外贸英语函电.ppt

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1、BusinessCorrespondences外贸英文函电外贸英文函电ContentsChapterOneChapterTwoChapterThreeChapterFourChapterFiveChapterSixChapterSevenChapterEightChapterNineChapterTen外外 贸贸 函函 电电IntroductiontothecourseCoursedescriptionCourseobjectivesCoursecontentsLearningguideAssessmentandRequirements外外 贸贸 函函 电电IntroductionEnglis

2、hbusinesscorrespondenceorbusinessletterisawrittencommunicationbetweentwoparties.Itisameansthroughwhichviewsareexpressedandideasorinformationiscommunicatedinwritingintheprocessofbusinessactivities.Itistolearnboththelanguageandtheprofessionalknowledge(inotherwords,tolearnthelanguageyouaregoingtousewhe

3、nyouwork).外外 贸贸 函函 电电CoursedescriptionBusinessCorrespondenceisoneofthemostimportantcourses(acompulsorycourse)forInternationalBusinessTradeMajors.ItisdesignedtohelpstudentstoaccomplishthetransitionfromgeneralEnglishlearningtospecializedEnglishlearning,aimingatpreparationforafuturebusinesscareer.外外 贸贸

4、 函函 电电CourseobjectivesAfterthecompletionofthewholecourse,studentsaresupposedto:comprehendandmasterthebasicwritingskillsforvarioustypesofbusinesscorrespondence.befamiliarwiththegeneralconventionsaswellasmainproceduresininternationaltradepractice.conductbusiness,makequickandcorrectreactionstothebusine

5、ssinformationandmakebusinessconcludedinreallifesituations.外外 贸贸 函函 电电CoursecontentsThecontentsofBusinesscorrespondenceinvolvemanyaspectsofinternationalbusinesstrade,mainlyinclude:Establishingbusinessrelations;Inquiry;Offer;Counteroffer;Order;Acceptance;Contract;Packing;Shipment;Payment;InsuranceandC

6、laim.外外 贸贸 函函 电电Achievebalancebetweenlanguage-learningandbusiness-learning.Achievebalancebetweeninputandoutputofwhathavebeenlearned.Achievebalancebetweencourse-booklearningandsimulatedpractice.Focusonvariouswritingpatternsandwritingskillsofbusinesscorrespondences.Masterthecommonly-usedbusinessvocabu

7、lariesandmakegooduseofthem.外外 贸贸 函函 电电LearningguideThecoursewillbeassessedasfollows:Routineperformance:20%,including:routineattendance,in-classpractice,testsandoutside-classassignmentsThreemonthlytests:40%Finalexam:40%外外 贸贸 函函 电电AssessmentandEvaluationCriteriaRequirementsYouareappreciatedfornotbeing

8、lateforclassorabsentfromclass.chewinggumsorwearingacapduringclasses.pickingupthecellphoneorlettingthephoneringduringclasses.外外 贸贸 函函 电电ChapterOneLayoutofaBusinessLetterContentsObjectives Leading In Sample letter Language Points Summary Assignments Case study外外 贸贸 函函 电电ObjectivesUponcompletionofthisc

9、hapter,youshould:befamiliarwiththelayoutofbusinessletters.knowtheformatsofbusinessletters.knowhowtoaddresstheenvelope.外外 贸贸 函函 电电LeadingInNamethewaysofcommunicationyouknowWhatisthelayoutofanEnglishletter?外外 贸贸 函函 电电TelephoneFaxE-mailLetterTelegramTelex外外 贸贸 函函 电电WaysofcommunicationWarmingup外外 贸贸 函函

10、电电1.日期2.封内地址3.称呼4.正文5.结尾敬语6.签名外外 贸贸 函函 电电LayoutofBusinessLetter1.信头 letter Head2.日期 Date3.封内地址 Inside Address4.称呼 Salutation5.正文 Body6.结尾敬语 Complimentary Close7.签名 Signature8.事由 Subject9.附件 Enclosurea 参考号 Ref.No.b 经办人 Attention Linec 抄送 Carbon CopygoLetterheadGenerally,aletterheadwillincludethecompa

11、nylogo,companysname,address,telephonenumber,faxnumberandemailaddress,andthewebaddressifavailable.外外 贸贸 函函 电电InsideAddressAlwaysincludetherecipientsname,addressandpostalcode.Addjobtitleifappropriate.Date外外 贸贸 函函 电电02/01/032002年1月3日2003年2月1日2003年1月2日ChinesewayAmericanwayBritishwayToavoidconfusion,itis

12、acommonpracticetowritemonthsinwords.Returnsalutation1.Ifunsuretowhomyoushouldaddressaletter,youshouldusethefollowingsalutations:Dear Sir or Madam,2.Ifyouknowthenamebutarenotfamiliarwiththeotherperson,youshouldusethefollowingsalutation:Dear Mr./Mrs.XXX,外外 贸贸 函函 电电3.Ifyouarequitefamiliarwiththeotherpe

13、rson,youmayusethefollowingsalutation:HiXXX,HelloXXX,XXX,外外 贸贸 函函 电电InformalBodyofaletterThebodyofabusinesslettertypicallycontainsthreeparagraphs:1.introductoryparagraph2.oneormorebodyparagraphs3.concludingparagraph外外 贸贸 函函 电电FormalTruly/sincerely/Faithfullyyours,InformalBestregards,外外 贸贸 函函 电电Compli

14、mentaryCloseCapitalizeonlythefirstwordinthecomplimentaryclose,andfollowallphraseswithacomma.SignatureCompanysnameYoursignaturetypedsignature(jobtitle)ELECTRONICSLTD.Harold JonesHaroldJonesManagerReturn外外 贸贸 函函 电电BlockFormat外外 贸贸 函函 电电Theblockformatisthesimplestformat;allofthewritingisflushagainstthe

15、leftmargin.Format外外 贸贸 函函 电电Thesemi-blockformatyouraddress,date,theclosing,signature,areallindentedtotherighthalfofthepageTheindentedformatAlsothefirstlineofeachparagraphisindented.外外 贸贸 函函 电电AddressingtheenvelopSummarylInthischapter,wehavelearntthelayout(sevenprinciplepartsandsixoptionalparts)inabu

16、sinessletter.Weshouldatleastrememberthesevenprinciplepartsandsomeusefulandcommonoptionalparts.Weshouldalsorecitetheformatofbusinessletters.Theserulesandprinciplesarecrucialinthebusinessletters,becauseitshowsyourattitudeandabilitytodobusinesscarefullyandsuccessfully.外外 贸贸 函函 电电AssignmentsArrangethefo

17、llowinginproperformastheyshouldbesetoutinaletter.UsetheBlockStyle,andthenaddresstheenvelopeaccordingly.Seller:RoyalGrosvenorPorcelainCompanyLtd.Address:GrosvenorHouse,RenfrewRoad,OakleyStaffordshireOA79AHTel:(743069)60591/2/3Buyer:ColourfloorCo.Ltd.Address:238WiltonRoad,AxminsterAXzASDate:March5,200

18、7Subject:porcelainThemessage:-Theletteriswrittenbytheseller外外 贸贸 函函 电电CasestudyTask:Lookatthefollowingpage.ThisisthetoppartofabusinessletterfromaFrenchcompany.Decidewhenyouwouldusethesesalutations,insteadof“Dear Mr.Brown”.DearJames,DearSirs,DearMadams,DearSirorMadams.外外 贸贸 函函 电电CasestudySunshineFlav

19、oursLTD.SunriseTechnologyPark,EastHarborDriveLyonAS126KM,FranceTelephone03793832223Fax333703835550Nov14,2007Mr.JamesBrownMarketingDirectorBrownIndustriesInc.546ParkAvenueIL43301Washington,USADearMr.Brown,Thankyouforyourletterof11November,suggestingameetinginDecember.Themostconvenientdatesfromourpoin

20、tofviewareDecember6thorDecember7th.外外 贸贸 函函 电电ChapterTwoEstablishingBusinessRelationsContents Revision Objectives Leading In Sample letter Language Points Summary Assignments Case study外外 贸贸 函函 电电Revision1.信头 letter Head2.日期 Date3.封内地址 Inside Address4.称呼 Salutation5.正文 Body6.结尾敬语 Complimentary Close

21、7.签名 Signature8.事由 Subject9.附件 Enclosurea 参考号 Ref.No.b 经办人 Attention Linec 抄送 Carton Copy外外 贸贸 函函 电电TeachingobjectivesUponcompletionofthechapter,youshould:knowthewaysthatanexportercanusetoseeknewcustomers.knowhowtowritethiskindofletter.grasp the important words and phraseslearned.外外 贸贸 函函 电电LeadingI

22、n外外 贸贸 函函 电电生产生产v/n生产商生产商产品产品买方买方卖方卖方顾顾客客客户客户produceproductionproducerproductbuyersellercustomerclient用户消费者制造商购买销售中间商零售商批发商经销商userconsumer manufacturer buy/purchase sell/salemiddlemanretailer wholesalerdealer外外 贸贸 函函 电电贸易贸易进口进口 出口出口进口商进口商 出口商出口商海关海关 关税关税配额配额,限额限额commerce,trade importexportimporterex

23、porterCustomsCustoms dutyquotaWarmingUpSupposeyouarethesalespersonofABCcompany.Youwanttosellthefollowingproductstoachildrensstore.Nowyouarecallingthestoreandthemanageranswersthephone.Thenwhatwouldyousayinordertoselltheproducts.外外 贸贸 函函 电电SampleletterDearSirsorMadams,Wehaveobtainedyournameandaddressf

24、rom the website:.Wewere informed that you are one of thebiggestimportersofteainUKandyouarenow in the market for tea.We take thisopportunitytoapproachyouinthehopeofestablishingbusinessrelationswithyou.外外 贸贸 函函 电电Togiveyouageneralideaofourproducts,weencloseherewithacopyofourbrochurecoveringthemainitem

25、savailableatpresent.Ifyouareinterestedinanyofourproductsorhaveotherproductsyouwouldliketoimport,pleasecontactuswithyourrequirements.Welookforwardtoprovidingyouwithhighqualityproducts,superiorcustomerservice.外外 贸贸 函函 电电Languagepointsbeinthemarketforwanttobuy外外 贸贸 函函 电电1.我们生产各式各样的皮鞋，因此我们想要购买牛皮。Weprodu

26、ceallkindsofleathershoes,soweareinthemarketforcowhide.2.我们的一个顾客想购买你方的新产品。Oneofourcustomersisinthemarketforyournewproducts.Languagepointstakethisopportunity我想借此机会对你为我公司所做的一切表示感谢。Iwouldliketotaketheopportunitytothankyouforallthatyouhavedoneforourcompany.我们借此机会介绍我们的新产品。Wetakethisopportunitytointroduceo

27、urnewproducts.外外 贸贸 函函 电电LanguagepointsapproachWeapproachedtheMinistryofCommerceandtheytoldusthatyouareabletosupply1000metrictonsofapplesatatime.我们与商务部联系，他们告述我们你们能一次性提供1000公吨苹果。我们定期与客户联系，看他们是否有新的要求.Weapproachourclientsregularlytoseeiftheyhaveanynewrequest.外外 贸贸 函函 电电Languagepointsbeinthehopeof为了能找到客

28、户，我给这页上所有的公司都打了电话。Icalledallthecompaniesonthispageinthehopeoffindingacustomer.我给您发电子邮件是希望能与您建立业务关系。Iame-mailingyouinthehopeofestablishingbusinessrelationswithyou.外外 贸贸 函函 电电Languagepointsgivesb.ageneralideaof这个样品是为了让你大概了解我们产品的质量。Thissampleismeanttogiveyouageneralideaofthequalityofourproducts.这个产品说明书

29、将使你大概了解我们最新的产品。Thisproductdescriptionwillgiveyouageneralideaaboutourlatestproduct.外外 贸贸 函函 电电Languagepointsencloseputsth.inanenvelope随函附寄Weareenclosingasampleforyourreference.herewithadv.enclosedinthis随函附上外外 贸贸 函函 电电我们现随函附寄一个样品供你方参考。LanguagepointsencloseTheycanbeusedinthefollowingways:enclosesth.Enc

30、losedis/aresth.Enclosedpleasefind随函附寄产品说明书。(description)外外 贸贸 函函 电电1.Weareenclosingaproductdescription.2.Enclosedisourproductdescription.3.Enclosedpleasefindaproductdescription.Languagepointscovering aboutabout 关于 Translatethefollowingsentence:请寄给我们关于你方新产品的小册子。外外 贸贸 函函 电电Pleasesendusabrochurecoverin

31、gyournewproducts.LanguagepointsItemrefertoaparticularproduct单个商品，标号商品WehaveseenyourgoodsandarequiteinterestedinyouritemNo.TK-103.我们看了贵方的商品，对标号为TK-103的商品特别感兴趣。外外 贸贸 函函 电电LanguagepointsItemreferstoanindividualunitinagroupofproducts.Goodsrefertoagroupofproducts.外外 贸贸 函函 电电ItemNo.TK-101ItemNo.TK-102Item

32、No.TK-103ItemNo.TK-104ContentsofcompanyintroductionParagraph1-TheintroductionParagraph2-WhatwedoParagraph3-QA/QCParagraph4-Theclosing外外 贸贸 函函 电电TheintroductionTheyearyourcompanywasestablishedYourcompanyslocationIfyouareamemberofagroupcompanyWhatproducts/servicesyouofferAnyForeigninvestmentthatyoumay

33、have外外 贸贸 函函 电电WhatwedoProductrange/servicesofferedMachineryandtechnologyusedProductionexperienceNumberofstaffHowordersarehandledSharesignificantachievementsthatwouldbemeaningfultobuyers外外 贸贸 函函 电电QA/QCQualitycertifications(suchasISO)allowforanincreasedleveloftrustandmentioningtheminyourcompanyintro

34、ductioncanonlybenefityou.Additionally,addingyourmonthlyoutputvolume,countries/regionsservicedandanymajorclientsthatyouhavewillalsobuildcredibilitywithbuyers.外外 贸贸 函函 电电TheclosingManycompaniesusethefinalparagraphoftheircompanyintroductionstostatetheircorporatevaluesandinvitebuyerstocontactthem.Detail

35、edpleaseseethesampleintroductioninthetextbook.外外 贸贸 函函 电电SummaryContentsofaletterofestablishingrelationsImportantpartsinaletterofestablishingbusinessrelationssourceofinformationandtheintentionofwritingtheletterIntroductionofthecompanyandproductsClosingpartLanguagepoints:beinthemarketfortaketheopport

36、unityapproachencloseitemcoveringInthehopeof外外 贸贸 函函 电电Assignments1.Writealetterofestablishingbusinessrelationswiththefollowinginformation:从中国日报的广告上了解到对方是一家从事中国手工艺品的进口商。(handcrafts)我们是手工艺品的出口商，想与对方建立业务关系。随函寄上关于公司产品的目录。希望对方和我们取得联系。2.DotheexercisesofthisChapterinthetextbook.外外 贸贸 函函 电电CasestudyBackgrou

37、nd辽宁玩具电子有限公司创建于1990年，是一家集产品开发设计、制造、销售于一体，拥有自营进出口权的玩具民营企业。公司拥有厂区3个，厂房25000平方米、工人1000余名。自建厂以来，公司致力于产品技术创新和质量控制，严格按照ISO9001：2000质量体系执行质量管理和推行6S管理体系，玩具产品通过中国玩具产品认证委员会认证(CCTP认证)及欧盟EN71取得CE认证。现公司拥有技术开发人员50余人，先后有31件产品获国家专利，其中3件获国家实用新型专利。多年来，公司致力于研发具有创造力的高品质产品，培养不同发展阶段的孩子个人想象能力，为孩子提供许多有趣的学习方式，在学习玩乐的过程中开启孩子的

38、心去接受新的思维、新的想法、拓展新的视野。展望未来，公司诚挚邀请海内外嘉宾携手合作，共创辉煌。外外 贸贸 函函 电电CasestudyNowplugyourMP3playerintoI-DOGandhearyourtunesthroughI-DOGsspeaker!ToggleI-DOGstailtoturnoffthespeakerandlistentomusicviaheadphones.I-DOG“feeds”onYOURmusic.Yourmusichelpsformitspersonalitybythetypeofmusicithears,anditsmoodchangesdepen

39、dingonhowmuchmusicyousharewithI-DOG.I-DOGiscompatiblewithmostportablemusicdeviceslikeCDplayersandMP3players.Touse.外外 贸贸 函函 电电Casestudy1.PlugI-DOGintotheheadphonejackofanyhand-heldornon-portablemusicsystem(i.e.MP3player,CDplayer,stereo,etc.).I-DOGsearswillperkuptoshowyouthatitslisteninganditsheadwill

40、moveandgroovetothemusic2.I-DOGcanlistentomusicthroughitsbuilt-inmicrophone.SitI-DOGnearaspeakerandwatchitreact!Requires2“AA”batteries(notincluded).Includesdual-plugcable.Note:Doesnotdownload,recordorstoremusic.外外 贸贸 函函 电电ChapterThreeInquiryContents Revision Objectives Leading In Sample letter Langua

41、ge Points Summary Assignments Case study外外 贸贸 函函 电电TeachingobjectivesUponcompletionofthischapter,youshould:beawareoftheinformationtobecoveredingeneralinquiryandspecificinquiry.beabletomakeinquiriesonthedetailedinformationaboutdifferentproducts.beabletouserelatedwordsandphrasestomakeinquiries.外外 贸贸 函

42、函 电电LeadingInInquiry Inquiryisthefirststepinbusinessnegotiationsandisthebeginningofnegotiatingtheimporttrade.Theinquiryletteriswrittenbytheimportertotheexporterforgraspingtheinformationoncommodities.Itmayfallintotwocategories:generalinquiriesspecificinquiries外外 贸贸 函函 电电GeneralinquiryIftheimporterwan

43、tstohaveageneralideaofthecommodity,hemaymakearequestforapricelist,acatalogue,samplesandotherterms.Thisisageneralinquiry.(Generally,itisalsoafirstinquiry.Thatisaninquirywritingwithoutfirstwritingalettertoestablishbusinessrelations).外外 贸贸 函函 电电GeneralinquiryStructureThesourceofinformationandabriefself

44、-introductionTheintentionofwritingtheletter.(Askforacatalogue,samplesorapricelist)Statingthepossibilityofplacinganorder外外 贸贸 函函 电电SpecificinquiryIftheimporterintendstopurchasegoodsofacertainspecification,hemayasktheexportertomakeanofferoraquotationforthegoods.Thatisaspecificinquiry.外外 贸贸 函函 电电Specif

45、icinquiryStructureMentioningthepreviousletteryouvereceivedfromtheexporter.Enquiring about the details of the goodssuchasnames,descriptions,specifications,quantity,etc.Askingwhetherthereisapossibilityofgivinga special discount and what terms ofpayment and time of delivery you wouldexpect.Statingthepo

46、ssibilityofplacinganorder.外外 贸贸 函函 电电Wordsandphrases外外 贸贸 函函 电电价格价格合理的价格合理的价格具有竞争力的价格具有竞争力的价格优惠的价格优惠的价格单价单价总值总值金额金额佣金佣金净价净价pricereasonablepricecompetitivepricefavorablepriceunitpricetotalvalueamountcommissionnetprice外外 贸贸 函函 电电折扣折扣批发价批发价零售价零售价现行价格（时价）现行价格（时价）国际市场价格国际市场价格discountwholesalepriceretailp

47、ricecurrent/prevailingpriceworld(International)marketprice离岸价（船上交货价）离岸价（船上交货价）FreeonBoard成本加运费价（离岸加运费价）成本加运费价（离岸加运费价）CostandFreight到岸价（成本加运费、保险费价）到岸价（成本加运费、保险费价）FOBCFRCIFcost,insuranceandfreightWarming-UpIfyouareinterestedinthefollowingproductsandwanttoknowsomethingaboutthem,whatwouldyouwriteinyourl

48、etterofinquiry?外外 贸贸 函函 电电SampleletterDearSirs,WethankyouforyourletterofMay3and shall be glad to enter into businessrelationswithyou.Wehaveseenyourbrochureandareinterested in Green Tea Extract andPorcelain Tea Set No.TSM001.We shallbe pleased if you will kindly send ussamplesandallthenecessaryinform

49、ationregardingthesetwoproducts.外外 贸贸 函函 电电Meanwhile,please quote us thelowest price,CIF Liverpool,stating theearliestdateofshipmentandtheminimumquantity.Shouldyourpricebecompetitiveanddateofshipmentacceptable,weintendtoplacealargeorderwithyou.Yourearlyreplywillbehighlyappreciated.Trulyyours,外外 贸贸 函函

50、 电电Languagepoints外外 贸贸 函函 电电enclose随函附寄现随函附寄商品目录供你方参考。sendunderseparatecover另寄现另寄商品目录供你方参考。Weareenclosingherewithacatalogueforyourreference.Wearenowsendingyouunderseparatecoveracatalogueforyourreference.Languagepoints外外 贸贸 函函 电电sendunderseparatecoverWehavethepleasureofsendingyouunderseparatecoverour