统考英语A阅读理解真题.pdf

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1、Passage 1（书）Read the following passage and choose the best answer from A,B,C,and D.In 1985,the Coca-cola Company made the decision to change the formula of its leading softdrink.The change was based on the findings of many market studies.These studies had shownthat the general response to the new pr

2、oduct was good.However,the change of the traditionalCoca-cola by New Coke was rejected by the majority of drinkers.In fact,the company had to stepback and restart production of the old fomiula of Coca-cola.The most important reason why New Coke was rejected was the emotional relationship thatexisted

3、 between drinkers and the old soft drink formula.Drinking Coca-cola had become atradition for many people over its 99 years of existence.The change made by the company was notonly in Cokes formula but also in the traditional values and memories that it represented to thedrinkers.4tWe had taken away

4、more than the product Coca-cola.We had taken away a little part ofthem and their past.The drinkers rejected this“improvement”,because“they believed that Cokestood for traditional value,so they betrayed when the product changed completely overnight”.Although a lot of research was done by Coca-cola Co

5、mpany,it didnt show the depth ofdrinkers emotion for the product.The studies took many forms,but none of the tests was able tomeasure the degree of personal and emotional reactions caused by the disappearance of the old,traditional Coca-cola.The weakness of the research was that it was mainly quanti

6、tative in form.The result was only numbers that could not show the deep meaning the product had for manypeople.A more extensive study focusing on the qualitative aspects of the change would perhapshave been able to demonstrate the close relationship existing between drinkers and product.1.Coca-cola

7、company changed the formula in 1985 because.A.it led the soft drink industry in the marketB.its market studies supported the change in the formulaC.it carried out market research for expansionD.it simply felt the need to make the change2.According to the passage,the drinkers rejected New Coke becaus

8、e of.A.the late response to the market by Coca-cola companyB.the reproduction of Coca-colas old drink formulaC.a strong dislike by Coca-colas regular drinkersD.the emotional relationship between the drinkers and the old soft drink3.The product Coca-cola was believed to stand for.A.traditional values

9、 and good memoriesB.traditional customs and happy daysC.past honors and efficient managementD.top quality and wonderful taste4.Which of the following statements is true?A.Research by Coca-cola considered emotional factors.B.Coca-cola did little research before they made the change.C.Research by Coca

10、-cola was quantitative rather than qualitative.D.Research by Coca-cola was both quantitative and qualitative.5.The author of the article clearly indicates that.A.the weakness of the research could have been removedB.Coca-cola should have measured the quantitative factors more carefullyC.Coca-cola sh

11、ould have done a more extensive qualitative studyD.A slower change of the product might have improved the sales of the company1-5 BDACCPassage 2(书)Hollywood no longer rules South Korean cinema,which is breaking out all over.Since 1999Seoul filmmakers have been turning out Asias first critically appl

12、auded films,and“My Wife Is aGangster and Phone“are the most stunningly good examples.In the way Americans tourHollywood,Asians visit Korea to see sites featured in their favorite movies.Korea once looked to America for idea,but now the reverse is true.Hollywood is snappingup remake rights to dozens

13、of Korean films.Madonnas Maverick Films is remaking the horrorfilm“Phone”.And Dream Works recently bought the rights to another horror film“A Tale of TwoSisters?To capitalize on all the attention,South Korea has moved aggressively to cast itself as thecenter of Asias film market.The Seoul government

14、 and industry leaders are working to rank the Pusan Film Festival asCannes(戛纳)East,the festivals where deals get gone,a one-stop place where moviemakers canshop for financing,exports,even location.In preparation for the next Pusan Festival this fall,delegations from Indonesia,Malaysia,Taiwan and all

15、 over Asia have been flocking to Seoul tostudy the Korean film revival,We look at Korea with an envious eye,“says one of Hong Kongmoviemakers,Filmmakers and audiences have found a real vibes(i.e.good atmosphere)betweenthem,like in the 1970s and 80s in Hong Kong.”The Korean film industry,however,is s

16、till uphill struggle on he way.The annual receipts ofKorean films($580 million)are gaining on those of Asias largest film industry:India($820million)and Japan($1.93 billion).Yet,Seoul financial markets still tend to see movies as culturalventure,rather than a business.As a moviemaking company in Kor

17、ea,yet KangJeGyu Films hadto team up with another filmmaker and a auto-manufacturer in a new company in order to win alisting on the stock market last year.Despite the restriction,Korean films are capturing a rising share of the local and even Asianmarkets.The lesson of the Korean revival is that mo

18、ney should be invested both into films andinto comprehensive theaters that can sustain a film culture.1.The following are mentioned in Paragraph 1 EXCEPT.A.My Wife Is a Gangster and“Phone are the most stunningly good moviesB.Since 1999 filmmarkers in South Korea have begun to attract attentionC.More

19、 and more Korea films have been played in the cinemasD.Korea tourism is more and more prosperous2.According to the second paragraph,the following statements are true EXCEPT.A.”A Tale of Two Sisters”,like“My Wife Is a Gangstef is a horror filmB.The movies have brought South Korea international attent

20、ionC.South Korea is paving way for the center of Asias film marketD.Dream Works is one of the largest film companies in America3.According to the third paragraph,the following statements are true EXCEPT.A.Some of Asias moviemakers are envious of South KoreaB.The Pusan Film Festival is called as Cann

21、es EastC.A one-stop service is special in the Pusan Film FestivalD.The Hong Kongs films were prosperous in the 1970s and 1980s4.The annual receipts of Korean films ranked as in Asia.A.the first B.the second C.the third D.the fifth5.What will the next paragraph discuss about according to the last par

22、agraph?A.Reasons of the Korean film revival.B.The films that will be shot.C.The theaters that are booming.D.A film culture in South Korea.1-5 DABCDPassage 3（书）Read the following passage and choose the best answer from A,B,C,and D.You dont even need to look back twenty years to appreciate the tremend

23、ous advances thathave been made in science and technology,and how these developments are transforming the livesof millions of people all over the world.Who,for example twenty years ago,would have imaginedthat the development of microchip technology could!Have been such a deep effect on the way weliv

24、e each day?Yes,television and radio,cassettes and video,were around in those days,but noone had heard of these wonderful remote-control units that turn equipment on and off when wewant,helping us to select our entertainment with a minimum of physical effort.Yes,in the lasttwenty years,the changes to

25、 civilization,as we know it,have been both abundant and significant.Just think of some of the other remarkable ways in which our daily life has been transformedby this technological revolution!If you feel like a hot meal,just get your favorite prepared foodand pop it quickly into the microwave over.

26、Set the timing dial and its ready in minutes!If youneed to send someone an urgent message,just write it down and send it through your fax machine.It arrives safely on the other side of the world in seconds.Passenger planes fly directly fromEngland to Australia,and their pilots can even find time to

27、relax as the computers on the aircraftdo most of the hard work for them.I can write this news report on my personal computer andcorrect my work for them.I can write this news report on my personal computer and correct mywork with only a shift of the cursor as I go along.I can store it and rewrite it

28、,if necessary,whenever I wish to.I can even link my computer up to the Internet and send my boss the reportsdirect from my own home.This all leaves me more time to enjoy myself,as my work and freetime seem to blend together.This also explains the remarkable growth that the leisure industry iscurrent

29、ly experiencing.Leisure today is big business,and the choices available to us are almost infinite.Just pop intoyour nearest travel agent for some brochures,or read the advertisements in your newspaper.Howyou spend your free time can be easily planned from a comfortable chair in your living room!Look

30、 at all the holiday possibilities availabletheres bound to be something for everyone!Youllfind holidays to suit all pockets and tastes,whether youre thinking of that trip of a lifetime tosome distant continent,a two-week walking tour,or and adventure holiday shooting rapids;whether you fancy drinkin

31、g coffee in a European cafe,or living on a beautiful tropical island.As robots take over the work of people in industry,as communications across the globebecome faster and more sophisticated,and while technology continues to create ways ofpersuading us to work less and enjoy ourselves more,so will l

32、eisure and the leisure industry play afar more central role in the life of us all.1.According to the passage,what is the greatest advantage of remote-control units?A.With them,we can turn equipment on and off.B.With them,we can select entertainment.C.With them,we can save physical effort.D.With them

33、,we can enjoy the TV programs better.2.Which of the following technological inventions is NOT mentioned in the text?A.Microwave over.B.Fax machine.C.Personal computer.D.Mobile phone.3.According to the writer,why does he have more time to enjoy himself?A.Because he writes news reports on his personal

34、 computer.B.Because he sends his boss the reports through the Internet.C.Because his work and free time seem to blend together.D.Because the leisure industry is experiencing remarkable growth.4.According to the writer,which of the following is NOT a reason why leisure and the leisureindustry will pl

35、ay a far more central role in the lives of us all?A.Robots take over the work of people in industry.B.Communications across the globe become faster and more sophisticated.C.New technological advances continue to be made.D.We realize that we should take care of ourselves and should work less and enjo

36、y ourselvesmore.5.According to the author,.A.with technological advances,people my be able to play all the time because machines dothe workB.with technological advances,people can spend less time playing and more time workingC.it is not right to play all the time without any workD.with more money,pe

37、ople can enjoy themselves a lot1-5 CDCDAPassage 4（书）Read the following passage and choose the best answer from A,B,C,and D.Since World War II,there has been a clearly discernible trend,especially among the growinggroup of college students,toward early marriage.Many youths begin dating in the first s

38、tages ofadolescence,44go steady“through high school,and marry before their formal education has beencompleted.However,emotional maturity is no respecter of birthdays;it does not arriveautomatically at twenty-one or twenty-five.Some achieve it surprisingly early,while others neverdo,even in three sco

39、re years and ten.Many students are marrying as an escape,not only from an unsatisfying home life,but alsofrom their own personal problems of isolation and loneliness.And it can almost be put down as adictum that any marriage seldom solves ones problems,more often,it merely makes them worse.Furthermo

40、re,it is doubtful whether the home is an institution that is capable of carrying all that theyoung are seeking to put into it.Young people correctly understand that their parents are wrong inbelieving that ttsuccess is the ultimate good,but they erroneously of marriage are essentially havefound the

41、true center of lifes meaning.Their expectations of marriage are essentially utopian andtherefore incapable of fulfillment.They want too much,and disappointments are often bound tofollow.Shall we,then,join the chorus of“Miseries“over early marriage?One cannot generalize:allearly marriages are not bad

42、 any more than all later ones are good.Satisfactory marriages aredetermined not by time,but by the emotional maturity of the partners.Therefore,each case mustbe judged on its own merits.If the early marriage is not an escape,if it is entered into withrelatively few illusions or false expectation,and

43、 if it is economically feasible,why not?Goodmarriages can be made from sixteen to sixty,and so are bad ones.1.According to this article the trend toward early marriages.A.was the result of the Great Depression of the 1930sB.could not be easily determinedC.is one that could be clearly seenD.is a resu

44、lt of the emotional maturity of the young2.The author suggests that many of todays early marriages are a result of.A.escapism B.theological dictumC.lack of formal education D.convenience3.More often than not,early marriage will.A.not affect one*s problems B.solve a person problemsC.intensify one pro

45、blems D.ease one problems4.The author states that the home as an institution is.A.overratedB.unworthy of worshipC.a god who can grant every thing that you wish forD.probably not capable of being what any young people expect it to be5.Many young people who marry early believe that.A.their parents hav

46、e found the true meaning of lifeB.they have found the true center of lifes meaningC.”success is the ultimate goodD.to succeed is not at all importantCACDBPassage 5(书)Read the following passage and choose the best answer from A,B,C,and D.Remember global warming?Back in December,the threat of climate

47、change was thunderingand the rich countries agreed to cut their carbon-dioxide and other green-house-related emissions.Since then,interest has cooled markedly,and many European countries are already running awayfrom the promises they made so loudly a few months ago.But there has been much talk,and a

48、 bitof action,to encourage renewable energies such as wind,hydro,solar and all living organisms.These emit no greenhouse gases,but tend to cost more than coal,oil or gas.The better,simpler idea is to remember that the easiest way to reduce something is to tax it-in this case,by taxing the carbon con

49、tent power.The dirtier the power,the more tax it would pay.So dirty coal would be more expensive than clean coal,which would see its price rise in relation tooil.Which would be more expensive compared with gas,which would lose some of its priceadvantage over renewables.Unless a carbon tax was so hug

50、e as to be economically crippling,it would not remove theprice differential between all renewables and fossil fuels.But it would narrow that gap by fixingthe differing environmental costs into the price-a useful principle in itself.It would also giverenewable producers a strong incentive to cut cost