体育旅游开发21894.pptx

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1、http:/http:/http:/http:/Sport Tourism体育旅游体育旅游http:/http:/Content 内容内容Definitions 定义定义History 发展过程发展过程Types 类型类型Issues/Trends问题、发展趋势问题、发展趋势http:/http:/WHAT IS SPORT TOURISM?http:/http:/Sport Tourism 体育旅游体育旅游“Travel for non-commercial reasons to participate or observe sporting activities away from the

2、 home range”(Hall,1992)“All forms of active and passive involvement in sporting activity,participated in casually or in an organized way for non-commercial or business/commercial reasons,that necessitate travel away from home and work locality”(Standeven&Deknop,1999)“Holidays involving sporting acti

3、vity either as a spectator or a participant”(Weed&Bull,1997)http:/http:/体育旅游是以参与或观赏体育活动为目的体育旅游是以参与或观赏体育活动为目的,或以体育为内容而产生的一种短暂性的生或以体育为内容而产生的一种短暂性的生活方式活方式,是旅游者在旅游和暂时性停留中所是旅游者在旅游和暂时性停留中所引起的一切与体育有关的现象和关系的总引起的一切与体育有关的现象和关系的总和。和。http:/http:/Sport tourist 体育旅游者体育旅游者“A temporary visitor staying at least 24 h

4、ours in the event area and whose primary purpose is to participate in a sports event with the area being a secondary attractions”(Nowaga et al,1996)“Individuals and/or groups of people who actively or passively participate in competitive or recreational sport,while travelling to and/or staying in pl

5、aces outside their usual environment”(Gammon&Robinson,1997)http:/http:/Definitions 定义定义Sport TourismSport Touristhttp:/http:/IS SPORT TOURISM A NEW FIELD?http:/http:/History of Sport+Tourism发展过程发展过程Ancient(776 B.C.480 A.D.)GreeceOlympic Games(776 B.C)Rome(200 B.C 480 A.D.)Gladiators 角斗士角斗士 Middle Ag

6、es and Renaissance(5001400 A.D)Jousting马上枪术比赛马上枪术比赛http:/http:/History of Sport+Tourism16th 19th CenturiesThe European Grand TourInitially involved cultural tourism,but spread to outdoor scenery(skiing in the Swiss Alps)and spectator and participant events(fencing,horse racing,hunting)19th 20th Cent

7、uriesDevelopment of team sport provided spectator opportunities for the massesDevelopment of mass transportation provided accesshttp:/http:/History of Modern SportDeveloped in late 19th and early 20th CenturiesBaseball,American Football,Soccer,Basketball(Team);Skiing,Mountaineering(Individual)Explos

8、ion during 1970s and 1980sCable TV,Live Broadcasting,Emergence of Sports Media Icons(Michael Jordan)Extreme Sports/Adventure sports“in things”such as backpacking,hiking,trekking,bridge jumping,bungee jumpinghttp:/http:/WHAT ARE SOME EXAMPLES OF SPORT TOURISM?http:/http:/Types of Sport Tourism类型类型Par

9、ticipant(Active)参与型参与型Spectator/Observer(Event)观赏型观赏型Nostalgia 怀旧型怀旧型http:/http:/Participants(Active)参与型参与型Top performance AthletesOlympics,Professional Leagues,Serious Leisure AthletesGolf,Snowboarding,Road RacersHealth and Fitness AthletesRunners,Bikers,ResortsRecreational or Social AthletesBowlin

10、g,Golf,Tennis,Cruises乘船游览乘船游览 Indirect ParticipantsInstructors,Trainers,Guideshttp:/http:/Spectator/Observer(Event)观赏型观赏型Paying or Non-paying Visitors Fans“Official”Support PersonnelOfficial,Coaches,Trainers,Event Personnel“unofficial”Support PersonnelFamily,FriendsMedia Reporters,Photographers,Broa

11、dcastershttp:/http:/Nostalgia 怀旧型怀旧型Sports MuseumsChina Sports MuseumThemed Bars and RestaurantsESPN Club,Yao Restaurant&Bar Heritage Events,Sports Reunions25th Reunion of the 1980s Houston Astroshttp:/http:/China sport Museum中国体育博物馆中国体育博物馆http:/http:/Yao Restaurant&Barhttp:/http:/WHAT ARE SOME ISSU

12、ES AND TRENDS OF SPORT TOURISM?http:/http:/Issues 存在问题存在问题SeasonalityAll tourism ventures must deal with periodic ups and downs associated with tourist supply/demandSome sports have natural seasonsDownhill skiing,Professional Sports LeaguesSustainable DevelopmentHow can sports tourism be promoted in

13、 ways that can be maintained and will not be overly-destructive of natural resources or environment?http:/http:/Trends 发展趋势发展趋势Developing Markets 市场开发市场开发Nostalgia TourismSports MuseumHistoric or Famous Sites(Olympic Sites)Fantasy sports weekends,CruisesExtreme Sport TourismHiking,trekking,bridge ju

14、mping,bungee jumpingVisual Sports TourismHome video games,virtual reality,Fantasy Sportshttp:/http:/Trends 发展趋势发展趋势Participation Patterns 参与方式参与方式Individual,rather than team sportsDiversification(cross-participation)Sports hybrids continue to develop(snowboarding)Sports adapt to urban life(indoor cl

15、imbing facilities)Natural environments(provide risk,uncertainty)will increase in popularity as sports tourism destinations http:/http:/分析：北京奥运遗产旅游开发分析：北京奥运遗产旅游开发Visible heritages 有形奥运遗产有形奥运遗产Invisible heritages 无形奥运遗产无形奥运遗产http:/http:/Olympic venues 奥运场馆奥运场馆：“Birds Nest”鸟巢鸟巢 the“Water Cube”水水立方立方 Ol

16、ympic Park 奥体公园奥体公园 and so on.http:/http:/Measures of development北京奥运遗产旅游开发措施北京奥运遗产旅游开发措施Hosting sport events 积极承办体育赛事积极承办体育赛事Developing the exhibition industry 着力着力发展会展业发展会展业 Great efforts to develop sports leisure,travel,fitness exercise大力发展体育休闲、大力发展体育休闲、旅游、健身运动旅游、健身运动Developing cultural entertain

17、ment and cultural festivals 繁荣发展文化娱乐业，繁荣发展文化娱乐业，精心培育文化节事精心培育文化节事 http:/http:/Review 总结与回顾总结与回顾Definitions 定义定义History 发展过程发展过程Types 类型类型Issues/Trends问题、发展趋势问题、发展趋势http:/http:/Practice 练习练习Suppose you are the head of the newly founded Sport Tourism Department under China Sports Bureau.At a working co

18、nference of the Bureau,you and your colleagues propose to increase the input on sport tourism industry,while members of the other departments are opposed to this idea.You and members of your department have to give your reasons and be prepared to answer the questions that members of the other departments may ask.http:/http:/Thank You!http:/http:/谢谢观看/欢迎下载BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES.BY FAITH I BY FAITH