简洁蓝色模板.pptx

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2、Protected?第1页/共29页2Does the Government Care?Does the Government Care?第2页/共29页3Growing complexity of domain name registrations drives customer towards outsourced services x192 RegistriesRestricted 106countriesUnrestricted 86countries3 C,.net,.org4 Restricted.edu,.gov,.mil,int.2 Unrestricted.info,.biz

3、5 Restrictedname,pro,aero,museum,coopDomain Names243CountryCodetopleveldomains+ExistinggTLDs+NewgTLDs+MultilingualBrands+Services+Products+DivisionsCorporateDigitalAssetsRegistrationRequirements,LanguageBarrier,TimeZones,Currencies,RenewalDatesMultiLingual gTLD130LanguagesMultilingual ccTLD130Langua

4、gesDomain Names Management ChallengesDomain Names Management Challenges第3页/共29页4VeriSign Digital Brand Management ServicesVeriSign Digital Brand Management ServicesBRANDSProtect and PromoteIn the Digital World第4页/共29页5BreathofdigitalassetmanagementservicesIndustryexpertise,enterprisecustomersupportF

5、inancialstrengthandstabilityMarketleaderandRegistryoperator-VeriSignmanagesmorethan80%ofF,.netand.orgnames-DBMShas200clientsoftheGlobal500GlobalReachSeriousaboutSecurity-Morethan5billionDNSlookupsperdayDigital Brand Management ServicesDigital Brand Management ServicesHighlights.Highlights.第5页/共29页6S

6、trategy“Domain Names The E-Sign to Your Business”Ted ChamberlinGartner,Inc.Aug 22,2001MonitorBuildManageSearchBest Practice.Best Practice.Digital Brand Management ServicesDigital Brand Management Services第6页/共29页7Best Practice Best Practice Strategy.Strategy.Risk tolerance?Corporate Security?Copyrig

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8、 Domains gTLDs/cCTLDs?Trade Marks,Service Marks,Brands,Domains,Slogans?Registrant Search?Brand Presence?Home Page Content?Digital Brand Management ServicesDigital Brand Management Services第8页/共29页9Online Brand Analysis Report:Discover Hong KongSearch Mechanism:Crawling40million+registereddomainsand2

9、0million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etcMonitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspeci

10、ficcategory(i.e.porn,hate,gambling,.).Thesearehighlyrelevantinformation.May 22,2003.May 22,2003BrandPresenceBrandnameispresentwithinthefollowingpartsofhomepages.CountPercentbody161796%link1207%meta503%image131%title10%1680TotalHomePagesDomainsBrandnameappearsonthefollowingnumberofdomains.(aggregated

11、byTLD)CountPercentCOM1239%CN516%ORG516%NET516%INFO26%CO13%UK13%31TotalDomainNamesHomePageContentBrandnameappearsonthefollowingnumberofhomepages.(aggregatedbysitecategory)CountPercentconventional166199%porn121%violence60%gambling50%hate00%1680TotalHomePages第9页/共29页10Online Brand Analysis Report:Hong

12、Kong TourSearch Mechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etcMonitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomep

13、ageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,.).Thesearehighlyrelevantinformation.May 22,2003.May 22,2003BrandPresenceBrandnameispresentwithinthefollowingpartsofhomepages.CountPercentbody500084%link203334%meta63111%image3065%title140%5922TotalHo

14、mePagesDomainsBrandnameappearsonthefollowingnumberofdomains.(aggregatedbyTLD)CountPercentCOM2361%INFO38%UK38%KR38%NET38%ORG38%38TotalDomainNamesHomePageContentBrandnameappearsonthefollowingnumberofhomepages.(aggregatedbysitecategory)CountPercentconventional579198%porn781%violence541%gambling311%hate

15、60%5922TotalHomePages第10页/共29页11Best Practice Best Practice Manage.Manage.Domain Renewal Management Lock Down Domains and Standardize Manage DNSDigital Brand Management ServicesDigital Brand Management Services第11页/共29页12Best Practice Best Practice Build.Build.Global Registration Local Presence Serv

16、ices Domain Recovery/AcquisitionDigital Brand Management ServicesDigital Brand Management Services第12页/共29页13Netherlands(.nl)Colombia(.co)Paraguay(.py)Czech Republic(.cz)Norway(.no)El Savador(.sv)Portugal(.pt)Finland(.fi)Saudi Arabia(.sa)France(.fr)Morethan100countrieshavearestricteddomainregistrati

17、onprocess,including7ofthetop10markets(asmeasuredbyGDP)VRSNLocalPresencecanhelpyoutosatisfythisrequirements.South Korea(.kr)Germany(.de)Singapore(.sg)Hong Kong(.hk)Spain(.es)Hungary(.hu)Sweden(.se)Iceland(.is)Taiwan(.tw)India(.in)Vietnam(.vn)Australia(.au)Ireland(.ie)Boliva(.bo)Italy(.it)Brazil(.br)J

18、apan(.jp)Canada(.ca)Jordan(.jo)Chile(.cl)Malaysia(.my)China(.cn)Global Registration-Global Registration-Local Presence QualificationLocal Presence Qualification第13页/共29页14Best Practice Best Practice Monitoring.Monitoring.Global Domain and Web Watch Install Surveillance to Continuously Monitor Brands

19、Digital Brand Management ServicesDigital Brand Management Services第14页/共29页15Digital Brand Management Services1.Domain Watch for Cybersquatting A truly unique cybersquatting solution combining 100%coverage of all TLDs,patented web crawling technology,and a case management system 2.Web Watch for Onli

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24、 on Home Page Logo Use on Home Page MATCHING TECHNOLOGY:Wildcard Search within Domain Common Misspellings within Domain Use of Special Characters within Domain Exact Match on Home Page Digital Brand Management ServicesDigital Brand Management Services第18页/共29页19Product Details ContinuedDomain WatchW

25、eb WatchCONTEXTUAL INFORMATION PROVIDED:Site Status(Live,Parked,Error)eCommerce Status(Yes or No)Objectionable Content Flag(Hate,Violence,Gambling,Pornography)Site Traffic Archive Version of Page Site Registration Contact Information Digital Brand Management ServicesDigital Brand Management Services

26、第19页/共29页20Product Details ContinuedDomain WatchWeb WatchFILTERING AND RELEVANCY CRITERIA:Exclude Based on List of Sites Exclude Based on Top-Level Domains Exclude Based on Site Status Exclude Based on Objectionable Content Exclude Based on eCommerce Status Excluded Based on Minimum Amount of Site T

27、raffic Exclude Previously Delivered Sites Exclude Based on Location of Brand Presence DELIVERY:Monthly Reports Action Center Subscription Digital Brand Management ServicesDigital Brand Management Services第20页/共29页21Brand Monitoring Services ComparisonDomain WatchWeb WatchBrand Protection(Premium)Sea

28、rch Scope40,000,000+domains40,000,000+domains20,000,000+home pages40,000,000+domains5,000,000,000+web pagesSpam emailRelevancy CriteriaExclude listsExclude listsCustomer-specific configuration of scoring formulas Site AttributesYesYesYesAction CenterBasic FeaturesBasic FeaturesAdvanced Features:Batc

29、h emailUpload EvidenceFolders5 user idsA simplified comparison of Brand Monitoring Services:Digital Brand Management ServicesDigital Brand Management Services第21页/共29页22New China ccTLDDBM Portal Home Page.DBM Portal Home Page.Digital Brand Management ServicesDigital Brand Management Services第22页/共29

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31、 Management ServicesDigital Brand Management Services第25页/共29页26Corporate Intellectual Property LawyersProtectingvaluabletrademarksandbrandsontheInternetthroughdomainnamesPreventingoff-shorecybersquattersfrominfringingonintellectualpropertyPreventinglitigationinforeigncountrytogetbackadomainnamethat

32、istrademarkedchancesareyoulllose!Marketing/E-CommercePromotingbrandsande-commerceinitiativesgloballythroughdomainnameregistrationlocalcontent,globalmessageDrivingtraffictoe-commercethroughccTLDregistrationProtectingvaluabletrademarksandbrandsontheInternetthroughdomainnamesWebmaster/Technical Contact

33、sManagingtheinventoryofdomainsandreceivingaconsolidatedquarterlybillingstatementRenewingdomainsautomaticallyandpayinginaforeigncurrencywhenrequiredProvidingsecurityforgTLDsdomainnamespreventingunauthorizedmodificationsordeactivationsCustomer Benefits.Customer Benefits.Digital Brand Management Servic

34、esDigital Brand Management Services第26页/共29页27bMasterServicesAgreement:NoP.O.ormoneyneededtoexecute2yearterm,automatic2yearrenewalsDesignateupto5individualstoplacetaskordersAutomaticdiscountonpremiumservicessuchasinternationalregistrationsDedicatedaccountteamfromVeriSignDigitalBrandManagementService

35、sService-levelguaranteeTaskOrderOnlinePortalManagementImplementation is easy.Implementation is easy.Digital Brand Management ServicesDigital Brand Management Services第27页/共29页28Digital Brand Management ServicesPortfolio of global digital brand assetsEnterprise level of serviceAuthoritative industry knowledgeProtect and PromoteDriving Brand Value in the Digital World第28页/共29页29感谢您的观看！第29页/共29页