电子商务英语.ppt

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1、电子商务英语现在学习的是第1页，共51页Unit1Objective:Inthisunit,wewilllearn:C C Whatiselectroniccommerce C C Identifythefutureofelectroniccommerce C C ThedevelopmentofInternet C C BasicE-commerceEnglishWritingFocus:Thedefinitionsofelectroniccommerce.Nodus:Theevolutionofelectroniccommerce学学 习习 目目 标标现在学习的是第2页，共51页Broad

2、lyspeaking,electroniccommerceistheproduction,advertising,saleanddistributionofproductsviatelecommunicationsnetworks.Passage A从广义上来讲，电子商务是指通过电讯网络进行产品的生产、宣传、销售和配送的活动。4注解注解：电子商务的定义各有千秋。维基百科()上的定义是：从总体上来看，电子商务是指对整个贸易活动实现电子化。从狭义上讲EC(Electronic Commerce)是指在互联网(Internet)、企业内部网(Intranet)和增值网(VAN，Value Added

3、 Network)上以电子交易方式进行交易活动和相关服务活动，是传统贸易活动各环节的电子化、网络化。现在学习的是第3页，共51页They are raising funds for a new laboratory.Passage Afundn.C1.1.资金资金,基金基金,专款专款他们在募款建一个新的实验室。他们在募款建一个新的实验室。2.(2.(银行银行)存款存款 现在学习的是第4页，共51页He has a great fund of story about great men.Passage A3.3.现款现款,财源财源 4.4.【英英】国债国债,公债公债 5.(5.(知识等的知识等的

4、)积累积累,积蓄积蓄(+of)(+of)他有一肚子关于名人的故事。他有一肚子关于名人的故事。现在学习的是第5页，共51页谁为这一计划提供资金谁为这一计划提供资金?Passage A及物动词及物动词 vt.vt.1.1.提供提供(事业事业,活动等的活动等的)资金资金 Who is funding the project?2.2.积累积累现在学习的是第6页，共51页In Thailand rice is an important commodity for export.Passage ACommodityn.C1.1.商品商品;日用品日用品米是泰国的一项重要出口商品。米是泰国的一项重要出口商品。

5、2.2.有用的东西有用的东西,有价值之物有价值之物现在学习的是第7页，共51页He purchased this stamp at an auction.Passage APurchase及物动词及物动词 vt.vt.1.1.买买,购买购买 他在拍卖会中购得这枚邮票。他在拍卖会中购得这枚邮票。现在学习的是第8页，共51页He worked all summer to save money for the purchase of a piano.Passage An.C1.1.买买,购买购买UCUC他工作了一整个夏天他工作了一整个夏天,为的是存钱买架钢琴。为的是存钱买架钢琴。2.2.所购之物所购

6、之物CCHe filled the car with his purchases.他把买的东西装满车子。他把买的东西装满车子。现在学习的是第9页，共51页ConsumePassage AConsumer n.Cn.C消费者消费者;消耗者消耗者及物动词及物动词 vt.vt.1.1.消耗消耗,花费花费;耗尽耗尽 She consumed most of her time in reading.她把大部分时间都花在读书上。她把大部分时间都花在读书上。现在学习的是第10页，共51页3.3.烧毁烧毁,毁灭毁灭 Passage A2.2.吃完吃完,喝光喝光The kids soon consumed al

7、l the food on the table.孩子们一会儿功夫便把桌上的食品全部吃光。孩子们一会儿功夫便把桌上的食品全部吃光。The fire consumed half the village.大火吞噬了半个村庄。大火吞噬了半个村庄。现在学习的是第11页，共51页1.1.用大写书写用大写书写Passage Acapitalize不及物动词不及物动词 vi.vi.利用利用及物动词及物动词 vt.vt.2.2.核定核定.的资本额的资本额;供给供给(资本资本););估估(价价)现在学习的是第12页，共51页They could not agree about the distribution o

8、f the profits.Passage Adistribution n.C1 1、分发、分发;分配分配;配给物配给物UC UC 他们无法就利润分配一事达成协议。他们无法就利润分配一事达成协议。2.2.销售销售(量量)U)UWe have a good product but our distribution is bad.我们的产品很好我们的产品很好,但销售情况不佳。但销售情况不佳。现在学习的是第13页，共51页The combination of the 50 states forms the United States of America.Passage A combinationn

9、.C1.1.结合结合(体体););联合联合(体体)UC)UC五十个州结为一体组成了美利坚合众国。五十个州结为一体组成了美利坚合众国。2.(2.(有共同目的的有共同目的的)团体团体;联盟联盟CCThe farmers are forming a combination to market their goods at fair prices.农场主结成联盟农场主结成联盟,以便用合理的价格销售货物。以便用合理的价格销售货物。现在学习的是第14页，共51页The enemy encompassed the city.Passage A encompass及物动词及物动词 vt.vt.1.1.围绕围绕

10、;包围包围敌人包围了这个城市。敌人包围了这个城市。2.2.包含包含My plan encompasses every possibility.我的计划包含了各种可能。我的计划包含了各种可能。现在学习的是第15页，共51页Communication between old and young people is not so difficult as you think.Passage Acommunicationn.C1.1.传达传达;交流交流,交往交往;通信通信;传染传染UU青老年之间的思想交流没有你想的那样困难。青老年之间的思想交流没有你想的那样困难。2.通讯通讯(交通交通)设施设施P1O

11、ur city has excellent communications with all parts of the country.我们城市具有完备的交通网与全国各地联系。我们城市具有完备的交通网与全国各地联系。现在学习的是第16页，共51页I will transmit the money by special messenger.Passage A transmit及物动词及物动词 vt.vt.1.1.传送传送,传达传达我将专门派人送这笔钱。我将专门派人送这笔钱。2.2.传传(光、热、声等光、热、声等););传动传动They are trying to find a better way

12、 of transmitting energy.他们正试图寻找一种更好的输能方法。他们正试图寻找一种更好的输能方法。现在学习的是第17页，共51页及物动词及物动词 vt.vt.Passage Astandard n.Cn.C标准标准,水平水平;规格规格;规规CUCUstandardize使标准化使标准化;使合标准使合标准;使统一使统一Efforts to standardize English spellings have not been completely successful.将英语拼写标准化的努力并不完全成功。将英语拼写标准化的努力并不完全成功。现在学习的是第18页，共51页A se

13、nior member of the committee was authorized to act for the chairman during his absence.Passage Aauthorize及物动词及物动词 vt.vt.1.1.授权给授权给,全权委托全权委托主席不在时主席不在时,授权委员会中的一位资深委员代理他的职授权委员会中的一位资深委员代理他的职务。务。2.2.批准批准,认可认可;允许允许The local government authorized the construction of a new airport.地方政府批准建造一个新机场。地方政府批准建造一个新机

14、场。现在学习的是第19页，共51页Dr.White specialized in childrens diseases.Passage Aspecialize 不及物动词不及物动词 vivi.专攻专攻;专门从事专门从事(+in)(+in)怀特医生专治儿科疾病。怀特医生专治儿科疾病。及物动词及物动词 vt.vt.使专门化使专门化;使特殊化使特殊化specialized knowledge 专门知识专门知识 现在学习的是第20页，共51页The government will not negotiate with the terrorists.Passage Anegotiate不及物动词不及物动

15、词 vi.vi.谈判谈判,协商协商,洽谈洽谈(+with/for)(+with/for)政府决不与恐怖分子谈判。政府决不与恐怖分子谈判。现在学习的是第21页，共51页他们最终谈判达成了一个和平条约。他们最终谈判达成了一个和平条约。Passage A及物动词及物动词 vt.vt.1.1.通过谈判达成通过谈判达成,谈成谈成(+with)(+with)They finally negotiated a peace treaty.2.2.【口口】顺利通过顺利通过,成功地越过成功地越过negotiate a deep river成功地渡过了一条深河成功地渡过了一条深河 现在学习的是第22页，共51页Il

16、l do nothing without consulting you.Passage A consult 及物动词及物动词 vt.vt.1.1.与与.商量商量我采取行动之前一定和你商量。我采取行动之前一定和你商量。2.2.查阅查阅(词典、参考书等词典、参考书等)He consulted his notebook repeatedly during his speech.他讲演时不断看他的笔记本。他讲演时不断看他的笔记本。现在学习的是第23页，共51页我们将一起商议她的教育事宜。我们将一起商议她的教育事宜。Passage A不及物动词不及物动词 vi.vi.1.1.商议商议,磋商磋商(+wit

17、h)(+with)We will consult together about her education.2.2.当顾问当顾问(+for)(+for)The retired executive consults for several large companies.那位退休的总裁在好几家大公司当顾问。那位退休的总裁在好几家大公司当顾问。现在学习的是第24页，共51页In five of the villages that were surveyed,non-farm work provided one quarter of their income.Passage Asurvey及物动词及

18、物动词 vt.vt.调查调查,向向.作调查作调查H H 在五个被调查的村子中在五个被调查的村子中,非农工作为它们提供了四非农工作为它们提供了四分之一的收入。分之一的收入。现在学习的是第25页，共51页A recent survey of public opinion showed that most people were worried about the increasing crimes.Passage An.C调查调查;调查报告调查报告;民意调查民意调查(测验测验)UC)UC一份最近的民意调查表明一份最近的民意调查表明,大多数人对不断增长的犯罪大多数人对不断增长的犯罪率表示忧虑。率表示

19、忧虑。现在学习的是第26页，共51页2)Itallowscompaniestoselectthebestsuppliersregardlessoftheirgeographicallocationandtoselltoaglobalmarket.它（电子商务）使企业既能挑选最佳供应商进货而无须顾及他们的地理位置，又能将商品向全球市场销售。4注解：注解：注意介词短语regardless of（不管;不顾）的用法：Regardless of danger,he climbed the tower.他不顾危险地爬上了高塔。试比较:He went to work despite his illness

20、.尽管生病,他还是去工作。Despite advanced years,she is learning to drive.尽管年事已高,她还在学开车。现在学习的是第27页，共51页3)Modernbusinessischaracterizedbyever-increasingsupplycapabilities,ever-increasingglobalcompetition,andever-increasingcustomerexpectations.This kind of behaviour characterizes the criminal mind.这种举止是罪犯的心理特征。A m

21、ister is characterized by greed.守财奴的特点是贪婪。4注解注解：掌握动词characterize（具有.的特征,以.为特征）的 用法。例如：现代贸易的特点是不断增长的供应能力，日趋激烈的全球竞争乃至顾客越来越高的期望。现在学习的是第28页，共51页4)Itenablescompaniestobemoreefficientandflexibleintheirinternaloperations,toworkmorecloselywiththeirsuppliers,andtobemoreresponsivetotheneedsandexpectationsofth

22、eircustomers.End它（电子商务）能使公司的内部运作更有效率也更灵活，与供应商的合作更加紧密，对顾客的期望和要求响应得更快。4注解注解：此句中的三个不定式（tobemore.toworktobemore）均用来补充说明宾语companies的。现在学习的是第29页，共51页ActivitiesOnPassageA1)WhatisElectronicCommerceinyoureyes?1.3.1Criticalthinking2)WhatcanyoudowithElectronicCommerce?3)WhoisBillGates?Whatdoyouknowabouthim?4)I

23、sitsafetoconductbusinessonInternet?5)HaveyouevertriedtobuythingsfromtheInternet?Ifso,wouldyouliketoshareyourexperiencewithothers?现在学习的是第30页，共51页ActivitiesOnPassageA1.3.2.1GivetheChineseequivalentsofthefollowingwordsorexpressions:1.3.2Translationpractice1)file transfer 2)digital cash 3)geographical l

24、ocation 4)on a global scale 5)EDI6）competition7）definition8）manufacturer9）advertising10）interaction文件传输文件传输 电子现金电子现金 地理位置地理位置 在全球范围内在全球范围内 电子数据交换电子数据交换 竞争竞争 定义定义 生产商生产商 广告广告 互动互动 现在学习的是第31页，共51页ActivitiesOnPassageA1.3.2.2GivetheEnglishequivalentsofthefollowingwordsorexpressions:1.3.2Translationpract

25、ice1)电子商务 electronic commerce 2)视频会议videoconference3)不断增长ever-increasing4)供应商supplier5)内部运营internaloperation6)组织organization7）交易transaction8）消费者consumer9)有效率的efficient10)有弹性的flexible现在学习的是第32页，共51页ActivitiesOnPassageA1.3.2.3SentencetranslationfromEnglishtoChinese:1.3.2Translationpractice1)In another

26、 word,electronic commerce is the buying,selling and trading of goods and services through private and public networks.换句话来说，电子商务是指通过私人或公众网络来买卖或交换货物和服务。2)FirststageofECexpansionisthatwithinthe“connected”or“online”computerusers.EC的首个发展阶段局限于“连接”或“在线”计算机用户。3)The second wave will come when more people ge

27、t access to computers(via lowered computer prices or cheaper devices)第二个高峰将会在更多人可以通过更低廉的价格或设备连接上计算机的时候来临。现在学习的是第33页，共51页ActivitiesOnPassageA1.3.2.3SentencetranslationfromEnglishtoChinese:1.3.2Translationpractice4)The third expansion is predicted to be from those with non-computer access to the globa

28、l network:through broadcast TVs,cable TVs,telephone networks and new appliances.据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面：比如通过无线电视、有线电视、电话网络及新型的设备上网。5)A widespread use of these cheaper access media represents the phase of“bringing workplace computers into the living room”.低廉接入设备的普及标志着“家庭办公”已跨入了新时代。现在学习的是

29、第34页，共51页ActivitiesOnPassageA1.3.2.4SentencetranslationfromChinesetoEnglish1.3.2Translationpractice1)电子商务并不局限于在互联网上。(be limited to)Electroniccommerce,ofcourse,isnotlimitedtotheInternet.2)电子商务使消费者上网寻找质高价廉的产品。(invitessbtodosth)Electronic commerce invites consumers to surf the web to find the best deal

30、s on the quality products.3)电子商务的定义将继续发展和延伸。(evolveandexpand)Thedefinitionofelectroniccommercewillcontinuetoevolveandexpand.现在学习的是第35页，共51页ActivitiesOnPassageA1.3.2.4SentencetranslationfromChinesetoEnglish1.3.2Translationpractice4)电子商务也包括了网上买卖，电子资金转账，智能卡、数字货币及类似行为。（selling over the Web）Electroniccom

31、mercealsoincludesbuyingandsellingovertheWeb,electronicfundstransfer,smartcards,digitalcash,andallotherwaysofdoing.5)电子商务是在全球范围内支持这些变化和使之发生的动力。(on a global scale)Electronic commerce is a means of enabling and supporting such changes on a global scale.End现在学习的是第36页，共51页The Evolution Of Electronic Comm

32、erce 1)Till today,ECsdevelopment could be classified into 4 stages,eachmarkedwithtechnologicalbreakthrough.Passage B88NotesToPassageB迄今为止，电子商务的发展可分为4个阶段，每个阶段都标志着技术上的突破。4注解注解：eachmarkedwithtechnologicalbreakthrough.是过去分词短语的独立主格结构形式，each是逻辑主语,指eachofthe4stages。现在学习的是第37页，共51页The Evolution Of Electroni

33、c Commerce 2)However,thesedevelopmentswereimpossibleifnotforthe affordable communications infrastructure,includingnormaltelephonelines.Passage B88NotesToPassageB不过，如果没有象普通电话线之类的廉价通讯基础设施，这些发展也是不可能发生的。4注解注解：2006年1月17日，中国互联网络信息中心（CNNIC）在京发布“第十七次中国互联网络发展状况统计报告”。报告显示，截至2005年12月31日，我国上网用户总数突破1亿，为1.11亿人，其中

34、宽带上网人数达到6430万人。这些是与各电信运营商在基础建设方面的大量投入分不开的。现在学习的是第38页，共51页The Evolution Of Electronic Commerce 3)TheWorldWideWebistheuniverseofnetwork-accessibleinformation,an embodiment of human knowledge.-TimBerners-Lee,inventoroftheWorldWideWeb.Passage B88NotesToPassageBEnd万维网是在线的无穷尽的信息总汇，是人类知识的结晶。TimBerners-Lee,

35、万维网的发明者之一。4注解注解：万维网（WorldWideWeb，缩写为WWW）是因特网上的超文件系统。超文本文件通过一个称为“网页浏览器”的程序从服务器（或称“网站”）获取信息（或称“文档”、“档案”、“网页”），并在您的电子计算机屏幕上显现出来。您可以通过网页中的超级链接来在各个网页中间跳跃，甚至可以像服务器回传信息互动交流。这种跟随超级链接的上网方式通常被称为“网上冲浪”。现在学习的是第39页，共51页1.6.1Tellwhetherthefollowingstatementsare(T)orfalse(F)1.6Activities1ThefirststageofECappearsin

36、the1970s.2EDIcanprovideahigherdegreeofsecurity,performancethanEFT.3MOSAICandNAVIGATORwerethefirstgenerationofinternetbrowser.4UserscantravelfromonesitetoanotherbyclickingonhyperlinksintheWorldWideWeb.5Theturningpointofelectroniccommerceistheemergenceofinternetbrowser.ActivitiesOnPassageBFTTTF现在学习的是第

37、40页，共51页1.6.2MatchtheEnglishontherightwithChineseontheleft1.6ActivitiesActivitiesOnPassageB1value-addednetworksA金融机构2transactionB超文本3internetbrowserC增值网4financialinstitutionsD交易5hypertextE互联网浏览器End现在学习的是第41页，共51页FormatofCommerceLetters1.7.1IndentedStyle缩行式商务信件格式商务信件格式BasicE-commerceWritingIndentedst

38、yleiseasiertoread.Butitisrarelyusedinbusiness.Itisaslightlylessformalmodificationoffullblockformat.Somepeoplestilluseitforhandwrittenpersonalletters.1.7.1.1 Features of the indented format include:4Your address is on the right hand side of the page 4The date is on the right.4The closing,signature,an

39、d printed name are all indented to the right half of the page.4The greeting is flush left.4The first line of each paragraph is indented,it starts 1 cm from the margin.4Alineisnotplacedbetweeneachparagraph.现在学习的是第42页，共51页FormatofCommerceLetters1.7.1.2Hereisanexampleofaletterwritteninanindentedstyle:商

40、务信件格式商务信件格式BasicE-commerceWriting56YangoRdBROGALAVIC332120October199845CarltonSt.GREENSCAPEVIC3467DearGreg,Itwasgreattohearfromyou.Icannotbelieveyouwillbeturning40nextmonth.Icanrememberourhighschooldayssowell.MywifeandIwouldbedelightedtocometoyour40thbirthdayparty.Wearereallylookingforwardtoit.Regar

41、dsJohn现在学习的是第43页，共51页FormatofCommerceLetters1.7.2Full-blockStyle全齐头式商务信件格式商务信件格式BasicE-commerceWritingThecommonestlayoutforthebusinesslettertodayisknownastheblockedstyle.Itisconsideredthemostformal.Inthisstyleallnewlinesoftypingarerangedtotheleft,alltextstartsattheleftmargin.1.7.2.1 Features of full

42、-blocked format include:4All text starts at the left margin4No punctuation in the addresses4No punctuation in the greeting4No punctuation in the farewell4Inside address,salutation,closing and signature are all on the left 4An empty line separates each paragraph4Four spaces for the signature 现在学习的是第4

43、4页，共51页FormatofCommerceLetters1.7.2.2Hereisanexampleofaletterwritteninafull-blockedstyle:商务信件格式商务信件格式BasicE-commerceWritingRadioProducts123MainRdCOVILLEVIC324116October1998RosaBellafioreGeneralTelevisionServices234GrandAveMONTPELLIERNSW2345DearMsBellafiore,Thankyouforyourinquiryaboutourradiocommunic

44、ationssoftware.Iamenclosingourbrochureandpricelistofourproducts.Ourcommunicationsproductsarewidelyusedandhaveaprovenrecordofvalueformoneyandreliability.Ifyouhavefurtherquestions,pleasecontactus.YourssincerelyJaneBroker现在学习的是第45页，共51页FormatofCommerceLetters1.7.3Semi-blockStyle混合式/半齐头式商务信件格式商务信件格式Basi

45、cE-commerceWritingThisformatisacombinationofindentedstyleandblockstyle,alltheparagraphsareblockedagainsttheleftmarginexceptletterheading,date,complimentarycloseandsignaturetotherightofthecenterofthepaper.1.7.3.1Featuresofamodifiedblockformatinclude:4Your address is on the right hand side of the page

46、 4There is no punctuation in the addresses 4The date is on the right hand side of the page 4The farewell is on the right hand side of the page 4An empty line separates each paragraph 4Inside address,salutation and body parts all start at the left margin现在学习的是第46页，共51页FormatofCommerceLetters1.7.3.2He

47、reisanexampleofaletterwritteninamodifiedblockedstyle:商务信件格式商务信件格式BasicE-commerceWriting3303WestValleyCoveRoundRock,Texas78664August5,1990PersonnelAssistantJDEmployeeCreditBankofTexasP.O.Box32345Austin,Texas78745DearPersonnelAssistant:IamwritingaboutyournewspaperadintheAugust1Austin-AmericanStatesman

48、concerningyourneedforanexperiencedprogrammerinthedatabaseenvironment.IbelievethatIhavethequalificationsandexperiencethatyouarelookingfor.Enclosedyouwillfindaresume,whichwillgiveyouadditionalinformationonmybackgroundandqualifications.Iwouldwelcomeachancetotalkfurtherwithyouaboutthepositionyouareseeki

49、ngtofill.Icanbereachedbyphonebetween9:00a.m.and6:00p.m.at(512)545-0098.Sincerely,VirginiaRementeriaEncl.:resume现在学习的是第47页，共51页FormatofCommerceLetters1.7.4WritingPractice商务信件格式商务信件格式BasicE-commerceWriting1)Trytoanswerthefollowingquestions:Full-BlockAlignedunderthedateFlushleft2)Discussthecharacterist

50、icofthethreeletterstylesyouhavelearned.3)WritealettertoMr.Johnson,invitehimtoattendtheanniversaryofyournineyearsofbusinessenterprise,useaproperformatandsignyourownname.Endb)Ifparagraphsareindented,wherewillthesignaturebe?c)Ifthedateisflushright,whereistheinsideaddressinindentedstyle?a)Basedonwhatweh