[精选]李红英会展英语Chapter 5Section IV Reading19498.pptx
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1、Text-Exhibition and Its Classification Text-Exhibition and Its Classification Warm-upDialoguesWritingReadingSection IV.Extensive ReadingExtensive ReadingImportant Words&Expressions Important Words&Expressions Exercises Exercises Booth staff selection is the single most important factor in your exhib
2、iting success.More than graphics,signage,literature,giveaways,or any other variable,it is the people you put on the show floor that influence visitors opinion of your organization.They are your ambassadors,representing your company for the whole world to see.It is impossible to stress enough how cru
3、cialWarm-upDialoguesWritingReadingSection IV.Extensive ReadingExtensive ReadingAvoid Booth Staff Duds:Essential Questions You Have to AskAvoid Booth Staff Duds:Essential Questions You Have to AskAvoid Booth Staff Duds:Essential Questions You Have to AskAvoid Booth Staff Duds:Essential Questions You
4、Have to Ask The following is advice to companies on how to select and train staff for an exhibition stand.How would you measure up for the job?your team is to your overall success.To ensure a top notch performance,begin preparing your booth team four to six months prior to the event.You will need th
5、e answers to the following questions:1.How many people are needed to staff the booth A number of variables need to be considered.How big is your exhibit How long is the show Will you need employees to give product demonstrations,work the hospitality suite,teach seminars,or supervise contests Ensure
6、you have enough staffing to have your booth manned at all times,while giving your team a break every four to six hours.No one can be on for twelve hours at a time.Warm-upDialoguesWritingReading 2.Who are the best people to represent the organization Working a trade show requires a unique mix of skil
7、ls.You want employees with excellent product knowledge,superlative people skills,“killer”sales instincts,and a warm,engaging personality.These people should be motivated self-starters,able to think on their feet and work with little or no direction.3.Has staff training been organized To ensure succe
8、ss,prepare your team with all the skills and tools they need.Training should cover assessing visitor types,asking qualifying questions,handling difficult attendees,lead generation and follow up,and many other factors.Warm-upDialoguesWritingReading 4.Has a pre-show meeting been scheduled Pre-show mee
9、tings play a critical role in ensuring that your team understands their goals and objectives,expected roles and duties,and are adequately supplied with background knowledge to handle any unexpected surprises.Use this time to clarify any areas of confusion and to address any staff concerns.5.Is the b
10、ooth team familiar with the products or services being displayed To effectively sell products,you need to have a thorough,complete product knowledge.Too many times,Warm-upDialoguesWritingReading organizations send out rookie employees who only possess rudimentary knowledge.This is frustrating for at
11、tendees,who wont come back to find another employee who might have an answer theyll go to the competition instead.6.Has a practice demonstration session been organized Never assume that your employees know how to use the products that they sell.It is entirely possible that they are not completely fa
12、miliar with every feature,especially if you are introducing a new product.Take the time to thoroughly train your team,and have them practice demonstrating the product to familiarize themselves with the show floor routine.Warm-upDialoguesWritingReading 7.Will a technical representative be available t
13、o answer questions Depending on your product/service line,it may be entirely appropriate to send a technical representative to handle specific product questions.Train this person in the basics of salesmanship,but keep their duties largely relegated to providing technical answers.Make sure they are a
14、ware of the possibility of trade show espionage,to prevent them from sharing too much information.8.Has a dress code been established Warm-upDialoguesWritingReading Well before you arrive at the event,a dress code should be established.Uniforms may be appropriate for your company,but if they are not
15、,clearly specify what you want your team to be wearing.“Casual business”gives far too much leeway.Instead,spell out“Black trousers or skirt,white shirt,black blazer,red tie”or the equivalent.9.Have badges been ordered for all booth personnel Everyone on your team needs a badge to enter the show floo
16、r,access hospitality areas,and move freely about.Order these badges well ahead of time,so that any errors or omissions can be remedied in a timely fashion.Warm-upDialoguesWritingReading 10.Do booth personnel have sufficient business cards It is amazing how many business cards you can hand out during
17、 the course of one trade show.Make sure your team is adequately prepared.11.Has a booth schedule been planned A complete schedule will cover every moment from show arrival to departure,including who will be staffing the booth,break times,technical support and assorted responsibilities.It may be a go
18、od idea to include check in time into the schedule,so sales people acting as booth staff can check messages back at the home office and make necessary phone calls.This will alleviate a great deal of staff anxiety.Warm-upDialoguesWritingReading 12.Who will oversee booth installation and dismantling O
19、ften overlooked,these two items can quickly become logistic nightmares if no one is prepared to address them.Delegate two people to this detail.Many show organizers provide this service for a fee,but you may still want to have staff members on hand supervising.13.Does that person understand the move
20、-out procedure Someone has to arrange for moving the exhibit out of the convention center,ensuring it is properly packed,and coordinate shipping the whole thing back to the home office.Again,a team should be clearly delegated this responsibility,and provided with all the tools and resources theyll n
21、eed to succeed.Warm-upDialoguesWritingReadingn.something that is given away free,n.something that is given away free,especially something that a shop especially something that a shop gives you when you buy a product gives you when you buy a product 免费样品免费样品免费样品免费样品Warm-upDialoguesWritingReadingnMany
22、 manufacturers offered giveaways to consumers with the purchase of their product.nThere are all kinds of giveaway which could be used in place of product samples.1.1.giveawayFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Express
23、ionsadj.being essential or decisive for adj.being essential or decisive for determining the outcome or future of determining the outcome or future of something;extremely important something;extremely important 关键的关键的关键的关键的,决定性的决定性的决定性的决定性的,极其重要的极其重要的极其重要的极其重要的Warm-upDialoguesWritingReadingnNegotiati
24、ons were at a crucial stage.nThe cylinder is a crucial part of the washing machine.2.2.crucialFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsWarm-upDialoguesWritingReadingnI was a rookie in my office last year.nDont b
25、e too hard on the guy,hes just a rookie.n.someone who has just started doingn.someone who has just started doing a job and has little experience a job and has little experience 新手新手新手新手3.3.rookieFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsIm
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