外贸英语函电 1单元.ppt

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1、外贸英语函电外贸英语函电 1单元单元什么是外贸英语函电？什么是外贸英语函电？在国际商务往来中用以传递信息、处理商务事宜以及联络和沟通关系的信函信函和电讯文书电讯文书。如何学好这门课？如何学好这门课？1 1、学习模仿例文、学习模仿例文2 2、归纳常用语、句型、归纳常用语、句型 3 3、大量练习、实践、大量练习、实践本门课主要内容本门课主要内容1ModernBusinessLetters2EstablishingBusinessRelations3Enquiry4FirmOffer&Non-firmOffer5Counter-offer&Orders6Confirmation&Acceptance

2、7ASalesConfirmation8ASalesContract9Payment&LettersofCredit10ExaminationofaL/C11 Shipment12 A Bill of Lading13 Insurance14 Packing15 Complaints and Claims16 Electronic CommerceUnit 1Modern Business LettersText AThelanguageofmodernbusinesslettersNewWords&ExpressionsEnquiryn.询购，询盘Ordern.v.订购，订单Offer n.

3、v.报价，报盘Complicate v.使复杂化Ask for请求；要（价）In connection with与有关Be liable to易于的Outstanding a.未付的Put aside放在一边Newwords&ExpressionsProfuse a.毫不吝啬的Facsimile（fax）n.v.传真，发传真Demise n.死亡On the Web在互联网上Take pleasure in乐于（做）E-commerce 电子商务Indebtedness n.负债Pompous a.浮夸的Inconveniencev.n.（使）不方便NewWord&ExpressionsBeg

4、 to acknowledge receipt of承认收到Balancen.收付差额，余额Inst.(=this month)本月Illustrated catalog附有插图的目录Clear ones account结账Time of delivery交货期Trace v.跟踪，查询Commitmentsn.所承担的义务All business letters have two main functions:A)To ask for and give a reply to an enquiry,offer,order or complaint.B)To keep a record of a

5、ll the important facts for ready reference.The language of old-style business letters is often long and complicated.Such letters are liable to confuse the reader.A confused and over long letter may be put aside until someone explains its meaning,and this may mean delays.Nowadays,more and more people

6、 like to do business through a fax machine by sending faxes or even on the Web by sending e-mails.The former is the abbreviation of facsimile,which is actually an exact copy of a document,a picture or a piece of writing sent or received by an electronic system using telephone lines.Here are two lett

7、ers.One is an old-fashioned,pompous style of English,which is too long and complicates the message.The other is in a simple and clear style.Old-fashioned StyleDear Sir,I beg to acknowledge receipt of your letter of the 15th inst.in connection with our not clearing our account which was outstanding a

8、s at the end of June.Please accept our profuse apologies.We were unable to settle this matter due to the sudden demise of Mr.Noel,our accountant,and as a result were unaware of those accounts which were to be cleared.We now,however,have managed to trace all our commitments and take pleasure in enclo

9、sing our remittance for 620 which we trust will settle our indebtedness.We hope that this unforeseen incident did not in any way inconvenience you,nor lead you to believe that our not clearing our balance on the due date was an intention on our part to delay payment.We remain,yours Simple and Clear

10、StyleDear Sir,I am replying to your letter of 20 July asking us to clear our June balance.I apologize for not settling the account sooner,but due to the unfortunate death of Mr.Noel,our accountant,we were not able to settle any of our outstanding balances.ReadingSince a letter should always be writt

11、en for the reader,the language used should be related to his probable ability.There is no point，therefore，in using language that is complex if you know that your correspondents knowledge of English is very limited.In these circumstance，what you say should be expressed in simple and straightforward.E

12、nglish so there will be little possibility of being misunderstood.Further，you should be careful not to use technical terms in your letter unless you have good reason to believe he is familiar with them.long paragraphs and even long sentences are often off-putting（令人烦恼的）（令人烦恼的）to many readers，whether

13、 they are familiar with English or not.while there is no point in composing your letter in artificially short sentences,you should avoid using very long ones that are either hard to understand or ambiguous（含糊的）（含糊的）in meaning.your reader could get in lost in them and therefore fail to grasp your mea

14、ning as clear as he should.if you have to write a long or complex letter,you would also be well advised to number each of your paragraphs.this facilitates（使容易）（使容易）easy reference for you as you write and also for your reader.when he comes to reply to you.(Text B)二、商务书信的组成部分二、商务书信的组成部分 Parts of a Bus

15、iness Letter 1、信头（、信头（The Letter Head）2、封内地址、封内地址(The Inside Address)3、称呼、称呼(The Salutation)4、事由、事由(The Subject)5、开头语（、开头语（The Opening Sentences)6、正文、正文(The Body of the Letter)7、结尾语、结尾语（The Closing Sentences）8、结束语、结束语（The complimentary Close)9、签名（、签名（The Signature）10、附件（、附件（Enclosure）11、再启（、再启（Posts

16、cripts)1、信头、信头(The letter-head)(The letter-head)发信人发信人的名称、地址、邮编、电的名称、地址、邮编、电话号码、传真号码、电子信箱等联系话号码、传真号码、电子信箱等联系方式；方式；发信日期（发信日期（Date）信函编号（信函编号（Reference Number）(1)Jameson&Sons Ltd.34 Madison Square Melbourne E.C.2.Australia Tel:(0536)70525345 Fax:356467132January 25,20_Our Ref.No Your Ref.No 先名称后地址先名称后地

17、址英语：地址先小后大英语：地址先小后大中文：地址先大后小中文：地址先大后小Sinochem Jiangsu Import and Export CorporationJiangsu International Business Mansion50 Zhonghua RoadNanjing 210001P.R.China 单位名称单位名称门牌号门牌号大楼名称大楼名称邮编邮编街道街道城市城市国家国家举举 例例中化江苏进出口公司中化江苏进出口公司江苏国际商务大厦江苏国际商务大厦中国江苏省南京市中华路中国江苏省南京市中华路5050号，号，210001210001“月份月份”最好用文字，如：最好用文字，

18、如：24th March,2009 March 24th,2009 24 March,2009 March 24,2009避免用数字，如避免用数字，如24/03/2009注注 意意信函编号信函编号我方编号（OurRef.）对方编号（YourRef.）信件归档、信件归档、查找之用查找之用2、封内地址、封内地址(The inside name(The inside name and address)and address)收信人姓名和地址收信人姓名和地址一般列于信笺的左上方，一般列于信笺的左上方，信头之下空信头之下空2行处行处封内地址与信封写法相封内地址与信封写法相同。同。(2)China Nat

19、ional Light Industrial Products Import&Export Corp.Shanghai Branch 128 Huchiu road,Shanghai,ChinaTel:(021)64468726Fax:644687873、称呼、称呼写信人对收信人的称呼写信人对收信人的称呼位置：位置：封内地址下，空两行，必须齐头封内地址下，空两行，必须齐头写法：写法：对男士（正规）：对男士（正规）：Dear Sir，Dear Sirs,或或Gentlemen:对女士（正规）：对女士（正规）：Dear Madam,Dear Mesdames,对关系密切的商业伙伴：对关系密切的商业

20、伙伴：Dear Jack词首字母全词首字母全大写，结尾大写，结尾用逗号用逗号GentlemenGentlemen后用冒号后用冒号4、事由、事由信函主题信函主题(The subject(The subject line)line)位置：位置：1.称呼和正文之间称呼和正文之间 2.齐头式靠左，缩格式居中齐头式靠左，缩格式居中 3.要加下划线要加下划线例：例：1.Re:Your Order No.463 for1,000 Wide-screen TV Sets 2.SHEEP WOOL5、开头语（TheOpeningSentences)开头语没有统一的格式，但在习惯上是用客套语先将收到的来信的日期、

21、编号或查号、主题及简单内容加以综合叙述，使对方一目了然这封信是答复那封信来的。如果是第一次通信，也可以利用开头语作必要的自我介绍，并表明目的要求。开头语 一般要与信的正文分开，自成一节，文字要简洁明了。目前有些商业信，为避免俗套，常不用这种所谓的开头语。6、正文、正文(The body of the(The body of the letter)letter)函件只写在信纸的一面，很少两面都用。如果正文较长，一页纸不够，第二页应至少有三行正文，不可没有正文而只有一个签名。第一页最后一行的右边写上to be continuedto be continued。第二页信纸不用信头，第一行要写上收信者

22、单位、页数和日期，如：xxx Company,2 March 24,2009xxx Company,2 March 24,2009(5)One of our customers is interested in your bicycles,particularly Model No.PA-18.Please send us a copy of your illustrated catalog,quoting your prices FOB Shanghai if possible.Meanwhile,please indicate the time of delivery you usuall

23、y offer.7、结尾语（TheClosingSentences)结尾语一般用来总结文本所谈的事项，提示对收信人的要求，如希望来函或电传订货、答复询问或作必要的声明等，另外也附加一些略带客套的语气。它的位置在正文结束之后，另起一段。结尾语的两种写法1、有用分词短语开始的：Lookingforwardtohearingfromyou，Awaitingyourgoodnews，weare,注意：句末用逗号，不用句号2、有用完整句子的：Wewaitingyourgoodnews.Welookforwardtoyourshippingadvice.Tips关于这两种写法，近来用第二种的较多，也有个别

24、人不用结尾语。还有只用分词短语，省去“weare,”或“weremain,”的。注意：“weremain”不能用于第一次通信。8、结束语、结束语 位置：位置：齐头式靠左对齐，缩格式偏右齐头式靠左对齐，缩格式偏右正规场合下常用：正规场合下常用：1.Yours faithfully,2.Yours truly,3.Faithfully yours,4.Truly yours,第一个单词首字母大写，第一个单词首字母大写，末尾用逗号末尾用逗号称呼与结尾语的对应关系称呼与结尾语的对应关系9、签名、签名(The Writer(The Writers s signature)signature)结尾套语手写

25、签名打印签名职务公司名称10、附件、附件(The enclosure)(The enclosure)如如信信中中有有附附件件时时，应应在在左左下下角角注注明明Encl.Encl.或或Enc.Enc.，然后详细列明。，然后详细列明。此外还有经办人代号此外还有经办人代号 （The reference The reference notationnotation）、抄送（）、抄送（The carbon copyThe carbon copy）和附）和附言（言（The postscriptThe postscript）等，可根据具体情况）等，可根据具体情况酌情列入。酌情列入。11、再启（Postscr

26、ipts)信写完后，如果想起还有要紧的话要说，可以在信得末尾加P.S.引入补叙的话，然后右发言人签署本人的简笔签名（本人姓名的每一个字母，如ParkDavis,只签P.D.)。郑重的函件，一般不用P.S.，因为要说的话事前都应该想到，不应在写好之后，再加以补叙，它表示写信人办事不够周密。Text C、Superscription信封书写中文信封如何书写？中文信封如何书写？邮邮 编编邮票邮邮 编编收信人收信人发信人发信人英文信封格式发信人（发信人（Sender）左上或背面左上或背面收信人（收信人（Receiver）信封右下信封右下格式格式1 StampChina National Machine

27、ry Import&Export Corp.36,Jianshan RoadDalian,116023Peoples Republic of China P&G Company 24 Madison Avenue Columbus,OH 43004 (Remark)U.S.A.发信人发信人Sender收信人收信人（Receiver）格式格式2 Stamp P&G Company 24 Madison Avenue Columbus,OH 43004 U.S.A.收信人收信人（Receiver）正正 面面英文信封格式英文信封格式2China National Machinery Import&E

28、xport Corp.36,Jianshan RoadDalian,116023Peoples Republic of China 发信人发信人（Sender）背背 面面RenturnAddressstampMailingDirectionsAddressRemarksRemarks附注附注航航空空邮邮件件 Via Via Air Air Mail Mail/By/By Air/Par Air/Par AvionAvion 邮包邮包 Parcel PostParcel Post 快件快件 ExpressExpress 样品样品 Samples PostSamples Post 印印 刷刷 品品

29、 Printed Printed MattersMatters 挂号挂号 Registered 机密机密 Confidential 亲启亲启 Personal 私人信件私人信件 Private 内有照片，请勿折叠内有照片，请勿折叠 Photographs:Please Do Not Bend缩行式（缩行式（Indented StyleIndented Style）平头式平头式(Block style)(Block style)改良平头式改良平头式(Modified Block style)(Modified Block style)混合式混合式(Semiblock Style with Ind

30、ented(Semiblock Style with Indented Paragraphs)Paragraphs)收信人名称地址的四种格式：缩行式示例日期靠右具体收信人和事由居中段首缩格结尾敬语和落款偏右平头式示例除信头外全部左对齐改良齐头式示例案号和日期靠右落款偏右转交转交Mr.President ObamaKindness of/in care of/C.O.Kindness of/in care of/C.O.Mr.Bush由由Mr.Bush 转交给转交给Mr.President Obama最终收信人转交人转交人Key Wordseconomyeconomy n.n.1.1.节约；节省

31、节约；节省 They They will will have have to to practice practice strict strict economy economy if if they they are are to survive the recession.to survive the recession.如果他们要想渡过萧条时期，就必须厉行节约。如果他们要想渡过萧条时期，就必须厉行节约。2.2.经济；经济情况；经济结构；经济体制经济；经济情况；经济结构；经济体制 Our national economy is growing rapidly.Our national ec

32、onomy is growing rapidly.我们的国民经济发展迅速。我们的国民经济发展迅速。The The WTO WTO(world(world trade trade organization)organization)now now represents represents about about 142 economies.142 economies.世贸组织现在代表了大约世贸组织现在代表了大约142142个经济体。个经济体。trade trade vi.vi.经商；做买卖经商；做买卖 1.trade with 1.trade with 与。做生意与。做生意 We We tra

33、de trade with with other other countries countries on on the the basis basis of of equality equality and and mutual benefit.mutual benefit.我们在平等互利的基础上与别国进行贸易。我们在平等互利的基础上与别国进行贸易。2.trade in 2.trade in 经营（商品）经营（商品）They trade mainly in light industrial products.They trade mainly in light industrial prod

34、ucts.他们主要经营轻工业产品。他们主要经营轻工业产品。n.1.n.1.贸易；买卖贸易；买卖 Our foreign trade is expanding day by day Our foreign trade is expanding day by day.我们的对外贸易日益发展。我们的对外贸易日益发展。2.2.手艺；行业手艺；行业 How long did it take you to learn your trade?How long did it take you to learn your trade?你学这门手艺用了多少时间？你学这门手艺用了多少时间？The students

35、can be trained for many trades.The students can be trained for many trades.对学生可以进行多种行业培训。对学生可以进行多种行业培训。market market n.n.1.1.市场市场 The market determines what goods are made.The market determines what goods are made.市场决定生产什么。市场决定生产什么。2.2.市价；市价；行情行情 Your price is out of line with the market.Your price

36、is out of line with the market.你方价格与市价不符。你方价格与市价不符。The market is strengthening.The market is strengthening.市价行情上扬。市价行情上扬。3.3.销路销路 There is no market here for such goods.There is no market here for such goods.这种商品在这儿没有销路。这种商品在这儿没有销路。4.be in the market for 4.be in the market for 想要购买想要购买 They might be

37、 in the market for sophisticated equipments.They might be in the market for sophisticated equipments.他们可能要购买尖端设备。他们可能要购买尖端设备。e to(into)the e to(into)the market 上市上市 Well Well contact contact you you as as soon soon as as the the new new crops crops come come to to the market.the market.一旦有收成上市，我们定将与

38、你联系。一旦有收成上市，我们定将与你联系。v.v.销售；推销销售；推销 This This product product is is being being marketed marketed in in all all European European countries.countries.这种产品行销所有欧洲国家。这种产品行销所有欧洲国家。marketing marketing n.n.营销；营销学营销；营销学 market market(be)(be)firm firm with with an an upward upward tendency tendency 市场坚挺，有上涨

39、趋势市场坚挺，有上涨趋势 market market(be)(be)weak weak with with a a downward downward tendency tendency 市场疲软，有下跌趋势市场疲软，有下跌趋势 market(be)briskmarket(be)brisk 市场活跃市场活跃 market(be)dullmarket(be)dull 市场呆滞市场呆滞 market(be)uncertainmarket(be)uncertain 市况不定市况不定UsefulSentences 1.特此奉告：特此奉告：a.We are pleased to inform/advis

40、e you thatb.we have the pleasure of apprising you ofC.please allow us to call your attention to 2.专此奉告：专此奉告：a.The purpose of this letter is to inform you that(of)b.the object of the letter is to tell you that(about)3.惠请告知惠请告知:a.Please inform me that(of)b.We will thank you for you informing me that(o

41、f)4.兹确认我公司某月某日函。兹确认我公司某月某日函。a.We confirm our last letter of the 10th juneb.In confirming our e-mail of this morning本组成员制作人：彭亲亲（制作人：彭亲亲（NO.20）刘宇平（）刘宇平（NO.19）张张 儒（儒（NO.35）主主 讲：王群丽（讲：王群丽（NO.23）李）李 灿（灿（NO.13）李炅珍（李炅珍（NO.14）资料收集：王雅晴（资料收集：王雅晴（NO.25）文）文 亮（亮（NO.40）肖椀楠（肖椀楠（NO.29）何）何 伟（伟（NO.7）09级国贸1班第一组谢谢观赏谢谢观赏Thankyouforyourattention