[精选]DHL中外运-敦豪速递服务的营销模式(1)6321.pptx

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1、China Teleflex 2002nShanghai,PRCn17 August 2002nBy:nFrits de VroetnDHL International1Agenda1.Service Parts logistics as a driver of competitive advantage2.The service parts supply chain3.DHL Global Customer LogisticsVisionService capability4.Case Study21.Service Parts Logistics as a driver of compet

2、itive advantageAs we are moving from competing brands to competing supply chains,logistics has become one of the key drivers of competitive advantage.Some companies have recognised this,however they have been focusing on the supply chain driving the production and sales of finished goods.Yet there i

3、s another supply chain within these companies,also heavily affecting customers and business results,which is often largely being ignored:The Service Parts Supply Chain!3Service Parts Logistics as a driver of competitive advantage4Service Parts Logistics as a driver of competitive advantage5Service P

4、arts Logistics as a driver of competitive advantage6LabourMaterial&PurchasesOverheadsNetreceivablesInventoryCashCost ofsalesSalesNetoperatingprofitCost ofdebtCost ofequityNet workingcapitalFixedassetsCapitalemployedTrue costof capitalCapitalchargeEconomicvalueadded+xLogistics and economic value adde

5、dP&L effectBalance sheet effect7Demand/Supply CharacteristicsPlan&execute(lean)Hedge&deploy(hold inventory)Continuous replenishmentDemand characteristicsPredictableUnpredictableSupplycharacteristics:Service levelagreementLonglead-time:+3 daysShortlead-time:2-4 hours24-48 hrsReact&execute(agile)The S

6、ervice Parts Supply Chain8The Service Parts Supply ChainFinished goods logistics versus service parts logisticsFINISHED GOODSJust in TimeSmall number of fixed stocking locationsOne way traffic:ManufacturingDistribution Centre(Final)CustomerSERVICE PARTS Just in Case (Very)large number of multi-echel

7、on stocking locations Two way traffic:ManufacturingDistribution Centre(Final)Customer9The Service Parts Supply ChainSupply Characteristic:Multi-echelon model10DHL Global Customer LogisticsOur Logistics Revolution11Design&Develop&PlanProductMakeBuyManufactureDeploy&DeliverRecognizeDemandForecastDeman

8、dSource&ProcureProductsForecastDemandStore&DeployProductsServiceProductsReturn&DisposeProductsInstall&MaintainCustomerInstallBaseFocusDHL wants to be recognized as the global quality leader in the management of integrated solutions for the(mission-critical)service parts logistics marketDHL Global Cu

9、stomer LogisticsService Parts Logistics Vision12DHL GCL Service Parts Logistics13Elements of logistics solutions14Asia Pacific Infrastructure16 CVGCVGMIAMIABAHBAHHKGHKG 10 ELCs 330 SPCso Multi-tier transportation(3 Regional LCSCs One global Billing&IS capabilityJNBSINSYDBRUSFOTYODHL Global Logistics

10、 Logistics Global infrastructure17Case Study18CountryLogisticsUnit OperatorRepairCenterRegionalLogisticsCenterCase Study:Mission Critical Services for the Telecommunication industry:Defective units:Repaired unitsReverse logistics flow for Telecommunication hardware19Case Study:Mission Critical Servi

11、ces for the Telecommunication industryExisting situation:nDecentralized management of service partsnLack of visibility of inventorynLack of visibility of order fulfillmentnLack of control of repair cycleResulting in:nHigh inventory levelnRepair cycle between 40 and 120 daysnNot meeting KPIs for orde

12、r fulfillment and order accuracy20CountryLogisticsUnit OperatorRepairCenterRegionalLogisticsCenterOur proposal:Defective units:Repaired unitsCo-locatedIntegrated IT system-Centralized order handling21Process FlowPrinciplesSolution centre22Regional Logistics SolutionnCentral RMA and order management

13、through Call Centre and Customer Service functionnRegional inventory visibility through integrated IT systemnCentralised Supply Chain Planning and Supply Chain Execution capabilitynLogistics Consultancy support and regional/country program managementMeasure and control lead timeImprove supply chain

14、performanceLower inventory levelsLower cost23THANK YOUFrits de Vroetfvroetsin-24n9、静夜四无、静夜四无邻，荒居旧，荒居旧业贫。3月月-233月月-23Thursday,March 30,2023n10、雨中黄叶、雨中黄叶树，灯下白，灯下白头人。人。22:21:0822:21:0822:213/30/2023 10:21:08 PMn11、以我独沈久，愧君相、以我独沈久，愧君相见频。3月月-2322:21:0822:21Mar-2330-Mar-23n12、故人江海、故人江海别，几度隔山川。，几度隔山川。22:21

15、:0822:21:0822:21Thursday,March 30,2023n13、乍、乍见翻疑梦，相悲各翻疑梦，相悲各问年。年。3月月-233月月-2322:21:0822:21:08March 30,2023n14、他、他乡生白生白发，旧国，旧国见青山。青山。30 三月三月 202310:21:08 下午下午22:21:083月月-23n15、比不了得就不比，得不到的就不要。、比不了得就不比，得不到的就不要。三月三月 2310:21 下午下午3月月-2322:21March 30,2023n16、行、行动出成果，工作出出成果，工作出财富。富。2023/3/30 22:21:0822:21:

16、0830 March 2023n17、做前，能、做前，能够环视四周；做四周；做时，你只能或者最好沿着以脚，你只能或者最好沿着以脚为起点的射起点的射线向前。向前。10:21:08 下午下午10:21 下午下午22:21:083月月-23n9、没有失、没有失败，只有，只有暂时停止成功！。停止成功！。3月月-233月月-23Thursday,March 30,2023n10、很多事情努力了未必有、很多事情努力了未必有结果，但是不努力却什么改果，但是不努力却什么改变也没有。也没有。22:21:0822:21:0822:213/30/2023 10:21:08 PMn11、成功就是日复一日那一点点小小努

17、力的、成功就是日复一日那一点点小小努力的积累。累。3月月-2322:21:0822:21Mar-2330-Mar-23n12、世、世间成事，不求其成事，不求其绝对圆满，留一份不足，可得无限完美。，留一份不足，可得无限完美。22:21:0822:21:0822:21Thursday,March 30,2023n13、不知香、不知香积寺，数里入云峰。寺，数里入云峰。3月月-233月月-2322:21:0822:21:08March 30,2023n14、意志、意志坚强的人能把世界放在手中像泥的人能把世界放在手中像泥块一一样任意揉捏。任意揉捏。30 三月三月 202310:21:08 下午下午22:

18、21:083月月-23n15、楚塞三湘接，、楚塞三湘接，荆门九派通。九派通。三月三月 2310:21 下午下午3月月-2322:21March 30,2023n16、少年十五二十、少年十五二十时，步行，步行夺得胡得胡马骑。2023/3/30 22:21:0822:21:0830 March 2023n17、空山新雨后，天气晚来秋。、空山新雨后，天气晚来秋。10:21:08 下午下午10:21 下午下午22:21:083月月-23n9、杨柳散和柳散和风，青山澹吾，青山澹吾虑。3月月-233月月-23Thursday,March 30,2023n10、阅读一切好一切好书如同和如同和过去最杰出的人去

19、最杰出的人谈话。22:21:0822:21:0822:213/30/2023 10:21:08 PMn11、越是没有本、越是没有本领的就越加自命不凡。的就越加自命不凡。3月月-2322:21:0822:21Mar-2330-Mar-23n12、越是无能的人，越喜、越是无能的人，越喜欢挑剔挑剔别人的人的错儿。儿。22:21:0822:21:0822:21Thursday,March 30,2023n13、知人者智，自知者明。、知人者智，自知者明。胜人者有力，自人者有力，自胜者者强。3月月-233月月-2322:21:0822:21:08March 30,2023n14、意志、意志坚强的人能把世界

20、放在手中像泥的人能把世界放在手中像泥块一一样任意揉捏。任意揉捏。30 三月三月 202310:21:08 下午下午22:21:083月月-23n15、最具挑、最具挑战性的挑性的挑战莫莫过于提升自我。于提升自我。三月三月 2310:21 下午下午3月月-2322:21March 30,2023n16、业余生活要有意余生活要有意义，不要越，不要越轨。2023/3/30 22:21:0822:21:0830 March 2023n17、一个人即使已登上、一个人即使已登上顶峰，也仍要自峰，也仍要自强不息。不息。10:21:08 下午下午10:21 下午下午22:21:083月月-23MOMODA POWERPOINTLorem ipsum dolor sit amet,consectetur adipiscing elit.Fusce id urna blandit,eleifend nulla ac,fringilla purus.Nulla iaculis tempor felis ut cursus.感感 谢谢 您您 的的 下下 载载 观观 看看专家告诉