商务英语综合教程第二册unit-3-Management课件.ppt

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1、Unit 3ManagementContentWarm-up activitiesI.Pair worksWhatdoyouknowaboutmanagement?Thinkaboutitandtalkwithyourpartner.II.Group workManagement is an organized body of knowledge.Work insmallgroups,discussinghowtoequipthemanagerwiththeunderstanding,thethinking,theknowledgeandtheskillsfortodaysandalsotom

2、orrowsjobs.Do you think management is important?Why?Managementisimportant.Thesuccessorfailureofbusinessorganizations,governmentinstitutionsandpublicsectorservices,voluntaryandnon-profitorganizations,sportsteams,andsoon,oftendependsonthequalityoftheirmanagement.Process of Effective ManagementProperPl

3、anningofTasksProperOrganizingofTasksProper Communication to Employees about Job TasksProperControlofTasksFirmsRevenuesandExpensesFirms EarningsFirms ValueEffective ManagementThe levels of Managementwhichconcentratesonthefirmslong-runobjectives.whichisresponsibleforintermediateandshort-termdecisions.

4、whichishighlyinvolvedwithemployeeswhoengageintheday-to-dayproductionprocess.Levels Top(high-level)management Middle management Supervisory managementTitleTypes of DecisionsTop ManagementPresident1)Should we create new products?2)Should we expand?3)How can we expand?Through acquisitions?ChiefFinancia

5、lOfficer1)Should more funds be borrowed?2)Should we invest available funds in proposedprojects?Vice-presidentofMarketing1)Should an existing product be revised?2)Should our pricing policies be changed?3)Should our advertising strategies be changed?The levels of ManagementTitleTypes of DecisionsSuper

6、visory ManagementAccount Manager1)How can workers who process payments from various accounts be motivated?2)How can conflicts between two workers be resolved?Supervisor1)How can the quality of work by assembly-line workers be assessed?2)How can assembly-line tasks be assigned across workers?3)How ca

7、n customer complaints be handled?The levels of ManagementThe key functions of management IntegrationIntegrationforthefuture(objectives)resources to achieve objectives providing with instructionswhichinvolvesmonitoringandevaluatingemployeetasks1.Planning2.Organizing 3.Leading 4.Controlling*Integratio

8、nofManagementFunctionsFour Types of Skills of ManagersConceptual skills Interpersonal skills Technical skills Decision-making skills toperformspecificday-to-daytasks,isarrangedtounderstandrelationshipsamongvarioustaskstocommunicatewithotheremployeesandwithcustomerstoassessalternativechoicesontheallo

9、cationofthefirmsresourcesSKILLSMiner has been a professor at the University of Oregon,University of Maryland,Georgia State University,and theStateUniversityofNewYorkatBuffalowherehewasdirectoroftheCenterforEntrepreneurialLeadership.Heistheauthorof 35 books on topics ranging from industrial psycholog

10、y,organizational behavior,and strategic management,toentrepreneurshipandhumanresourcemanagement.Hismostrecentbookis.Text Analysis1.Thereareatleastthreegeneralpreconditionsforachievinglastingsuccessasamanager:ability(A),motivation to manage(M),andopportunity(O).作为一个管理者要最终成功至少要具有三个基本的先决条件:能力(简称A)，从事管理

11、的动机(简称M)和机遇(简称0)。at least:adv.ifnothingelse;notlessthan至少preconditionn.anassumptiononwhichreststhevalidityoreffectofsomethingelse前提v.put into the required conditionbeforehand预先处理；事先准备例：The US should insist on asubstantiveagendaasapreconditionforanyObamavisit.美国应该坚持将实质性的议事日程作为奥巴马访问的前提。Text Analysis d

12、ownsizingTodownsizesomethingsuchasabusinessorindustrymeanstomakeitsmaller.精简，裁员；缩小规模例：例：American manufacturing organizations have beendownsizingtheirfactories.美国制造商们一直在缩小他们工厂的规模。layoffWhen there are layoffs in a company,people becomeunemployedbecausethereisnomoreworkfortheminthecompany.解雇scalingn.ac

13、tofmeasuringorarrangingoradjustingaccordingtoascale缩放比例scalingup按比例放大；按比例增加scalinglaw标度律；比例法则；相似律；比例缩小规则scalingdown按比例缩小；降低计算速度Text Analysis3.Theupshotisthatmanagerialjobs,whichsurgedata5.6%annualratefrom1984through1989,haveshownnonetgrowthatallsincethen-eliminatingabout2.25millionjobsthatwouldhaveb

14、eencreatediftheearliergrowthtrendhadbeenmaintained.这一调整的结果是，管理局位从1984到1989以5.6%的比率上升，但后来根本没有任何净增长一一如果早期的发展势头能够持续下去的话，就可以创造大的225万个岗位。upshot N.Theupshotofaseriesofeventsordiscussionsisthefinalresultofthem,usuallyasurprisingresult.(通常指出乎意外的)结果surge:Asurgeisasuddenlargeincreaseinsomethingthathasprevious

15、lybeensteady,orhasonlyincreasedordevelopedslowly.剧增eliminate：toeliminatesomething,especiallysomethingyoudonotwantorneed,meanstoremoveitcompletely.消除Exercise:I.Answer the following questions according to the text:1.Whataregeneralpreconditionsforachievinglastingsuccessasamanager?2.Whatismanagerialabil

16、ity?3.Whichskillsshouldbusinessschoolgraduateshave?1.Thereareatleastthreegeneralpreconditionsforachievinglastingsuccessasamanager:ability(A),motivationtomanage(M),andopportunity(O).2.As used here,the term managerial ability is the demonstratedcapacity to achieve organizational objectives both effect

17、ively andefficiently.3.AccordingtorecentworkbytheAmericanAssemblyofCollegiateSchools of Business(AACSB),an accrediting agency,businessschool graduates should be able to demonstrate certain skills andpersonalcharacteristics.Theyinclude:Leadership;Oralcommunication and presentation skills;Written comm

18、unication;Planning and organizing;Information gathering and problemanalysis;Decisionmaking;Delegationandcontrol;Self-objectivity(beingawareofonesstrengthsandlimitations);Dispositiontolead(awillingnessanddesiretoleadothersinnewdirections).4.Whatiscalldispositiontolead?5.WhatistheimpactofmotivationtoM

19、anage?6.How many ways that can measure onesmotivationtoManage?4.Awillingnessanddesiretoleadothersinnewdirections5.Uplifting stories about disabled persons andadventurerswhosucceeddespiteseeminglyinsurmountableoddsareoftensummedupinoneword:desire.The same force drives successfulmanagers.6.Amanagement

20、researchernamedJohnB.Minerdeveloped a psychometric instrument to measureobjectively an individuals motivation to manage.Miners measure of motivation to manage isanchoredtothefollowingsevendimensions:7.WhataretheconclusionsdoMinerandhiscolleaguesmake?8.Why we say students might be frustrated with man

21、agementposition?9.HowmanyworkersinprivateindustryinAmericanaccordingtodata?10.Whatisthequickwaytobecomeamanagerinthistext?7.First,althoughthesteadydeclineofmotivationtomanageduringthe 1960s and early 1970s had stopped.students motivation tomanage still was very low.A second conclusion was that femal

22、estudents no longer lagged behind their male counterparts inmotivationtomanage.8.Judging from headlines in recent years about corporatedownsizings，middlemanagerlayoffs,andthedramaticscalingbackoftheU.S.defenseindustry,studentsmightbetemptedtothrowuptheir hands in frustration over the prospect of eve

23、r landing amanagementposition.9.IntheU.S.some13.5millionworkersinprivateindustryareclassifiedasexecutives,administrators,andmanagers,andmostareemployedintheservicesector-thefocusofintensiverestructuringinrecentyears.10.One quick way to become a manager is to start your ownbusiness.6.Theagencyhopesto

24、reducemistakeswithaprogrambuiltaroundanews_safetychecklist.7.Thereisones_waytoknowiftheSouthernCrossisvisibleinyourskyornot.8.Indeed,the m_ of its artifacts may even be whatmakesitmeaningful.9.Thec_totheirassetsisbanksexcessreserveholdingswithcentralbanks.10.Todosowouldd_thatthisisnotatrueunionatall

25、.6.surgical 7.surefire 8.multiplication 9.counterpart 10 demonstrateWord PracticeFill in the blanks with the appropriate words or phrases given in thebox.Change the forms where necessary.gloomy perspective superior intangible frustration restructuring merchandise surge drive insurmountable 1.Liquidi

26、tyintheUStreasurymarketis_toEurozonebondmarkets.2.Thereis_financialbarrieratthemoment,butitssomethingthatcouldchange.3.The new numbers _with China is only likely to intensify asunemploymentremainsstubbornlycloseto10%.4.That_forecastseemsalltoorealisticfollowingsograveafinancialcrisis.1.superior 2.in

27、surmountable 3.frustration 4.gloomy 5.Inrecentdecades,however,moreAmericanbusinesspeoplehavecometorecognizetheneedtobemoreinternationalintheir_.6.TherateofbankandthriftfailuresinAmericabeganto_in2008afterseveralblissfullyquietyears.7.A successful enterprise for its own brand building is a kind of_in

28、vestment,and its benefits will be with the constantdevelopmentandexpansionofenterprises,graduallyemerged.8.CanAmericacontinuetorelyongovernmentstimulusto_growth?9.Onelikelychangemeansa_ofAmericasfailedhealth-insurancemarkets.10._sales are the principal means of earning revenue in amerchandisingfirm.

29、5.perspective 6.surge 7.intangible 8.drive 9.restructuring 10.merchandise V.Reading comprehensionRead the text carefully,and choose the best answer.Mary Owen examines the role and efficiency of teams.Recruiterssaythatcandidateswhocangiveexamplesofworktheyhavedoneasmembersofasuccessfulteamareinasstro

30、ngapositionasthose who can point to significant individual achievement.Indeed,toomuchofthelattermaysuggestthatthepersonconcernedisnotateamplayer-one of the more serious failings in the book of management.The importance of being a team player is a side effect of theincreasinginteractionacrossdepartme

31、ntsandfunctionaldivides.Insteadof pushing reports,paperwork and decisions around the organization,teamsprovideadynamicmeetingplacewhereideascanbesharedandexpertisemorecarefullytargetedatimportantbusinessissues,saysSteveGardner,inhisbookKeyManagementConcepts.Headds,Globalizationhas added a further di

32、mension to teamwork.Multinational teams nowstudypolicydecisionsinthelightoftheirimpactonthelocalmarket.Butisteamworkingbeingoverdone?Somemanagersareonasmanyassevenoreightdifferentteams,saysDrCathyBandy,apsychologistwhorecentlyranaconferenceonthesubject.Theytakeupsomuchtimethatmanagerscantgetonwithco

33、retasks.Formingteamsandhavingmeetingshas,shesays,becomeanendinitself,almostregardlessofpurpose.Thereisalsothedangerofanunhealthydesiretokeeptheteamgoingaftertheworkhasbeendone.Peoplefeeltheneedtobelong,andteammembershipcanprovideakindofpsychologicalsupport.Theideabehindteamworkingisthat,whentheright

34、groupofpeopleisbroughttogether,aforcedevelopswhichisgreaterthanthesumoftheirindividualtalents.Thisisoftentrueinsport,wheregood players can reach unexpected heights as members of aninternationalteam.However,fewbusinesssituationshaveascleara set of objectives,or as clear criteria of success or failure

35、,aswinningamatch.1.Whatpointdoesthewritermakeaboutteamworkingatthebeginningofthearticle?A)Itisthemostsuccessfulformofmanagement.B)Ithaschangedtherecruitmentprocedureincompanies.C)Well-runteamsstillallowindividualstodemonstratetheirtalents.D)Beingateamplayerisnowconsideredanessentialmanagementskill.2

36、.Accordingtothearticle,teamworkdevelopedwithincompaniesasaresponsetoA)modernofficedesign.B)changingworkpractices.C)areductioninadministrativetasks.D)theexpansionofinternationalbusiness.3.Inthethirdparagraph,DrBandysuggeststhatA)manyemployeesdonotenjoyworkinginteams.B)somemanagersarenotveryeffectivet

37、eamleaders.C)someteamsarecreatedunnecessarily.D)fewteamsarewellorganized.1.D 2.B 3.C4.Accordingtothewriter,teamworkismoreeffectiveinthefieldofsportbecausetheplayersA)knowwhattheywanttoachieve.B)aremorecompetitivebynature.C)havemoreindividualtalent.D)canbedrivenbynationalpride.5.SteveGardnerandDrBand

38、yagreethatwhenabusinessteamiscreatedpeopledonotpayenoughattentionto_.A)thestructureoftheteam.B)alternativestotheteam.C)selectingtheteammembers.D)directingtheteamsactivities.6.WhatisSteveGardnersadviceonoperatingasuccessfulteam?A)Maintainaflexibleapproachtomembership.B)Allowpersonalitiestodevelopwith

39、intheteam.C)Selectpeoplewhofitnaturallyintocertainroles.D)Makeeveryefforttoavoidconflictbetweenmembers.4.A 5.B 6.CWriting MinutesMinutes are designed to show the subject of meeting,memberspresent,summaryofthespeechanddiscussion,timeofadjournmentandsignaturetothetargetreaders.I.The elements of minute

40、s Theformatofformalminutesofameetingisuncomplicatedandusuallyincludesfourparts:theheadingofthemeeting,thebasicsituationofthemeeting,thebodyofminutesandtheending.1.The Heading Itusuallycoversthetitleoftheminutes,thevenue,dateandtimeofthemeeting.Itisusualtostatethenameandpositionofthepersoninthe chair

41、 and the time at which the meeting started and c1osed.Besides,otherinformationshouldbeinc1uded,suchasthetypeofmeeting(daily,weekly,monthly,annual,orspecial).2.The Basic Situation Anamelistofattendeesandabsentees(forsmallmeetings,alistofthose present or absent;for large meetings,and the number ofmemb

42、ersinattendance)isusuallyshowninthispart.3.The Body Thebodyofminutesisthemainpart,whichisanaccountofallreports,motions,motionoriginators,modes of voting,adoption or rejection,itemspostponed,recommendations,arguments in favororagainst,alternatives,resolutions,actions,deadlines,personsresponsible,etc.

43、Furthermore,informal minutes of a meeting,it covers openingstatement,businessarisingandconc1usioninthissection.Opening Statement Openingstatement,alsocalledmeetingbackground,focus on the meeting purpose orprovidingtheinformationonforthcomingdiscussedtheme.Business Arising Thethemeorsubjectdiscussedi

44、nthemeetingissummarized in the form of paragraph,whichincludesvariousreasons.Conclusions Theconc1usionoftheminutesofameetingisclearand concise,may be made individually if manysubjectsareputforward.Ifnoconc1usionismadeby the chairman,it is necessary for the minutes-takertodoit.4.The Ending It usually

45、 consists of the complimentary close which isrespectfullysubmitted,thehandwrittenandtypewrittensignatureoftherecorder.Thetimeofadjournment,thedateandplaceofthenextmeetingareusuallyinc1udedattheend.Areferencenumbermaybeaddedtotheminutesforeasyfilingandheadingsandsubheadingscanbeusedforeasyreading.How

46、ever,simplified minutes only inc1ude the following parts:chairperson;dateandtime;attendees;contentandminuteskeeper.II.Writing Techniques of Business MinutesGuidelines for Writing MinutesBeforetheMeetingChooseyourtool:penandpaper,laptopcomputerortaperecorder.Makesureyourtoolofchoiceisinworkingorderan

47、dhaveabackupjustincase.Usethemeetingagendatoformulateanoutline.DuringtheMeetingPassaroundanattendancesheet.Getalistofcommitteemembersandmakesureyouknowwhoiswho.Notethetimewhenthemeetingbegins.Donttrytowritedowneverysinglecomment,justthemainideas.Makenoteofanymotionstobevotedonatfuturemeetings.Noteth

48、eendingtimeofthemeeting.AftertheMeetingTypeuptheminutesassoonaspossibleafterthemeeting,whileeverythingisstillfreshinyourmind.Inc1ude the name of organization,name of committee,type ofmeeting(daily,weekly,monthly,annual,orspecial),andpurposeofmeeting.Inc1udethetimethemeetingbeganandended.Assignment uTry to summarize the communicative purposes of minutes.WritingSuggested Answer:Thecommunicativepurposesofmeetingminutesaretorecordpermanentlytheproceedingsofameeting,toprovidearecordofresultsforthosewhowerenotpresentatthemeetingandabasisforactionaswellastomeasureprogress.Thank you!