Unit1课文语法填空- 高中英语牛津译林版（2020）选择性必修第二册.docx

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1、选择性必修二 第一单元课文语法填空Be A Critical News Reader!Firefighters put _ tower block fireFirefighters quickly put _ the Henderson Tower fire last night. The fire, _ is thought to _ (start) from the 8th floor, spread quickly through the tower block on Sunday night, _ (leave) people on the upper floors _ (trap).

2、 Fears grew _ the number of _ (die) could reach 5, according to figures released by emergency services. Fire engines and ambulances, called at 9:30 p.m., reached the scene _ 15 minutes. By this time, the fire _ (extend) to the 15th floor. Firefighters got the situation _ control around 11 p.m. There

3、 is concern _ the construction company _ built the tower block had not followed fire safety rules. _ (death) fire in tower block causes serious damageA terrible fire broke _on Sunday night, _ (leave) the Henderson Tower seriously damaged. Emergency services estimate that the number of deaths could r

4、each 9. By this morning, 4 people have _ (confirm) dead. The fire has also left dozens of people _(injury), 5 of _ are _a _(criticize) condition. Lisa Mayer, 29, is among the lucky ones who only suffered minor injuries. She recalled, “I was about to have a bath _ I heard people screaming and dogs ba

5、rking. I looked outside and the smoke was choking me. It was like an awful dream.Mr Peterson, head of the fire service, confirms that a _(drop) cigarette end on a carpet of the 8th floor _(start) the fire and _ the automatic fire alarms did not go off quickly enough to prevent the disaster. A team i

6、s currently investigating the accident further.Reading news reports criticallyWe rely _ news to learn about what is happening in the world around us. However, we usually find that reports on the same events contain different or even _(contradict) information. How do these differences come _?It is _(

7、advice) to remember that journalists may have different priorities, _ would influence _ they report an event. Lets take the two news reports on the Henderson Tower fire _ an example. We can see that the first news report pays more attention to the rescue efforts, _ the second talks more about deaths

8、 and injuries. When we read more than one report, we come to understand an event in a _(comprehensive) way.Even if news reports are written from _(basic) the same perspective, they may contradict each other in _(term) of factual details, as events in the real world are usually complicated and consta

9、ntly _(change). For instance, the numbers of deaths _(difference) in the two news reports on the Henderson Tower fire. When we come across such factual differences, we should not rush to the conclusion _ one of the news reports gives false information. _, check when the reports _(write). News report

10、s written at different stages of an event could contain different information as new facts are brought to light. _ aspect _(worth) of mention is that journalists may approach information they get from research or interviews _(difference). Suppose emergency services estimates of the number of deaths

11、vary between 5 and 9. Journalists may choose to present the minimum, the maximum or something in between in their news reports. _, checking different sources enables us to draw a more _(inform) conclusion.To sum up, it is wise to read news reports written from _(vary) perspectives and at different s

12、tages, _ brings us a_(accurate) understanding of a situation. We also need to be critical about the information we receive and remember not to blindly trust _ we have read. _journalists are _(commit) to presenting the truth, it is better to use our own judgement _rely entirely on news reports. _ gre

13、at discrimination, every one of us has the potential to be a critical news reader.Advertising: the power of _(persuade)In just one day, a person can see hundreds of marketing messages. Advertising has become part of our modern life. But what is advertising exactly? _ short, it refers to the activity

14、 of promoting a product or service. In _ words, it tries to persuade you _(buy) a product or service.The history of advertising has always been closely linked with_ of the mass media From the simple black and white advertisements in the very first newspapers to the _(color), interactive ads in smart

15、phone apps, the mass media and advertising have developed hand _ hand. As media channels have grown in number and type, _ have advertisements._ the mass media reaches so many people, it is a perfect vehicle for advertisers. If an advertisement is placed on a popular website or on TV _ peak times, mi

16、llions of people will know about the product or service it is advertising. In addition _ making people aware of a product or service, a successful advertisement will also create a desire to buy, thus _(boost) business. That is _when a company wants to promote a product or service, it often launches

17、a mass media advertising campaign._(base) on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into _(purchase) their products or services. A common technique to make an impact is to create a _(memory) slogan. Slogans use simple but _(impress) langu

18、age to make us remember the product or service _(advertise). Some of these slogans may also appeal _ our emotions. For example, a slogan may connect a fine china teapot _ aims to promote _ our pride in having good taste. You will hear a _(vary) of slogans any time you turn on the TV.Think about your

19、 favourite one. What makes it special? What message does it try to get _?A slogan _ communicates an idea effectively can boost sales and even become part of popular culture.That is the power of memorable slogans._ technique advertisers often employ is to link their company or product _ a brand ambas

20、sador-a famous actor, a sports star, or even a fictional character.Think of a popular fast-food restaurant. Does it have a brand ambassador? Brand ambassadors should enjoy _(popular) among potential customers. The more we like the brand ambassador, the more we will be attracted to buy the product.Of

21、 course, some advertisements are not so obvious. For example, product placement is _(typical) used in films and TV shows _ high ratings. Some films are now sponsored by leading brands, so that only their products appear in the films, like the watches _(wear) by the title character in James Bond film

22、s. Other types of mass media use product placement too, _(include) video games. It is not _(common) for sports video game series to feature different in-game _(equip) with real brand names. We absorb these marketing messages _ thinking about them too much, yet they probably have an effect on us the

23、next time we go shopping.In the past, advertising was all about _(reach) as many people as possible with the same message.Now,advertising is becoming more digital and more _(person).Already we may see online ads for products we have previously searched for on the Internet, and we are very likely to

24、receive special _(discount) and promotions _(target) specifically at us. In the future, advertising will be even more about understanding individual customers and sending them advertisements _ are _(tailor) to specific needs. Not only will this make them feel more valued and enable them to see thing

25、s they are most interested in, _ it will also help companies target their customers _(efficient) to have a positive effect on sales.Youth volunteers make a difference Students of a Nanjing senior high school brought joy to the elderly and brightened_ their day by volunteering at a local nursing home

26、 last weekend. The nursing home, _(locate) on a housing estate, has more than 150 senior citizens, some of _ are over 90 years old._ it was the first time many of the students _(take) part in a volunteer programme like this, they were eager to share various interesting topics with the residents, suc

27、h as how to use mobile phones and go online on the computer. After lunch the residents and the young volunteers amused themselves with art activities _ included Chinese painting and calligraphy. They enjoyed each others _(accompany) so much that Su Ming, 16, said he hoped to return to the nursing ho

28、me regularly to spend time with the seniors _he made friends with. Wang Hong, the programme organizer, said, I was _(concern) that the students and the senior residents wouldnt get along easily, but _ turned_ to be the exact _(oppose). I can say that todays activities have made a big difference_ the lives of the residents as well as the students.