DELL战略管理案例44351.pptx

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1、Dell Computer 2000 Prentice Hall,20011Vision StatementTo become the world leader in computer sales for home,office,and university use.2Mission Statement Components1.Customers2.Products or services3.Markets4.Technology5.Concern for survival,profitability,growth6.Philosophy7.Self-concept8.Concern for

2、pubic image9.Concern for employees3Mission StatementThe mission at Dell Computer Corporation is to first meet the needs and desires of our potential and existing business,educational,governmental,and individual consumers(1).We strive to be the best Computer Company in the world at delivering the bes

3、t customer experience.The use of our Direct Model enables us to offer high quality computer systems,related products,and support(2)to worldwide markets(3)at competitive prices.Our build to order concept and ability to look forward sets us apart from competitors and allows us several competitive adva

4、ntages(7).By employing the latest technological advances(4),we are able to fulfill our promise to the market while sustaining high levels of growth,profitability,and liquidity for our shareholders(5).At Dell,we believe in sharing information with suppliers and buyers,sticking to what we do best,and

5、partnering with“best in class”companies(6).We understand that a healthy society,environment,and workforce are critical to our success.Every aspect of our business operates to ensure a better quality of life,a healthier environment,and a dedicated,skilled,and satisfied workforce(8,9).4OpportunitiesTh

6、e computer industry is expected to grown 15 to 20 percent for the next three to five yearsChina is a large untapped market and conditions are becoming more favorable for doing businessMany developing countries are increasing the number of telephones and linesCompaqs U.S.market share fell from 16.8 p

7、ercent to 15.3 percentThe Internet is becoming essential for businessCompaq derives most of its business from organizational customersBrazil is a large untapped market that is attractive for computer makers5ThreatsThe major competitors in the computer industry are all placing their focus on the Inte

8、rnetCompetitors are trying to copy Dells Direct ModelPrice wars are affecting the bottom line for computer makersHewlett Packard and IBM have a strong global presenceDesktop demand is expected to decline in the U.S.The rebound of memory chip price is taking away some of the advantages of lean invent

9、oriesProduct life cycles are short in the computer industryThe computer industry is very dynamicThe computer industry is highly competitive6Competitive Profile Matrix7EFE Matrix8StrengthsSales growth for Dell is 42.8 percent compared to 21 percent for the industry and is being experienced in all geo

10、graphic areasThe companys management is very effective as shown by its ROA,ROE,and ROIDell owns its relationship with its consumers and can react to their input quicklyInventory turnover is 57.53 versus 22.87 for the industryDells Direct Model allows competitive advantageThe company has Internet sal

11、es of$30 million per day and utilizes the Internet for every aspect of their businessThe company carries only 6 days of inventoryDell is the fastest growing computer company in the industry and holds 17.1 percent of the U.S.PC market shareDell finished first among 1000 companies in total returns to

12、investors over the past 3,5,and 10 years9WeaknessesThe company is not capitalizing on the individual marketDell has several single source supplier relations and depends on suppliers for all component partsDell had a back log of$170 million as of the end of 199(?)Dell operates in one industry segment

13、It takes 5 to 7 days to receive a computer from DellStakeholders have a very high expectation for growthRevenues from Asia Pacific and Japan make up only 6 percent of total company revenuesThe companys gross margin is 22.11 as compared to an industry average of 33.45Consumer awareness is low10IFE Ma

14、trix11TOWS Analysis12TOWS Analysis continued13TOWS Analysis continued14SPACE Matrix15Grand Strategy Matrix16The Internal-External(IE)Matrix17Matrix Analysis and TOWS Summary18QSPM19QSPM continued20QSPM continued21QSPM continued229、静夜四无邻，荒居旧业贫。3月-233月-23Friday,March 17,202310、雨中黄叶树，灯下白头人。00:50:5200:5

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