某广告传播公司策划案.pptx

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1、活动目的 Activities objective活动概述 Overview of activities场地推荐 Venue recommendation现场布置 Site layout活动流程 Activity flow具体流程 Specific processes品质生活，与您相约家具交流会活动目的Activities objective 展示家具风貌，倡导品质生活 增进客户商彼此交流，资源优势互补，以维持长期合作 介绍新品 Display furniture style,advocating for quality of life Promote customers to communi

2、cate with each other complementary resources,to maintain long-term cooperation Introduction of new products品质生活，与您相约家具交流会活动目的 Activities objective品质生活，与您相约家具交流会活动概述Overview of activities活动现场Activities at the scene活动主题：品质生活，与您相约活动主题：品质生活，与您相约Theme:quality of life,the same with you活动时间：活动时间：2012年年9月月8

3、号号15:0018：00Time:September 8,2012 15:00-18:00活动地点：待定活动地点：待定Location:TBD活动人员：家具人员，家具代理商及部分活动人员：家具人员，家具代理商及部分VIP客户客户Activities:furniture,furniture agents and some of the VIP client活动人数：活动人数：50100人人The number of events:50-100活动调性：品质活动调性：品质 愉悦愉悦Activities:pleasure tonal quality活动概述Overview of activities

4、品质生活，与您相约家具交流会场地推荐 Venue recom-mendation酒店名称：西安喜来登 大酒店Hotel Name:Xian SheratonLe Grand Large Hotel酒店地址：西安 莲湖区 丰镐东路262号Hotel Address:Xian Lianhu District Feng and Hao Road No.262宴会厅宽敞明亮，且配备一流 The banquet hall is capacious and bright,and equipped with first-class 品质生活，与您相约家具交流会现场布置Site layout酒店大堂设置电子签

5、到机，活动背景墙，上等花瓶以及八位身着白色晚礼服的礼仪小姐。The lobby of the hotel set electronic attendance,activity background wall,classy vase and eight dressed in a white evening dress Miss etiquette.签到区 Attendance zone品质生活，与您相约家具交流会品质生活，与您相约家具交流会大堂至会场主干道设置木质指引牌，既可作为路引，又能突出家具倡导的品质感生活。The main lobby to set wooden guide card,c

6、an be used as a road,and can highlight furniture advocating quality life.指引牌 Guide card品质生活，与您相约家具交流会活动现场摆置家具的发展历史及其尊享生活的各种场景。Active site placing furniture development history and enjoy life a variety of scenes.宣传墙 Advertising wall品质生活，与您相约家具交流会 T型舞台，便于模特走秀与调酒表演，舞台区中央设置led显示器，两边为家具的宣传展板，舞台主色调为紫红色，简单

7、时尚。Type T stage,is convenient for catwalk models and bartender show,the stage area the central set of LED display,two furniture panels publicity,stage the main color is red to purple,simple fashion.舞台区 The stage area品质生活，与您相约家具交流会餐桌采用中国人习惯的圆式餐桌；每个餐桌上都配有欧式花柱；餐饮中西餐搭配；每桌配有一位礼仪。Table with the Chinese ha

8、bit of the round table;each table is equipped with a continental style;catering food collocation;each table is equipped with an etiquette.用餐区 Dining area品质生活，与您相约家具交流会品质生活，与您相约家具交流会活动流程Activity flow品质生活，与您相约家具交流会来宾由礼仪小姐领至会场入座，小提琴暖场。The guests by Miss etiquette led to venue seating,violin warm field.

9、暖场 Heating field品质生活，与您相约家具交流会嘉宾在礼仪小姐的引领下，进行电子签到，并于背景展板处合影留念。A participant in the Miss Manners lead,electronic attendance,and in the background at the photo exhibition.签到 Sign in品质生活，与您相约家具交流会动感时尚的踢踏舞开场配合摇滚乐，活力十足，带动现场气氛。Dynamic and fashionable tap dance with rock music,vibrant,led atmosphere.拐杖踢踏舞开场

10、 A tap dance活动细节Event details品质生活，与您相约家具交流会主持人上场，致欢迎词，并介绍与会领导。Hosts play,words of welcome,and introduce the leaders.主持人上场 The host品质生活，与您相约家具交流会家具领导，代理商代表以及VIP客户代表分别讲话。Leading furniture,delegate of agent and VIP customer representatives of speech.领导讲话 Leadership speech品质生活，与您相约家具交流会 领导客户共注香槟塔（香槟由调酒师

11、特意调制，当就注入底杯，会有一簇火苗自上而下蹿上来），此时领导举起礼仪小姐托盘中的红酒，与嘉宾共饮，彩纸四溅，现场达到高潮。To lead the customer co-injection champagne tower(Champagne by bartender specially modulation,when the injection of the bottom cup,there will be a small fire leapt up,then top-down)leading up Miss etiquette tray in wine,and his guest,conf

12、etti scattered,the culmination of the scene.注酒仪式 The wine pouring ceremony注酒完毕，芭蕾演员登场，于美轮美奂的舞台中尽情上演坚韧与柔美的传说。The wine pouring is finished,the ballerina on stage,in the magnificent;ornate;fascinating stage heartily on tough and gentle legend.肩上芭蕾 Ballet on shoulder品质生活，与您相约家具交流会民族歌手与爵士乐队进行现场合作，翻唱山丹丹，不

13、同风格的演唱不断穿插，韵味十足。Folk singer and jazz band live together,singing Shan Dandan,different styles of singing continuous thrust,full of flavor.陕北民歌山丹丹 Ballet on shoulderShan Dandan品质生活，与您相约家具交流会相声表演现场逗秀，表演内容围绕富人们的优质生活。Performing live with show,performing around the content of rich the peoples quality of l

14、ife.相声表演 Crosstalk performance品质生活，与您相约家具交流会品质生活，与您相约家具交流会调酒师现场表演花式调酒，并于台下观众互动，为其调酒。The bartender bartender live performances,and in the audience interaction,as its bartender.花式调酒 Fancy bartender男女模特共同演绎时尚先锋。Male and female models to interpret the fashion vanguard.模特走秀 Catwalk model 品质生活，与您相约家具交流会现场

15、大屏幕新品展示，家具相关负责人进行解说（家具的特色，价值等）：小提琴伴场。The scene large screen display of furniture products,relevant responsible person explained(furniture characteristic,value):Violin with fiel.d新品介绍 New product introduction品质生活，与您相约家具交流会来宾可自由交流，也可离席结束晚宴。Guests can be freely,can also be left over dinner.自由交流 Free exchange品质生活，与您相约家具交流会品质生活，与您相约家具交流会具体流程 Specific processes品质生活，与您相约家具交流会品质生活，与您相约家具交流会品质生活，与您相约家具交流会品质生活，与您相约家具交流会