对于颜色中西文化差异-终稿.ppt

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1、1、ThedifferentuseofcolorinChinaandWestern2、Causesofculturaldifferencesofcolors3、ConclusionColorThe different use of color in China and Western oBlackoWhiteoRedoYellowBlack:Black:pOnonehand,blackstandsforsolemnandjust,suchasBaozheng;LiKui、ZhangFeisfacebookintraditionalPekingOperaisblack;Black:oInChin

2、a,blackisalwaysconnectedwithbadthings,disaster.Blacksymbolizesdisasterhere.itstandsforevilandreactionary,BlackalsostandsforillegalandcommitoExample:“reactionarygang”“blackmarket”“smuggledgoods”“blacklist”BLACK:oInwesternoTheBible“says,theblackrepresentsthedevil,sufferingandevil,asymbolofdarkness,dea

3、th,unfortunately.ImSatan,KingofhellinEuropeoSuchas:blackwords,TheBlackFridayLook,hiswingsareblack.BLACK:oSothemeaningofblackinwestissimilarwithChina,blackisconsideredderogatorybasically,isonetaboocolorinwest.oBlackalsorepresentsanger.suchas:blackintheface,tolookblackatsomeoneBLACK:oButbecausethesole

4、mnandseriousofblack,peopleusuallydressinblackonformaloccasions.ThispointinWesterncultureissameasChina.oInterestingly,inbusinessEnglish,intheblackhaveagoodmeaning,referstotheoperatingprofit.Beintheblack(profit)istheoppositebeinred,thesetwotermsarederivedfromthecolorofinkusedwhenaccounting.intheblack-

5、盈利盈利White:oInwesternoBiblerecords,theangelsarehavewhitewings,whiteringonhishead.Thereforewhiterepresentspureandbeautiful,lovelyandmovingmeaning.Suchas:lawhitesoullSnowWhiteWhite:oThebrideworeawhiteweddingdressoWhitealsomeaningdecent,honest,fairlwhitelightlawhitespiritoInnocuouslawhitelieWhite:oWhite

6、,oppositetored,isabasictaboocolorinChinesetraditionalculture.Itistheexpressionofexhaustedandnon-blooded,non-life,andstandsfordeathandillomen.White:oIntheuseofChinese,whiteusuallycontainsfornothing,lookdownonanduseless.oExample:“nouse”(白搭白搭)“gotowaste”(白费白费)“superciliouslook”(白眼白眼)Red:oThebasiccolori

7、nChineseandWesternculturesisred,whichisaextremelystrikingcolor.Inancienttimes,redwasadvocatedfortheancientworshipofthesun.oTheaffectionalsoreflectedtheChinesepeoplespursuitinmaterialandspiritualaspect.Redsymbolizeshappinessandauspiciousness.WhentheSpringFestivalcomes，peoplesticktheredcoupletandhangr

8、edlanterns；Atthesametime,redrepresentssmoothandsuccessful,enthusiasmandvitality.Red:oInChina,redisinthenameofhappy,success,luckyandloyal,whichusesfrequently.oExample:“redflag”“theRedArmy”“redpoliticalpower”“revolutionarybasic”Red:oInwesternoIntheBible,thefirstappeareddragonisred(fieryreddragon),buti

9、tisthekingofdevilSatan.SoinEnglish,redisthecolorofstrongderogatoryword.oWesternersalwaysthinkofredblood,violence,intheireyes,redsymbolizesthebloody,brutal,aggressive,evilandsoon.Red:oRedinStockmarketrepresentsthefall.oButred-letterdayisamemorableday,especiallyhappyday.ItoriginatedintheWest,thefestiv

10、alonthecalendarismarkedinred,whiletheotherdayprintedinblackYellow:oIntraditionalcultureofChina,yellowis“thecolorofemperor”oExample:“brightyellow”“glisteningyellow”“aluckyday”Yellow:oYelloweasilycatchestheeye,usuallyusedinsmallcommoditypackaging,professionalclothing,suchassafetycap,maintenanceworkves

11、t,meansforemergencyandsafety.Yellow:oInwesternoTheBiblesays,JudastobetrayJesusfor30silver,andhehasbeenwearingayellowdress.Thus,yellowisoftenasymbolofbetrayal,timid,cowardlyandsickintheWest.oSuchas:layellowdoglyellowliveredlyellowlooksYellow:oInaddition,theUnitedStates,WorldNewsusedyellowinktoprintvu

12、lgarcartoonstogetsalespeopleputthisunhealthypublicationcalledyellowpress(yellowpublication)CausesofculturaldifferencesofcolorsoChineseemphasisonthedescriptionandthemodificationofthesurfaceofthingsoWesternersfocusonunderstandingtheessenceandthelawofthingsCharacteristicChinese:intuitionandperception;throughintuition,inspirationandimaginationvaguenessandmysteryWesterners:abstractthinkingandlogicalreasoningdirect-viewingandclarityItsacolorfulworldfilledwithallkindsofcolorsassociation,reflectingvariednationscivilizationtraitsindifferentcultures.Conclusion