商务英语阅读Unit2.ppt

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1、CENTURY BUSINESS ENGLISH大连理工大学出版社大连理工大学出版社阅读教程（基础篇阅读教程（基础篇I I）（第四版）（第四版）世纪商务英语世纪商务英语 主编：王洗薇主编：王洗薇Unit Two Making Introductions大连理工大学出版社大连理工大学出版社大连理工大学出版社大连理工大学出版社Business Language In this unit were going to have a look at the proper etiquette of making introductions.The practical reading will enable

2、 you to design a business card for yourself.Of course you will also continue to learn some reading skills about how to guess the meaning of new words from context clues.大连理工大学出版社大连理工大学出版社Business LanguageReading Skill FocusWords and ExpressionsPractical ReadingComprehensive Reading大连理工大学出版社大连理工大学出版社

3、Reading Skill FocusContext Clues(2)In this unit,lets discuss the Restatement/Synonym Clues and Example Clues.Restatement/Synonym Clues In sentences there are usually phrases or clauses that repeat the idea of the unknown word.In other words,the phrase says the same thing as the unknown word.Sometime

4、s,two adjacent sentences express similar meanings,thus it is possible to guess the unknown word.大连理工大学出版社大连理工大学出版社Reading Skill FocusThe unknown word may follow these clues:Clue Wordsorin other wordsthat is that is to sayi.e.Punctuationscomma,Brackets()comma,dash大连理工大学出版社大连理工大学出版社Reading Skill Focus

5、Example CluesIn some sentences we can guess the meaning of an unknown word by the example given in the sentence.This is because most examples given in the sentences explain the unknownword.The clue words are as follows:Clue Wordsasespeciallylikee.g.suchfor examplesuch asfor instanceincludingin this

6、casePunctuationssemicolon;colon:大连理工大学出版社大连理工大学出版社Reading Skill FocusAGuided PracticeSample 1 Spontaneously,that is,without planning,the students lifted the teacher onto their shoulder.Clue word:that is 从“that is”这个重述/同义线索可以分析出“without planning”就是“spontaneously”这一词的词义“自发的”。大连理工大学出版社大连理工大学出版社Reading

7、Skill FocusSample 2 The little boy enjoys all kinds of beverages,such as milk,cola,coffee,juice and tea.Clue word:such as 从“such as”引出的例子“milk,cola,coffee,juice and tea”可以看出“beverage”是各种饮品的总称。大连理工大学出版社大连理工大学出版社Reading Skill FocusBLets Try Try to figure out the Chinese meaning of the underlined words

8、 in the following sentences and identify what the clue words are.1.X-ray therapy,that is,treatment by use of X-ray,often 2.stops the growth of a tumor.that isClue word:_疗法疗法 therapy:_大连理工大学出版社大连理工大学出版社Reading Skill Focus2.He has no concept of what is ethicalno idea of what is right and wrong.(dash)C

9、lue word:_道德的道德的 ethical:_3.The new tax law supersedes,or replaces,the law that was in effect last year.orClue word:_代替代替 supersede:_大连理工大学出版社大连理工大学出版社Reading Skill Focus4.Before the main business of a conference begins the chairman usually makes a short preliminary(i.e.introductory)speech.In other

10、words,he says a few things by way of introduction.i.e.,in other wordsClue word:_开端的开端的 preliminary:_大连理工大学出版社大连理工大学出版社Reading Skill Focus5.Another habit which can slow your reading is called 6.“subvocalization”.In this case,your lips do not move,7.but you still“hear”each word in your head as you rea

11、d 8.silently.in this case Clue word:_默读默读 subvocalization:_大连理工大学出版社大连理工大学出版社Reading Skill Focus6.George was one of my most diligent students;he was 7.willing to spend hours working on mastering a new 8.subject.(semicolon)Clue word:_勤奋的勤奋的 diligent:_大连理工大学出版社大连理工大学出版社Reading Skill Focus7.Well-off Am

12、ericans consume a lot of alcohol in the form of cocktailmixtures based on spirits like whisky,gin and vodka.likeClue word:_酒类饮品酒类饮品 spirit:_大连理工大学出版社大连理工大学出版社Reading Skill Focus8.Finally the enemy surrendered.They threw down their weapons and walked out of the house with their hands over their heads

13、.(the next sentence)Clue word:_投降投降 surrender:_大连理工大学出版社大连理工大学出版社Reading Skill Focus9.Young people who are just starting their households often spend some of their money on appliances,for instance,refrigerators and televisions.for instance Clue word:_家用电器家用电器 appliances:_大连理工大学出版社大连理工大学出版社Reading Sk

14、ill Focus10.Defined most broadly,folklore includes all the customs,beliefs and traditions that people have handed down from generation to generation.include Clue word:_民俗民俗 folklore:_大连理工大学出版社大连理工大学出版社Comprehensive ReadingText A Introductions,Greetings,and Titles in Business When greeting others in

15、business context,a handshake is acceptable around the world.However,the strength,length,and of a handshake will vary by culture.Of course,Japanese will still to each other and it is advisable for foreign visitors to bend slightly when shaking hands.durationduration 持续的时间bowbow 鞠躬，欠身握手将会成为世界各国所能接受的问候

16、方式。然而，握手力度、长度、持续时间会因文化的差异而不同。当然了，日本人仍旧彼此鞠躬，对于外国访客来说握手的时候稍微鞠躬也是可取的。大连理工大学出版社大连理工大学出版社Comprehensive ReadingMexicans who know each other will and EastEuropeans may kiss.In many European countries it is common to shake hands with everyone in the room before and after each business meeting.Business card

17、exchanges are an important part of any international business meetinghughug 拥抱彼此认识的墨西哥人行拥抱礼，东欧人行亲吻礼。在欧洲的许多国家，大家通常在每次商务会议之前和之后与人握手。在任何一场国际商务会议中，交换名片都是一个非常重要的环节。大连理工大学出版社大连理工大学出版社Comprehensive Reading include where to keep your cards,whichlanguages the card should be in,and what to do with the busines

18、s card once you have received it.One rule to follow:always bring five times more cards than you think you will need.To explore the nuances of a business card exchange,we will examine the exchange as by an American in Japan.Variationsvariation 变化变动carried outcarry out 执行，贯彻区别在于名片放在哪，名片上应用哪些语言，你收到名片时应

19、如何处理。有一条规则可遵循：永远带着比你认为你需要的数量多五倍的名片。要想了解交换商务名片的细微差别，那就看一下一个美国人在日本的经历吧。大连理工大学出版社大连理工大学出版社Comprehensive Reading First,the cards should be in English on one side and Japanese on the other side.It is important that the company and title be prominently positioned.The cards should be kept in a .Never keep

20、the cardsin a wallet or a pocket-book.The presentation of the card is done at the beginning of the meeting.Cards are presented with the givers name(Japanese side)facing the .card holdercard holder 名片夹recipientrecipient 接受者首先，名片的一面应该是英语，另一面是日语。重要的是公司名字和头衔应该放在显著的位置。名片应该放在名片夹里再放在衬衫或上衣口袋里。不要把名片放在皮夹或钱袋里。

21、赠送名片要在会议开始的时候进行。赠送者的名字（日语面）要朝上，面向名片接受者。大连理工大学出版社大连理工大学出版社Comprehensive ReadingThe card can be delivered by one or preferably two hands by a slight bow.On of a card,it should be studied carefully to determine the of the person theexecutive is meeting.Since meetings usually involve more than one perso

22、n,each card received should be placed on the table,like an open ,in front of the recipient so that the executive can tell who he or she is speaking with.accompaniedaccompany 伴随；陪伴receiptreceipt 收到；收据statusstatus 身份，地位deck of cardsdeck of cards 一副纸牌可以一只手，但最好用两只手稍微鞠躬的方式递名片。接到名片后，应细读以确定你所面见人的身份。因为通常与会者

23、不止一个人，收到的每张名片应置于桌子上，像打开着的纸牌一样，放在接受者的面前，这样主管就能知道和他说话的人是谁。大连理工大学出版社大连理工大学出版社Comprehensive ReadingThe recipient should avoid placing them in ones wallet or writing on them in the presence of the giver.The business card is the of the organization;therefore it should be treated with the utmost respect.As

24、 a general rule,use peoples titles when on international business.Learn the appropriate titles for each country.embodimentembodiment 体现接受者不要搅乱名片，或把名片放到钱夹里、或当着赠与人的面在上面写字。名片代表该公司，是公司的象征，因此，它极应受到尊重。通常，在国际商务交往中会使用头衔。因此了解每个国家相应的头衔是必要的。大连理工大学出版社大连理工大学出版社Comprehensive ReadingPeople with Ph.D.s should alway

25、s be referred to as“Doctor”.In many countries,people will be referred to by their titles only.For example,“Chief Engineer,can youtell us how this operation works?”The use of first names in business will also vary by country and age.Be to these differences.alertalert 留心的，警惕的有博士学位的人应该称呼其为博士。在许多国家，谈及某人

26、只会用他们的头衔。比如：“总工程师，您能告诉我这是如何操作的么？”商务活动中，名字的使用因国家和年龄而不同。一定要留心这些差异。大连理工大学出版社大连理工大学出版社Comprehensive ReadingTask 1 At the very beginning of this unit,youve learned the techniques of guessing the meaning of unfamiliar words from context clues.Read Text A and choose the most probable meaning for the follow

27、ing words,and explain the clues.1.vary(Para.1,Line 3):2.A.be different B.be similar C.be acceptable_A 根据常识判断，不同国家的礼节是不一样的，因此根据常识判断，不同国家的礼节是不一样的，因此可以判断可以判断vary的意思是的意思是“不同不同”。Clue:大连理工大学出版社大连理工大学出版社Comprehensive Reading2.bend(Para.1,Line 4):A.stand B.smile C.bowC_ 前半句表明，日本人见面前半句表明，日本人见面“bow to each ot

28、her”，外，外国人与日本人见面时要国人与日本人见面时要“bent”，因此可以推断，因此可以推断，bent和和bow是同义词，是鞠躬的意思。是同义词，是鞠躬的意思。Clue:大连理工大学出版社大连理工大学出版社3.nuance(Para.2,Line 5):A.similarity B.nature C.slight differenceC_ 上文提到，交换名片的礼节的不同上文提到，交换名片的礼节的不同(variation)包包括几个方面。此句说到括几个方面。此句说到“explore the nuances”，应该是，应该是探索不同之处的意思，因此可以推断，探索不同之处的意思，因此可以推断，C

29、是正确答案。是正确答案。Clue:Comprehensive Reading大连理工大学出版社大连理工大学出版社4.utmost(Para.3,Line 15):A.little B.maximum C.someB_ 上一句表示，名片是公司的象征，因此可以推断，上一句表示，名片是公司的象征，因此可以推断，对待名片应该非常尊敬，因此正确选项为对待名片应该非常尊敬，因此正确选项为B。Clue:Comprehensive Reading大连理工大学出版社大连理工大学出版社5.refer to(Para.4,Line 3):A.to mention or to speak about B.appoin

30、t C.representComprehensive ReadingA_ 线索词线索词for example后面的例子表明，在某些国家后面的例子表明，在某些国家用用title来指称其他人，因此可以推断，来指称其他人，因此可以推断，refer to的意思是的意思是“指，提到指，提到”。Clue:大连理工大学出版社大连理工大学出版社Task 2 Read Text A again and decide whether the following statements are True or False.1.The way of dealing with business cards is near

31、ly the 2.same.2.People should always bring five more cards than they think they will need.3.The name of the company and the title of the person 4.should be on a card.()FComprehensive Reading()F()T大连理工大学出版社大连理工大学出版社4.The recipients should place the cards in their wallet 5.when they receive cards.5.Pe

32、ople should be careful in using ones first name.()FComprehensive Reading()T大连理工大学出版社大连理工大学出版社Comprehensive ReadingTask 3 Complete the following table according to Text A.Greetings will be acceptable around the world.Japanese will to each other.Mexicans will when they know each other.East Europeans m

33、ay each other.A handshake _bow _hug _kiss _大连理工大学出版社大连理工大学出版社Comprehensive ReadingBusiness CardsWhere to keep?When to present?How to present?How to deliver?Business cards should be kept in a card holder in the vest or jacket pocket._ Business cards should be presented at the beginning of the meeting

34、._ Business cards should be presented with the givers name facing the recipient._ Business cards should be delivered by one or preferably two hands accompanied by a light bow._大连理工大学出版社大连理工大学出版社Business CardsHow to treat?TitlesPeoples titles should be used when Those referred to as“Doctor”are people

35、 withComprehensive Reading Business cards should be treated with the utmost respect._on international business._Ph.D.s _大连理工大学出版社大连理工大学出版社Comprehensive ReadingTask 4 Word Formation LearningSuffix（2）The following suffixes can be found in Text A.SuffixMeaningExamples-th(in nouns)an action,state or qua

36、lity 表示行为、性质、状态、情况width,depth,truth,growth,warmth-ation(-tion 的变体)表示行为、情况、状态、行为的过程、结果，或由行为而产生的事物 limitation,information,consideration,imagination大连理工大学出版社大连理工大学出版社Comprehensive ReadingSuffixMeaningExamples-ent/-ant(in nouns)a person performing the stated action 表示某一动作的实施者 correspondent,servant,resid

37、ent,inhabitant(in adjectives)that is or does sth 是 的，做的 different,significant,pleasant,expectant-ment(in nouns)an action or process or its result 表示行为、行为的过程或结果 entertainment,advertisement,movement,statement大连理工大学出版社大连理工大学出版社Comprehensive Reading Now,read Text A carefully,locate the words in the text

38、 that contain one of the above-mentioned suffixes,then tell the part of speech and the meaning of each word.1.-th (Para.1,Line 3)(Para.1,Line 2)strength _length _2.-ation (Para.1,Line 2)(Para.2,Line 2)(Para.3,Line 4)(Para.3,Line 14)(Para.4,Line 5)duration _variation _presentation _organization _oper

39、ation_大连理工大学出版社大连理工大学出版社Comprehensive Reading3.-ent/-ant (Para.2,Line 1)(Para.3,Line 2)(Para.3,Line 6)4.-ment (Para.3,Line 14)important _prominently _recipient _embodiment_大连理工大学出版社大连理工大学出版社Comprehensive ReadingTask 5Fill in each of the blanks with an appropriate form of the word given.1.vary(1)The

40、medical tests showed some in the (2)babys heart rate.(2)My taste in classical music widely,but I usually prefer Mozart or Brahms.(3)The author gave reasons for having written the book.(4)Work on the production line is monotonous(单调的)and lacks .variation_ varies _various _variety _大连理工大学出版社大连理工大学出版社C

41、omprehensive Reading2.receive(1)Lund was the first female of an artificial heart.(2)She picked up the and dialled his phone number.(3)You have been in of unemployment benefit for two months.(4)Members of Parliament a 4.2%pay increase this year.recipient _ receiver _ receipt _received _大连理工大学出版社大连理工大

42、学出版社Comprehensive Reading3.present(1)The of prizes and certificates will take place in (2)the main hall.(2)He the report to his colleagues at the meeting.(3)Hes usually quite polite in my .(4)BBC News is reporting the death of Yorkshire Television Richard Whitely.presentation _presented _presence _p

43、resenter _大连理工大学出版社大连理工大学出版社Comprehensive Reading4.long(1)She to see him again.(2)He who laughs last,laughs .(3)She gazed at the cakes in the shop window.(4)He is unable to concentrate on his work for any of time.longed _ longest _ longingly _length _大连理工大学出版社大连理工大学出版社Comprehensive ReadingTask 6 Fil

44、l in the blanks with the words given below.Change the form where necessary.Prominently determine receipt alert advisabledeliver appropriate accompany utmost involve1.The of policy is not your businessyour 2.job is to carry it out.2.We listened with the interest to this extraordinary statement.determ

45、ination _utmost _大连理工大学出版社大连理工大学出版社Comprehensive Reading3.Marys photo was displayed in a position on the piano.4.He asked them to be to any possible danger.5.His bright clothes were not for a funeral.6.We can the goods to your door.prominent _ alert _appropriate _ deliver _Prominently determine rece

46、ipt alert advisabledeliver appropriate accompany utmost involve大连理工大学出版社大连理工大学出版社Comprehensive Reading7.Will you me in drinking a glass of wine?8.The booking of the guestroom will be made on of a deposit.9.It is to write a career objective at the start of your resume.10.School officials said they we

47、lcome parental prominent _ alert _appropriate _ deliver _Prominently determine receipt alert advisabledeliver appropriate accompany utmost involve大连理工大学出版社大连理工大学出版社Comprehensive ReadingText B Making Introductions Correctly Making introductions can be one of the most stressful aspects of good .A sens

48、e of confidence and knowing the correct procedures involved in various types of introductions are a must.While one usually knows to use the correct honorific title when making formal introductions,one is often unsure which person should be introduced first.1 Or,is there a?etiquetteetiquette 礼仪,礼节gui

49、delineguideline 指导方针，准则介绍可能是礼节中让人比较紧张的一个方面。在介绍过程中必须自信，并且要了解各类介绍的正确程序。虽然人们知道在正式场合介绍的时候要正确使用尊称，但是人们经常不确定应该先介绍哪个人。有没有什么规则可循？或者说，是否有一个规则？大连理工大学出版社大连理工大学出版社Comprehensive Reading The basic guideline is to introduce the most important person last.2 Like any other etiquette problem,its all situational.Will

50、your introduction involve business acquaintances,friends and family,guests at a party,or perhaps more than one of each?The main rule significance is the same:we just need to understand the various levels of importance.concerningConcerning 关于 最基本的准则就是最后介绍最重要的人。当然，现在你想知道的是，如何判断谁是最重要的。就像其他礼节方面的问题一样，重要性