外研社 新职业英语 第二版 职业综合英语1U.ppt

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1、职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationUnit 1ENGLISH FOR CAREERSUnit 1Organization新职业英语新职业英语职业综合英语职业综合英语职业综合英语职业综合英语 1 1 1 1第第第第 2 2 2 2 版版版版职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationContentsListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Min

2、i-project6职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationWarm-1TaskTask1 1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.Germany_JapanJapanUSAUSACar Companies _GermanyUSAUSAFranceFrance_RepublicofKoreaP.R.ChinaP.R.ChinaUSAUSASupermarket Companies Mobile P

3、hone Companies 职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationWarm-2TaskTask2 2Listatleasttwocompaniesforeachtypeofthefollowingproducts.TCL,Sony,TCL,Sony,Panasonic,Panasonic,PhilipsPhilipsLenovo,Lenovo,Apple,IBM,Apple,IBM,SonySonyLi-Ning,Li-Ning,Adidas,Nike,Adidas,Nike,ReebokReebok职业综合职业综合职业综合职业

4、综合英语英语英语英语 1 1 1 1Unit 1 OrganizationlogoWhat is a logo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogosdesignisforimmediaterecognition.Thelogoisoneaspectofacompanyscommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusua

5、llyaredifferentfromothersinasimilarmarket.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationCompany introductionCompany introductionBavarian Motor Works(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.Toyot

6、a Motor Corporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworldslargestautomakers.Ford Motor Company isanAmericanmultinationalcorporationandoneoftheworldslargestautomakers.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationCompany introductionMetro AG,es

7、tablishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-Mart Stores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworldslargestpubliccorporati

8、onbyrevenue,accordingtothe“2008FortuneGlobal500”.Carrefour SA isaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationCompany introductionSamsung Group isthelargestcom

9、panyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Construction.Lenovo Group Limited isChinaslargestandtheworldsfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephoneha

10、ndsets(听筒).Apple Inc isanAmericanmultinationalcorporationheadquarteredinCupertino,California,thatdesigns,develops,andsellsconsumerelectronics,computersoftware,onlineservices,andpersonalcomputers.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationReading AReading ATextTask 1Task 2Business Know-how职业综

11、合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationText A-1Beforereadingthetext,seehowmuchyouknowBeforereadingthetext,seehowmuchyouknowaboutGoogleshistoryanddevelopmentbyaboutGoogleshistoryanddevelopmentbywatchingthefollowingtwovideoclipswatchingthefollowingtwovideoclips.Reading A职业综合职业综合职业综合职业综合英语英语英语

12、英语 1 1 1 1Unit 1 OrganizationText A-1Google1AnyoneAnyone（whohaseverusedtheInternetwhohaseverusedtheInternet定定语语从句从句上过互联网的人上过互联网的人）hashas seenGoogle,andseenGoogle,andmanypeoplewouldjustmanypeoplewouldjust“googleitgoogleit谷歌谷歌一下一下”when”whentheytrytofindinformationtheytrytofindinformation aboutsomethin

13、gonaboutsomethingontheInternettheInternet许多人许多人要在互联网上查找某方面的信息要在互联网上查找某方面的信息.AsAstheworldstheworlds mostpopularInternetsearchenginemostpopularInternetsearchengine作为作为全世界最有名的互联网搜索引擎全世界最有名的互联网搜索引擎,Googleis,Googleis oneofoneofthethegreatestexamplesgreatestexamples最 好最 好范 例 之 一范 例 之 一ofofonlineonlines u

14、c c e s ss u c c e s s网络网络业界功成名就业界功成名就.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationText A-22 2 ItIt allall beganbegan inin JanuaryJanuary 19961996 asas aa researchresearchprojectproject 一一 个个 研研 究究 项项 目目 atat StanfordStanford UniversityUniversity bybyPh.D.Ph.D.studentstudentLarryLarr

15、yPage.Page.TryingTryingtotofindfindaabetterbetterwaywayforforwebwebusersusers网网络络用用户户 totosearchsearchforforrelevantrelevant pagespages搜搜索索到到相相关关网网页页,PagePagehadhadananideaidea设设想想 thatthatthisthiscouldcouldbebeachievedachieved bybyexaminingexaminingthetherelationshipsrelationshipsbetweenbetweenwebw

16、ebpagespages检检索索网网页页之之间间的的关关系系来来实实现现.HeHethoughtthoughtthatthatwebwebpagespageswhichwhichhadhadthethemostmostlinkslinks链链接接最最多多的的网网页页 totothemthemfromfromotherotherwebwebpagespagesmustmustbebethethemostmostpopularpopular最最受受欢欢迎迎.TheThetechniquetechniqueappearedtobeappearedtobesuccessful.successful.R

17、eading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationText A-33 3PageandhispartnerSergeyBrinPageandhispartnerSergeyBrinsetupsetup theircompanytheircompany创建创建了自己的公司了自己的公司onSeptember7,onSeptember7,1998and1998and 注 册注 册了了这一网址这一网址thefollowingweek.thefollowingweek.TheThesearchenginequicklysearcheng

18、inequicklygrewinpopularitygrewinpopularity名声鹊起名声鹊起 andin2000Googlebegantoselladvertisingonandin2000Googlebegantoselladvertisingon theirwebsite.Afterafewyearsofgrowththeirwebsite.Afterafewyearsofgrowth发展发展 fueledfueled 资 助资 助byeagerinvestors,Googlebyeagerinvestors,Googlewentwentpublicpublic.上市上市ManyM

19、anyGoogleemployeesbecameGoogleemployeesbecameinstantinstant一 夜 之 间一 夜 之 间 millionaires.millionaires.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationText A-44 4 GooglehasGooglehas acquiredacquired收购收购YouTYouT(whichwhich istheInternetslargestistheInternetslargestvideovideo-sharingsharing w

20、ebsitewebsite视频视频共享网站共享网站-定语从句定语从句)andcontinuestoandcontinuesto addnewaddnewfeaturesfeatures功能功能everydayincludingeverydayincludingtooltool barsbars工具栏工具栏,email,andadvertising.Ofcourse,email,andadvertising.Ofcourse,withwithgrowthgrowth成 长成 长andandsuccesssuccess成 功成 功therealsotherealsocomescomes compe

21、titioncompetition带来带来了竞争了竞争.Microsofthastried.Microsofthastried toacquiretoacquireYahooYahooinordertocompetewithinordertocompetewith GoogleintheInternetsearchenginearea.GoogleintheInternetsearchenginearea.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationText A-55 5InadditiontoInadditionto

22、随 着随 着 itsits公 司公 司 growthgrowth壮壮大大andand popularitypopularity知名度知名度提升提升,GooglehasalsobeenGooglehasalsobeennamednamedthenumberonethenumberone companycompany排名排名第一第一totoworkforinworkforin theUnitedStatestheUnitedStates美国美国公司就业吸引力公司就业吸引力.ItIttendstends toto stayawayfromstayawayfrom typicaltypicaloffi

23、cedesignsofficedesigns尝试尝试打破传统打破传统的办公室设计的办公室设计andtriesandtries tomaketheofficeaplacetomaketheofficeaplacewhereemployeesarewhereemployeesare comfortableandcomfortableandfreetofreetoe x c e le x c e l at t h ei r wo r k at t h ei r wo r k充 分充 分发 挥 自 己 的 才 华发 挥 自 己 的 才 华.Reading A职业综合职业综合职业综合职业综合英语英语英语

24、英语 1 1 1 1Unit 1 OrganizationText A-66 6Today,GooglehasbecomeaToday,Googlehasbecomeamultinationalmultinational corporationcorporation跨国跨国公司公司ininInternet-relatedservicesandInternet-relatedservicesandProductsProducts提提供与互联网相关的服务与产品的供与互联网相关的服务与产品的.TheseincludeTheseincludesearchsearch搜索搜索,cloudcomputin

25、gcloudcomputing云云计算计算,softwaresoftware软件软件,and,andonlineadvertisingtechnologiesonlineadvertisingtechnologies网络网络广告技术广告技术.Anditis.Anditistheleadertheleader佼佼者佼佼者 intermsofad-basedrevenueontheintermsofad-basedrevenueonthe webweb网络网络广告收入的广告收入的.TheThebrainchildbrainchild 小小点子点子oftwostudentsoftwostudents

26、hashasbecomebecome abillion-dollarcompanyabillion-dollarcompany数十亿数十亿美元资产的大美元资产的大公司公司andoneofthebest-knownandoneofthebest-known trademarkstrademarks商标商标intheintheworld.Googleshistoryworld.Googleshistory servesasservesas 提供提供aaperfectperfect modelmodel 完完美美典范典范andandinspirationinspiration灵感灵感forfor I

27、nternetentrepreneursInternetentrepreneurstoday.today.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationA-Trans-1谷谷 歌歌 1 1 上上过过互互联联网网的的人人都都见见过过谷谷歌歌，许许多多人人要要在在互互联联网网上上查查找找某某方方面面的的信信息息时时，他他们们都都会会去去“谷谷歌歌”一一下下。作作为为全全世世界界最最有有名名的的互互联联网网搜搜索索引引擎擎，谷谷歌歌是是网络业界功成名就的最好范例之一。网络业界功成名就的最好范例之一。Reading A职业综合职

28、业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationA-Trans-22谷谷歌歌始始于于19961996年年1 1月月斯斯坦坦福福大大学学博博士士生生拉拉里里 佩佩奇奇的的一一个个研研究究项项目目。为为了了找找到到一一种种能能帮帮助助网网络络用用户户搜搜索索到到相相关关网网页页的的更更好好方方法法，佩佩奇奇设设想想可可以以通通过过检检索索网网页页之之间间的的关关系系来来实实现现。他他认认为为其其他他网网页页链链接接最最多多的的那那些些网网页页一一定定是是最最受受欢欢迎迎的的，这这项项技技术术结结果果看看起来是成功的。起来是成功的。Reading A职业综

29、合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationA-Trans-33佩佩奇奇和和他他的的合合作作伙伙伴伴谢谢尔尔盖盖 布布林林于于19981998年年9 9月月7 7日日创创建建了了自自己己的的公公司司，并并在在之之后后的的一一周周注注册册了了这这一一网网址址。这这个个搜搜索索引引擎擎很很快快声声名名鹊鹊起起，20002000年年谷谷歌歌开开始始在在自自己己的的网网站站出出售售广广告告。在在投投资资者者的的热热情情资资助助下下，经经过过几几年年的的发发展展，谷谷歌歌上上市了，市了，一夜之间谷歌的很多雇员成了百万富翁。一夜之间谷歌的很多雇员成了百万

30、富翁。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationA-Trans-44 谷谷歌歌收收购购了了互互联联网网最最大大的的视视频频共共享享网网站站YouTYouT，而而且且每每天天都都在在不不断断增增加加一一些些新新功功能能，如如工工具具栏栏、邮邮件件和和广广告告。当当然然，成成长长与与成成功功也也带带来来了了竞竞争争。微微软软正正试试图图收收购购雅雅虎虎以以便便能能在互联网搜索引擎领域与谷歌抗衡。在互联网搜索引擎领域与谷歌抗衡。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1

31、OrganizationA-Trans-55随随着着公公司司的的壮壮大大与与知知名名度度的的提提高高，谷谷歌歌在在美美国国公公司司就就业业吸吸引引力力的的排排名名也也上上升升到到第第一一。他他们们尝尝试试打打破破传传统统的的办办公公室室设设计计，努努力力把把办办公公室室变变成成员员工感觉舒适、并能充分发挥自己才华的地方。工感觉舒适、并能充分发挥自己才华的地方。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationA-Trans-66 现在，谷歌已成为一家经营互联网相关服务和产品的跨国公司，其业务包括搜索、云计算、软件和网络广告技

32、术，并且已成为网络广告收入方面的佼佼者。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizationa.a.closely connected with the subject you are discussing or the situation you are thinking aboutReading Ae.g.e.g.What experience do you ha

33、ve that is relevant to this position?职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizatione.g.e.g.After 10 years of hard work,he finally achieved success in his business.Britain has achieved the highest rate of economic growth in Europe this year.Reading Aachievev.v.to succeed in reaching a particular

34、 goal or standard by making an effort for a long time职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizationachievemente.g.e.g.It It was was a a great great achievement achievement for for such such a a young young scientist.scientist.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizatione.g.e.g.She appear

35、ed to be in her late thirties.They appeared not to know what was happening.Reading Aappear to be/doto give the impression of being or doing something职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizatione.g.e.g.His words fueled her anger still more.The stored oil could fuel the nation for six months.Re

36、ading Afuelv.v.to increase something;to make something stronger;to supply something with material that can be burnt to produce heat or powern.n.any material that produces heat or power,usually when it is burnt职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizatione.g.e.g.This company is among the first

37、ones that went public in China.Reading Ago public(of a company)to start selling shares on the Stock Exchange职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizatione.g.e.g.She took an instant dislike to me.instant coffee/instant noodlesReading Ainstanta.a.happening immediately;(of food)that can be made q

38、uickly and easily职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizatione.g.e.g.The company has just acquired some new properties.She has acquired a good knowledge of English.Reading Aacquirev.v.to gain possession of;to gain something by ones own efforts,ability or behavior职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1

39、 1Unit 1 Organizationacquisitione.g.His latest acquisition is a racehorse.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizatione.g.e.g.An important feature of Van Goghs paintings is their bright colors.Reading Afeaturen.n.something important,interesting or typical of a place or thinge.g.e.g.The new ca

40、r features high speed and safety.v.v.to include a particular person or thing as a special feature职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizationas well as;besidesReading Ain addition toe.g.e.g.In addition to the apples you asked for,I bought you some oranges and bananas.职业综合职业综合职业综合职业综合英语英语英语英语

41、1 1 1 1Unit 1 Organizatione.g.e.g.Women tend to live longer than men.When Im tired,I tend to make mistakes.Reading Atend toto be likely to do something or to happen in a particular way because this is what often or usually happens职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizationnot to go near a pa

42、rticular person or placeReading Astay away frome.g.e.g.I want you to stay away from my home.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizationa.a.having the usual qualities or features of a particular group or thingReading Atypicale.g.e.g.This advertisement is a typical example of their marketing s

43、trategy.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizationv.v.to be very good at doing somethingReading Aexcel(at/in)e.g.e.g.The school excels in sports.She has always excelled at foreign languages.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizationin terms offrom the point of view of;with regard t

44、o;concerninge.g.In terms of environmental protection,this project is excellent.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 Organizationan idea or invention of one person or a small group of peopleReading Athe brain child(of somebody)e.g.e.g.This festival was the brain child of Tony Smith.职业综合职业综合职业综合职业综合

45、英语英语英语英语 1 1 1 1Unit 1 Organizationto be suitable for a particular useReading Aserve ase.g.e.g.The sofa will serve as a bed for a night or two.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationReading AGoogle began as Larry Pages research project.Page and Sergey set up the company and registered th

46、e .The search engine grew quickly and it began to sell advertising on the website.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationA-Task 2-1Task2Task2Correctthefollowingstatementsaccordingtothepassage.Anexamplehasbeengiven.Reading A1.Googleistheworldsmostpopularwebsite.Internet search engine 2.Go

47、oglewentpublicbeforeitbegantoselladvertisingonthewebsite.after职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationA-Task 2-2Reading A3.Googleisnowabillion-dollarcompanyandhasbeennamedtotheTop500listoftheworld.4.Googlesemployeesworkinplaceswheretypicalofficedesignsareused.5.GooglehasbecometheInternetl

48、eaderintermsoftechnology.the No.1 company to work for in the USad-based revenue on the webwhereemployeesarecomfortableandexcelattheirwork职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationTask3SupposeyouarethePRmanagerofGoogle.Giveashortpresentationaboutthecompany.Thefollowingareforyourreference.Rea

49、ding A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationBusiness Know-howMaking a Company IntroductionAcompanyintroductionusuallycontainsthefollowinginformation:History;Numberofemployees;Managementstructure&companyculture;Productsorservices.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationReading

50、 BReading BTextTask1Task2职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 1 OrganizationText B-1TAF ProfileTAFCo.,Ltd.wasfoundedintheyear1990TAFCo.,Ltd.wasfoundedintheyear1990withtheobjectiveofprovidingbetterandefficientwiththeobjectiveofprovidingbetterandefficientservicestothemarketsintheAfricancontinentservic