STM-STM平台2019联盟营销报告（英文）-2019.4-220页.pdf.pdf

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1、 Brought to you by STMF, the #1 Premium Affiliate Marketing Community JOIN NOW and use coupon code STMWW2019 for 20% off the 1st month!2W H A T S W O R K I N G I N A F F I L I A T E M A R K E T I N G 2 0 1 9DisclaimerNo part of this report may be reproduced or transmitted in any form or by any means

2、, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from STMF or iStack Holdings Inc.The insights provided by each individual affiliate or company representative are their respective opinions. The reader is sole

3、ly responsible for deciding whether or not to act on the advice presented in this report. STMF or iStack Holdings Inc. cannot be held responsible for any outcome that may result from the implementation of the ideas presented in this report.STMF or iStack Holdings Inc. do not assume and hereby discla

4、im any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from accident, negligence, or any other cause.Brought to you by STMF, the #1 Premium Affiliate Marketing Community JOIN NOW and use coupon code STMWW2019 for 20% o

5、ff the 1st month!3W H A T S W O R K I N G I N A F F I L I A T E M A R K E T I N G 2 0 1 9Table Of ContentsDisclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Introduction DR: Black Hat - Quick Mon

6、ey, White Hat - Big Money.4)Which traffic types / verticals are thriving/dying?The more seasoned affiliates may reminisce about the days of acai berry, the app-promotion heyday, or the early days of dropshipping. But considering the speed with which information travels through the affiliate world, a

7、nd how that speed is only increasing, I fully expect working offers to have shorter lifespans.Crypto offers have been on the decline thanks to various traffic sources preventing their promotion coupled with the current price of various mainstream crypto currencies. One thing Ive noticed in my operat

8、ion is that dating offers have undergone a shift. We promote a product highlighting Brought to you by STMF, the #1 Premium Affiliate Marketing Community JOIN NOW and use coupon code STMWW2019 for 20% off the 1st month!36W H A T S W O R K I N G I N A F F I L I A T E M A R K E T I N G 2 0 1 9Tinder ha

9、cks, and that has suddenly eclipsed more traditional M or E style dating offers.One thing which has surprised me the most so far this year is the rise in HELOCs - Home Equity Line Of Credit - products. They often come with fat commissions and finding qualified leads is especially easy. Weve also bee

10、n paying far more attention to recurring payment offers. SaaS platforms have been increasingly lucrative.There have been mounting attacks on pop traffic as of late. New versions of Google Chrome are putting in defenses to prevent unwanted popups. Firefox, Edge, Safari, and others are likely to follo

11、w suit. While there are still opportunities to profit, it is not a traffic source Id recommend to someone starting out.Theres a growing trend in push traffic lately. By the time you see it on various mainstream affiliate blogs, theres a good chance the big money is moving into the space. Email marke

12、ting it seems is seeing a resurgence. We have subscriptions to thousands of lists just to see the kind of copy that people are using.Something weve been increasingly doing is serving our own native ads into 300x250 ad units, repurposing our publisher partners inventory in a way which is much more va

13、luable.5)Which traffic source/type and vertical if starting this year?Knowing what I know now, Id focus on the newest traffic sources available. In early 2019, its push. The advantage of push traffic is fewer established best practices. That means more undiscovered nuggets to dig up and monetize bef

14、ore the rest of the affiliates arrive.Id also focus a bit more on underserved offers. The kind that have fewer landing pages worth ripping. That often presents the best opportunity for growth. Examples include healthcare, services, lead gen, etc. Having read and implemented Zig Ziglars Secrets of Cl

15、osing the Sale gives a much greater advantage to building out marketing flows that are hard to discover, and even harder to rip.Brought to you by STMF, the #1 Premium Affiliate Marketing Community JOIN NOW and use coupon code STMWW2019 for 20% off the 1st month!37W H A T S W O R K I N G I N A F F I

16、L I A T E M A R K E T I N G 2 0 1 9Matej Cechvala (matuloo on STM), STM ModeratorWebsite: Matuloo .com1)Self-introMy name is Matej, but Im using the nickname Matuloo in the online world, so thats what most people know me by. I come from Slovakia, a small country in the middle of Europe. Im 41 years

17、old already, and Affiliate Marketing is what Ive been doing for my entire professional life. Ive never had a “regular” job since I started to build websites while I was still going to university and thanks to that, I was actually able to pay the tuition with the money I made online.Eventually, I did

18、 finish Uni, and I got a degree in business administration, but the corporate world never pulled me in, since affiliate marketing was working well for me and I didnt want to let the freedom go. On top of that, the salaries in my country at that time were quite low, so I was basically making multiple

19、s of the national average online with very little work. I was young and I felt like a king.If I had to set a start date in my AM career, it would go back to 1998, when I created my first account with an affiliate network. Which means Im doing this for like 21 years time flies fast. As most people di

20、d back then, I started with building simple websites that were designed to “trade” traffic with others. Then I moved into SEO, when Yahoo and Altavista were the key players on the market. I had my share of fun with Google too, made a low of $ with review sites.But since all the easy things come to a

21、n end, so did the rankings of my SEO websites. Googles Pandas and Penguins messed with my organic traffic too much, so I decided to get into paid traffic, around 2013. And thats what Im doing to this day. I run affiliate campaigns, using different traffic sources that sell various types of traffic.

22、In the meantime, I also run a blog at and Im one of the senior moderators at the STM Forum, which is the only forum I post to and help other affiliates on.Brought to you by STMF, the #1 Premium Affiliate Marketing Community JOIN NOW and use coupon code STMWW2019 for 20% off the 1st month!38W H A T

23、S W O R K I N G I N A F F I L I A T E M A R K E T I N G 2 0 1 92)Changes in traffic types / verticals from last year?I had to make one change yes. While at the beginning of 2018, I was still able to run some carrier billing offers, I had to step away from those completely later on. My adult traffic

24、campaigns remained pretty stable, dating still works pretty well, so not much changes there.And like pretty much everyone in the business, I started to buy push traffic too. Both of my main verticals, which are dating and sweeps, work well with push traffic, so those are what Ive been promoting on p

25、ush traffic. And if nothing changes, I will continue doing so throughout 2019.3)Blackhat vs . Whitehat?Ive always been a whitehat affiliate. I hate to play hide that basically stripped me of all my savings I had thanks to parties I organized in Canada. It was either move back to Canada, or figure so

26、mething out quick I can do from home while living abroad there. My then gf, now wife Dora suggested I look into what my buddy from Canada, Konrad (Mechbunny) was doing online since he moved to Poland, and owned a BMW and a big house. This was how I found adult affiliate marketing. I started building

27、 blogs, SEO-ing them and getting paid $30-50 per sale for every paid membership site or webcam site I referred people to. When Google came out with Penguin, Panda, Hummingbird, essentially killing the SEO of what it used to be, I switched to paid traffic.I was first a member of a forum called IMGRIN

28、D. I was attracted to it by their mobile manifesto and later joined my favorite forum where I met a lot of great affiliates and had my first 7 figure profit campaign thanks to the awesome affiliates I met and started networking with on STM. Ive done various verticals over the past 6 years Ive been a

29、 paid media buying affiliate. Adult dating, mobile pin submits, app installs, nutra trials, nutra codthese days I am focused on more long term stuff, white hat lead generation, branded ecom, and building companies that provide value and generate a recurring client base. My favorite traffic sources c

30、ontinue to be Facebook and Google, but we dabbled a lot in the past 12 months on PUSH milking it while it lasts!Brought to you by STMF, the #1 Premium Affiliate Marketing Community JOIN NOW and use coupon code STMWW2019 for 20% off the 1st month!58W H A T S W O R K I N G I N A F F I L I A T E M A R

31、K E T I N G 2 0 1 92)Changes in traffic types / verticals from last year?Yes, big differences in terms of what we are allowed to promote on Facebook and Google. As time passes, their AI and detection algo gets better and better. They can read whats inside pictures, they can identify pictures and see

32、 whats in the picture, they also scan the entire length of videos. They know when you upload an ad, what is the intent behind it with pretty good accuracy. This is why the easy days of cloaking are over. It was possible to spend multiple six figures on an ad account in the past. Nowadays, were lucky

33、 if we can get $3000-$7000 spend out of it before they ban it. Ive been shifting for years slowly to truly white hat or at least front-end white. Having to battle a storm, and know you are trying to swim uphill and cant focus on what you should focus on marketing - makes things super hard. Id much r

34、ather invest time and energy and make less ROI than try and battle google and FB head on.3)Blackhat vs . Whitehat?I recommend both, because if you dont run on Google and Facebook you can do really well with Blackhat. Theres nothing sweet like blackhat ROI. I personally run BH on other sources, take

35、the sweet ROI, reinvest it into white hat projects both offline and online. To give you an idea what kind of businesses: One of them is BannersL, a company I started years ago to help affiliate marketers get their landing pages, banners, wordpress sites done very fast and for cheap. I created this w

36、hitehat recurring business because I had trouble finding good freelancers on Upwork - when I posted a job, Id get flooded by applicants who didnt even read the job description, and even when I wrote to a few that looked promising, hired them later Id find out they didnt have the skills and didnt do

37、what I envisioned. Instead they threw something together that was total garbage so I wasted both time and money. Didnt want this to keep happening, so B so while there was an abundance of trial offers years Brought to you by STMF, the #1 Premium Affiliate Marketing Community JOIN NOW and use coupon

38、code STMWW2019 for 20% off the 1st month!59W H A T S W O R K I N G I N A F F I L I A T E M A R K E T I N G 2 0 1 9ago, nowadays its hard to find ones with cap. They are far and few between.5)Which traffic source/type and vertical if starting this year?If I was starting out right now, and knew what I

39、 know, Id get AdPlexity Native and take a look what kinds of offers are being run, and find actual offers running right now.Next Id find the CPA Networks that carry these offers, Id ask on STM first since thats the easiest - something like “anyone know which network has offer- name-goes-here?”Then I

40、d download the LPs others are using on the traffic source (lets say revcontent), and then Id make my own variants of the angles.Next Id reach out again to the trusty rolodex known as STM and ask “Yo, anyone got a contact at revcontent?”Id get introed, and then Id have a chat with their rep, and ask

41、them, “what placements work best for this type of offer? Can you give me a list to start off with rather than doing RON (Run of network)?”If there were 10 placements theyd recommended, Id do offer payout 3x-5x for each placement and collect data and see how we do testing 2 landing pages, and 5-10 cr

42、eatives in the process. So since I had all the knowledge, Id spy to learn what vertical to focus on that works well on the traffic source and Id pick native because they arent so nuts when it comes to policy like google and facebook are.Brought to you by STMF, the #1 Premium Affiliate Marketing Comm

43、unity JOIN NOW and use coupon code STMWW2019 for 20% off the 1st month!60W H A T S W O R K I N G I N A F F I L I A T E M A R K E T I N G 2 0 1 9Paul Jey (synapse on STM), EntrepreneurWebsite: SynapseMediaOnline .com1)Self-introPaul Jey from British Columbia, Canada. I have been in affiliate marketin

44、g for 5+ years, in digital marketing for 7+ years. Started out as a cab driver then learned SEO, started building apps, found my way on STM and the rest is history! Mainly focus on lead gen and e-com affiliate offers.2)Changes in traffic types / verticals from last year?We focus mainly on Facebook a

45、nd in 2019 compliance has gotten a lot harder. Anything even remotely aggressive Facebook is quick to shut down. Havent changed focus on offer types but we have definitely refined our creatives to adapt to Facebooks ever-changing policy lines. In 2019 I think to be a good facebook marketer you need

46、to be a policy expert. There is still a lot of room where you can be aggressive enough to get decent ROI without crossing the line and getting accounts banned. That small middle-ground is where great campaigns live.4)Which traffic types / verticals are thriving/dying?Hmm my predictions for 2019. Aff

47、iliate e-commerce offers are going to continue to trend upwards as FB cracks down on more aggressive style offers. I think FB and GDN are still great sources. As for dying sources, I wouldnt be surprised if Chrome does some sort of update to whack push traffic like they did with pop traffic. Chrome

48、is all about user experience and its countdown till these types of inventory get scrutinized.5)Which traffic source/type and vertical if starting this year?Facebook running Affiliate E-Commerce Offers. These offers are harder to initially get going and the ROI is far from juicy but they are more stable and predictable. If you can