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1、A Practice Report of Hunan University Publicity Materials TranslationByLiu TongfangB.A.(Ludong University)2011A thesis submitted in partial satisfaction of theRequirements for the degree ofMaster of Translation and Interpretationin theGraduate schoolofHunan UniversitySupervisorAssociate Professor CH

2、EN DengApril,2013湖 南 大 学学位论文原创性声明本人郑重声明：所呈交的论文是本人在导师的指导下独立进行研究所取得的研究成果。除了文中特别加以标注引用的内容，本论文不包含任何其他个人或集体已经发表或撰写的成果作品。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明的法律后果由本人承担。作者签名:日期：年 月 日学位论文版权使用授权书本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权湖南大学可以将本学位论文的全部或部分内容编入有关数据库进行检索，可以采

3、用影印、缩印或扫描等复制手段保存和汇编本学位论文。本学位论文属于1、保密口，在 年解密后适用本授权书。2、不保密口。（请在以上相应方框内打 7 ）作者签名：日期：年 月 日导师签名：日期：年 月 日A Practice Report of Hunan University Publicity Materials Translation摘 要从近年来国内相关文献对外宣翻译的研究来看，学者主要研究外宣翻译具体方法和策略以及分析外宣翻译中可能存在的主要现象和一些具体问题，在实践层面上取得了丰硕的成果。但遗憾的是，外宣翻译的理论研究不够具体和深入，多以德国功能理论为依据，未形成系统的理论体系，因此构建

4、一个具有一定可操作性的理论框架显得尤为重要。本文是一篇对湖南大学外宣翻译的研究报告。笔者选取了自译湖南大学新闻、湖南大学简介，岳麓书院材料英译等内容为研究对象，分别从词汇和语篇层面进行比较，以传播效果为目的，对笔者的翻译材料进行详细分析。研究结果表明：归化和异化是解决外宣翻译的最佳路径。从 笔者整理2 5个具有中国特色和文化含义的词汇中发现，对它们的翻译以异化策略为主，主要通过完全音译、直译、直译音译并用以及意译等翻译方法可以实现这些语言与文化的翻译过程。在篇章层面上主要以归化策略为主，这既兼顾了译文的可读性与可接受性，又保留中国文化特色，进而提高了传播效果。涉及的具体方法有：增加和补充背景知

5、识和文化内涵，进行解释说明；删减原文冗余信息，提炼原文。关键词：外宣翻译；异化；归化II硕士学位论文AbstractScholars at home have been studying the C-E publicity translation based on theused methods and strategies through analyzing the major phenomenon and someproblems existed in these publicity translations achieved great successes on thepractical

6、 level.However,the theory research on C-E publicity translation is notprofound enough apart from the functional theory and a systematic theoretical systemis formed yet.Therefore,it is very important for us to construct a theoretical system,which can be an applicable paradigm for translators.This rep

7、ort aims to study the C-E publicity translation of introduction of HunanUniversity,News of Hunan University;materials of Yuelu Academy have been selectedto take part in this research to be compared from the respective level of phrases anddiscourses in order to analyze the selected translation materi

8、als in detail with the aimof communication effect.The results show that both domestication and foreignizationare the best solution to the problems of C-E publicity translation.From the selected 25phrases with Chinese features and cultural meanings,the author found that theforeignization strategy was

9、 mainly taken to realize language and literature translationprocess through the methods of transliteration,literal translation,literal translationwith transliteration and free translation.On the level of discourse,the author took themeasure of domestication not only to consider both of readability a

10、nd acceptability butalso to remain the favor of Chinese culture so as to improve communication effect withthe involved methods of adding background knowledge and cultural connotation toexplain and deleting the redundant information from the original text to meet thereading habits of target readers.K

11、ey Words:Publicity Translation;Foreignization;DomesticationIllA Practice Report of Hunan University Publicity Materials TranslationContents湖南大学.:学位论文原创性声明.I学位论文版权使用授权书.I摘 要.IIAbstract.IllContents.IVChapter 1 Introduction.11.1 Research Background.11.2 Purpose of This Study.21.3 Research Methods.3Chap

12、ter 2 C-E Translation from the Perspective of Communication Effects.52.1 The Study of Translation by Using Communication Effects.52.2 Characteristics of C-E Publicity Translation.52.3 Principles of C-E Publicity Translation.6Chapter 3 C-E Translation of Hunan University(HNU)Publicity Materials.83.1

13、Introduction of HNU Publicity Materials.83.2 Methods Adopted in Terms Translation.83.2.1 Total Literal Translation.93.2.2 Transliteration.103.2.3 Literal Translation with Transliteration.103.2.4 Free Translation.113.3 Methods Adopted in Discourse Translation.11j.j.i Auaing Keievani DacKgrouna Knowie

14、age ana uuiiurai uonnoiaiions.izIV硕士学位论文3.3.2 Deleting and Weakening the Original Text.13Conclusion.15References.16Acknowledgements.18Appendix A 翻译作品自评.19Appendix B 导师评语.21Appendix C 弓 I用术语.22Appendix D 翻译实践.24V1518硕上学位论文Chapter 1 IntroductionTerms and discourses are the most important elements in t

15、he whole languagetranslation system.There are always been large numbers of words and phrases withChinese characteristics,which represent Chinas unique social culture.So the propertranslation not only plays the role of bridge to communicate with foreign people,butalso of stage to let foreigners know

16、more about and appreciate the Chinese traditionalculture.1.1 Research BackgroundIn China,publicity translation aims at introducing Chinas history,culture,geography,and the life of Chinese people,scientific and technological fruits,anddevelopment of economy as well as Chinese resources to the rest of

17、 the world.In theinternational front,publicity mainly relates to foreign policies and Chinas cooperationand exchanges with the outside world and some other important events.Foreign publicity translation prompts the development of Chinese culture from aless dominant position to a dominant one in the

18、world.More and more Chineseuniversities and colleges are willing to perform on the world stage,which,to a certaindegree,will reverse the overriding one-way transferring from Chinese culture toforeign culture.Furthermore,fbr a city or a region,the translation quality of publicitymaterials will influe

19、nce its business invitation projects and its environment.When wecome back to the current situation of the C-E publicity research,we find that most ofthe papers research in the concrete problems existed in the access of translation withthe results vaguely research from journal papers published during

20、 2002-2012 in CNK1with the key words of publicity translation”,which shows that more than 60 percentof the papers discussed the C-E publicity translation from the micro-level.And 40percent of the former papers relate to the strategies and methods of C-E publicitytranslation,about 20 percent analyze

21、the problems and situation appeared in thecurrent such translation and only 19 percent research from the perspective of sometranslation theory with about 70 percent based on the functional theory of Germany.Inone word,the result shows the unbalanced research situation.From the study of the recent 10

22、 years related journal papers,we find that learnershave shown growing interest in publicity research,and a certain degree ofA Practice Report of Hunan University Publicity Materials Translationachievements,at the same time,are also made in the practical fields;but in contrast,the theory research is

23、still weak.At present,the developed theory discussion is not in asystematic and profound way and no breakthroughs are achieved.Therefore,it isabsolutely necessary to construct a theoretical framework with universal guidance andoperability.When we take over to the relevant research in abroad,however,

24、we are notsurprise to find that there are so few specific research materials in this field;becausethe outstanding feature of Chinese publicity translation is translating from Chinese intoforeign languages,which means to translate various kinds of information from Chinathrough the vehicle of press in

25、cluding books,periodicals,newspapers,broadcasts,television and internet.The author finds that The Translator s Guide to Chinglishwritten by Joan Pinkham systematically discusses the universal appearance ofChinglish.Moreover,we can get some inspiration of the translation strategies fromthose Chinese

26、characteristic words and phrases appeared in Times and Newsweek.From the whole background of cultural exportation,however,many fomoussinologists,such as Howard Goldblatt,Julia Lovell,Wolfgang Kubin,devotethemselves to introducing Chinese language and culture to the western world withprofound spreadi

27、ng effect.One thing worth special mention is that Howard hastranslated a great number of Chinese best-sellers,such as Wolf Totem,which wasoriginally written by the famous writer Moyan owners of Nobel Prize.Howard alsohas translated many of his works,namely as Red Sorghum,and Red Sorghum sellsvery we

28、ll in America with a total volume of nearly 20,000.In 2012,the world NobelPrice of Literature was awarded to Moyan largely due to Howards translation andcreation of Moyans book.In his translated Chinese novels,three of which won theMan Asian Literary Prize,such as Wolf Totem,Riverside and The Com.1.

29、2 Purpose of This StudyIn this report,the author pays more attention to the spreading effects by applyingthe communication theory.It analyzes the materials about 10,000 thousands wordspicked from the authors 150,000 translation practice materials to study the features ofterms and discourses with the

30、 employed theory of communication and publicitytranslation study,so as to provide a comprehensive and systematic theory support andguidance for the study of publicity translation.What is more,the report not onlyexplains the problem of translation strategies and methods selected in the publicity2硕上学位

31、论文translation,but also enriches and develops the research contents within the translation;it is of great significance in enlarging and deepening publicity translation research andpractice.1.3 Research MethodsThis is an application-oriented study report,which pays special attention to the C-Epublicit

32、y translation by applying the relevant theories of Communication in the process.And the author mainly used methods of document information,inductive method andcase study analysis method.The author not only do a macro comprehensive study,butalso researches the micro cases,so as to try to strike a bal

33、ance between theories andpractices and make a combination of qualitative and quantitative analysis.“Domestication and fbreignization“have been a hot issue in the past twodecades in the world,which are the best solution to the problems of C-E publicitytranslation.They include two aspects:one is lingu

34、istic form;the other is culturalcontent in the process of study.And several definitions of them have been given.Domestication”and fbreignizatiorT are two terms advanced by the Americandeconstructionist translation theorist Lawrence Venuti to describe the two differenttranslation strategies.They dire

35、ctly stem from German theologian FriedrichSchleiermachers telling argument:there are only two:either the translator leaves theauthor in peace,as much as possible,and moves the reader towards him;or he leavesthe reader in peace,as much as possible,and moves the author towards him”(Venuti,1995:19-20).

36、Domestication and foreignization“are defined by Lawrence Venuti asfollows:domestication means bring the foreign culture closer to the reader in targetculture,making the text recognizing and familiar.6Foreignization,on the other hand,means taking the reader over to the foreign culture so as to make h

37、im or her culturaland linguistic difference”(ibid).By domestication,the translation is considered to be target-language-culture-oriented.This means that using target language and target culture to express themeaning of the original language and culture so as to overcome the language andcultural barr

38、iers and narrow the gap between the source text and the target text.Underthis circumstance,the translator adopts an expression by eliminating the culturaldifferences to provide readers an easy access to translation.By foreignization,the translation is considered to be source-language-culture-oriente

39、d.It is universally known that every language and culture has its own linguistic3A Practice Report of Hunan University Publicity Materials Translationand cultural features,and their counterparts can not be found in other languages andcultures.As in China,a country with such a long history of more th

40、an five-thousandyears,there are a great number of unique cultural features which need to be introducedto foreigners,so that they can know more about China and Chinese culture.While,byfbreignization,the strange expressions and the exotic flavors in the source languageare preserved to introduce Chines

41、e culture and meet the needs of the readers9 interestin an exotic world.In the cases study,Hunan University publicity materials are selected as thelanguage source,through which process;the thesis makes a contrastive analysis to findthe translation features on both levels of terms and discourses and

42、explore theuniversal regulations of C-E publicity translation.In order to explain clearly,thisreport contrastively analyzes a great number of materials and facts to add more force.Lastly,quantitative research provides a forceful support to qualitative research.4硕上学位论文Chapter 2 C-E Translation from t

43、he Perspective ofCommunication EffectsThe basic element of transmission activities is signs including language andnon-language signs,the essence of which is information disseminated through somekinds of signs.Moreover,the translation is to realize the transmission anddissemination of information thr

44、ough the transferring of two languages.2.1 The Study of Translation by Using Communication EffectsIn professor Lu Juns article Special Field of Communication n(Lu Jun,1997),he thinks that the essence of translation is dissemination,no matter what kind ofinterpretation and translation,all of which ha

45、s the aim of information transmission.Healso thinks that translation has the general characteristic of social informationtransmission.Translation has the general aspect of communication,which is thetransmission of social information and also a kind of social activity,while thedifference is that tran

46、slation is carried out among different cultures with the changedcultural signs different from original signs system,but the principles are the same ascommon communication.Communication process is a complex systematic project involving many elements,and each of them has integrated as a whole to inter

47、act each other.However,the targetreader has the right to determine the communicating effects,so in the process oftranslation,the translators should pay more attention to target readers and know moreabout readers and respect them and also properly adjust translation strategies so as toobtain expected

48、 communicating effects.2.2 Characteristics of C-E Publicity TranslationThe prominent feature of communication is to reflect the society existence in anobjective and accurate way.Obviously,every translation should be accurate,especiallythe C-E publicity translation fbr whose quality closely contact t

49、o Chinas image and itsconstruction of soft power.The accuracy can be showed by the real and reliablecontents,which requires a reflection of the actual Chinese development so as to5A Practice Report of Hunan University Publicity Materials Translationpresent the real China to the outside world.And the

50、re are also many mistakesappearing in translation field.After a careful study,Nord summarized four types oftranslation errors,such as pragmatic translation versions,cultural translation errors,linguistic translation errors and text-specific translation errors.(Fang Mengzhi,2004:238)The accuracy ment