Chapter 3- Price Negotiation ppt课件跨境电商实用英语.pptx
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1、Chapter 3-Price Negotiation 教学课件跨境电商实用英语Chapter 3跨境电商实用英语Chapter 3Price Negotiation03Mini-Project02Passage Reading01Warming-up目录CONTENSTAfter studying this chapter,you are expected to:Acquire basic knowledge about price negotiation on Cross-border E-commerce platforms Use appropriate expressions to
2、reply to customers inquiry about product discounts Master the right methods of declining the buyers counter-offer Establish a healthy sense of competition Develop a positive outlook on life and valuesLearning GoalsChapter 3PART ONE/Warming-up01TaskWork in groups.Look at what the following people say
3、 or do and express your own opinions with your group members.Try to relate to your personal experience.Alice who has been doing business online for more than 5 years told new sellers,“Discuss with the customer about the value instead of the price of your product.”Jason,an experienced seller,said,“Ch
4、eap products do not necessarily sell well.What sells well are the products that make customers feel like they are cheap.ABChapter 3PART TWO/Passage Reading02Price NegotiationUnlike domestic online customers,most cross-border customers do not bargain with sellers in most cases.Most of the buyers will
5、 decide whether to place the order based on the released price.Some of the unpaid orders may result from the high price of the product or shipping.The sellermay communicate with the buyer timely and understand the reasons for the unpaid order.If you do not get a reply,you may take the initiative to
6、adjust the price of the product or shipping to regain buyers focus and improve the conversion rate.But some customers will bargain with the seller for discount before placing an order.For them,the seller should analyze the purpose of bargaining,respond and deal with it specifically.For some products
7、 with limited profit margin,the seller should reject the request by emphasizing quality advantage,price advantage over similar products or good reputation,and guide buyers to increase the order number to obtain a discount.For some products with considerable profit margin,the seller should not immedi
8、ately cut the price after the counter-offer from the customer,but should pretend to ask the supervisors approval and reply later,so that buyers do not think the released price unrealistically high.In addition,there are some small wholesale customers on the Cross-border E-commerce platforms.Many smal
9、l foreign buyers favor online orders because of the delivery speed,payment after arrival of products,low risk and relatively high security etc.For them,the seller should give special attention and actively follow up with the inquiry.They should negotiate about the wholesale price according to the qu
10、antity and try to retain these small wholesale customers,which will bring great advantages to the positive cycle of online stores.On the one hand,the seller can set the wholesale price when publish the product,so that the buyer can click on the“Bulk Price”button to see the products default wholesale
11、 price.On the other hand,in order to attract small wholesale customers,the seller can also make clear the wholesale discount or indicate the buyer to write to negotiate about the discount on the home page or product description page.When faced with inquiry from a large wholesaler,the seller must sei
12、ze the opportunity and reply in details,including the style,the amount of purchase and the corresponding offer.The offer usually includes shipping,and should have price advantage,making the buyer feel that he receives a large discount.New Words bargain/b:g n/v.1to discuss prices,conditions,etc.with
13、sb in order to reach an agreement that is satisfactory(和某人就某事)讨价还价;商讨条件e.g.I)Our store refuses to bargain over the price.我们商店拒绝讨价还价。II)In the market,dealers were bargaining with growers over the price of coffee.在市场上,经销商正在与种植者就咖啡价格进行商谈。2initiative/n t v/nthe ability to decide and act on your own with
14、out waiting for sb to tell you what to do 主动性;积极性;自发性e.g.I)He displays great initiative in his work.他在工作中表现出极大的主动性。II)She hopes to seize the initiative to deal with the problem.她希望能够主动处理这个问题。3reject/r d ekt/v.to refuse to accept or consider sth 拒绝接受;不予考虑e.g.I)The proposal was firmly rejected.这项提议被断然
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