商业模式画布模板版.pptx

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1、商业模式画布画布 系统反映反映您的商业模式4个视角提供提供什么什么?提供提供什么什么?为谁为谁提供提供?提供提供什么什么?为谁为谁提供提供?如何如何提供提供?提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?9个构造块提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分WHAT?WHO?如何如何提供提供

2、?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分WHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGME

3、NTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道WHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客

4、户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道WHAT?WHO?如何如何提供提供?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIEN

5、TCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张WHAT?WHO?如何如何提供提供?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTS

6、EGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源WHAT?WHO?如何如何提供提供?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSS

7、EGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张C

8、LIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动WHAT?WHO?HOW?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSE

9、GMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键

10、活动关键活动CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS伙伴网络伙伴网络WHAT?WHAT?WHO?WHO?HOW?HOW?$?$?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS成本结构成本结构CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCL

11、IENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS伙伴网络伙伴网络 您会如何使用 商业模式画布?KPKAVPCRCSCHKRC$R$核心资源关键业务价值主张客户关系客户细分重要合作成本构成收入来源渠道通路Customer segmentsValue propositionschannelsCustomer relationshipsRevenue streamsKey resourcesKey activitiesKey partnershipsCost structure