FootnoteSource:Source第59页/共307页60CYCLE 3TextTextTextUnit of measure*FootnoteSource:Source第60页/共307页61CYCLE 4TextTextTextTextUnit of measure*FootnoteSource:Source第61页/共307页62CYCLE 5TextTextTextTextTextUnit of measure*FootnoteSource:Source第62页/共307页63CYCLE 6Text

17、TextTextTextTextTextUnit of measure*FootnoteSource:Source第63页/共307页64CYCLE 7TextTextTextTextTextTextTextUnit of measure*FootnoteSource:Source第64页/共307页65CYCLE 8TextTextTextTextTextTextTextTextUnit of measure*FootnoteSource:Source第65页/共307页66TextINCOMINGTextTextTextTextTextUnit of measure*FootnoteSou

18、rce:Source第66页/共307页67RIBBONTextTextTextTextTextUnit of measure*FootnoteSource:Source第67页/共307页68RINGTextTextTextTextTextUnit of measure*FootnoteSource:Source第68页/共307页69UPON 2TextTextUnit of measure*FootnoteSource:Source第69页/共307页70CONTINUOUSTextTextTextTextTextTextTextTextUnit of measure*FootnoteS

19、ource:Source第70页/共307页71CUTOUTTextTextTextTextUnit of measure*FootnoteSource:Source第71页/共307页72LINEAR ATextTextTextUnit of measure*FootnoteSource:Source第72页/共307页73LINEAR BTextTextTextTextUnit of measure*FootnoteSource:Source第73页/共307页74LINEAR CTextTextTextUnit of measure*FootnoteSource:Source第74页/共

20、307页75LINEAR DTextTextTextUnit of measure*FootnoteSource:Source第75页/共307页76LINEAR ETextTextTextTextUnit of measure*FootnoteSource:Source第76页/共307页77LINEAR FTextTextTextUnit of measure*FootnoteSource:Source第77页/共307页78LINEAR GTextTextTextUnit of measure*FootnoteSource:Source第78页/共307页79LINEAR HTextTe

21、xtTextTextUnit of measure*FootnoteSource:Source第79页/共307页80LINEAR ITextTextUnit of measure*FootnoteSource:Source第80页/共307页81LINEAR JTextTextTextTextUnit of measure*FootnoteSource:Source第81页/共307页82LINEAR KTextTextTextTextTextTextUnit of measure*FootnoteSource:Source第82页/共307页83LINEAR NTextTextTextTe

22、xtUnit of measure*FootnoteSource:Source第83页/共307页84LINEAR PTextTextTextUnit of measure*FootnoteSource:Source第84页/共307页85LINEAR QTextTextUnit of measure*FootnoteSource:Source第85页/共307页86PROPELLERTextTextTextUnit of measure*FootnoteSource:Source第86页/共307页87STEP 5TextTextTextTextTextUnit of measure*Foo

23、tnoteSource:Source第87页/共307页88TextTextTextText2 ON 1Unit of measure*FootnoteSource:Source第88页/共307页89TextTextTextTextTextTextAGAINSTUnit of measure*FootnoteSource:Source第89页/共307页90TextTextTextTextTextAT WORKUnit of measure*FootnoteSource:Source第90页/共307页91TextTextCOUPLED HORIZUnit of measure*Footno

24、teSource:Source第91页/共307页92TextTextCOUPLED VERTUnit of measure*FootnoteSource:Source第92页/共307页93TextTextTextTextFOCUSEDUnit of measure*FootnoteSource:Source第93页/共307页94New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORKUnit of measure*FootnoteSource:Source第94页/共307页95TextTextText

25、PARALLELUnit of measure*FootnoteSource:Source第95页/共307页96TextTextTextTextSPLITUnit of measure*FootnoteSource:Source第96页/共307页97TextSURROUNDUnit of measure*FootnoteSource:Source第97页/共307页98TextTextTWISTEDUnit of measure*FootnoteSource:Source第98页/共307页99TextTextUP&AWAYUnit of measure*FootnoteSource:So

26、urce第99页/共307页100TextTextUP&DOWNUnit of measure*FootnoteSource:Source第100页/共307页101The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individual personalitiesThe organization ch

27、art and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of its members The processes and procedures through

28、which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSk

29、illsStrategy2S-5SUnit of measure*FootnoteSource:Source第101页/共307页102CustomerClientsDistributorsCompetitorsSuppliers3CS TRIANGLEUnit of measure*FootnoteSource:Source第102页/共307页103SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover

30、competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of

31、time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationa

32、s a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4SUnit of measure*FootnoteSource:Source第103页/共307页104StyleStructureStaffStrategySystemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and symbolic a

33、ctionsCapabilities possessed by the organization as a whole as distinct from the individuals.Some companies perform extraordinary feats with ordinary peopleThose ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of theorganization and commonto most of its

34、 membersThe processes and and procedures through which things get donefrom day-to-dayThe organization chart and accompanying baggage that showwho reports to whom and how tasks are both divided up and integratedThe people in theorganization,considered in terms of corporate demographics,notindividual

35、personalitiesA coherent set of actions aimed at gaining a sustainable advantage over competition7SUnit of measure*FootnoteSource:Source第104页/共307页105Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIOUnit of measure*FootnoteSource:Source第105页/共307页106Change visi

36、onChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARDUnit of measure*FootnoteSource:Source第106页/共307页107 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDeve

37、lopmentCommunicationsProblem SolvingProcessClient managers(particularly middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear impl

38、ementationof required structureand systemsFlow of 2-way communicationsPeoples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of

39、 measure*FootnoteSource:Source第107页/共307页108Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opp

40、ortunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACSUnit of measure*FootnoteSource:Source第108页/共307页109Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDe

41、signMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGYUnit of measure*FootnoteSource:Source第109页/共307页110Restructuring framework 1 5 4 3 2 PENTAGONUnit of measure*FootnoteSource:Source第110页/共307页111Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFITUnit of measure*Footnot

42、eSource:Source第111页/共307页112Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHARTUnit of measure*FootnoteSource:Source第112页/共307页1133.Create andpursu

43、e a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARDUnit of measure*FootnoteSource:Source第113页/共307页114Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated pla

44、nningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGEUnit of measure*FootnoteSource:Source第114页/共307页115Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling

45、time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITYUnit of measure*FootnoteSource:Source第1

46、15页/共307页116MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATIONUnit of measure*FootnoteSource:Source第116页/共307页117Real Perceived Clients relative ability to extract valueCorpo

47、rate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVAL

48、UE SOURCESUnit of measure*FootnoteSource:Source第117页/共307页118GANTT10HeaderTextUnit of measure*FootnoteSource:Source第118页/共307页119GANTT15HeaderText#Unit of measure*FootnoteSource:Source第119页/共307页120TextTextVENN 2Unit of measure*FootnoteSource:Source第120页/共307页121TextTextTextVENN 3Unit of measure*Foo

49、tnoteSource:Source第121页/共307页CONFIDENTIALFrequently Used Template Data DrivenTemplate June 2002 This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Com

50、pany.This material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.第122页/共307页123Label 1Label 2Label 3AREAUnit of measure*FootnoteSource:Source第123页/共307页124Label 1Label 2Label 3Label 4Label 5BARUnit of measure*FootnoteSource:Source第124页/共307页12