BEC商务英语初级件.pptx

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1、4.1 International business 国际商务Focus 学习重点熟悉有关国际商务话题的词汇掌握关于国际贸易方面的话题练习在听力和阅读过程中寻找具体信息掌握情态动词 can,could,should 的用法第1页/共32页New words&Expressionsimport n.vi.&vt.进口export n.vi.&vt.出口competitor n.竞争对手wholesaler n.批发商warehouse n.仓库audio product 音响产品ban n.&vt.禁令fashion industry crisis 服装行业危机第2页/共32页New words

2、&Expressionscommissioner n.委员spokeswoman n.女发言人huge losses 巨大损失resign n.vi.&vt.辞职garment n.服装（成衣）clothing blockade 服装封锁in favour of 支持、赞成disastrous adj.损失惨重的，灾难的第3页/共32页New words&Expressionsimport control 进口控制import quotas 进口配额compromise n.妥协，折中，让步stock exchange 证券交易所appeal to sb.对有吸引力available adj.

3、有空的，能得到的dossier n.档案，卷宗flat adj.没电的，平面的第4页/共32页New words&Expressionsembarrassing adj.令人尴尬的in-house magazine 内部杂志participant n.参加者stressful adj.有压力的，紧迫的moderator n.会议主持人press the mute button 按下静音键reflect on 有损声誉，招来非议teleconference n.远程电话会议第5页/共32页New words&Expressionsproducer n.生产商 wholesaler n.批发商 c

4、ustomer n.顾客 retailer n.零售商 warehouse n.仓库 consumer n.消费者 competitor n.竞争对手 customs n.海关 port n.港口 clothing n.服装第6页/共32页Reading:Fashion industry crisis after EU import ban Background Knowledge1.What is EU?EU 是European Union的缩写，由欧洲共同体(European Communities)发展而来，是一个集政治实体和经济实体于一身、在世界上具有重要影响的区域一体化组织。欧盟的统

5、一货币为欧元(Euro)，2002年1月1日零时欧元正式流通。截止2008年1月1日，欧元区成员国有15个。第7页/共32页Background Knowledge2.What is Christmas season?圣诞季节通常指从12月初到第二年的元月6号这段时间，商家会利用这段时间进行商品促销活动，相当于我国的传统节日春节。第8页/共32页Background Knowledge3.H&M.H&M.是全球时装零售连锁巨头，来自瑞典的连锁服装店Hemmes&Mauritz的缩写。公司成立于1947年，总部设在斯德哥尔摩，是欧洲最大的服装零售商。4.Zara Zara：成立于1975年，目前

6、在全球排名第三，西班牙排名第一的服装零售商。在全球56个国家拥有超过两千家以上的服装连锁店。第9页/共32页Background KnowledgeC&A C&A：著名连锁平价时装零售品牌，公司于1841年在荷兰成立。C&A 提供“时尚你选择”(Fashion you choose)引领时尚潮流，满足不同生活方式的目标消费群的特殊需求。第10页/共32页Reading:Fashion industry crisis after EU import banTopic sentenceThe Fashion industry in Europe is facing its biggest cris

7、is in recent history.Causes The introduction of import controls in June by the European Trade CommissionerEffects 1.many small companies are suffering 2.some European countries are in favour of the import restrictions.3.Mr.Mandelson is in dilemma(a difficult position).Text Structure Analysis第11页/共32

8、页Listening:Views on import controls 对控制进口的看法Pros and Cons:赞成与反对的理由1.pros:be for the import controls2.cons:be against import controls第12页/共32页Speaking:Imported goods 进口商品Discussion Why does the European company,H&M import clothing and shoes from China?第13页/共32页Imported goods 进口商品Supported ideasThe qu

9、ality of the goods is better.Its difficult to find European manufacturers.The price is lower.Foreign designs appeal to Europeans.The goods are made very quickly.Other countries can supply in large quantities.第14页/共32页Grammar:Modal verbs:can/could and shouldFunctions of Modal verbs:can/could and shou

10、ld1.ability2.possibility3.assertion4.permission 5.offer6.request7.recommendation8.advice第15页/共32页Reading:Business 2 business:global communication 商务之间：全球通讯New Words and ExpressionsTeleconference n.电话会议face-to-face meeting 见面会virtual meeting 虚拟会议participant n.参加者stressful adj.有压力的agenda n.日程document

11、n.文件moderator n.（会议等）主持人tip n.技巧；小费第16页/共32页Text Structure AnalysisTopic SentenceTeleconferencing is a great way to connect people who work in different parts of the world.Reasons 1.cheaper,2.quicker,3.more informalPreparation1.find a date,2.specify the local time 3.limit the number of participants

12、4.send out agenda and documentsTips1.be moderator,2.always say your name3.press the mute button while listening to others talking第17页/共32页4.2 Business communications 商务沟通Focus 学习重点熟悉与商务沟通相关的话题学习掌握如何进行商务沟通的相关技能练习在听力过程中寻找具体信息学习掌握 will 的用法掌握回复投诉信的写法第18页/共32页New words&Expressionsprinter cartridges 打印墨盒d

13、escription n.种类；性质；描述pass the message on to 把留言给complaint n.投诉cancel vt.取消extension number 分机号码pharmaceuticals n.医药用品第19页/共32页New words&Expressionsbudget n.预算plasma screen TV 等离子电视freight forwarder 货运商distributor n.发行人，销售商container n.集装箱production manager 生产经理，厂长Madrid 马德里（西班牙首都）第20页/共32页Speaking：On

14、 the phone 打电话 CallingThis is,ofIts ofHello,Id like to speak to Id like to speak to,please.Can I leave him a message?Ill call back later.Ill give it(the number)to you.第21页/共32页Speaking：On the phoneResponse Can I help you?Whos calling,please?Would you like to leave a message?Im afraid is not in her o

15、ffice at the moment.Can I take a message?Ill ask him to call you when he/she gets back.Does he/she have your number?Ill pass your message on to第22页/共32页Speaking：Office Supplies 办公用品pencil n.铅笔eraser n.橡皮ruler n.尺子rubber band 橡皮筋pen n.钢笔ball-pen n.圆珠笔envelope n.信封stationery n.信纸，文具paper 纸第23页/共32页Off

16、ice Supplies 办公用品calculator n.计算器diary n.记事簿staple n.订书钉stapler n.订书机scissors n.剪刀pin n.大头针clip n.回形针tape n.胶带glue n.胶水paste n.浆糊第24页/共32页Office Supplies 办公用品computer n.电脑/laptop n.笔记本电脑printer n.打印机printer cartridge n.打印墨盒fax machine n.传真机photocopy machine n.复印机shredder n.碎纸机projector n.投影仪telephon

17、e n.电话第25页/共32页Writing:Dealing with complaints 处理顾客投诉Useful languageI apologise forPlease accept my apologies forI would like to apologiese for Unfortunately The problem was due to 第26页/共32页Dealing with complaintsWe had a problem with I would like to offer I can offerPlease accept 第27页/共32页Sample De

18、ar Mr Paxman,I apologise for the fact that your order has not arrived yet.Unfortunately,this is a period of very high demand,and our usual supplier is causing us some problems.However,we now have all of the items you requested and we are already to send your order.Because of this delay,I would like

19、to offer you a 5%discount.Thank you for your patience.Yours sincerely,Raj Kahn第28页/共32页Grammar:Will for offers and promises “will”表示提议和许诺Ill ask him to call you.(offer)Ill do it later.(promise)第29页/共32页Listening:Telephone messages 电话留言Telephone MessageMessage for:_From:_Callers company:_Tel./Email:_Message:_ _第30页/共32页4.3 Speaking Test 口语测试Part OnePrepare your personal information for Part One.Your nameYour city and countryYour familyYour homeYour jobYour studiesYour hobbies第31页/共32页感谢您的观赏！第32页/共32页