Chapter 3- Amazon Platform (B2B) ppt课件跨境电商实用英语.pptx

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1、Chapter 3-Amazon Platform(B2B)教学课件跨境电商实用英语Chapter 3跨境电商实用英语Chapter 3Amazon Platform(B2B)03Mini-Project02Passage Reading01Warming-up目录CONTENSTAfter studying this chapter,you are expected to:Acquire basic knowledge about Amazon platform(B2B)Know the advantages and benefits of using Amazon platform(B2B

2、)Know how to sell items on Amazon platform(B2B)Learn words and expressions concerning talking about Amazon platform(B2B)Cultivate entrepreneurshipLearning GoalsChapter 3PART ONE/Warming-up01TaskWork in groups.Look at what the following people say or do and express your own opinions with your group m

3、embers.Try to relate to your personal experience.If we can arrange things in such a way that our interests are aligned with our customers,then in the long term that will work out really well for customers and it will work out really well for Amazon.In 2019,there were 1,200,000 new sellers in 12 site

4、s on Amazon,which was equivalent to 1 new seller every minute.ABChapter 3PART TWO/Passage Reading02Amazon Platform(B2B)Amazon launched the B2B e-commerce platform Amazon Business in 2012 for enterprise clients,selling machines,office supplies and other products.The introduction of this platform also

5、 means that the worlds major B2B e-commerce platforms will be faced with a new strong opponent.With already more than 2 million products,Amazon Business will replace AmazonS.Meanwhile,Amazon Business will also take over As commercial,industrial and scientific departments.It is reported that Amazon B

6、usiness may take the existing business as the starting point,and will make a great leap forward in the field of B2B e-commerce market.For purchasing managers,the biggest drawback for online purchases on other B2B platforms is that they are unable to see the price without an account or login.However,

7、users do not have to login to access to the product price on Amazon Business.When the providers sell products on Amazon Business,they can set a negotiable price,and the buyer also sees the offer from other sellers.“Buyers have the option to buy products at a lower price.The platform is designed to h

8、elp businesses build consumer trust,frankly,if successful,buyers will in any case come to buy on their own.”said Prentis Wilson,Vice President of Amazon Business.If you want to purchase on Amazon Business,you must register as a company and wait for verification.Registration is free,and you can enjoy

9、 free delivery within two days if the order exceeds$49.The characteristic of Amazon Business is that the products are directly sold by A or sellers from third-party platforms.Amazon believes that as a business-only platform,the new site will be able to improve the relationship between Amazon and tho

10、se sellers who only do business with companies,helping the platform to provide a wider range of products.Amazon will charge the third party seller a commission.For consumer goods,Amazon charges 8%commission if the total transaction amount is below 1,000 US dollars,and 6%if over 1,000 US dollars.For

11、office supplies,Amazon charges 15%commission if the transaction amount is below 1,000 US dollars,10%if between 1,001 and 3,000 US dollars,and 6%if over 3,000 US dollars.Prentis Wilson,Vice President of Amazon Business,said the new site will enable the company to offer a wider range of products and s

12、ervices to sellers and buyers,including providing more useful web search and navigation,and personalized products and services based on buyers transactions history and business categories.He said Amazon Business has launched a service to promote B2B sales.For instance,the platform can be connected t

13、o the procurement system of companies,so that buyers can directly contact the seller.Wilson said that many business buyers like to be connected to Amazon Business,because only a simple connection will allow them to contact thousands of enterprises on the platform.He also pointed out that Amazon Busi

14、ness sellers and Amazon retail sellers are very alike.Both can use FBA,that is to ship the goods to more than 100 Amazon warehouses in US,and fulfilled by Amazon.The biggest advantage of FBA is that the shipping for Amazon Prime products is free,and completed within two days.So consumers and busines

15、s buyers are more likely to buy those Amazon Prime products.Over the past year,more than 99 percent of Amazon Business vendors shipped through FBA have successfully sold their products on Amazon B2B platform.Wilson said that most of Amazon Businesss sales come from products in the“tail spend”categor

16、y,which are the products that businesses or government agencies do not buy frequently,or those with negotiable price.He said that some buyers will specially search for such products on Amazon Business.He said:“Thousands of products and sellers are converging on the platform that allows buyers to sea

17、rch for products and save time.The buyers like the experience,and they are able to contact many sellers in the meantime.”In addition,he said that if the enterprise buyers purchase a variety of goods at the same time,goods would arrive at the same time.If buyers want to know the order status,they jus

18、t need to call Amazon.New Words client/kla nt/n.1someone who pays for goods or services 客 户e.g.I)There is normally no refund should a client choose to cancel.客户若要取消服务，通常不予退款。II)He has been a valued client of our bank for many years.多年来，他一直是我们银行的重要客户。2opponent/p n nt/n.a contestant that you are match

19、ed against 对手e.g.I)The worst thing you can do is underestimating an opponent.您最严重的错误就是低估对手。II)He was calm and concentrated in judging how to defeat his opponent.他冷静沉着、聚精会神地判断如何打败对手。3commercial/k m:l/adj.connected with or engaged in or sponsored by or used in commerce or commercial enterprises 商业的e.g

20、.I)The area has remained relatively untouched by commercial development.相对而言，这个地区至今没有受到商业开发的影响。II)Theres a feeling among a lot of people that music has become too commercial.很多人都觉得音乐变得过于商业化了。4leap/li:p/vmove forward by leaps and bounds 跳跃e.g.I)The share price is likely to leap upwards.该股票价格可能会猛涨。II)

21、In the last few years,this technology has made a big leap.近几年来，这项技术有了很大的飞跃。5drawback/dr:bk/n.the quality of being a hindrance 缺点e.g.I)The only drawback of the plan is that it costs too much.这个计划的唯一缺点是花费太大。II)Lack of funds can be a drawback if you want to invest in this project.如果你想投资这个项目，资金短缺可能会是一个障

22、碍。6verification/ver f ke n/n.additional proof that something that was believed(some fact or hypothesis or theory)is correct 确认；查证e.g.I)The result of the function verification shows that the structure of this product is logical.功能验证结果表明，该产品结构符合逻辑。II)Please type your password and retype it for verific

23、ation.请输入您的密码，然后重新输入以验证。7delivery/d l v ri/n.the act of delivering or distributing something(as goods or mail)递送；传递e.g.I)The date of delivery hasnt been fixed yet.交货时间还没有最终确定。II)I asked them to speed the delivery up.我请他们加快送货速度。8commission/k m n/n.a fee for services rendered based on a percentage of

24、an amount received or collected or agreed to be paid(as distinguished from a salary)佣金e.g.I)The salesman can get commission on everything he sells.这个售货员能获得所售每件货物的佣金。II)He also got a commission for bringing in new clients.他还因为引进新客户而获得佣金。9navigation/nv ge n/n.the guidance of ships or airplanes from pl

25、ace to place 导航e.g.I)They will be helped by the very latest in navigation aids.他们将得到最新的导航设备的帮助。II)I would like to rent a car with a satellite navigation system.我想要租一辆有卫星导航系统的车。10personalized/p s()n()l zd/adj.made for or directed or adjusted to a particular individual 个性化的；个人化的e.g.I)We provide you wi

26、th personalized print services.我们为您提供个性化的打印服务。II)We always try our best to provide you with personalized products and services to achieve mutual benefits.我们一直努力为您提供个性化的产品和服务，以实现互利共赢。11vendor/vend(r)/n.someone who promotes or exchanges goods or services for money 卖主；卖方e.g.I)The vendor shall deliver t

27、he goods to the vendee by June 15.卖方须在 6 月 15 日前将货物交给买方。II)Those commodities shall be delivered soon after the vendor received all necessary documents.卖方收到所有必要的单据后，这些商品应立即交付。12category/kt g ri/n.a collection of things sharing a common attribute 种类；类别e.g.I)The tables were organized into six different

28、 categories.表格被编为 6 个不同的类别。II)This is a brand-new product category.这是一个全新的产品类目。13converge/k n v:d/v.be adjacent or come together 聚合；集中e.g.I)Our previously opposed views are beginning to converge.我们先前反对的观点开始趋于一致。II)Hundreds of coaches will converge in the capital.数百辆客车将在首都汇聚。Phrases&Expressions1e.g.I

29、)She decided that I was the ideal person to take over the job.她认为我是接手这份工作的理想人选。II)Peter will take over as general manager when Bill retires.比尔退休时将由彼得接任总经理一职。take over接管2e.g.I)In any case,our meeting with them is scheduled only on Friday.无论如何，我们和他们的会议只能安排在星期五。II)In any case,you shouldnt treat custome

30、rs like that.不管怎么样，你不应该那样对待客户。in any case无论如何Task 1Work in pairs.Read the above passage and answer the following questions.11 What is the biggest shortcoming for online purchases on other B2B platforms?22 What service has been launched by Amazon Business for promoting B2B sales?33 What does“tail spe

31、nd”mean in the last paragraph?Task 2Complete the following sentences with the words or phrases in the box.Change the form if necessary.1 It may rain tomorrow,but we are going home_.2 The boxer gave his_a punch on the nose.3 He also got a_for bringing in new clients.4 Mr.Ma bought a pair of glasses f

32、rom a street_.verification vendor in any case opponentcommission take over client navigationComplete the following sentences with the words or phrases in the box.Change the form if necessary.5 Please come to the police station with me for identity_.6 The manager believed that the_would come next wee

33、k.7 We now live in a world in which robots_much of the work.8 Mechanics discovered problems with the planes_system.verification vendor in any case opponentcommission take over client navigationTask 3Translate the following sentences into English,using the expressions in brackets.1 在农业生产中使用机器人是技术上的一大

34、飞跃。(leap)2 这次罢工严重地延误了邮件的投递。(delivery)3 该计划唯一的缺陷是它的经费太多。(drawback)Translate the following sentences into English,using the expressions in brackets.4 在军工产品和民用产品的制造方面，他们都处于领先地位。(commercial)5 医疗方式正向个性化医疗的方向发展。(personalized)6 这些汽车行业会议云集了一些最优秀的发明家。(converge)Chapter 3PART THREE/Mini-Project03It is very likely that every person has had an experience that the product or service cant meet your expectation.Think back to the time,and how it made you feel.Did you feel frustrated,confused,stupid or angry?How did the seller get over that problem?Chapter 3THANKS