商务英语综合教程 1 U.ppt

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1、U2Have you heard of the following guys?Word CollocationTheme of the UnitHave you heard of the following iron ladies?ActivationActivationActivation _main ActivationActivationActivation _1.1Can you judge a person from his/her appearance?Can you judge a person from his/her appearance?If yes,how?If yes,

2、how?ActivationActivationActivation _1.2How much do you agree with this?How much do you agree with this?Vain trifles as they seem,clothes have,they say,more important offices than merely to keep us warm.They change our view of the world and the worlds view of us.Virginia Woolf,OrlandoActivationActiva

3、tionActivation _1.3How do they impress you?How do they impress you?Judging from their appearances,whom would you trust most?And whom least?Why?ActivationActivationActivation _1.4Which image of Beckham do you prefer?Why?Which image of Beckham do you prefer?Why?ActivationActivationActivation _1.5How w

4、ould you describe these people?State your How would you describe these people?State your reasons.reasons.ActivationActivationActivation _1.6What can you say about these people?State What can you say about these people?State your reasons.your reasons.ActivationActivationActivation _1.7Should you judg

5、e a person from his/her Should you judge a person from his/her appearance?appearance?Yes,sure!Yes,sure!No way!No way!dressing style clean/dirty cheap/expensive casual/business messy Einstein clothes souls millionaire in jeans A book is not judged by its cover.ActivationActivationActivation _2What pr

6、eposition do you use in each phrase?What preposition do you use in each phrase?to,from,against,on,on the side of discriminate _ minorities blend in _ environment recoil _ difficulties err _ self-deprecation comment _ political issuesagainsttofromon the side ofonActivationActivationActivation _3Have

7、you heard of the following people?What Have you heard of the following people?What do they have in common?do they have in common?ActivationActivationActivation _3_pop1Alexander Alexander Graham Graham Bell:Bell:(1847 1922)most well known for inventing the telephone.His experiment with hearing device

8、s eventually culminated in Bell being awarded the first US patent for the invention of the telephone in 1876.ActivationActivationActivation _3_pop2Andrew Andrew Carnegie:Carnegie:(1835 1919)a Scottish-American businessman and major philanthropist and the founder of the Carnegie Steel Company which l

9、ater became US Steel.He gave away most of his riches to fund many libraries,schools and universities worldwide.ActivationActivationActivation _3_pop3Karl Karl Marx:Marx:(1818 1883)German philosopher,political economist,sociologist,humanist,political theorist,revolutionary and communist icon.Activati

10、onActivationActivation _3_pop4John John D D.Rockefeller:Rockefeller:(1839 1937)American industrialist,financier,philanthropist and founder of a powerful family of bankers and politicians.He revolutionized the oil industry and defined the structure of modern philanthropy.He spent the last forty years

11、 of his life creating the modern systematic approach of targeted philanthropy,creating foundations that had a major impact on medicine,education,and scientific research.ActivationActivationActivation _4Have you heard of the following people?What Have you heard of the following people?What do they ha

12、ve in common?do they have in common?ActivationActivationActivation _4_pop1Angela Angela Merkel:Merkel:(born 17 July 1954)the first female Chancellor of Germany.She is considered by Forbes magazine to be the most powerful woman in the world at the present time.In 2007 she became the second woman to c

13、hair the G8 after Margaret Thatcher.ActivationActivationActivation _4_pop2Hillary Hillary ClintonClinton:(born October 26,1947)US Secretary of State(as of 2011),and was a candidate for the Democratic nomination in the 2008 presidential election.She is married to Bill Clinton the 42nd President of th

14、e US and was the First Lady of the US from 1993 to 2001.ActivationActivationActivation _4_pop3Margaret Margaret ThatcherThatcher:(born 13 October,1925)Britains first female prime minister and served three consecutive terms in office.She was one of the dominant political figures of 20th century Brita

15、in,and Thatcherism continues to have a huge influence today.ActivationActivationActivation _4_pop4Wu Wu Yi:Yi:(born November 1938 in Wuhan,China)former Vice Premier of the State Council of the Peoples Republic of China,overseeing the countrys economy until March 2008.Known as the iron lady,Wu was on

16、e of the toughest negotiators in Chinas government,Forbes magazine considered her the second most powerful woman in the world in 2004,2005 and 2007.Detailed ReadingDetailed ReadingText I_ warm up1Warm-upWarm-upBackgroundBackground Shen Shen QiangQiang,40,a Chinese visiting scholar in an American med

17、ical school,began to grow a beard one month after he arrived.Its common for male students on campus to have long hair or even beards.But back in China,the hospital I worked in does not allow employees to have beards.I want to seize this opportunity while being abroad;otherwise I would never be able

18、to see myself with a beard.He said,I think I look more sophisticated now.TEXT ITEXT IText I_ warm up2Questions for Discussion:Questions for Discussion:1.What is your first impression of a bearded person?Sophisticated,untidy,middle-aged,authoritative,or even scary?2.How do you comment on the hospital

19、s ban on beards?I think a beard is related to sophistication sometimes,or in China related to an artist.But sometimes it projects a negative image.I think it is reasonable.Otherwise they may look somewhat untidy or unreliable.Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundTEXT ITE

20、XT IText I_ warm up33.Can you think of other institutions that have special policies on peoples appearance,like length of hair,height,weight,and so on?Teachers,though not clearly stated,are not supposed to wear very outstanding hairstyles.Also actresses are expected to be slim to be attractive.TV an

21、chorpersons are said to have to follow some regulations concerning hairstyle and wearing.Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundTEXT ITEXT IWhat is Woodstock?What is Gillette?About the AuthorWhat is ZZ Top?Text I_ BG_ mainBG_ main Detailed ReadingDetailed ReadingWarm-upWar

22、m-upBackgroundBackgroundTEXT ITEXT IText I_ BG_1BG_1Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundAbout the Author von Rhymer RigbyAbout the Author von Rhymer Rigby von Rhymer Rigby is a London based freelance journalist who writes about business,travel and lifestyle.He has writt

23、en for various newspapers such as the Financial Times,the Sunday Telegraph,and The Independent and magazines ranging from Campaign and the RSA Journal to GQ and Arena.He has also appeared on TV and radio as a business commentator.His jobs include writer,editor,and editorial researcher.Later he trave

24、led widely and published travel features for a number of newspapers.TEXT ITEXT IText I_ BG_2.1BG_2.1Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundHave you heard of Gillette?Have you heard of Gillette?Gillette:The first company to invent safety razor,acquired by Procter&Gamble in

25、2005.Click the icon to watch a Gillette commercial.TEXT ITEXT IText I_ BG_2.2BG_2.2Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundFederer:Federer:Yesterday is history,just a nice memory.Henry:Henry:I never think about yesterday.Woods:Woods:The only day that matters is today.Start

26、today with Gillette Fusion Power and the confidence you get from the worlds closest,most comfortable shave.Turn it on,so the micro-pulses will reduce friction.You barely feel the blades.Gillette Fusion Power,Your Best Today!TEXT ITEXT IText I_ BG_3.1BG_3.1Detailed ReadingDetailed ReadingWarm-upWarm-

27、upBackgroundBackgroundHave you heard of Woodstock?Have you heard of Woodstock?Enjoy the music(Going Up the Country by Canned Heat)and feel the Woodstock.A music festival held at a dairy farm in the rural town southwest of the village of Woodstock,New York.The festival exemplified the counterculture

28、of the late 1960s early 1970s and the hippie era.TEXT ITEXT IText I_ BG_3.2_Script1BG_3.2_Script1Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundThank you!Oh,you look good tonight.You know,this is the most outrageous spectacle Ive ever witnessed,ever.Theres one thing I wish:I shoul

29、dve got a pee!And there just is nowhere to go.I believe were GOING UP THE COUNTRY a little bit right now.Lyric:Im going up the country,baby,dont you want to go?2Im going to some place,where Ive never been before.Im going where the water tastes like wine.2We can jump in the water,stay drunk all the t

30、ime.TEXT ITEXT IText I_ BG_3.2_Script2BG_3.2_Script2Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundIm going to leave this city.Got to get away.Im going to leave this city.Got to get away.All this fussing and fighting,man,you know I sure cant stay.Now,baby,pack your leaving trunk.Y

31、ou know weve got to leave today.Just exactly where were going,I cannot say but we might even leave the USA.Because its a brand new game and I want to play.No use in your running or screaming and crying because youve got a home as long as Ive got mine.TEXT ITEXT IText I_ BG_4BG_4Detailed ReadingDetai

32、led ReadingWarm-upWarm-upBackgroundBackgroundHave you heard of ZZ top?Have you heard of ZZ top?An American southern rock band formed in late 1969 in Houston,Texas.Nearly as well-known as their music is their trademark chest-length beards.TEXT ITEXT IText I_ DR_1 Detailed ReadingDetailed ReadingWarm-

33、upWarm-upBackgroundBackgroundA Hairy Issue for TodayA Hairy Issue for Today s Executives Executivevon Rhymer Rigby Jim French,the bearded chief executive of UK budget airline Flybe,recently went to an awards dinner for entrepreneurs.In an audience of around a hundred,he says,there was only one other

34、 beard in the room.I have had it my entire adult life,so I dont really think about it much,he says.But when you start to look around they are pretty rare you dont meet many people with proper beards in business.TEXT ITEXT IText I_ DR_2 Why is this?Is the beard a bar to career advancement?Do managers

35、 unconsciously discriminate against those with facial hair?Although rare,there are several notable beards in British boardrooms.Sir Richard Branson says his has never caused him any problems.In some ways British business has a rather dated view of the beard.Thousands of people try to become Sir Alan

36、 Sugars apprentice every year.Larry Ellison has done pretty well sporting a beard and many of the new generation of dotcom millionaires have heavy stubble.Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundTEXT ITEXT IText I_ DR_3 He adds that his beard has been with him throughout hi

37、s career:I have never shaved and have had a beard since I was sixteen and its done me no harm.In some ways it has helped me stand out from the crowd.Indeed,the best known business beards Branson,Sir Alan Sugar,Larry Ellison and Felix Dennis all belong in the category of mavericks.Their unconventiona

38、l facial hair fits with their unconventional personalities and ways of doing business.Perhaps,then,if you have the confidence to wear facial hair in the first place,it will not be a bushy bar to success.Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundTEXT ITEXT IText I_ DR_4 Beards

39、 were not always as sparse as they are now.In the 19th and early 20th centuries facial hair was the norm.John D.Rockefeller sported variously a moustache and an impressive pair of mutton chops;Andrew Carnegie was bearded;Alexander Graham Bell luxuriantly so.So too in politics:no less than five US pr

40、esidents have sported full beards,but the last was in 1893;in Britain the vogue for executive facial hair lingered on,although for some reason prime ministers have tended to favour the moustache.Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundTEXT ITEXT IText I_ DR_5 But that was t

41、hen.Beards were much more common in the 1960s and 1970s and then almost totally disappeared in the 1980s,says Cary Cooper,professor of organisational psychology(and beard wearer)at Lancaster University.Indeed,the lines of most modern executives are Gillette-smooth,sleek and untroubled by whiskers.Cl

42、ean-shaven style guru Peter York says that the beards rarity in business mirrors its rarity in society as a whole.There arent many beards these days and goatees dont really count.Proper beards,he explains,are seen as for the middle-aged,with connotations of the Woodstock generation.Detailed ReadingD

43、etailed ReadingWarm-upWarm-upBackgroundBackgroundTEXT ITEXT IText I_ DR_6 They say anti-capitalist or academic.If you ask a recruitment consultant,one of the first things they will say is Ditch the beard.In certain areas the public sector,academia and information technology the beard may have a litt

44、le more currency,he adds but not in the City or on Wall Street.Many armed forces throughout the world have no beard policies although these tend to make exceptions for religious and practical sensibilities for instance,a member of the special forces might grow a beard to blend in to a particular env

45、ironment.Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundTEXT ITEXT IText I_ DR_7 As with the armed forces,so with the police.The New York Police Department recently told its officers to shave their beards,although apparently moustaches are permitted and undercover cops can do as t

46、hey see fit.In Houston,Texas,four policemen are suing the city and its police department over a beard ban for officers,claiming their pay and status have been reduced and that the ban unfairly singles out those with skin conditions.Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundTE

47、XT ITEXT IText I_ DR_8 Our attitudes to facial hair are greatly shaped by culture.In the Middle East,India,South America and Asia beards are far more common and may appear almost as soon as their owners can grow one.And even in the West,Latin and Germanic countries are more pro-beard than the smooth

48、-cheeked Anglosphere.It is certainly advisable for ambitious business wearers to keep a neat beard.If I see a scruffy beard,I think scruffy bugger,says Mr.French.A long beard just says ZZ Top it becomes comical,concursMr.York.Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundTEXT ITE

49、XT IText I_ DR_9 So will the full-strength beard as opposed to the watered-down goatee ever make a comeback in the workplace?Mr.York doubts it.The modern world is all about ultra-grooming,which gives an impression of wealth and efficiency.And a beard is a serious commitment you cant just change it l

50、ike a tie.Detailed ReadingDetailed ReadingWarm-upWarm-upBackgroundBackgroundTEXT ITEXT IText I_ DR_10 As for Britains best-known business beardie,Sir Richard Branson says the future of his facial hair is by no means certain,if his latest venture bears fruit:I am a little concerned that my beard coul