英语Unitlessontheadvertisinggame北师大必修.pptx

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1、New wordsadvertise(vt)sth.advertise(vi)for sth.advertisement(n)=adadvertisements(plur.)=adsadvertiser第1页/共20页6.approach-method7.boom-rapid increase8.budget-plan of how money should be spent9.classic-traditional,typical10.concept-idea11.contemporary-belonging to the present time12.consist of-contain1

2、3.suitable-right for something第2页/共20页Main ideaThe combination of design and new idea.The new and general need of modern ad.About classic ad The reason of making people forget the existence of ad.About the public ad.第3页/共20页1.About classic ad2.The new and general need of modern ad.3.The combination

3、of design and new idea.4.The reason of making people forget the existence of ad.5.About the public ad.Right order第4页/共20页Reading for details1.When does the simplest type of advertisement work?(It works when)2.Why are modern techniques of design not enough for advertisements to be noticed in modern c

4、ities?3.What ideas do todays advertisers use to make you notice their products?4.What has the government done during the last decade?第5页/共20页1.It works when we only want to find information about certain products.第6页/共20页2.Because of the advertising boom,people are used to seeing high standards of v

5、isual design.第7页/共20页3.They use humour as well as new and unusual ideas to surprise people.They hope to make people forget that someone is trying to sell them something.第8页/共20页4.Over the last decade,the government has worked hard at using advertisements to educate the public on fighting AIDS,saving

6、 water,helping the poor,giving up smoking,etc.第9页/共20页to tell the use of a noun.as subject.after“Be”.after a preposition.A Gerund can be used 第10页/共20页A Gerund is used to tell the use of a noun.1.Shanghai Sewing Machine第11页/共20页A Gerund is used as a subject.2.This kind of advertising might not be su

7、itable.6.Some advertisements may suggest that buying a car can make you free.7.Repeating old ideas is not a successful approach.9.Using humor to surprise is important.11.Not all advertising is about selling products and services for a profit.第12页/共20页A Gerund is used after“Be”.8.The main purpose of

8、the advertisement is making customers spend money.10.By doing this,they hope to make people forget that someone is trying to sell them something.第13页/共20页A Gerund is used after a preposition.3.A lot of money is spent on applying modern techniques.4.Because of the advertising boom,people are used to

9、seeing high standards of visual design.5.Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas.10.By doing this,they hope to make people forget that someone is trying to sell them something.第14页/共20页A Gerund is used after a prepos

10、ition.11.Not all advertising is about selling products and services for a profit.12.There are public advertisements which encourage citizens to participate in improving their neighbourhood,protecting the environment,and helping other people.13.The government has worked hard at using advertisements t

11、o educate the public on fighting AIDS,saving water,helping the poor,giving up smoking.第15页/共20页Exercises1.Im an early bird,and Ive got used to _(get up)at 5:00 a.m.2.There is only one programme worth _(watch)today-the science programme on volcanoes.3.Its no use _(worry)about it.You can t do anything

12、 to change it.4.I regretted _(not apologise)to the old man for my bad behaviour.5.My little niece and nephew are always excited to set out on a _(camp)trip.6.For fifty years,she did her job without _.(complain).7._(Ask)about other peoples personal business is not polite.8.I dont feel like _(do)anyth

13、ing at all this evening.getting upwatchingworryingnot apologisingAsking campingcomplaining doing第16页/共20页 Do you think Do you think advertising actually advertising actually works?works?Have you ever bought Have you ever bought anything because you anything because you liked the idea liked the idea

14、promoted in the ad?promoted in the ad?Nike第17页/共20页DiscussionTask for Group 1 is practising telling us the story in the ad.(careless,leader,punish,press)Task for Group 2 is discussing what way is used in the ad.Task for Group 3 is discussing what you think about the idea.(give information,design,creative,interesting,attractive,fascinating,humorous)第18页/共20页HomeworkPlease read the text several times and try to retell the content.第19页/共20页感谢您的观看！第20页/共20页