外贸函电-代理.ppt

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1、International Business and Trade CorrespondencesUnit ElevenAgencyObjectives:Students develop speaking,reading,writing skills.Students develop teamwork skills.Students develop competence in analyzing.Students develop competence in questioning and in solving the problems.Students develop competence in

2、 studying of cases.Students develop competence in writing letters of establishing agency business relations.Step 1:Case study:Writing Task Case 1 请根据上述背景资料，以史密斯贸请根据上述背景资料，以史密斯贸易公司业务员的名义，给永通纺织贸易有易公司业务员的名义，给永通纺织贸易有限公司公司去函，表达与之建立独家商务限公司公司去函，表达与之建立独家商务代理业务关系的热切愿望。代理业务关系的热切愿望。Case 2：请根据上述信息为背景，以法耶：请根据上述信

3、息为背景，以法耶兹（兹（Fayez）贸易公司名义，给浙江越红进）贸易公司名义，给浙江越红进出口公司贸易去函，表达与之建立独家商出口公司贸易去函，表达与之建立独家商务代理业务关系的热切愿望。务代理业务关系的热切愿望。Step 2、Writing Guide1、什么是商务代理，为什么要建立商务代理关系？2、怎样选择代理商？3、根据上述情况，怎样写建交函？（写作技巧）Step 3、Reference E-mailsSteps 4:Set guidelines for time and procedures for the project appropriate to students ability

4、 level.Students brainstorm possible resources for background information.Divide the class into groups.Give groups 2 case-studies for managing the task.Encourage students to design questions which cover as many aspects of insurance covering according to the background and 2 cases.Encourage students t

5、o do the group work and to work out a letter of insurance covering according to the background information in 2 cases.The teacher chooses to check one of their group work,points out the mistakes that students made in the letter,tell them what possible errors that would be occur in their writing.Step

6、s 5:Sample questions:1;What is agency?2：Why agency business relation establishment is important to international trade?3:When an agent is being selected,what qualifications should be considered?4：What is the basic way to obtain the information on financial standing or the credit of business individu

7、als to be dealt with?5：What details should be attended when you are drafting an agreement of agency?Steps 6:Language Points in the Test:Case study:1.agency 2.establish 3.handle 4.reputation 5.confident 6.representative 7.negotiate 8.cooperation 9.extend 10.reference Steps 6:Language Points in the Te

8、st:Case study:9：If the damage or loss of the consignment,which has been insured,occurs during the period of transportation and discharge,the insured will certainly lodge a claim asking for indemnity from the insurer.(p 3 Sen:1)10：submit Steps 7:The Model for Business Relation Establishing Letter Wri

9、ting.Steps 8：Specimen letters注释与注释与翻译翻译 Language points:1:As we now desire to have the shipment insured at your end,we shall be pleased on our behalf against All Risks at invoice value at your end：for your account在你处,由你方 on ones behalf:for ones benefit Well insure the goods on your behalf.我们将代表你方给货物

10、投保。2：This is to acknowledge receipt of your letter dated 20th July to acknowledge:to make the receipt of known to the sender This is to acknowledge your letter of 12th August.兹收到你方8月12日来信。Steps 8：Specimen letters注释与注释与翻译翻译3:We are pleased to inform you that we have covered the above shipment with ag

11、ainst All Risks for USD5,500.00.coverwithagainstfor为某物向（保险公司）以（金额）投保.险 We should cover 500caces of toys with PICC against All Risks for USD2,000.00 我们应该为500箱玩具向中国人民保险公司投保2，000美元的一切险。4：but on second thoughts we refrained from doing so.on second thoughts:through carefully thinking We decided to travel

12、 around the country during summer holiday on second thoughts.经过再三考虑，我们决定在暑假里环游全国。refrain from doing:to abstain(from action)He finally refrains from smoking.他最后终于忍住不抽烟。Steps 8：Specimen letters注释与注释与翻译翻译Language points:1.You are hunting for a reliable firm with good connections in the line of textile

13、business hunting for：looking for in the line of textile business:in the field of textile business you are hunting for a reliable firm with good connections in the line of textile business to represent you in United States.贵方正在寻找一家可靠的，在纺织行业里有广泛联系的公司作为贵公司驻美国的代表。2.Having had many years of experience in

14、 handling textiles and enjoying a good reputation in textile business field.in handling:in dealing in;in managing enjoying a good reputation:having a good prestige.Steps 8：Specimen letters注释与注释与翻译翻译3.They can provide you with any information about our financial standing and business reputation etc.p

15、rovide with:offer financial standing:financial status4.we will establish good business relations.to establish:to enter into;to build up We are looking forward to receiving your favorable response and feel sure that we will establish good business relations.我们期待贵方的积极回应并相信我们双方将建立良好的商务关系。Steps 8：Specim

16、en letters注释与注释与翻译翻译5.Due to your good connections with the local customers in United States,we are confident that you are in a good position to extend our business in your market.due to:because of be in a good position to do:be able to do something;having enough ability to do something6.Enclosed pl

17、ease find a copy of the draft Agency Agreement drawn up by us for duration of one year.Enclosed please find a copy of the draft Agency Agreement:We are sending a copy of draft agency agreement as well as a letter.随函附寄一份由我方草拟的代理协议，有效期为一年。Steps 8：Specimen letters注释与注释与翻译翻译7.You specialize in Chinese t

18、able cloth.specialize in:to limit all or most of business to a particular product.You specialize in Chinese table cloth and your products are good in quality,fine in workmanship and reasonable in price.贵公司专营中国桌布且贵公司产品质量上乘、工艺精湛、价格合理。8.Your businesses are falling into our business scope.fall into our

19、business scope:to contain our business scope.Your businesses are falling into our business scope,so we want to act as your sole agent to promote your table clothes in Pakistan.贵方的业务正好属于我们的业务范围之内，所以我方想担任贵方在巴基斯坦的独家代理商以促销贵方的桌布。Steps 8：Specimen letters注释与注释与翻译翻译9.We have learned that there is a great demand for there is a great demand for:a very firm request for something We have learned that there is a great demand for Chinese table cloth in Pakistan.我们了解到在巴基斯坦对中国桌布需求量很大。10.We are enclosing our materials for your reference.for your reference.:for your consideration