Chapter 3- Product Description ppt课件跨境电商实用英语.pptx

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1、Chapter 3-Product Description 教学课件跨境电商实用英语Chapter 3跨境电商实用英语Chapter 3Product Description03Mini-Project02Passage Reading01Warming-up目录CONTENSTAfter studying this chapter,you are expected to:Know what products are suitable for Cross-border E-commerce salesAcquire basic knowledge about product structure

2、 of an online shop and know definitions of burst sells,flow-increase products and profitable productsLearn the relative words and expressionsUnderstand the procedure of making a good product description on Cross-border E-commerce platformsDevelop a careful and rigorous working attitudeLearning Goals

3、Chapter 3PART ONE/Warming-up0101TaskProduct description is important to a product.Look at the following product description,and discuss with a partner about what information we should include in the product description.Size chartPaymentCredit card on line is available.We accept payment by Paypal,T/T

4、 and Western Union.After your payment cleared we will deliver to you within 3 business days.If there is any import duties or taxes,it is buyers responsibility.Although we have great confidence in the quality and prices of every product we sell,we can not guarantee all buyers would be 100%satisfied w

5、ith them due to different reasons.But no matter what happens,we promise we will do our best to solve any problems occured during transactions.If you have a defective item which you wish to return or exchange,please contact us within 3 business days from date you receive the shipment.ABWarrantyShippi

6、ngFeedbackChapter 3PART TWO/Passage Reading0 02 2Product DescriptionProducts are essential to Cross-border E-commerce.It can be said that right products can help companies gain the world.In general,products that are suitable for Cross-border E-commerce sales have the following characteristics:Small,

7、light,and high added value.In short,“small and beautiful”products are most suitable for sales on Cross-border E-commerce platform.When looking for products for online shops,pay attention to the product structure.There are mainly three types of Cross-border E-commerce products:Burst sells,flow-increa

8、se products and profitable products.Burst sells are hot products,with high flow,high exposure,large orders,and other characteristics.However,burst sells are not the source of profits for shops.Usually,the price of burst sells is low,and the direct impact is that the profit margins are small,even wit

9、h no profit margins.Thus,it is recommended that shops only set 1-2 burst sells per store.Create burst sells by reducing price,increasing discount rates,which will bring a lot of page views and orders in the short term for the shop,as well as promote the sale of other products.Flow-increase products

10、refer to the products that can increase page views for the shop.Same as burst sells,the price of flow-increase products is also low,and they are not the primary source of profits.It is recommended that each shop set about five flow-increase products,so that shops do not need to invest a lot to incre

11、ase the flow.If shops choose flow-increase products and burst sells reasonably,it will help shops grow rapidly in the early stage.The operation of a shop is inseparable from profits,and profitable products are the main source of profits.In general,in addition to burst sells and flow-increase product

12、s,other products in the shop are all profitable products.The sellers valuation on the expected profit of the products determines the profitability.The page view of this kind of product is not large,but the profit of a single product is high.The seller should reserve discount space for this kind of p

13、roducts,so the seller can discount them during the flow peak of platform or promotion period.Once we have decided on product structure of the store,we need to have a more comprehensive understanding of the product category,so that we can better introduce and display the attributes and characteristic

14、s of the products in the product description.Although the major platforms have different rules about the product description,there are still some common skills and tricks:1Follow the“FAB”method,which refers to Feature,Advantage,and Benefit;Truthfully describe the products,otherwise there will be fol

15、low-up disputes such as products not as described;Do not include too many pictures,otherwise the loading time will be too long,and that will probably result in a negative effect on the buyers decision making process,best between 10-12 pictures;Be as simple as possible in the product description,gene

16、rally between 100-300 words;Include logistics,payment,after-sales service and other information in the product description;Paragraph the description to enhance the buyers buying experience;Make use of custom modules such as related sales to increase the sales of similar products,new or profitable pr

17、oducts.New Words burst/b:st/n.1a sudden flurry of activity 爆 发e.g.I)After hearing the presidents speech,the applause burst from the crowd.听了总统的演讲后，人群中爆发出掌声。II)We expect the new product could bring a burst in sales for our store.我们期待新产品能给我们店铺带来销量突破。2promote/prmt/v.contribute to the progress or growth

18、 of;try to sell(a product)促进；推销e.g.I)We launched a big online advertising campaign to promote our new products.我们发起了一场大型的网络广告宣传活动来推销我们的新产品。II)The representatives from both countries discussed how to promote economic cooperation between China and the U.S.两国代表讨论了如何促进中美经贸合作。3profitability/prftblt/n.the

19、 degree to which a business or activity yields profit or financial gain 盈利能力；收益性e.g.I)Profitability is the first thing to look into when thinking of investing a company or business.在考虑投资一家公司或一项生意时，盈利能力是首先考虑的问题。II)Intense rivalry will reduce industry profitability.激烈的竞争将会降低行业的盈利能力。4reserve/rz:v/v.hol

20、d back or set aside,especially for future use or contingency 储备；保留；预留e.g.I)You must reserve your strength for the finals.你必须为决赛保存体力。II)A double room with a balcony overlooking the sea had been reserved for him.特地为他预留了一间带阳台的海景双人房。5peak/pi:k/n.the most extreme possible amount or value 最高点；顶点e.g.I)Our

21、holiday sales hit a peak of around 2 million dollars.我们的假日销售额达到了 200 万美元的巅峰。II)People in big cities often choose to leave early in order to get out of the peak-hour traffic.大城市的人们经常选择早点下班，以避开高峰时段的车流。6comprehensive/kmprhensv/adj.including or dealing with all or nearly all elements or aspects of somet

22、hing 广泛的；全面的e.g.I)There will be a comprehensive evaluation of students at the end of each semester.每学期结束将对学生进行综合评估。II)This gallery has a comprehensive collection of Van Gogh.这家美术馆收藏了较全面的凡高作品。7common/kmn/adj.shared by two or more people,groups,or things 共同的；共有的e.g.I)The two countries stand together a

23、gainst a common enemy.两个国家联合起来反对共同的敌人。II)We face some problems common to all the communities.我们面临着所有社区的一些共性问题。8dispute/dspju:t/n.a disagreement or argument(about an order)纠纷e.g.I)The customer service team will interpose into the dispute if the seller and the buyer cannot reach an agreement.如果卖家和买家无法

24、达成协议，客服团队将介入纠纷。II)The commission is in dispute with the government.委员会与政府有争议。9load/ld/v.insert something into(a device)so that it can be operated 加载；载入e.g.I)It takes time for the computer to load pictures.电脑加载图片需要一些时间。II)The new cloud system allows us to load data from anywhere.新的云系统允许我们从任何地方加载数据。10

25、custom/kstm/adj.made according to the specifications of an individual 定做的，定制的e.g.I)Some brides want their custom-made wedding dress,while some prefer to rent one.有些新娘想要定制的婚纱，而有些则喜欢租婚纱。II)We decide to add custom fitted masks during the Halloween season to attract more buyers.我们决定在万圣节期间增加定制面具供应，以吸引更多的

26、买家。11module/mdju:l/n.a unit that has a particular function 模块；组件e.g.I)This course consists of three four-week modules.本课程由 3 个 4 周的模块组成。II)AliExpress offers a series of modules to help sellers gain more flow and orders,such as related sales module.全球速卖通提供了一系列帮助卖家获得更多的流量和订单的模块，如关联销售模块。Phrases&Express

27、ions1e.g.I)Chinese government has made efforts to adjust and optimize the mix of export commodities to improve product quality and raise added value.中国政府努力调整和优化出口产品结构，以提高产品质量，增加附加价值。II)We can create significant added value by pushing the brand into other areas.通过将品牌推向其他领域，我们可以创造显著的附加价值。added value附加

28、值2e.g.I)We had a net profit margin of 30%last year.我们去年的净利润率为 30%。II)Some small restaurants often ignore health and safety regulations in order to raise profit margins.一些小餐馆为了提高利润率，经常忽视健康和安全法规。profit margin利润率；边际利润3e.g.I)Alexa is a website that offers website rankings in terms of page views and visi

29、tors globally.Alexa 是一家发布全球网站浏览量及访客排行的网站。II)The ticket system experienced a temporary failure on excessive page view volume as the release of Jay Chous concert tickets.随着周杰伦演唱会门票的开售，售票系统因为页面浏览量过大而暂时发生故障。page view访问量；浏览量4e.g.I)It is believed in modern society that liberty is inseparable from social j

30、ustice.在现代社会，人们认为自由与社会正义是分不开的。II)Our countrys achievements are inseparable from support by the people of the world.我国的成就离不开世界人民的支持。inseparable from不可分的5e.g.I)Expected profit is a crucial thing to consider when setting the price for aproduct.为产品定价时，预期利润是要考虑的一个重要因素。II)The higher than expected profit s

31、hows the rapid rebound in global demand for luxury products.利润高于预期，表明全球奢侈品需求迅速反弹。expected profit预期利润6e.g.I)We want to see more women involved in decision making process.我们希望看到更多的女性参与决策过程。II)Employers today want college graduates to have the abilities of problem solving and decision making.现在的雇主希望大学毕

32、业生具备解决问题和决策的能力。decision making决策；判定7e.g.I)Top quality service will help improve the buying experience.最优质的服务将有助于改善购买体验。II)Pleasant buying experience helps boost customer loyalty.愉快的购买体验有助于提升客户的忠诚度。buying experience购买体验Task 1Work in pairs.Read the above passage and answer the following questions.1 1

33、What kind of products is suitable for Cross-border E-commerce sales?2 2 What is a burst sell,flow-increase product and profitable product?3 3 How many pictures in the product description is the best?Why?Task 2Complete the following sentences with the words or phrases in the box.Change the form if ne

34、cessary.1 Our college used to be a banking college,but now its a_college.2 We are totally different people and have nothing in_.3 _system includes customer service,packaging,transportation,storage,distribution processing and information control.4 Hangzhou has traffic restriction during_hours.peakres

35、ervecomprehensivedisputepromotecommonmodulelogisticsComplete the following sentences with the words or phrases in the box.Change the form if necessary.5 The labors union is in_with management over working hours.6 This campaign is to_awareness of environmental issues.7 The solar_of the machine helps

36、reduce the resource cost and protect the environment.8 Her husband has_a table at her favorite restaurant to celebrate their wedding anniversary.peakreservecomprehensivedisputepromotecommonmodulelogisticsTask 3Translate the following sentences into English,using the expressions in brackets.1 听到丈夫去世的

37、消息，她突然大哭起来。(burst)2 在科研方面的投入帮助我们提高了产品的附加值。(added value)3 我们公司的成功离不开每一位员工的努力。(inseparable from)Translate the following sentences into English,using the expressions in brackets.4 去年良好的业绩证明了我们公司的盈利能力。(profitability)5 多听取不同方面的意见有利于我们做出决策。(decision making)6 如果再降价，我们将几乎没有利润空间可言。(profit margin)Chapter 3PART THREE/Mini-Project0 03 3 Please write a product description for the following product.Chapter 3THANKS