某咨询分析方法ratioanalysis230664.pptx
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1、 Author:Collins QianRatio AnalysisMarch 19981Ratio AnalysisBOS Agenda Using ratiosTypes of key ratiosprofitabilityturnoverleverageliquiditycoverageReturn on EquityRatio exercisesForecasting exerciseAbbreviationsKey takeaways2Ratio AnalysisBOS Analyzing Ratios Ratios in isolation are meaningless.A co
2、mpanys ratios must be examined over time and/or against its competitors ratios.Historical comparisonCompetitive comparisonCompare present ratios with same companys historical ratiosIn stable situations,historical ratios may be used to project future performanceCompare a companys ratios with similar
3、firms ratios or with industry averages at the same point in timeLook for trendsLook at relative performance3Ratio AnalysisBOS The Art of Ratio Analysis Which ratios are most important in a given situation?What items should be included/excluded in calculating the ratios?How much influence does manage
4、ment have over the ratios?What do the ratios say about the firms strategy?Ratio analysis is an art as well as a science.4Ratio AnalysisBOS The Need for Judgment Potential ProblemManagement can substantially influence financials in the short termImplicationsNeed to use judgment to understand financia
5、lsRatio analysis requires keen judgment.Financial statement data is historical,not pro formaCross-company comparisons are meaningless if adjustments are not made for different accounting conventionsThe timing of the reporting period influences funds flows and requirementsNeed to understand that hist
6、ory does NOT necessarily predict futureNeed to be very sensitive about industry-specific seasonality and cyclicalityNeed to standardize across companies to adjust for different accounting methods5Ratio AnalysisBOS Agenda Using ratiosTypes of key ratiosprofitabilityturnoverleverageliquiditycoverageRe
7、turn on EquityRatio exercisesForecasting exerciseAbbreviationsKey takeaways6Ratio AnalysisBOS Types of RatiosRatios help us understand how well a company is performing.Specifically,how much return is it generating with what level of risk?How well does the company manage costs relative to revenues?Re
8、turnRiskCoverageInterest chargeFixed charge coverageLiquidityCurrent ratioQuick ratioLeverageAsset to equityDebt to equityDebt to total capitalTurnover ReceivablesInventoryPayablesAssetProfitabilityOperating marginROSGross marginHow effective is the company in managing its resources?What are the res
9、pective claims of debt and equity owners?How risky is the business?Is the company able to meet its short-term obligations?Is the company able to meet its long-term obligations?7Ratio AnalysisBOS Profitability Ratios-Definitions*This is not a profitability ratio,but it does impact ROSProfitability ra
10、tios use line items from the income statement.RatiosDefinitionsGross profit margin(or gross margin)Sales-cost of goods soldSalesOperating profit margin(or operating margin)Earnings before interest and taxesSalesReturn on sales(ROS)Profit after taxSalesEffective tax rate*TaxesProfit before tax8Ratio
11、AnalysisBOS Profitability Ratios-Description Profitability(or margin)ratios are a function of both the industry and a companys position within the industryboundaries are set by the operating characteristics of the industrywithin these boundaries profitability ratios are determined by a players relat
12、ive positionBain typically uses gross profit and operating profit to measure profitabilityROS can be altered by non-operating activities,such as sources of financing or tax rate manipulationsExtraordinary items,because they are for unusual events,such as discontinued items or asset sales,are exclude
13、d when we analyze the performance of the base businessProfitability ratios measure a firms ability to manage costs relative to revenues.9Ratio AnalysisBOS Profitability Ratios-Over Time Gross profit margin should stay constant or increase because cost of goods sold should be a constant percent of sa
14、les or should decrease as company gets price increases and/or volume discounts Operating margin should increase as fixed administrative and sales costs are spread over a greater number of unitsEffective tax rate should stay constant or decrease since a larger firm is able to take advantage of more t
15、ax sheltersAs a company grows,its return on sales should increase.Higher return on sales 10Ratio AnalysisBOS Profitability Ratios-Market Leader Gross profit margin should be higher since a market leader can typically charge more for its goods and/or receive the greatest volume discounts from supplie
16、rsOperating profit margin should be significantly higher,because higher volume means fixed costs are spread over more units and because the gross profit margin is higherThere should be no significant difference in the effective tax rateReturn on sales should be significantly higher because the opera
17、ting margin should be significantly higherThe market leader in an industry should have the best profitability ratios.This is consistent with the ROS/RMS concept which says that companies with high relative market share have high returns on sales11Ratio AnalysisBOS Turnover Ratios-DefinitionsNote:Ave
18、rage=(Year Beginning+Year End)/2*Sales is often a good proxy*Cost of goods sold is often a good proxy*Typically we use 365 days(i.e.,1 year)for the periodTurnover ratios use a combination of income statement and balance sheet items.RatiosDefinitionsReceivables turnoverCredit sales in period*Accounts
19、 receivable average balanceInventory turnoverCost of goods sold in periodAverage inventory in periodPayables turnoverPurchases on account*Accounts payable average balanceAsset turnoverSales in periodAverage assetsAny turnover ratio can be expressed as a period ratio which measures the number of days
20、 in the cycleDays in period*Turnover ratioPeriod ratio=12Ratio AnalysisBOS Turnover Ratios-Transaction Cycle*Accounts payable,inventory,and accounts receivable are the major components of working capitalIt is critical for a firm to manage its payables,inventory,and receivables.*Cash inflowCash colle
21、cted for sales madeCash outflowRaw materials purchasedCash disbursed for raw materials purchasedFinished goods inventorySales madeAccounts receivable periodAccounts payable periodXXX13Ratio AnalysisBOS Turnover Ratios-Description Turnover ratios measures how many times per year a given resource is c
22、onsumedPeriod ratios measure the number of days that is takes for a given resource to“turn over”Managements objective is to stretch out the accounts payable period(i.e.,have low accounts payable turnover)and shorten the periods for accounts receivable and inventory(i.e.,have high accounts receivable
23、 and inventory turnover)Turnover ratios measure how well a firm is managing its resources.14Ratio AnalysisBOS Turnover Ratios-Tradeoffs Ratio ImprovementsDecrease the receivables collection periodi.e.,collect the accounts receivable fasterDecrease the inventory holding periodi.e.,sell completed prod
24、ucts fasterIncrease the account payable periodi.e.,take longer to pay suppliersStrategic TradeoffIf the receivables collection period is too short,customers may buy at a competitor that has more generous credit terms.(Often this period is dictated by industry norms)If the inventory holding period is
25、 too short the company may not have enough inventory to fill a big order.Also,the company may not be able to outlast a strike,either at its own facility or at one of its primary suppliers facilitiesIf the accounts payable period is too long,suppliers could raise their prices,charge interest(often at
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