John Maeda-2019科技中的设计报告（英文）-2019.3-98页.pdf.pdf

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1、John MaedaCover design by Eriko KawakamiDesign in Tech Report 20192019 Design In Tech Report | “Addressing Imbalance” Illustrations by lunchbreath2019 Design In Tech Report | “Addressing Imbalance” Illustrations by lunchbreath2019 Design In Tech Report | “Addressing Imbalance” Illustrations by lunch

2、breath2019 Design In Tech Report | “Addressing Imbalance” Illustrations by lunchbreathIn case you prefer to have a “lean back” experience March 9, 2019Hi there, I plan to have a full version of the report on my YouTube channel after I recover a bit from pushing the Design in Tech Report 2019 out the

3、re. Ill also make an audio version to go onto my iTunes, Spotify, Google Play podcast channels.In the meantime, on the right is an abbreviated pre-release video version!that I made for my monthly briefing subscribers. Thanks for being curious about the intersection of technology, business, and desig

4、n!Monthly briefing #signup here $.johnmaedaCreative people are inherently spatial learners. They understand through objects in their environments. Its what feeds their spatial memory, their creativity.”WSJ Magazine May 6, 2019“Source: designdotco wsj2019 Design In Tech Report | Welcome6 / 98Learn ho

5、w to speak machine with a new little %on computation.Source: / Pre-order from Amazon | Barnes breaking down internal walls between physical, digital, and service design; making user-centric design everyones responsibility; and de-risking development by continually listening, testing, and iterating

6、with end users.” McKinsey Design Index“How does your organization make design decisions? “Based on leader opinions.” / “Using semi-subjective metrics.” / “Objectively (using design metrics).” Majority: “Using semi-subjective metrics.” Close 2nd: Boss said .How brave is your product portfolio? “Were

7、bloated and incremental.” / ”Were improving and killing bad ideas.” / “We make bold products and accept that some may fail.” Majority: “Were bloated and incremental.”Source: 2018 #DesignInTech McKosmo Quiz / McKinsey Good Design Is Good Business2019 Design In Tech Report | About Design-_ Organizatio

8、ns26 / 98McKinsey: Design is learning, testing, iterating with customers.The best results come from constantly blending user research quantitative (such as conjoint analysis) and qualitative (such as ethnographic interviews). This information should be combined with reports from the market-analytics

9、 group on the actions of competitors, patent scans to monitor emerging technologies, business concerns flagged by the finance team, and the like. Without these tensions and interactions, development functions may end up in a vacuum, producing otherwise excellent work that never sees the light of day

10、 or delights customers.“ McKinsey Study“When do you undertake user research? “Early qualitative research.” / “Early qualitative and quantitative research.” / “Qualitative and quantitative research throughout.” Majority: Both throughout.What do you do with research findings? “We report what the custo

11、mer tells us.” / “We assess what the customers want.” / “We interpret what the customer actually needs.” Majority: Interpret need.Source: 2018 #DesignInTech McKosmo Quiz / McKinsey Good Design Is Good Business2019 Design In Tech Report | About Design-_ Organizations27 / 98InVisions “Five Levels of D

12、esign Maturity” is a masterpiece.01Producers 41%Design is what happens on screenAt this level, organizations make early attempts to create efficiency and consistent story through visual identity guidelines but neglect processes, collaboration, and advanced tools.”“02Connectors 21%The workplace becom

13、es a workshopUser research, user stories, usability testing, and personas are also more prevalent. Overall, theres more talk of design in the airfrom executives who espouse its importance to employees who express more interest and empathy for customers.”“03Architects 21%Design is a scalable operatio

14、nThey have shared ownership, role clarity, joint accountability, and more documentation of their now more substantial design practices. This enables design to support complex ecosystems while integrating with complex internal operating structures.”“04Scientists 12%Design is powered by hypothesesThey

15、 have sophisticated practices for analytics, experimentation, recruiting for user research, and monitoring and measuring the success of specific efforts. They also have the beginnings of a design strategy practice and vision development.”“05Visionaries 5%Design means businessDesign brings a unique l

16、ens to strategy through exploratory user research techniques, trends and foresight research that assess product market fit, and the delivery of unified cross-platform strategies.”“Source: invisionapp Design Maturity Model surveyed 2,200 design professionals2019 Design In Tech Report | About Design-_

17、 Organizations28 / 98Does this sound familiar? Its my favorite non-blah-blah-blah POV.We embarked upon this years report knowing that we must be even more critical of our work, with a deeper awareness of our responsibility as designers and an understanding of our broader impact on society.” UX Trend

18、s 2019“20191. Everyone is a lead 2. Designers are too busy to design 3. Design is not saving the world4. Designing for less 5. Our obsession with methods 6. Should design tools code? 7. Thinking outside the artboard 8. Embracing the open kitchen 9. Making tech workSource: uxdesigncc fabriciot caioab

19、 UX Trends curating 2,239 links with 264,016 designers2019 Design In Tech Report | About Design-_ Organizations29 / 98Designers generally excel at introverting together.(This makes them a little different than most devs. And a lot different from business folks.)The most successful design leaders are

20、 investing in personal growth, helping them scale themselves and their teams. Theyre challenging assumptions about how organizations work and creating the way for more healthy, inclusive teams to thrive.” Mia BlumeDesign Ops has become critical for medium and large product companies. But every kind

21、of organization benefits from a horizontal role, specifically managing tools, workflows, processes, governance, critique and collaboration, end-to-end employee experience, cultural and inspirational activities, and much more. DesignOps is contextual work that improves aesthetic work, with the ultima

22、te goal of making the business more efficient.” Josh Silverman“Source: mialoira jhsilverman goabstract Embracing Open Design In 20192019 Design In Tech Report | About Design-_ Organizations30 / 98Automattic.Designs philosophy is people-centric.01Design CultureYou need a CEO who cares about design, a

23、nd recognizes that good design is good business. Its because the customer wants it. ResourcesNEW The Four PlanetsStanford GSB Case StudyDesign in Tech Reports02Design TalentYou need a strong designer hiring leader. They will be, “Someone who you wish was designing instead and loves talent, too.” Res

24、ourcesBrie Anne Demkiws tipsAutomattic.Design blogJared Spools Master Class03Design LeadersYou need a primary design lead who cares about leadership and enjoys fostering new leaders. ResourcesRedesigning LeadershipInVision Design LeadershipWithin Leadership RetreatDesigner Fund04Design SystemsYou ne

25、ed a few computational designers who work inclusively. Plus listen to Nathan Curtis. Our design system offers kit scope released as kit outputs and documented at kit doc site produced by people in order to serve products products and experiences. ResourcesAwesome Design SystemsAdele | DesignSKarl Ge

26、rstner05Design OpsYou want to product- and project- manage design as a service inside the org. And weve recently hired for Design Ops. ResourcesNEW Design Ops at AutomatticWhat is Design Ops?Design Ops LensesHolly Burroughs ColeSource: 2018 Design In Tech Report2019 Design In Tech Report | About Des

27、ign-_ Organizations31 / 98We keep the “Four Planets” in mind at Automattic. Its not easy.Concept by Adam Becker and Brie Anne Demkiw / Images by Marly Gallardo / Text by Ian StewartPlanet Discovery Where we go to understand product landscapes and find the real problems that need answers. Its pull se

28、ems safe, but thats a mistake. Orbits decay quickly, and its easy to use up your fuel crafting solutions. Remember youre not actually building anything here. Gather information, then move on before you burn up, leaving nothing behind.Planet Hypothesis Visit to test at a rapid pace, using the informa

29、tion mined from Discovery as fuel. The more tests the better; speed now makes you more effective on the further-out planets. Prototype, test, and go. Dont get too attached to any one test or look for any perfect solutions youll miss the launch window for Planet Deliver.Planet Deliver Its time to bui

30、ld. This enormous planet offers massive rewards, tempered with massive dangers. As soon as you enter its orbit, the lights start flashing. The smell of ozone hits the air, the walls shake, and the ship feels like it could blow at any time. Heres where things really start to happen but beware the sed

31、uction of endless discussions and insignificant changes that lead to entropy. Go in with a plan, and get out fast. You can make it.Planet Listen A secretive, resource- rich planet on the outskirts of this system, only accessible by shippers that made it to Deliver and got out. Circling Planet Listen

32、 can feel like inactivity, but the precious fuel mined here will power multiple expeditions usage is like oxygen for ideas. You may need to warp back to Deliver again and again for the energy to extract it all. Its worth it.Source: The Four Planets adambbecker breezyskies marlygallardo ianstewart Pi

33、casso Light Paintings2019 Design In Tech Report | About Design-_ Organizations32 / 98Advice: Earning “Best Supporting Actor/Actress“ is the goal.Regina King, Jennifer Connelly, Catherine Zeta-Jones, MoNique, Cate Blanchett, Rachel Weisz, Jennifer Hudson, Tilda Swinton, Penlope Cruz, Rene Zellweger,

34、Melissa Leo, Octavia Spencer, Anne Hathaway, Lupita Nyongo, Patricia Arquette, Alicia Vikander, Viola Davis, Alison Janney, Benicio del Toro, Jim Broadbent, Chris Cooper, Tim Robbins, Morgan Freeman, George Clooney, Alan Arkin, Javier Bardem, Heath Ledger, Christoph Waltz, Christian Bale, Christophe

35、r Plummer, Christoph Waltz, Jared Leto, J.K. Simmons, Mahershala Ali, Sam Rockwell are all Academy Award Winners from 2000 to the present day. But they didnt win for being the best Leading Actors or Actresses. They won for being voted the best Supporting Actors or Actresses of their respective years

36、.”“Source: maeda.pm2019 Design In Tech Report | About Design-_ Organizations33 / 98Advice: Every Boss of designers should go visit “Planet Listen.”What would you tell your boss if you could be “radically candid”?Source: The Four Planets 2018 Design In Tech Report2019 Design In Tech Report | About De

37、sign-_ Organizations34 / 98Awesome Humans: Yes We CanYou know we humans are pretty darn amazing!Theres fear about AIs future impact, but theres creative hope too. A computational designer thinks critically about technology and its impact on people. Design makes what is hard, easier. And makes what i

38、s easier, memorable. So with all the dystopia and crises right now, Id like to taste some signal instead of noise. I subscribe to Fred Kofmans doctrine of Player versus Victim so Im not being a Polyanna. And I think I heard somewhere that, “Yes we can!”2019 Design In Tech Report | Awesome Humans: Ye

39、s We Can35 / 98Awesome Humans reshape technology to be more awesome.01Xbox Adaptive Controller / Making gaming accessible.via Microsoft02Lyra / Symbol to speech app for children with autism. !The End of the BeginningSource: davidalankennedy microsoft Xbox Holiday 2018 ad Making Of catnoone2019 Desig

40、n In Tech Report | Awesome Humans: Yes We Can36 / 98Awesome artists keep the enigma alive.03Zach Lieberman / Hanging method by MuDA. !(Lyra A voice at your childs fingertips Symbol to 04Project Alias / Open source Google Assistant muzzle.via Bjrn KarmannSource: 2018 Design In Tech Report alexislloyd

41、 zachlieberman bjoernkarmann2019 Design In Tech Report | Awesome Humans: Yes We Can37 / 98Fighting for awesomeness takes a village.via Pew05Squadbox / Collaborative anti-harassment tool.via MITSource: johngreen pewinternet mit amyxzh Kaitlin Mahar2019 Design In Tech Report | Awesome Humans: Yes We C

42、an38 / 98Awesome humans recast culture with creative courage.06Purl / 8 minutes worth watching. !iOS 11 - AR app - recording sound in space and playi07Canvas / Indie film by Pixar animator Frank Abney III.Join me in launching Frank Abneys film!You can still fund Abneys new short film on Kickstarter

43、at the Executive Producer level with me if you hurry!via SyFySource: Regina Dugan pixar iFrankAbney robcabrera calexity2019 Design In Tech Report | Awesome Humans: Yes We Can39 / 98Systems enable awesome design-doing to happen at scale.08Humaaans / Mix and match illustration library.via H05Cloudflar

44、e Color / Accessibility in-context color tool.)via MediumSource: pablostanley mrmrs_ raquel2019 Design In Tech Report | Awesome Humans: Yes We Can40 / 98Human Inventiveness (HI) is still fontastic awesomeness.06Braille Neue / Hybrid visible/tactile typeface.07Sans Forgetica / Unusually memorable let

45、terforms. !via designmodoSource: rmit designmodo brailleneue cecile_rainon “H.I.“ means “Human Intelligence“2019 Design In Tech Report | Awesome Humans: Yes We Can41 / 98Theres something about GenZ Chinese awesomeness.08! One Trillion To The 10th PowerSiri: Whats one trillion to the tenth power?”“09

46、! Arm Wrestling Meets Payments SystemI (* bet you cant beat me in arm + wrestling!”“Source: badt_boi paulmozur2019 Design In Tech Report | Awesome Humans: Yes We Can42 / 98Tech superpowers can be used for awesomeness, too.via Pew10Bushwick Analytica /Targeted advertising by children.No school on Mon

47、daysGlobal warming is no jokeSave the animal habitats a series of workshops for Bushwick Public Library that invites local middle schoolers to harness the power of data driven advertising and they are accustomed to playing with those.” Nicholas Negroponte“1982MIT Architecture Machine Group / Put-Tha

48、t-There (1982) !Best of Rift: Better Yourself | VR Gameplay | Oculus20182019 Lexus ES / with Amazon Alexa (2018) !Put-That-There, 1982Source: Bell Labs Audrey mit bostondynamics lexus amazon Knight Rider Trailer (1982)2019 Design In Tech Report | Three Tasty Trend Mixes49 / 98- Cool AR (starting in

49、1985)“In considering what the ultimate interface should be, I decided to study the people who had the best relationship to their tools: artists and musicians. Interacting with these people exposed me to the Experiments in Art and Technolgy movement and the early efforts in computer art.“ Myron Krueger“1985U of Conn / Myron Krueger Videoplace (1985) !All-New 2019 Lexus ES With Amazon Alexa |