AC尼尔森2013年6月全国快速消费品品类回顾.ppt

《AC尼尔森2013年6月全国快速消费品品类回顾.ppt》由会员分享，可在线阅读，更多相关《AC尼尔森2013年6月全国快速消费品品类回顾.ppt（37页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Confidential&Proprietary Copyright 2010 The Nielsen CompanyCross-category Overview Jun 2013 品类回顾品类回顾2013 年年 06月月 Copyright 2012 The Nielsen Company.Confidential and proprietary.Macro Economy ParametersQuarter2 2013Copyright 2012 The Nielsen Company.Confidential and proprietary.Copyright 2012 The Nie

2、lsen Company.Confidential and proprietary.3GDP Growth vs.YA 国内生产总值对比去年同期增幅国内生产总值对比去年同期增幅 Data source:National Statistics Bureau(Quarterly Update)数据来源：国家统计局（季度更新）Copyright 2012 The Nielsen Company.Confidential and proprietary.4GDP Growth vs.YA 国内生产总值对比去年同期增幅国内生产总值对比去年同期增幅 Data source:National Statist

3、ics Bureau(Quarterly Update)数据来源：国家统计局（季度更新）Copyright 2012 The Nielsen Company.Confidential and proprietary.5National Total Retail Sales of Consumer GoodsValue Growth vs.YA 社会消费品零售销售总额对比去年同期增幅社会消费品零售销售总额对比去年同期增幅 Data source:National Statistics Bureau(Monthly Update)数据来源：国家统计局（月度更新）*Jan13数据未公布在国家统计局网

4、站数据未公布在国家统计局网站Copyright 2012 The Nielsen Company.Confidential and proprietary.6National CPI 全国居民消费价格分类指数全国居民消费价格分类指数Data source:National Statistics Bureau(Monthly Update)数据来源：国家统计局（月度更新）Copyright 2012 The Nielsen Company.Confidential and proprietary.7China Consumer Confidence Index中国消费者信心指数中国消费者信心指数

5、Source:Nielsen Consumer Confidence Survey(Quarterly Update)数据来源：尼尔森消费者信心调查（季度更新）Copyright 2012 The Nielsen Company.Confidential and proprietary.8China CCI,CPI,FMCG Growth Rate vs.YA中国消费者信心指数，物价指数，快速消费品增长率中国消费者信心指数，物价指数，快速消费品增长率Source:Nielsen Consumer Confidence Survey,Retail Measurement(Quarterly Up

6、date)数据来源：尼尔森消费者信心调查/零售研究（季度更新）Copyright 2012 The Nielsen Company.Confidential and proprietary.9Store Count (Total City+Town)Universe store reduced slightly,due to the reduction of Other Stores.MT grew 15%while Grocery Stores were stable.Total store count and importanceMT and TT split in total unive

7、rse3,372,6213,283,7353,247,354Store Count Importance (Total City+Town)-6%+15%-0%OthersGrocery Modern Trade-1%ACV Importance (Total City+Town)*Including estimated number for Cosmetics based on 2011 new Cosmetics definitionData source:Nielsen Retail Establishment Survey 2012Copyright 2012 The Nielsen

8、Company.Confidential and proprietary.10Store Count (Total City+Town)All Modern Trade formats grew to contribute to the 15%Total MT store count growth.CVS and Minimarket led the growth.Modern Trade store count and importanceModern Trade store type split133,572148,868171,843Store Count Importance (Tot

9、al City+Town)+26%+7%+14%MinimarketSupermarketHypermarketCVS+9%+15%ACV Importance (Total City+Town)Data source:Nielsen Retail Establishment Survey 2012Copyright 2010 The Nielsen Company.Confidential and proprietary.Retail Index(RI2012)Cross-category Overview Jun 2013品类回顾品类回顾2013年年06月月 Copyright 2012

10、The Nielsen Company.Confidential and proprietary.12China Cross Category Information59 Nielsen defined Categories 59 尼尔森产品定义尼尔森产品定义 Note:Categories in blue are Baby Products注意：蓝色标注为婴儿产品注意：蓝色标注为婴儿产品Copyright 2012 The Nielsen Company.Confidential and proprietary.13Source:Nielsen Retail Index(Monthly Up

11、date)数据来源：尼尔森零售跟踪调查（月度更新）Food,Non-Food MAT Value Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Copyright 2012 The Nielsen Company.Confidential and proprietary.14Food,Non-Food Quarterly Value Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Copyright 2012 The N

12、ielsen Company.Confidential and proprietary.15Food,Non-Food Monthly Value Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 月度销售额增长率月度销售额增长率Copyright 2012 The Nielsen Company.Confidential and proprietary.16Food,Non-Food By Super Groups MAT Val.Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 MA

13、T销售额增长率销售额增长率Non-Food 非食品非食品Food 食品食品Copyright 2012 The Nielsen Company.Confidential and proprietary.17Food,Non-Food by Super Groups Quarterly Val.Growth Rate in National Total全国全国 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Food 食品类食品类Non-Food 非食品类非食品类Copyright 2012 The Nielsen Company.Confidential and propri

14、etary.18Food Super Groups Monthly Value Growth Rate in National Total 全国全国 食品类子类食品类子类 月度销售额增长率月度销售额增长率Copyright 2012 The Nielsen Company.Confidential and proprietary.19Non-Food Super Groups Monthly Value Growth Rate in National Total 全国全国 非食品类子类非食品类子类 月度销售额增长率月度销售额增长率Copyright 2012 The Nielsen Compa

15、ny.Confidential and proprietary.20Val.Market Size is ranked by MAT Jun 13 Data,Semi-annually Update销售额市场规模以销售额市场规模以13年年06月滚动年度数据排序，半年度更新月滚动年度数据排序，半年度更新Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全国全国 食品类食品类 MAT销售额销售额/销售量销售量/平均价格平均价格 增长率增长率Copyright 2012 The Nielsen Company.Confidential and pr

16、oprietary.21Val.Market Size is ranked by MAT Jun 13 Data,Semi-annually Update销售额市场规模以销售额市场规模以13年年06月滚动年度数据排序，半年度更新月滚动年度数据排序，半年度更新Non-Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全国全国 非食品类非食品类 MAT销售额销售额/销售量销售量/平均价格平均价格 增长率增长率Copyright 2012 The Nielsen Company.Confidential and proprietary.22Food

17、 MAT Value Growth Rate 食品类食品类 MAT销售额增长率销售额增长率 Copyright 2012 The Nielsen Company.Confidential and proprietary.23Food MAT Value Growth Rate 食品类食品类 MAT销售额增长率销售额增长率 Copyright 2012 The Nielsen Company.Confidential and proprietary.24Non-Food MAT Value Growth Rate 非食品类非食品类 MAT销售额增长率销售额增长率Copyright 2012 Th

18、e Nielsen Company.Confidential and proprietary.25Non-Food MAT Value Growth Rate 非食品类非食品类 MAT销售额增长率销售额增长率Copyright 2012 The Nielsen Company.Confidential and proprietary.26Baby Products MAT Value Growth Rate 婴儿产品婴儿产品 MAT销售额增长率销售额增长率Copyright 2012 The Nielsen Company.Confidential and proprietary.27Cosm

19、etic Top 30 Products MAT Value Growth Rate 化妆品店化妆品店 Top 30 品类品类MAT销售额增长率销售额增长率Jun 2013 ScanTrack Hypermarket Cross-category Overview品类回顾品类回顾 2013年年06月月Copyright 2010 The Nielsen Company.Confidential and proprietary.Copyright 2012 The Nielsen Company.Confidential and proprietary.29Available ScanTrack

20、 Hyper Service Cities(18)with 2 Yr back data for the categories on the following page 18 城市大卖场城市大卖场北京 Beijing杭州 Hangzhou上海 Shanghai无锡 Wuxi成都 Chengdu西安 Xian广州 Guangzhou重庆 Chongqing哈尔滨 Haerbin深圳 Shenzhen沈阳 Shenyang东莞 Dongguan大连 Dalian武汉 Wuhan济南 Jinan昆明 Kunming天津 Tianjin苏州 SuzhouCopyright 2012 The Niel

21、sen Company.Confidential and proprietary.30ScanTrack Cross Category Information75 Nielsen defined Categories 75尼尔森定义品类尼尔森定义品类 Copyright 2012 The Nielsen Company.Confidential and proprietary.31Food,Non-Food MAT Value Growth Rate in Hypermarkets大卖场大卖场 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Copyright 2012 The

22、 Nielsen Company.Confidential and proprietary.32Food,Non-Food Weekly Value Sales in Hypermarkets大卖场大卖场 食品类和非食品类食品类和非食品类 周销售额周销售额Periods is from 2011 Week 27 to 2013 week 26,totally 2 years期数从期数从2011年第年第27周到周到2013年第年第26周，共周，共2年年Copyright 2012 The Nielsen Company.Confidential and proprietary.33Food,No

23、n-Food By Super Groups MAT Val.Growth Rate in Hypermarkets 大卖场大卖场 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Non-Food 非食品非食品Food 食品食品Copyright 2012 The Nielsen Company.Confidential and proprietary.345Food,Non-Food Quarterly Value Growth Ratein Hypermarkets 大卖场大卖场 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率QuarterlyCopyr

24、ight 2012 The Nielsen Company.Confidential and proprietary.35Food,Non-Food by Super Groups Quarterly Val.Growth Ratein Hypermarkets 大卖场大卖场 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Food 食品类食品类Non-Food 非食品类非食品类QuarterlyCopyright 2012 The Nielsen Company.Confidential and proprietary.36Food Super Groups Weekly

25、Value Sales Rate in Hypermarkets 大卖场大卖场 食品类子类食品类子类 周销售额周销售额Periods is from 2011 Week 27 to 2013 week 26,totally 2 years期数从期数从2011年第年第27周到周到2013年第年第26周，共周，共2年年Copyright 2012 The Nielsen Company.Confidential and proprietary.37Non-Food Super Groups Weekly Value in Hypermarkets大卖场大卖场 非食品类子类非食品类子类 周销售额周销售额Periods is from 2011 Week 27 to 2013 week 26,totally 2 years期数从期数从2011年第年第27周到周到2013年第年第26周，共周，共2年年