新编商务英语精读.ppt

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1、TeachingCourseware:NewBusinessEnglishIntensiveReadingBookTwoB1NewBusinessEnglishIntensiveReadingBookTwoB 新新编编商商务务英英语语精精读读 第第二二册册全国商务英语研究会推荐教材26Management9SuccessfulBusinessmen8Trademark7Interview 10SuccessfulBusiness3NewBusinessEnglishIntensiveReadingBookTwoBPicture-WordAssociatingGameUnitSixUnitSev

2、enUnitEightUnitNineUnitTenUnitSixManagementUnitSevenInterviewUnitEightTrademarkUnitNineSuccessfulBusinessmenUnitTenSuccessfulBusiness4WarmupTextTranslationNotesNewWordExamplesExercisesExtendedActivitiesUnit Six-Reading I AreasofManagement5TextAreasofManagement1.Withinanylargecompany,thetop,middle,an

3、dfirst-linemanagersworkinavarietyofareasincludingmarketing,finance,operations,humanresources,andinformation.2.Marketingincludesthedevelopment,pricing,promotion,anddistributionofaproductorservice.Thus,marketingmanagersareresponsibleforgettingproductsandservicestobuyers.Marketingisespeciallyimportantf

4、orfirmsdealinginconsumerproducts,suchasProcter&Gamble,Coca-Cola,andLeviStrauss.Asaresult,thesefirmsoftenhavelargenumbersof6marketingmanagersatavarietyoflevels.Forexample,alargefirmwilllikelyhaveavicepresidentformarketing(topmanager),regionalmarketingmanagers(middlemanagers),andseveraldistrictsalesma

5、nagers(firstlinemanagers).3.Incontrast,firmsthatproduceindustrialproductslikemachineryandjanitorialsuppliestendtoputlessemphasisonmarketingandtohavefewermarketingmanagers.However,thesefirmsdonotignoremarketingaltogether.Inrecentyears,hospitalsanduniversitieshavealsocometorecognizethevalueandimportan

6、ceofmarketing.74.Managementofthefirmsfinances,includingitsinvestmentsandaccountingfunctions,isextremelyimportanttoitssurvival.Nearlyeverycompanyhasfinancialmanagerstoplanandoverseeitsfinancialresources.Levelsoffinancialmanagementmayincludeavicepresidentforfinance(top),divisioncontroller(middle),anda

7、ccountingsupervisor(first-line).ForlargefinancialinstitutionslikeCiticorp,BankofAmerica,andMerrillLynch,effectivefinancialmanagementisthecompanysreasonforbeing.Noorganization,however,canaffordtoignoretheneedformanagementinthisarea.85.Afirmsoperationsarethesystemsitusestocreategoodsandservices.Operat

8、ionsmanagersareresponsibleforproductioncontrol,inventorycontrol,andqualitycontrol,amongotherduties.ManufacturingcompanieslikeBoeingandSonyhaveastrongneedforoperationsmanagersatmanylevels.Suchfirmstypicallyhaveavicepresidentforoperations(top),plantmanagers(middle),andforemenorsupervisors(first-line).

9、Inrecentyears,soundoperationsmanagementpracticeshavealsobecomeincreasinglyimportanttoserviceorganizations,hospitals,universities,andthegovernment.96.Everyenterpriseuseshumanresources.Thus,mostcompanieshavehumanresourcemanagerstohireemployees,trainthem,evaluatetheirperformance,decidehowtheyshouldbeco

10、mpensated,and,insomecases,todealwithlaborunions.Largefirmsmayhaveseveralhumanresourcedepartments,eachdealingwithspecializedactivities.Exxon,forexample,hasseparatedepartmentstodealwithrecruitingandhiring,wageandsalarylevels,andlaborrelations.Smallerfirmsmayhaveasingledepartment,whileverysmallorganiza

11、tionsmayhaveasinglepersonresponsibleforallhumanresourcesactivities.107.Anewtypeofmanagerialpositionthatisappearinginmanyorganizationsisthatofinformationmanager.Thesemanagersareresponsibleforthedesignandimplementationofvarioussystemstogather,process,anddisseminateinformation.Dramaticincreasesinbothth

12、eamountofinformationavailabletomanagersandintheabilitytomanageithaveledtotheemergenceofthisimportantfunction.Whilerelativelyfewinnumbernow,theranksofinformationmanagersareincreasingatalllevels.SomefirmssuchasFirestoneandFederalExpress,for11example,havetopmanagementpositionscalledChiefInformationOffi

13、cer.Middlemanagersengagedininformationmanagementhelpdesigninformationsystemsfordivisionsorplants.Computersystemsmanagerswithinsmallerbusinessoroperationsarefirst-linemanagers.12译译文文:管管理理范范围围1在任何大公司里，高层、中层和一线经理都工作在各个领域，包括市场营销、财务、业务、人力资源和信息等部门。2市场营销包括产品的开发、定价、促销和分销或服务。因此，营销经理负责把产品和服务送到买家。市场营销对企业经营消费者的

14、产品是特别重要的，如宝洁、可口可乐和列维斯特劳斯。结果，这些公司往往有大量的不同层次的营销经理。例如，大公司会可能有一个副总裁负责营销工作（高端经理）、区域营销经理（中层管理人员），以及几个地区销售经理（一线经理）。3与此相反，生产工业品的公司，例如机械和物业管理用品，往往淡化对市场营销的偏重，也没几个营销经理。但是，这些公司并不完全忽视市场营销。近几年，医院和大学也开始认识到营销的价值和重要性了。134公司的财政管理，包括其投资和会计职能，对其生存是极为重要的。几乎每一个公司都有财务经理来计划并监督其财政资源。财政管理层次，可能包括副总裁负责财务（高层）、部门主管（中层）及会计主管（一线）。

15、对于像花旗集团、美国银行、美林证券这样的大型金融机构，有效的财务管理是该公司能生存的原因所在。无论如何，任何组织机构，都不能忽略财政管理工作的需求。5公司的业务是一个生产货物和产品服务的系统。业务经理，负责生产控制、库存控制和质量控制，以及其他职责。像波音公司和索尼公司这样的制造业公司，特别需要多层次的业务经理。这类公司通常有一个副总裁负责业务（高层）、工厂经理（中层）和工头或领班（一线）。近年来，对于服务机构、医院、大学和政府，进行强有力的业务管理也已变得越来越重要。146每家企业都利用人力资源。因此，大部分公司都有人力资源经理来聘用员工、培训他们、评价其绩效、决定他们应如何获得补偿，在某些

16、情况下，与工会打交道。大型企业可能有若干人力资源部门，各自处理专门的事宜。例如，埃克森美孚，有单独的部门来处理招聘和录用、工资和薪金水准以及劳务关系。较小的公司可能有一个单独部门，而非常小的公司可能只有一个人负责所有人力资源活动。7一种新型的管理职位出现在许多公司中，那就是信息经理。这些经理，负责策划和实施各种有关收集、处理和传播信息的系统工作。管理人员可用信息量和处理这些信息的能力需求都急剧增加，导致这一重要职能出现。而相对现在较少的数量，信息经理的职位正在各个管理层次增加。例如，一些如凡世通和联邦快递这样的公司，有所谓首席信息官的高层管理职位。中层管理人员，从事信息管理，帮助部门和工场设计

17、信息系统。第一线的经理是业务较少的电脑系统管理人员。译者：周荆洪译者：周荆洪15Warm-upChairpersonoftheboard,董事会主席，President,主席，ManagingDirector,董事总经理，Generalmanager,总经理，DeputyVicepresident,副总统，DivisionDepartmentmanager,司/部经理，Superintendent,警司，I.Brainstorming:Workwithyourpartnerandwriteoutwordsorexpressionsaboutthetitlesofmanagingstaff.16

18、Supervisor,主管，ChiefExecutives(CEO,CFO,CIO,etc.),行政首长（行政总裁，首席财务官，首席信息官等），Director,主任，Sectionchief,科长，Departmenthead,部门主管，Foreman,领班，Chiefengineer.总工程师.17II.Pairwork:Discussthefollowingquestionswithyourpartner.1.Wheredowesupposetofindmanagement?Somestudentsmaysay“inbusiness”,butactuallymanagementcanbe

19、foundwhereverpeopleworktogetheringroups.Somanagementtakesplacenotonlyinbusinesssettingsbutalsoinschools,hospitals,themilitary,government,serviceorganizations,etc.有些学生可能说“在商务上”，但实际上，管理可以在任何有合作人群的地方找到。因此，管理需要的地方，不仅在商务上，而且在学校，医院，军队，政府，服务机构等。182.Whatisthepurposeofmanagement?Managementistheprocessofcoord

20、inatinghuman,physical,andfinancialresourcestoachieveanorganizationsobjectives.3.Whatarethemajorfunctionsofbusinessmanagement?Themajorfunctionsofbusinessmanagementincludeplanning,organizing,staffing,directing,andcontrolling.Humanresources(employees),physicalresources(materialsandmachinery)andfinancia

21、lresources(money)canworkefficientlyonlywithcarefulcoordinationofmanagement.主要职能，业务管理，包括规划，组织，人事，指挥，和控制。人力资源（雇员），物理资源（材料和机械）和财政资源（金钱）可以有效地工作，只有小心协调管理。194.Whatdoyouthinkisamanagersroutinework?Amanagersroutineworkistogetthingsorganized,tocommunicatewithotherseffectively,toappraisestaffpromptly,tomanage

22、publicrelations,andtoputcustomersfirst.经理人的日常工作是组织工作，有效地与其他人沟通，及时地评价工作人员，管理公共关系，并做到顾客至上。5.Whoisthemostsuitablecandidateformanagementworkinyourclass?Andwhy?206.Whatskillsandabilitiesaredesiredformanagementwork?Thefollowingarethekeysforsuccessinmanagementwork:Tothinklogicallytomakecorrectorpromptdecis

23、ions；有逻辑地思考，作出正确的决定，或提示；Goodatcoordinationwork；善于协调工作；Todealwithvariouskindsofpeoplerangingfromcommunityleaderstoemployees；与从社区领导到员工的各种层次的人打交道；Tospeakandwriteclearlyandwithauthority；清楚地发言、写文章来参与管理；Theabilitytoleadandinfluenceothers.有领导和影响他人的能力。21Notes1.Procter&Gamble：2.aUScompanywhichdominatesthesoa

24、panddetergentindustryintheUSandmanyotherpartsoftheworldoccupyingthe61stplaceinFortuneGlobal500IndustrialCorporationsin1999.P&G，asitisusuallyknown，alsomakesotherhouseholdandpersonalcareproducts.(宝洁公司)2.Coca-Cola：thelargestsoftdrinkproducerintheworld，andthe32ndofthebest500enterprisesintheUS.Itwasfound

25、edin1919andhassincebeenproducingCoca-Colaandothernon-alcoholicbeverages.26ofitsassetsareoutsidetheUnitedStates.Thecompanyhasapproximately38,000employees.(可口可乐公司)223.LeviStrauss：theworldslargestmanufacturerofjeans.Ithasapproximately30,000employees.(列维施特劳斯公司)4.Citicorp：thelargestbankingenterpriseinthe

26、US.Thebankhasmanybranchesallovertheworld.1nthepastfewyearsCiticorphassetupbranchesinsomeChinesecitiessuchasBeijing，ShanghaiandGuangzhou.Thebankhasapproximately32,000employees.(花旗银行)5.BankofAmerica：oneofthemajorbanksintheUS.1thasmorethan1,000branchesinthecountry.ithasapproximately30,000employees.(美洲银

27、行)236.MerrillLynch：oneofthemajormultinationalsecuritiesissuinghousesintheUS.Ithasa1，245-position，three-storytradingcenterinNewYorkCity.(关林公司)7.thecompanysreasonforbeing.thepurposeforwhichthecompanyexists.8.operationsmanagers：themanagersresponsibleforcontrollingproduction.9.Boeing：oneofthemajoraircra

28、ftmanufacturingcompaniesintheworldandthelargestaircraftexporterintheUnitedStates，acompanywith38,000employees.(波音公司)2410.Sony:oneofthelargestmanufacturersandexportersofelectronicproductsinJapan.OneofitsbranchcompaniesislocatedinSanDiego，California。(索尼公司).11.1aborunion：anorganizationthatrepresentstheo

29、rdinaryworkersinaparticulartradeorprofession，especiallyinmeetingswithemployers.InBritishEnglishitiscalledtradeunion.(工会)12.Exxon：Exxoncorporation，thelargestoilcompanyintheworldwithitsheadquarterslocatedinNewYorkCity.Thecorporationhasapproximately30,000employees.(爱克森公司)2513.1aborrelations：therelation

30、shipbetweenemployersandemployees.(劳资关系)14.dramaticincreasesinboththeamountofinformationavailabletomanagers.ledtotheemergenceofthisimportantfunction：Thefactthatmanagershavetoprocesstherapidlyincreasingamountofinformationandhavetoacquiremoreabilitiestodealwithithasmadeitnecessaryforthenewtypeofmanager

31、ialpositiontocomeintobeing.15.FederalExpress：thelargestcompanyengagedinexpressdeliverythroughairtransport.Itisthe7thofthe50majortransportcompaniesintheworld.(联邦捷运公司)26New Words1.vicea.副的2.janitoriala.物业管理的3.survivaln.继续生存4.overseev.监督5.supervisorn.主管；监督人6.institutionn.机构；组织7.effectivea.有效的8.inventor

32、yn.存货；库存9.typicallyad.典型地10.foreman.n.领班2711.sounda.强有力的12.evaluatev.评价pensatev.补偿；赔偿14.recruitv.招聘15.implementationn.贯彻；执行16.gatherv.收集17.disseminatev.传播18.dramatica.引人注目的；惊人的-19.emergencen.出现20.engagev.从事(beengagedin)21.divisionn.部门281.dealin经营2.asaresult结果3.avarietyof各种各样4.incontrast相反5.putemphas

33、ison重视；偏重于6.engagein从事pensatev.UnitSixWhatwordscanyouassociatewiththepictures?pensatev.evaluatev.32disseminatev.gatherv.vicea.33divisionn.sounda.overseev.emergencen.engagev.janitoriala.34overseev.supervisorn.janitoriala.35New Words1.vicea.副的2.janitoriala.物业管理的3.survivaln.继续生存4.overseev.监督5.superviso

34、rn.主管；监督人6.institutionn.机构；组织7.effectivea.有效的8.inventoryn.存货；库存9.typicallyad.典型地10.foreman.n.领班3611.sounda.强有力的12.evaluatev.评价pensatev.补偿；赔偿14.recruitv.招聘15.implementationn.贯彻；执行16.gatherv.收集17.disseminatev.传播18.dramatica.引人注目的；惊人的19.emergencen.出现20.engagev.从事(beengagedin)21.divisionn.部门371.dealin经营

35、2.asaresult结果3.avarietyof各种各样4.incontrast相反5.putemphasison重视；偏重于6.engagein从事38Examples1.vice副的e.g.thevice-presidentoftheUSAsynonym:associate,assistant,deputy副总统大学副校长vicepresident副省长vicegovernor副主席副系主任vicechairman副市长vicemayor副总理vicepremier副领事viceconsul副部长viceminister副校长viceprincipal(中小学)行政职务的副职头衔最常用a

36、ssociate:副教授associateprofessor副审判长associatejudge39副研究员associateresearchfellow副研究员associateresearchfellow副主编associatemanagingeditor副主任医师associateseniordoctor副编审associatesenioreditormanage和headmaster,其副职头衔可以冠以assistant:副总经理assistantdeputygeneralmanager,assistantdeputymanagingdirector副经理、协理、经理助理assista

37、ntmanager副校长(中小学)assistantheadmaster40以director表示的职位常以deputydirector表示。此外,secretary,mayor,dean等头衔的副职也可冠以deputy:副秘书长deputysecretary.general副市长deputymayor副书记deputysecretary副院长deputydean学术职称除了正副级别的中高级职称外,还有初级职称如助理,助理常用assistant表示:助理教授assistantprofessor助理编辑assistanteditor助理研究员assistantresearchfellow助理农艺

38、师assistantagronomist助理工程师assistantengineer412.avarietyof各种各样的e.g.Everyonearrivedlateatthepartyforavarietyofreasons.Theshirtisavailableinawidevarietyofcolors.3.dealin卖某物；经营某物e.g.Thecompanydealsincomputersoftware.4.Incontrast(towith)和.形成对比e.g.Theiroldhousehadbeenlargeandspacious；incontrast,thenewflats

39、eemedcrampedanddark.Thecompanylost$7millionthisquarterincontrasttoaprofitof$6.2millionayearearlier.5.janitoriala.物业管理的janitor:n.看门人synonym:doorkeeper,caretaker426.survivaln.幸存；残存；生存e.g.Hopesarefadingforthesurvivalofthemissingclimbers.Shewasfightingforherpoliticalsurvival.survivalkit:救生箱survivalofthe

40、fittest:适者生存；优胜劣汰survive1)vi.幸存；残存；活下来e.g.Herparentsdiedintheaccident,butshesurvived.Hesurvivedinthedesertforaweekonbiscuitsandwater.2)vt.比.活得长；经历.之后还存在e.g.Fewbuildingssurvivedthefire.SheSurvivedhersons.survivorn.幸存者；生还者e.g.Therewasonlyonesurvivorfromoftheplanecrash.437.putlayplaceemphasison:强调；重视e.

41、g.Thenewschoolmasterputemphasisoncultivatingstudentsindependence.Thecourseplacesemphasisonpracticalwork.8.overseevt.监督e.g.Ateamleaderwasappointedtooverseetheproject.Themanwasaskedtooverseethedecorationprojectofthenewbuilding.9.inventoryn.存货清单；详细目录e.g.AninventoryofallthestockhastobemadebeforetheshopC

42、anbemade.Wpensate1)vt.补偿；赔偿e.g.Manyfirmscompensatetheirworkersiftheyareinjuredatwork.Thefirmagreedtocompensateitsworkersfortheirlossofearnings.2)vi.弥补；抵消e.g.Becausemylefteyeissoweak,myrighteyehastoworkhardertocompensate.Hpensationn.补偿费；赔偿金；补偿compensatorya.补偿性的45incompensation补偿e.g.Theplanewascancell

43、ed,andallwegotincompensationwasafreemeal.ascompensation作为补偿e.g.Tpensation给某人支付赔偿金e.g.Theideaisthatcriminalsshouldpaycompensationtotheirvictims.seekclaimcompensation正式索要赔偿金e.g.ThecourtawardedJames$1,pensatorytrade补偿性贸易4611.sound1)adj.明智的；有判断力的；合理的；正确的;完好的；健全的；无恙的e.g.Thatsverysoundadvice；youshouldtake

44、it.Heispoliticallysound.Thesurveyorreportedthatallthewallswerecompletelysound.Thedoctorcertifiedthatshewasofsoundmind(心智健全).soundasleep:酣睡；沉睡e.g.Thechildrenareinsoundasleep.2)linkingv.听起来；令人觉得,似乎e.g.Yourcoughsoundsbetter.Doesthissentencesoundright?Itsoundsasifasthough好像；听起来soundlike听起来像；似乎e.g.Thatso

45、undslikeagoodidea!4712.amongotherthings/places/factorsetc.除了(别的东西)以外e.g.Atthemeetingtheydiscussed,amongotherthings,recenteventsinJapan.IdlikehimtolookspecificallyatPersonnelscomputingproblemsamongotherthings.13.foremann.领班overseer监工；工头supervisor主管14.disseminatevt.传播；散布e.g.IsraelicolumnistsaysIsraeli

46、armydisseminatesdisinformationtodistractattentionfromGazamassacre.disseminationn.传播；散布e.g.thedisseminationofinformationaboutnewtaxrules4815.emergencen.出现e.g.The1960ssawtheemergenceofmanynewnations.Thedramaticemergenceofmanynewtownsisasignofrapidurbanization.emerge1)vi.出现；浮现；露出e.g.Thesunemergedfrombe

47、hindtheclouds.Severalinterestingnewpoetshaveemergedinrecentyears.2)vi.显露；露出真相e.g.Eventually.thetruthofthematteremerged.4916.atalllevels在所有的层面level1)n.级别at.level在.级别e.g.Trainingisofferedateachlevelinthedepartment.2)n.程度e.g.Increasedsuppliesareneededtomeetthelevelofdemand.Dolphinsshowahighlevelofintel

48、ligence.3)n.标准；水准e.g.ahighlevelofachievementStudentsatthislevelmayhaveproblemswithbasicgrammar.5017.rather1)vt.收集e.g.Hetravelsabouttheworldgatheringfactsaboutlittle.knowndiseases.Aswecameontotheslope,wegatheredspeed.2)vt.采集；收获e.g.Gatheryourtoysup.Thefarmersaregatheringinthecorn.18.division1)n.分开；区分d

49、ivisionofsomethingbetweenamongintosomethinge.g.thedivisionofwordsintosyllables2)n.部门；(机关的)科；处e.g.theComputerServicesDivisionthesalesdivisionofacompany51ExercisesI.Readthetextcarefullyagainanddiscussthefollowingquestions.II.Choosethebestanswertoeachofthefollowingquestions.III.GivetheEnglishwordsorphr

50、asesaccordingtothemeaningsprovided.IV.Putthefollowingwordsorexpressionsfromthetextintheblankstocompletethesentences.Makechangeswherenecessary.V.Rewritethefollowingsentencesandreplacetheunderlinedwordswithappropriatewordsorphrasesfromthetext.VI.Wordstudy:Foreachofthefollowingclues.Usethegivenpromptst