英文产品介绍德芙.pptx

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1、 contents第1页/共18页History1956,Stefano made his firstDove ice cream1977Stefano died and his son Mike took over the family business1939Greek immigrant Leo Stefano started Dove inChicago1984,Mike presented Dove ice cream at The Fancy Food Show in Washington，D.C and began to receive orders from around th

2、e country第2页/共18页1986Mars bought the company and the Dove goes fully national1991Dove milk chocolate and Dove dark chocolate were launched 2006Dove celebrated his 50th birthday2008The Dove brand introduced a first-in-category innovative new packing format for his premium tablet bar collectionHistory

3、第3页/共18页Dove in ChinaEntered:1989Became the leading brand:1995.Classic advertising slogan:milky,fragrant,silky feeling 第4页/共18页productions第5页/共18页productions第6页/共18页Why do you love Dove?第7页/共18页For its special and romantic meansDo DY Yo ou u O O Love VMMe Ee E第8页/共18页For its lovely casing第9页/共18页For

4、 its smooth and creamy（细腻的）taste,its sumptuous（华贵的）new shape,and its packaging,is intended to create the perfect Dove moment.第10页/共18页For its beautiful adsDove does not only develop high-quality Dove chocolate,but try their best to improve the quality of the advertisements.第11页/共18页牛奶香浓牛奶香浓 丝般感受丝般感受

5、Taste its strong atmosphere of milkjust like silk fly around you第12页/共18页德到你是我一生的幸芙德到你是我一生的幸芙 I will feel happy all the life I will feel happy all the life if I own youif I own you第13页/共18页第14页/共18页第15页/共18页Every ads is a delicate and creative design.The emotion:light,relax The characters:fresh,lovely The music:sweet,beautiful The scene:cozy,peaceful1432第16页/共18页第17页/共18页感谢您的观看！第18页/共18页