剑桥商务英语BEC中级口语讲义下载.docx
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1、i 、 Why take BEC exams?strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and studyii、What is International Business English?什么是国际商务英语?国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包 括:国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银
2、行、经济、营销、物流、 企业管理、商业服务等。由此看来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。iii、How to learn International Business English?怎样学习国际商务英语?掌握一定的商务英语词汇、短语和句型。(1)词汇方面commerciale. g. The TV show was interrupted by too many commercials.prospecte. g. He called on some prospects but failed to make a sale.makee. g. These
3、products are of Chinese make.The factory manufactured five makes of tractors.(2)短语方面soft selling hard sellingSome sales people adopt a direct hard sell approach, while others use a more indirect soft sell * approach.have a bad yearThe corporation is having a bad year and it will probably be necessar
4、y to dismiss a few office staff.break into/penetrate the marketThere is chance that we 11 manage to break into the UK market(3)句型方面I am writing to you concerning, You can, t miss it. I can t agree more. It may have slipped your mind, but You can always reach me at the number We would very much appre
5、ciate it if you couldI noted with interest your advertisement forYes, that * s true, but on the other handThat, s exactly what I think. Maybe, but don t you think? You are wanted on the phone. As requested, we enclose for your attention*,旧词“新义”honoure. g, All credit cards honoured here. The bank hon
6、oured this cheque.covere. g. I have got myself covered against fire.royaltye. g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.(5)同义词、近义词、相似词的辨析。1) chairman, president, CEO, Managing Director, General Manager.2) dealer, mercha
7、nt, trader, businessman, distributor.3) deputy, vice-, associate, assistant.4) discharge, unload, land5) discount, reduction, rebate, allowance.* 熟悉世界贸易组织。* 熟悉国际商务英语有关行业的基本术语及其内涵意义。* 学习国际商务常识,略知相关专业知识。* 密切了解国际商务最新动态。iv、 BEC2 ContentBEC2考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文 字基本山都与商务有关。另外,还考学生的英语语法、结构
8、等内容。BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。PreliminaryVantageAdvancedReading1 hr 30 mins 1 hr 1 hrWriting 45 mins 1 hr 10 minsListening40 mins40 mins40 minsSpeaking (2 candidates) 12 mins * * 14 mins * * 16 mins * *vi、 BEC2 Grades* one overall grade* each skill counts for 25%* candidates also receive profile
9、 of performance* Preliminary: two pass grades* Vantage and Advance: three pass gradesvii、Introduction to BP Preparation Resource* vocabulary* textbookPass Cambridge VantageTeamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going globa
10、l 是 BV 常考的商务专题。下面以 Brand power 举 例说明:1.掌握商务词汇短语E. g. to buy/develop/launch/sell/test/own/stretch/damage a brandE. g. brand image/leader/loyalty/name/power/stretching2.掌握相关商务知识E. g. Explain why you brought one of the products.strong sense of brand loyaltyreasonable pricegood after-sales servicereliab
11、ility of the productgood and consistent qualityuser-friendly designgood value for moneyin style3.掌握相关背景知识Tesco, J Sainsbury, AsdaWorking in English* mock exam papers: 9 setsviii、Register for BVwww. neea. edu. cnix、 Business ResearchAnswering business studies questionBusiness Studies is a skills base
12、d subject which tests students* ability to use their knowledge. There are four basic skills:LevelOneDescription/IdentificationLevelTwoExplanationLevelThreeAnalysisLevelFourEvaluationTo gain the highest grades, candidates must show evidence of the higher skillsKey types of questions Identify/state/de
13、scribe. Explain/outl ine* Discuss Examine/assess/analyse. some question of itCritically assess/to what extent*Responses should:make a pointmake a point and develop itpresent two sides of the debatemake a point and develop fully withexplain both sides and evaluateHow to answer questionsExample questi
14、on:What determines the price of a product?Example answer: The price of a product is influenced by the costs. 1 This is because firms have to charge a price which is greater than costs to make a profit. 2 However in the short run a firm may sell a product at a loss. This may be to gain market share o
15、r because the product is still at the introduction phase and has high research and launch costs. 3 Overall it depends on whether we are considering a short or long term pricing policy.Firms may be wi 11 ing to make a loss in the short run. It wi 11 also depend on the objectives of the firm. Some pub
16、lic sector organisations, e. g. may simply try to cover costs.ExampleQuestion: Should firms train their employees?Answer:By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more
17、motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being train
18、ed. OVERALL, management will have to weigh up the potentialbenefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivi tyand profitability the firm likely to invest in it. If, ON THE
19、OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.I Introduction to BV Speakingformatconversationpresentationdiscussioncriteriapronunciationvocabulary & grammardiscourse managementinteractive communicationexaminerinterlocutorasse
20、ssorCambridge examinerII Presentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN-?Selecting applicants for a jobWorking experienceYPersonal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3
21、things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has relate
22、d experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents 1
23、ike their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English
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