Edison-2019年美国网络数字报告（英文）-2019.3-62页.pdf.pdf

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1、THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialThe Infinite Dial 2019#InfiniteDialTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialStudy Overview The Infinite Dial is the longest-running survey of digital media consumer behavior in America The annual repor

2、ts in this series have covered a wide range of digital media and topics since 1998 The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and moreTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialStudy Methodology In January/February 2

3、019, Edison Research conducted a national telephone survey of 1500 people aged 12 and older, using random digit dialing techniques to both cell phones and landlines Survey offered in both English and Spanish Data weighted to national 12+ U.S. population figuresTHE INFINITE DIAL 2019 EDISON RESEARCH

4、AND TRITON DIGITAL#InfiniteDialSocial MediaTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial1021445357636670778077792008*2009*2010*2011*2012*2013201420152016201720182019Social Media Usage* 2 0 0 8 - 2 0 1 2 : E V E R U S E F A C E B O O K , T W I T T E R , O R L I N K E D I N% U

5、SING SOCIAL MEDIA Estimated 223 MillionTOTAL U.S. POPULATION 12+THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialSocial Media Brand Awareness95889082705894878783695896939287726454FacebookInstagramTwitterSnapchatPinterestLinkedInWhatsApp2017 2018 2019TOTAL U.S. POPULATION 12+% AW

6、ARE OF SOCIAL MEDIA BRANDTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialSocial Media Brand Usage67343029222362363131222161393131221918FacebookInstagramPinterestSnapchatLinkedInTwitterWhatsApp2017 2018 2019TOTAL U.S. POPULATION 12+% USING SOCIAL MEDIA BRANDTHE INFINITE DIAL 201

7、9 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial8184151545858626467 6261200820092010201120122013201420152016201720182019Facebook UsageTOTAL U.S. POPULATION 12+% USING FACEBOOKEstimated 172 MillionTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialThere are an estimatedfewer Faceb

8、ook users in the U.S. today than in 2017THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialFacebook Usage79 7249676949626953Age 12-34Age 35-54Age 55+201720182019% USING FACEBOOKU.S. POPULATIONTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial82Million12-34 year

9、 olds in the U.S. used Facebook in 2017Estimated 65 Million12-34 year olds in the U.S. use Facebook todayEstimatedTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialSocial Media Brand Usage (Age 12-34)79643662362367622862361962662962312123FacebookInstagramTwitterSnapchatPinterestL

10、inkedInWhatsApp2017 2018 2019U.S. POPULATION% USING SOCIAL MEDIA BRANDTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial65626257527791216489141354555453551514127920152016201720182019Social Media Brand Used Most OftenBASE: U.S. AGE 12+ SOCIAL MEDIA USERSOTHERTHE INFINITE DIAL 2019

11、 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial58291526928316691020152019Social Media Brand Used Most Often (Age 12-34)BASE: U.S. SOCIAL MEDIA USERSOTHERTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialMedia 89% USING AUDIO SOURCE IN CARTHE INFINITE DIAL 2019 EDISON RESEARCH AN

12、D TRITON DIGITAL#InfiniteDialAudio Sources Currently Ever Used in Car824552261922824549282321814543282622AM/FM radioOwned digital musicCD playerOnline radioPodcastsSiriusXM2017 2018 2019% USING AUDIO SOURCE IN CARBASE: U.S. AGE 18+ AND HAS DRIVEN/RIDDEN IN CAR IN LAST MONTH; 89%THE INFINITE DIAL 201

13、9 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial57565215151514131591212334212201720182019Audio Source Used Most Often in CarAM/FM RADIOOTHEROWNED MUSICONLINE AUDIOSIRIUSXMPODCASTSBASE: U.S. AGE 18+, DRIVEN/RIDDEN IN CAR IN LAST MONTH, AND USE ANY AUDIO SOURCE IN CARTHE INFINITE DIAL 2019 EDISON RES

14、EARCH AND TRITON DIGITAL#InfiniteDial5915192332343842412010201120122013201420152016201720182019Online Audio Listening in Car Through a Cell Phone% EVER LISTENED TO ONLINE AUDIO IN A CAR THROUGH A CELL PHONETOTAL U.S. POPULATION 12+THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDia

15、l6810121215192013201420152016201720182019In-Dash Information and Entertainment Systems% OWNING IN -DASH INFORMATION AND ENTERTAINMENT SYSTEM IN CARBASE: U.S. AGE 18+ AND HAS DRIVEN/RIDDEN IN CAR IN LAST MONTH; 89%THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialAudio BrandsTHE I

16、NFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialAudio Brand Awareness8974747371584744222120181511106PandoraiHeartRadioAmazon MusicApple MusicSpotifyGoogle Play All AccessNapsterSoundCloudNPR OneRTuneIn RadioSlackerTidal8TracksAccuRadioDeezerTOTAL U.S. POPULATION 12+% AWARE OF AUDIO

17、BRANDTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialAudio Brands Listened to in Last Month3024131212116PandoraSpotifyiHeartRadioApple MusicAmazon MusicSoundCloudGoogle Play All AccessTOTAL U.S. POPULATION 12+% LISTENED TO AUDIO BRAND IN LAST MONTHTHE INFINITE DIAL 2019 EDISON

18、RESEARCH AND TRITON DIGITAL#InfiniteDialAudio Brands Listened to in Last Month32181386116312011109963024131212116PandoraSpotifyiHeartRadioApple MusicAmazon MusicSoundCloudGoogle Play All Access2017 2018 2019TOTAL U.S. POPULATION 12+% LISTENED TO AUDIO BRAND IN LAST MONTHTHE INFINITE DIAL 2019 EDISON

19、 RESEARCH AND TRITON DIGITAL#InfiniteDialAudio Brand Listened to in Last Month (Age 12-34)4237171572584139121981893646142010238PandoraSpotifyiHeartRadioApple MusicAmazon MusicSoundCloudGoogle Play All Access2017 2018 2019% LISTENED TO AUDIO BRAND IN LAST MONTHU.S. POPULATIONTHE INFINITE DIAL 2019 ED

20、ISON RESEARCH AND TRITON DIGITAL#InfiniteDialAudio Brand Listened to in Last Month (Age 35-54)351015695835141691358371817111668PandoraSpotifyiHeartRadioApple MusicAmazon MusicSoundCloudGoogle Play All Access2017 2018 2019% LISTENED TO AUDIO BRAND IN LAST MONTHU.S. POPULATIONTHE INFINITE DIAL 2019 ED

21、ISON RESEARCH AND TRITON DIGITAL#InfiniteDialAudio Brands Listened to in Last Week222011985PandoraSpotifyApple MusicAmazon MusiciHeartRadioGoogle Play All AccessTOTAL U.S. POPULATION 12+% LISTENED TO AUDIO BRAND IN LAST WEEKTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialAudio

22、Brands Listened to in Last Week2315749423169675222011985PandoraSpotifyApple MusicAmazon MusiciHeartRadioGoogle Play All Access2017 2018 2019TOTAL U.S. POPULATION 12+% LISTENED TO AUDIO BRAND IN LAST WEEKTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial30232523111387916461312Tota

23、lOwn a smart speakerAudio Brand Used Most OftenPANDORASPOTIFYAPPLE MUSICIHEART RADIOAMAZON MUSICGOOGLE PLAYOTHERBASE: U.S. AGE 12+ AND CURRENTLY EVER USE ANY AUDIO BRANDOTHERTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial30232523111387916461312TotalOwn a smart speakerAudio Bra

24、nd Used Most OftenPANDORASPOTIFYAPPLE MUSICIHEART RADIOAMAZON MUSICGOOGLE PLAYBASE: U.S. AGE 12+ AND CURRENTLY EVER USE ANY AUDIO BRANDOTHERTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial334143434650201420152016201720182019Weekly YouTube Music UsageTOTAL U.S. POPULATION 12+% U

25、SED YOUTUBE FOR MUSIC OR MUSIC VIDEOS IN LAST WEEKTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial654417664720705124Age 12-34Age 35-54Age 55+201720182019Weekly YouTube Music UsageU.S. POPULATION% USED YOUTUBE FOR MUSIC OR MUSIC VIDEOS IN LAST WEEKTHE INFINITE DIAL 2019 EDISON R

26、ESEARCH AND TRITON DIGITAL#InfiniteDialPodcastingTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial223737434545464648495560647020060708091011121314151617182019Podcasting FamiliarityTOTAL U.S. POPULATION 12+% FAMILIAR WITH PODCASTING Estimated 197 MillionTHE INFINITE DIAL 2019 EDI

27、SON RESEARCH AND TRITON DIGITAL#InfiniteDial111318222325292730333640445120060708091011121314151617182019Podcasting ListeningTOTAL U.S. POPULATION 12+% EVER LISTENED TO A PODCASTEstimated 144 MillionTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial91112121412151721242632200820092

28、010201120122013201420152016201720182019Monthly Podcast ListeningTOTAL U.S. POPULATION 12+% LISTENED TO A PODCAST IN LAST MONTHEstimated 90 MillionTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial27 21272436 29MenWomen201720182019Monthly Podcast Listening% LISTENED TO A PODCAST I

29、N LAST MONTHU.S. POPULATIONTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial273112303213403917Age 12-24Age 25-54Age 55+201720182019Monthly Podcast Listening% LISTENED TO A PODCAST IN LAST MONTHU.S. POPULATIONTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial3

30、25320182019Monthly Podcast Listening% LISTENED TO A PODCAST IN LAST MONTHBASE: U.S. AGE 12-24 AND LISTENED TO SPOTIFY IN LAST MONTHAmong Spotify Listeners Age 12-24THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial7810131517222013201420152016201720182019Weekly Podcast ListeningTO

31、TAL U.S. POPULATION 12+% LISTENED TO A PODCAST IN LAST WEEKEstimated 62 MillionTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDial17 Millionmore persons in the U.S. are aware of podcasting than in 2018Estimated:20 Millionmore persons in the U.S. have ever listened to a podcast tha

32、n in 2018Estimated:17 Millionmore monthly podcast listeners in the U.S. than in 2018Estimated:14 Millionmore weekly podcast listeners in the U.S. than in 2018Estimated:THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialOne 16%Two 15%Three 17%Four or Five 21%Six to Ten 17%11 or mor

33、e 14%Number of Podcasts Listened to in Last WeekBASE: U.S. AGE 12+ AND LISTENED TO PODCAST IN LAST WEEKU.S. weekly podcast listeners averaged Seven podcasts in the last weekTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialObservationsOnline audio has reached a new high in weekly

34、 time spent listening, potentially driven by podcasting and smart speakers.THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialObservationsPodcasting has reached a milestone, with the majority of Americans now saying they have ever listened to one.THE INFINITE DIAL 2019 EDISON RESE

35、ARCH AND TRITON DIGITAL#InfiniteDialObservationsAlong with the increases in podcast listening, audiobook consumption also surged, indicating a trend towards increased spoken word audio consumption.THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialObservationsSocial Media usage ap

36、pears to have stalled. Facebook and Twitter have declined, especially with younger users.THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialObservationsSmart speaker ownership continues to grow, approaching one in four Americans age 12+. The average smart speaker user possesses two devices.THE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITALComing SoonDetails to follow at Podcast ConsumerThe Infinite Dial - AustraliaMoms and MediaThe Infinite Dial - CanadaTHE INFINITE DIAL 2019 EDISON RESEARCH AND TRITON DIGITAL#InfiniteDialThe Infinite Dial 2019#InfiniteDial