佳能数码相机广告.ppt

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1、少壮不努力，老大徒悲伤 少壮不努力，老大徒悲伤2023/5/20佳能数码相机广告锲而不舍，金石可镂 锲而不舍，金石可镂Canyouguesswhatdotheyadvertise?锲而不舍，金石可镂 锲而不舍，金石可镂 Commercial advertisements锲而不舍，金石可镂 锲而不舍，金石可镂 Public service advertisements锲而不舍，金石可镂 锲而不舍，金石可镂Discussion:Canyoutelluswhichadvertisementsattractyoumost?Why?Where do we see these ads?On billboa

2、rds,on the internet,on TV,in newspapers,in magazines,or in leaflets given out in the streets.Are they good advertisements?Why?Their exiting images,brief languages and creative ideas attract us to buy the product or lead us to do what they tell us.锲而不舍，金石可镂 锲而不舍，金石可镂(1)Who is the girl in the illustra

3、tion?(2)How do you feel when you see the child in the big eyes?(3)What would you like to do for the child after seeing this advertisement?(4)Why does the advertisement say There is hope for all of us?(5)From this poster,do you know what do you think the purpose of Project Hope mean?There is hope for

4、 all of us!Project Hope!锲而不舍，金石可镂 锲而不舍，金石可镂(1)What do the illustrations mean?(2)What problem do the posters want to highlight?(3)After seeing the two advertisement,what will you do?锲而不舍，金石可镂 锲而不舍，金石可镂(1)What kind of people do you think will buy this kind of things?(2)Do you think this advertisement

5、will successfully persuade people to buy this Shampoo?Why?锲而不舍，金石可镂 锲而不舍，金石可镂Discussion:(1)Which advertisement do you make you want to buy a product or service?Why?(2)Which advertisements make you think about problems in society or about people who need help?Why?(3)Do you believe that advertisements

6、 tell us the complete truth?Why or why not?锲而不舍，金石可镂 锲而不舍，金石可镂Firstreading1)What do advertisements encourage people to do?2)What does PSAs stand for?3)What are PSAs meant to do?锲而不舍，金石可镂 锲而不舍，金石可镂Readthearticleoncemoreandfindtheanswerstothefollowingquestionsn 1)Where are advertisements most commonly

7、 found?n 2)What is the difference between commercial advertisements and public service advertisements?n 3)Why are some of the advertisements clever according to the article?n 4)When did China begin a nationwide public service advertising campaign?n 5)Why should we follow the advice in PSAs?锲而不舍，金石可镂

8、 锲而不舍，金石可镂Answerthequestionsn 1)Where are advertisements most commonly found?n 2)What is the difference between commercial advertisements and public service advertisements?Billboards,newspapers,magazines,the internet,radio and television are the most common places to find advertisements.A commercial

9、 advertisement is one which someone has paid for to promote a product or service.PSAs are often placed for free,and intended to educate people about health,safety,or any other issue whichaffects public welfare.锲而不舍，金石可镂 锲而不舍，金石可镂n 3)Why are some of the advertisement clever according to the article?n

10、 4)When did China begin a nationwide public service advertising campaign?n 5)Why should we follow the advice in PSAs?n Because most advertisements dont tell you the complete truth even if they dont lie.n In 1996.n Because all of the PSAs are meant to be helpful,and we can often learn a lot by follow

11、ing the advice they give.锲而不舍，金石可镂 锲而不舍，金石可镂Readthefollowingsentencesanddecidewhethertheyaretrueorfalseaccordingtothearticlen 1)Advertisements are found in many places.()n 2)PSAs are only found in newspapers.()n 3)All advertisements tell the complete truth.()n 4)PSAs and commercial ads use some of t

12、he same methods.()n 5)Commercial ads can often give us some valuable information about how to live our lives.()n 6)An ad warning people against smoking is an example of a PSA.()TTTFFF锲而不舍，金石可镂 锲而不舍，金石可镂Whatdoyouthinktheymean?n 1.persuasive a.sending(children)to schooln 2.promote b.able to make someo

13、nen believe somethingn 3.intended c.meant or planned to don 4.be aware of d.killing oneselfn 5.cures e.help a thing or an idea n become popularn 6.nationwide f.know or realizen 7.schooling g.makes an ill person bettern or solve a problemn mitting suicide h.happen throughout a country becfghad锲而不舍，金石

14、可镂 锲而不舍，金石可镂Commercial ads Public service ads锲而不舍，金石可镂 锲而不舍，金石可镂AretheycommercialadvertisementsorPSAs?n 1)MakeitpossiblewithCanon.佳能数码相机广告n 2)Thedailymodern日产（尼桑）汽车广告n 3)PlannedParenthoodn Childrenbychoice,Notbychancen 4)Theresnobetterwaytofly.德国汉莎航空n 5)Thepowerofdreams本田汽车广告n 6)MakePovertyHistoryn

15、7)Likenoother索尼产品广告n 8)TakeTOSHIBA,taketheworld.锲而不舍，金石可镂 锲而不舍，金石可镂9)Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.n 10)Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelpn 11)Thechoiceofanewgeneration.新一代的选择。百事可乐n 12)Askformore渴望无限百事流行鞋n 13)Impossiblemadepossible使不可能为可能佳

16、能打印机n 14)Werenotaskingforyourmoney;wereaskingforyourvoice.n CAs:n PSAs:1245781112133691014锲而不舍，金石可镂 锲而不舍，金石可镂Reading strategy:reading expository writingn Introduction of subjectn Supporting detailsn ConclusionAn example from our textThe opinion:Even if an ad does not lie,it does not mean it tells yo

17、u the complete truthSupporting details:All it says is that it fights it and that is not the same thing at all.The conclusion:We must not fall for this kind of trick!锲而不舍，金石可镂 锲而不舍，金石可镂Readthepassageagainanddecidethemainideasforeachparagraphafterdiscussion.n Para1 n Para2 n Para3 n Para4Advertisement

18、sareimportantandpopularinourdailylife.Wehavetwotypesofadvertisementsinallkindsofmedia.Weshouldnotbelievealltheadvertisements.Publicserviceadsalwaystellusthetruth.锲而不舍，金石可镂 锲而不舍，金石可镂DiscussionWhats your opinion of advertisements?Doing business without advertisements is like wink at a girl in the dark.You know what you are doing,but nobody else does.-Stewart H.Britt做生意没广告犹如在女孩眨眼你知道你在做什么，但没有其他人知道 布列特You can tell the ideals of a nation by its advertisements.-Norman Douglas从一个国家的广告可以看出这个国家的理想 道格拉斯