语文中职英语基础模块下册UnitAdvertisement.pptx

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1、entertaining给人娱乐的informative提供有益信息的persuasive有说服力的costly昂贵的deceitful欺诈的instructive有教育意义的interestingattractivetiresome使人厌烦的unbelievable第1页/共42页漱口水广告,口气不好是不能被宽恕的.基督教徒经常去向神父告解祈求上帝宽恕,神父都被熏得坐那么远。第2页/共42页佳能相机防抖技术,如同将运动中的被摄物体固定.第3页/共42页Ask for more!渴望无限！Obey your thirst!服从你的渴望！第4页/共42页Feel the new space!感受

2、新境界！Lets make things better!让我们做的更好！第5页/共42页这是来自福特（加拿大）的一款最新的创意广告，广告中所展出的福特车型是完全由一群舞蹈演员用自己的身体配合一些必要的汽车零件组合而成的。第6页/共42页冰住营养，锁定健康冰冻食品广告第7页/共42页轻松享“瘦”，猫钻鼠洞diet PEPSI减肥广告第8页/共42页Just do it.只管去做。（耐克运动鞋）第9页/共42页Obey your thirst服从你的渴望。（雪碧）第10页/共42页It is coming true.一切皆有可能一切皆有可能第11页/共42页Lets make things bet

3、ter.让我们做得更好！让我们做得更好！第12页/共42页渴望无限第13页/共42页Good to the last drop.第14页/共42页Feel the new space.体会新领域体会新领域第15页/共42页越简短易记越好。越简短易记越好。广告用语特点：广告用语特点：第16页/共42页Warming up1)Do you like reading or watching advertisements?2)Can you illustrate some types of advertising?3)Where can you find advertisements?第17页/共42

4、页Types of advertising 1.TV/radio2.newspaper/magazine 3.mail,billboard advertising(路牌广告),4.bills and posters(海报),5.Internet advertising,neon sign(霓虹灯招牌),6.show window(橱窗)advertising,7.Sandwich board(挂在身上的广告牌).第18页/共42页The Advantages and Disadvantages of the Ads.AdvantagesDisadvantages increase sales

5、and profits reduce the prices help people make the right decisionmake people aware of social problemsprovide informationannoyingmislead people or cheat them of moneytake up too much time and space on TV and in the newspapersgive false or incorrect information第19页/共42页英语广告语欣赏1.StartAhead.(Rejoice)成功之

6、路，从头开始。（飘柔）2.Fresh-upwithSeven-up.(Seven-up)提神醒脑，喝七喜。（七喜）3.Focusonlife.(Olympus)瞄准生活。（奥林巴斯）4.WeleadOtherscopy我们领先，他人仿效。（理光复印机）5.Thetasteisgreat.味道好极了。（雀巢咖啡）6.TakeToshiba,taketheworld.拥有东芝，拥有世界。（东芝电子）第20页/共42页1.advertise advertisementv.+mentn.advertisingv.+ingn/adj.advertiserv.+ern.2.thirst:n.thirsty

7、:adj.promote:v.promotion:n.exhibit:v.exhibition:n.post:v.poster:n.fly:v.flyer:n.1.wayofpromotion:促销手段；促销方式mercialbusiness:商业贸易派生词第21页/共42页3.beusedto:被用来；习惯于Allmymoneywillbeusedtobuyacar.我所有的钱将被用来买车。Are you used to living here?你习惯在这里生活吗？4.the public:公众；民众The public are requested not to make noise in

8、the hospital.民众被要求不要在医院里喧哗。第22页/共42页5.saying“Fashion Show.Saturday”,后置定语，修饰sign.6.walk sb.:带领/陪某人走；walk+动物：赶着/牵着走She walked me to my car.她陪我走到我的车旁。I walk my dog every evening in the yard.每晚我在院子里遛狗。第23页/共42页7.mean:意味着；意思是What do you mean?你什么意思？Do you mean me?你指的是我吗？8.bring to the attention of:“使引起的注意

9、，使成为”The news brings the matter to the attention of old people.这条新闻引起了老人的注意。第24页/共42页9.by means of:通过；凭借He got promotion by means of working hard.他通过努力工作获得了升职。10.make commercials:做广告11.and so on:等等；诸如此类She spends her day doing housework,watching TV,reading and so on.她做家务、看电视、读书等度过一天。第25页/共42页12.a gr

10、eat deal of:大量；许多He spends a great deal of money on travels.他在旅游上花了大量的钱。13.a common way of advertising:常见的广告方式14.where the customers notice them.定语从句，修饰places,where 在从句中作地点状语。Thats the town where he was born.Thats the town which/that he was born in.这就是他出生的那个小镇。第26页/共42页15.for example:例如16.more or le

11、ss:差不多；几乎；多多少少；It took more or less a whole day to paint thewall.刷墙用了几乎一天的时间。He is more or less involved in the matter.他或多或少和这件事情有关。17.play a role in:起作用；担任角色Mother plays an important role in our family.母亲在我们家担当重任。第27页/共42页18.help sb to do sth:帮助某人做某事Father helped me to make a decision.条件状语从句父亲帮助我做出

12、决定。19.They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.宾语从句，第28页/共42页20.in fact:实际上In fact,I forgot what had happened.实际上，我忘记发生了什么。21.What they want is just to make us pay more money.主语从句22.that we make sure what

13、 is real and what is false in the ads.主语从句 宾语从句I dont know what to do next.我不知道接下来做什么。第29页/共42页23.make sure:确保；确定He made sure that the door was locked before leaving.他确保离开前把门锁好。第30页/共42页Exercises on Textbook on Page 81I.选词填空。1.This museum(博物馆)will be open to the _next week.public2)Reading practice(练

14、习)has a very good_ on our English study.effect3)The doors in this building will _ white.be painted4)This pop star_ on television every Sunday.appears第31页/共42页5)_ you are,you must do your best.Wherever6)She _ a white silk skirt for the party.selected7)We should pay more _ to the new words in the text

15、book.attention8)The new classroom building which _ by a young engineer(工程师)is the highest building on the campus.was designed第32页/共42页II.翻译短语。1.I am _ feeling a little nervous(紧张的)about my future.more or less2.It is agreed(同意)that women _ in economic development.(经济发展)play an important role 3.We hav

16、e learnt a lot from foreign countries(外国)_ foreign languages.by means of4.There is usually _ snow in the mountain area(山区)of the Northeast.a great deal of 第33页/共42页5.Is that so?_,I am not quite sure.(确定)In fact6.Before you leave,you have to _ that the lights are turned off.(关掉)make sure第34页/共42页Exer

17、cises on textbook Page 82II.Grammar Focus.1.The two actors performing on the stage arefrom Liaoning Province.正在舞台上演出的两位演员来自辽宁省。(performing 做定语）2.Who is the girl walking by the river?那个在河边散步的女孩是谁？(walking 短语作定语)第35页/共42页3.The children playing the violin will give a performance next week.拉小提琴的孩子们下周有演出

18、。（playing the violin做定语）4.The old lady talking to the children is afamous musician.和孩子们谈话的老太太是一位著名的音乐家。（talking to the children做定语）第36页/共42页5.I saw a group of policemen coming out of a green jeep and running to the building.我看见一群警察从绿色吉普车里下来，跑向大楼。(coming out of a green jeep and running to thebuilding

19、.做主语补足语)6.I heard her singing a beautiful song at theparty last night.昨晚的晚会上，我听见她唱了一首动听的歌。(singing a beautiful song做宾语补足语)第37页/共42页7.I got frightened when I saw a man playingwith a snake in the park.我看见一个男人在公园里玩蛇的时候，吓了一跳。(playing with a snake in the park.做宾语补足语)8.There were some boys shouting and cr

20、yingunder my window,so I could not fall asleep.一些男孩在我的窗外喊叫，我都无法入睡。(shouting and crying under my window,做定语)第38页/共42页9.Being ill,he did not attend the meeting.因为病了，他没有去开会。Being ill做原因状语10.Hearing a strange sound,the baby stopped crying.听到奇怪的声音，婴儿不哭了。Hearing a strange sound做原因状语第39页/共42页11.Living far from school,he is often late.住的离学校远，所以他经常上课迟到。Living far from school做原因状语12.Having found that her handbag was stolen,she went to police for help.发现手提包被偷后，她马上向警察求救。Having found stolen,做原因状语第40页/共42页Thank you very much第41页/共42页感谢您的观看！第42页/共42页