某咨询分析方法bainmathcjdd.pptx
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1、Author:Collins QianReviewer:Brian Bilello bcBain MathMarch 1998Copyright 1998 Bain&Company,Inc.1CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathAgenda Basic mathFinancial mathStatistical math2CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathAgenda Basic math ratioproportionpercentinfl
2、ationforeign exchangegraphingFinancial mathStatistical math3CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathRatio Definition:Application:Note:The ratio of A to B is written or A:BABA ratio can be used to calculate price per unit (),given the total revenue and total unitsPrice Unittotal reven
3、ue=Given:=Answer:Price Unit$9MM 1.5MMThe math for ratios is simple.Identifying a relevant unit can be challengingtotal units=price/unit=$9.0 MM1.5 MM$?$6.04CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathProportion Definition:If the ratio of A to B is equal to the ratio of C to D,then A and
4、B are proportional to C and D.Application:=It follows that A x D=B x CABCDRevenue=SG&A =Given:$135MM$83MM$270MM$?19961999Answer:$135MM$270MM$83MM$?135MM x?=83MM x 270MM83MMx270MM 135MM=The concept of proportion can be used to project SG&A costs in 1999,given revenue in 1996,SG&A costs in 1996,and re
5、venue in 1999(assuming SG&A and revenue in 1999 are proportional to SG&A and revenue in 1996)?=$166MM5CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathPercent Definition:A percentage(abbreviated“percent”)is a convenient way to express a ratio.Literally,percentage means“per 100.”Application:In
6、 percentage terms,0.25=25 per 100 or 25%In her first year at Bain,an AC logged 7,000 frequent flier miles by flying to her client.In her second year,she logged 25,000 miles.What is the percentage increase in miles?Given:A percentage can be used to express the change in a number from one time period
7、to the nextAnswer:-1=3.57-1=2.57=257%25,000 7,000%change=-1 new value-original value original valuenew valueoriginal valueThe ratio of 5 to 20 is or 0.255206CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathInflation-DefinitionsIf an item cost$1.00 in 1997 and cost$1.03 in 1998,inflation was 3
8、%from 1997 to 1998.The item is not intrinsically more valuable in 1998-the dollar is less valuableWhen calculating the“real”growth of a dollar figure over time(e.g.,revenue growth,unit cost growth),it is necessary to subtract out the effects of inflation.Inflationary growth is not“real”growth becaus
9、e inflation does not create intrinsic value.Definition:A price deflator is a measure of inflation over time.Related Terminology:1.Real(constant)dollars:2.Nominal(current)dollars:3.Price deflatorPrice deflator(current year)Price deflator(base year)Inflation between current year and base year=Dollar f
10、igure(current year)Dollar figure(base year)=Dollar figures for a number of years that are stated in a chosen“base”years dollar terms(i.e.,inflation has been taken out).Any year can be chosen as the base year,but all dollar figures must be stated in the same base yearDollar figures for a number of ye
11、ars that are stated in each individual years dollar terms(i.e.,inflation has not been taken out).Inflation is defined as the year-over-year decrease in the value of a unit of currency.7CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain Math Inflation-U.S.Price Deflators*1996 is the base yearNote:Th
12、ese are the U.S.Price Deflators which WEFA Group has forecasted through the year 2020.The library has purchased this time series for all Bain employees to use.A deflator table lists price deflators for a number of years.8CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathInflation-Real vs.Nomin
13、al Figures To understand how a company has performed over time(e.g.,in terms of revenue,costs,or profit),it is necessary to remove inflation,(i.e.use real figures).Since most companies use nominal figures in their annual reports,if you are showing the clients revenue over time,it is preferable to us
14、e nominal figures.For an experience curve,where you want to understand how price or cost has changed over time due to accumulated experience,you must use real figuresNote:When to use real vs.Nominal figures:Whether you should use real(constant)figures or nominal(current)figures depends on the situat
15、ion and the clients preference.It is important to specify on slides and spreadsheets whether you are using real or nominal figures.If you are using real figures,you should also note what you have chosen as the base year.9CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathInflation-Example(1)(19
16、70-1992)Adjusting for inflation is critical for any analysis looking at prices over time.In nominal dollars,GEs washer prices have increased by an average of 4.5%since 1970.When you use nominal dollars,it is impossible to tell how much of the price increase was due to inflation.$2,00072Nominal dolla
17、rs4.5%Price of a GE Washer19707173 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92$0$500$1,000$1,500CAGR10CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathInflation-Example(2)Price of a GE Washer CAGR(1970-1992)(1.0%)4.5%197071 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90
18、 91 92$0$500$1,000$1,500$2,000$2,500$3,000Nominal dollarsReal(1992)dollarsIf you use real dollars,you can see what has happened to inflation-adjusted prices.They have fallen an average of 1.0%per year.11CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathInflation-Exercise(1)Consider the followi
19、ng revenue stream in nominal dollars:Revenue($million)199020.5199125.3199227.4199331.2199436.8199545.5199651.0How do we calculate the revenue stream in real dollars?12CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathInflation-Exercise(2)Answer:Step 1:Choose a base year.For this example,we wil
20、l use 1990Step 2:Find deflators for all years (from the deflator table):(1990)=85.34(1991)=88.72(1992)=91.16(1993)=93.54(1994)=95.67(1995)=98.08Step 3:Use the formula to calculate real dollars:Price deflator(current year)Dollar figure(current year)Price deflator(base year)Dollar figure(base year)Ste
21、p 4:Calculate the revenue stream in real(1990)dollars terms:1990:1991:1992:1993:=,X=20.585.34 85.341994:1995:1996:=20.5 X =,X=24.388.72 85.3425.3 X =,X=25.791.16 85.3427.4 X =,X=28.593.54 85.3431.2 X =,X=32.895.67 85.3436.8 X =,X=39.698.08 85.3445.5 X =,X=43.5100.00 85.3451.0 XRevenue($Million)19902
22、0.5199124.3199225.7199328.5199432.8199539.6199643.5(1996)=100.0013CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathForeign Exchange-Definitions Investments employed in making payments between countries(e.g.,paper currency,notes,checks,bills of exchange,and electronic notifications of internat
23、ional debits and credits)Price at which one countrys currency can be converted into anothersThe interest and inflation rates of a given currency determine the value of holding money in that currency relative to in other currencies.In efficient international markets,exchange rates will adjust to comp
24、ensate for differences in interest and inflation rates between currencies Foreign Exchange:Exchange Rate:14CU7112997ECABOSCopyright 1998 Bain&Company,Inc.Bain MathForeign Exchange Rates1)US$equivalent=US dollars per 1 selected foreign currency unit2)Currency per US$=selected foreign currency units p
25、er 1 US dollar The Wall Street Journal Tuesday,November 25,1997Currency TradingMonday,November 24,1997Exchange RatesCountryArgentina(Peso)Britain(Pound)US$Equiv.11.00011.6910Currency per US$20.99990.5914CountryFrance(Franc)Germany(Mark)US$Equiv.0.17190.5752Currency per US$5.81851.7384CountrySingapor
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