电大本科《商务英语3》历年期末考试试题及答案汇编.pdf
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1、 最新1380国开电大本科 商务英语3历年期末考试试题及答案汇编2021年1月试题一、交 际 用 语(每 小 题2分,共10分)1-5题:选择正确的语句完成下面对话,并将答案序号写在答题纸上。1.-_ According to law,they refer to transportation,construction,finance,insuranceand the like,A.Do you know taxable services?B.How do you like taxable services?C.What do you mean by taxable services?答案c2.
2、Good morning.Far East Logistics C ompany.Good morning.T his is Maggie Bonner,I would like to know your freight forwarding business.A.May I help you?B.What do you want?C.Who is that calling?答案A3.We would like to place an order for some of your C&.Z desk units.A.C ertainly,we keep a large supply in st
3、ockB.Delivery dates depend on your locationC.We recommend payment by letter of credit 答案A4.I think a bus stop advertisement is a very wise chance to promote our products.A.Our products are popular.B.You said it.C.I don,t like advertisement.答案B5.T hen,what kind of music are you going to have in the b
4、ackground?A.T his is obviously too heavy.People wont be able to carry it.B.We,d better use light ones.T hey make the audience feel comfortable.C.Our main goal is to establish our brand name among our target audience.答案B二、词 汇 语 法(每 小 题2分,共30分)6-20题:阅读下面的句子,从 三个选项中选出一个能填入空白处的正确选项,并将答案序号写在答题纸上。6.You ca
5、n send them gifts your most loyal customers.A.in reply toB.with regard toC.in honor of 答案c7.Our bank provides you quick and electronic remittance for individuals.A.determinedB.convenientC.com for table 答案 B8.You are the right person for the job that your application to the advertisement.A.relatesB.r
6、ecognizesC.replies 答案 A9.Sometimes your body language,gestures and expressions may tell people about youthan the words you use.A.mostB.moreC.much 答案 B10.Our new type of treadmill release next month.A.is due toB.is due forC.is due 答案 B11.We will an order with your company for digital cameras.A.reserv
7、eB.bookC.place 答案 c12.A sales department many people who are based in different parts of the country orthe world.A.consists ofB.insists onC.persists in 答案 A13.you go to visit a new customer to negotiate a sale,you should find out as muchas you can about them.A.Soon afterB.WhileC.Before 答案 c14.One of
8、 the ways to help you stay is to engage in a quick conversation with high-energycolleagues.A.energizedB.affectedC.discouraged 答案 A15.One of the advantages of online banking is that it allows you to transfer money betweena c c o u n t s.A.relativelyB.effectivelyC.emotionally 答案 B16.According to law,t
9、hey refer to transportation,construction,finance,insuranceand.A.othersB.the thingsC.the like 答案 c17.Are there any other features worth about the organization of the company?A.mentioningB.to mentionC.mention 答案 A18.A good salesperson is good at listening to and taking note of different people tellhim
10、.A.whatB.whetherC.how 答案 A19.an effective manager lies in knowing the right management style.A.BeB.IsC.Being 答案 C20.An IT system at a personal computer manufacturer may help a manager the informationand recommend an action.A.analyzingB.analyzeC.to analyze 答案 B三、阅读理解(每小题4分,共40分)2 1-2 5 题:阅读下列短文,从 A、B
11、、C 三个选项中选出一个正确答案,并将答案序号写在答题纸上。P as s age 1Hard sell and soft sell are important business terms and useful strategies for sales staffto know and understand.Both of them can work.T he effect depends on the type of customers andthe type of products.A hard sell is a kind of more direct and forceful sale
12、s tactics.T he salesperson just keepsexplaining how good the product is,why people should buy it and even how the prices mightin er ease if the consumer walks off.A soft sell is a different approach.T he salesperson tries to build trust with consumers.Hedoesnt put pressure on them to buy things,just
13、 recommending a product and letting theconsumers make their own decisions.An example of soft sell is to distribute free samples to which customers often respondfavorably.Businesses can use free samples to build rapport and engage customers in productsor services,Recommending products between friends
14、 is a littlebit like doing soft seling.Peopledon,t really care if someone else buys the product.T hey are just giving their honest opinionsand trying to be helpful.Humor in advertising is also used to attra et the consumer?s attention and get theminterested in the products or services.C ustomers oft
15、en resist hard sales tactics,thus makingsoft-selling much more effective for success.21.C ustomers often hard sales tactics,thus making soft-selling more effective forsuccess,A.resistB.opposeC.object 答案A22.Examples of soft sell mentioned in the passage i n c l u d e.A.collecting free samples from cu
16、stomerB.recommending products among friendsC.telling customers that the products are good 答案B23.Making humorous advertisements is one of the approaches companies use to.A.reduce selling costsB.attract people*s interestsC.avoid the shortage of sales staff 答案B24.According to the passage the author ind
17、icates that.A.soft sell is preferred by business companiesB.hard sell is rarely resisted by customersC.soft sell is expensive 答案 A25.Whats the topic and main idea of the passage?A.Selling Strategy-Sales StaffB.Sales Staff一What Sales Staff Should KnowC.Selling Strategy Hard Sell and Soft Sell Strateg
18、ies 答案 C2 6-3 0 题:根据短文内容判断给出的语句是否正确,正确的写“T”,错误的写“F”,并将答案写在答题纸上。Passage 2International trade is the exchange of goods and services between countries.It givesconsumers and countries the opportunity to be exposed to goods and services not available intheir own countries.Almost every kind of product can
19、 be found on the international market:food,clothes,spare parts,oil,jewelry,wine,stocks,currencies and water.Servicesare also traded:tourism,banking,consulting and transportation.A product that is sold tothe global market is an export,and a product that is bought from the global market is animport.In
20、ternational trade can benefit us a lot.T rading globally allows us to expand our marketsfor both goods and services that otherwise may not have been available to us.If you walk intoa supermarket and are able to buy Indonesian bananas,Brazilian coffee and a bottle of Frenchwine,you are experiencing t
21、he effects of international trade.International trade brings US both advantages and disadvantages.For instance,international trade may also make the world economy easily affected by factors like prices,supply and demand,as well as global events.Political change in As a,for example,couldresult in an
22、increase in the cost of labor,thereby increasing the manufacturing costs foran American sneaker company based in Malaysia,which would then result in an increase in theprice that you have to pay to buy the tennis shoes at your local mall.A decrease in the costof labor,on the other hand,would result i
23、n you having to pay less for your new shoes.26.International trade exchanges goods and services between different countries and regions.答案 T27.Every kind of goods and services can be found on the global market.答案 F28.A product that is bought from the global market is an export.答案 F29.International t
24、rade may easily affect world economy.答案 T3 0.Political change in one country has nothing to do with international trade.答案 F四、写作(一篇作文,共20分)31.根据要求写作文。Write a recommendation letter for Li Hua who has been working in your company for 5years.Youmay include the information below:his work experience and
25、strengths his character and personality o h is reasons for leaving the present job,etc.备注翻译:为在贵公司工作5 年的李华写一封推荐信,你可以包括以下信息:他的工作经验和长处他的性格和个性他离职的原因等。参考答案:2020年7月试题一、交际用语(每小题2分,共10分)1-5题:选择正确的语句完成下面对话,并将答案序号写在答题纸上。1.Good morning.Madam?Good morning!I need a check to send to my publisher in N ew York.A.Wh
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